Chipotle final advertising project
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Chipotle is facing competition from similar fast casual chains like Moe's and Qdoba. Their current marketing campaign lacks social media interaction and niche targeting. A survey was conducted but results were not provided. The creative brief will outline the key facts, objectives, target audience, message themes, and mandatories for a new campaign. The media strategy allocates most of the budget to television advertisements and uses online, radio, and social media as supplementary vehicles. A storyboarded advertisement will be created based on new creative tactics to showcase in the presentation's conclusion and argument for choosing the agency.
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Contact me if you need to download the document
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أعمال الجسور - Bridge Works
أعمال الجسور ويشمل أعمال تمهيدية
أعمال الجردرات
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10 Tips to Hire and Keep an Awesome Freelancer
Are you a b2b Marketing Director who needs more help? Finding and holding on to the right freelancer can be a challenge. Check out Anna's story and this simple checklist.
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O documento resume os principais tipos de fundações para construções, como fundações diretas contínuas e descontínuas, e fundações indiretas com estacas. Também descreve os procedimentos básicos para execução de fundações, como escavação, apiloamento, impermeabilização e reaterro.
Presentación modulo iv tte jessica mercado...
Este documento presenta los módulos de un programa de prevención integral de drogas del Ejército Bolivariano. Incluye cuatro módulos sobre prevención, bases teóricas y científicas, y un proyecto de prevención integral. También describe los tipos de prevención primaria, secundaria y terciaria, así como prevención universal, selectiva e indicada. Finalmente, discute los tipos de prevención escolar, familiar, comunitaria y laboral.
Matrixprop
This document discusses properties of operations on matrices such as addition, subtraction, scalar multiplication, and matrix multiplication. Some key points made:
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- Scalar multiplication of matrices also follows similar properties to real numbers.
- Matrix multiplication is not commutative in general and does not follow other properties of real number multiplication like cancellation.
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Managed services for SXE Installation
The document discusses Infor's cloud managed services and application hosting offerings. It provides an overview of Infor's services portfolio and capabilities, including their global delivery network and centers of excellence. The document also outlines their application management and hosting services, which include proactive monitoring, patch management, database administration, and performance optimization. Customers are promised lower costs, improved service levels, and access to Infor's product expertise through their managed services.
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Similar to Chipotle final advertising project
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Advertizing Planning & Strategy.pptx
This document discusses key aspects of developing an advertising plan and strategy. It covers setting objectives, targeting audiences, developing message and media strategies, and evaluating advertising effectiveness. Various methods for budgeting advertising expenditures are also reviewed, as well as factors related to successful introductory advertising and the relationship between advertising and sales. The overall goal is to learn how to plan strategic advertising by considering audience targeting, messaging, media selection, and evaluation metrics.
Advertising sales promo
This document provides an overview of advertising, sales promotion, and public relations. It discusses the roles and goals of each area, as well as key decisions involved in developing programs. For advertising, it describes setting objectives and budgets, and developing strategies. It also outlines major media types. For sales promotion, it defines tools for consumers, trade partners, and sales forces. Finally, it discusses public relations functions and tools for building relations with key audiences.
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AMF Consulting presented a recommendation for Whole Foods Market to achieve its goal of scaling to 1,000 stores by 2022 while maintaining its brand and mission. The recommendation involves a phased approach over 4 phases from 2015-2022 focusing on steady expansion, maintaining customer relationships, recruiting the right employees and redefining engagement, omni-channel marketing, and community outreach/corporate sustainability. The plan aims to steadily increase Whole Foods' store count from 300 currently to over 1,000 by 2022 through a mix of smaller and larger store formats targeting various demographic and geographic areas.
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The document outlines a marketing plan for Research In Motion (RIM) to launch a new Blackberry phone line called the Blackberry Swirl, targeted at youth in North America. The objectives are to increase market share and sales among younger generations. The target market is Canadians aged 12-24, focusing on tech-savvy youth. The positioning strategy is that RIM allows consumers to easily communicate with the world. The marketing strategies include a CAD $4.55 million integrated marketing communications budget allocated across television, online advertising, sponsorships, and other channels.
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The document discusses key aspects of developing an advertising plan, including performing a situation analysis, setting objectives, developing message and media strategies, and determining budgets. It emphasizes the importance of setting measurable objectives that are specific to the target audience and timebound. Several methods for budgeting advertising are also reviewed, such as percentage-of-sales and competitive parity approaches. Factors related to new product advertising success and the relationship between advertising, sales, and profits are additionally examined.
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This marketing plan summary provides an overview of a 6-month campaign for Oliver's Sandwiches. The major target audience is locals aged 18-40 in Milton, and the campaign objectives are to increase brand awareness and attract new customers. The overall budget is $7,500. The promotional strategy focuses on digital advertising through Google AdWords and social media including Facebook, Twitter, YouTube, and Yelp to raise awareness and drive traffic. Evaluation will include customer surveys.
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This document outlines a marketing plan for Chipotle to expand in France. The objectives are to reach young consumers and enter new cities. Currently, Chipotle only has 4 locations in Paris. The plan proposes using food trucks to introduce the brand and menu in new cities. Marketing tactics include maintaining social media strategy, value-based pricing, and hybrid marketing channels. Implementation would involve food truck tasting events over 3 months to generate interest, followed by opening stores in 2 years in the most successful locations based on feedback. Evaluation metrics are sales, customers reached, feedback, and meeting strategic goals.
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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Chipotle final advertising project
- 1. Chipotle Presented by: In Cahoots
- 2. Situational Analysis Competitors ● Moes ● Qdoba Brand ● Real food, real fast ● Nutritious vegetables, and healthy meat ● Current communication campaign is lacking use of social media interaction and doesn’t reach a specific niche audience Customer ● Survey & Results
- 3. Creative Brief Key fact Objective Target audience Key message theme Support Mandatories Target market incentive statement
- 4. Media Strategy Media selection ● Online advertisements ● Radio/music streaming advertisements ● TV advertisements Budget allocation ● 20% online advertisements, 15% radio/music streaming, 40% TV advertisements, 5% social media promotions Vehicle selections ● Television advertisements is the most effective
- 5. Creative Strategy -Storyboard -Created advertisement based off of new tactics
- 6. Conclusion Why should you pick us as your advertisement agency?