Are you a b2b Marketing Director who needs more help? Finding and holding on to the right freelancer can be a challenge. Check out Anna's story and this simple checklist.
You’ve been on the internet long enough to see sites that amaze you and others that you feel like your 10 year old could do. From slick, professional sites with interactive functions, lots of great videos and plenty to keep you coming back to sites that simply don’t work, are hard to navigate and look like someone colored in with random selections out of a Crayola box, you’ve seen a wide sampling of sites and you want to create your own amazing site.
Barcelona Digital Designers: Portfolio Workshop DeckAdam Sadowski
This is an export of a presentation given at the latest workshop hosted by the Barcelona Digital Designers group. We developed this deck to communicate portfolio best practices based on our experiences in the design industry.
The workshop began with the following presentation and ended with live portfolio reviews from the audience (as well as some examples found online).
Although some of the content seems super obvious, many designers continue to exclude basic information that can help get them more work. We hope beginners and veterans alike will find it useful!
Credits:
Adam Sadowski
Dario Stefanutto
Bart Goselink
From the Ground Up: Building a WordPress Business – A WordCamp TalkSeth Shoultes
I've been using WordPress for over ten years and running a business around it for over eight years. Before that, I worked various construction jobs, then ran a small website development business and dabbled in all kinds of CMS's, then moved on to work as a front-end developer in a marketing position at an international medical coding and billing education company. While I worked there, I developed their WordPress websites and built various in-house plugins, at the same time I stayed up every night after work developing the early versions of Event Espresso for my wife's scrapbooking business. Due to the material costs and flaky customers, she wasn't willing to shell out fees to Eventbrite. Since there weren't any good plugins (IMO) at the time, I found an abandoned plugin that handled registrations, then added PayPal. Since I never heard back from the original developer, I ended up releasing and marketing my plugin under a different name. After a while, it got to where I was supporting it so much that I had to quit my full-time job to work on developing the plugin, supporting customers, and growing the business around the plugin. Somewhere along the way, I picked up my co-founder, Garth Koyle, we entered the Utah Entrepreneur Challenge in 2011 and won the grand prize of $40,000 for our business idea. At the time, we had just released the first version of our mobile apps, which allowed onsite ticket scanning and attendance tracking. Then in 2015, we launched our software as a service company, called Event Smart, which is powered by WordPress and Event Espresso.
Louellen S. Coker was a panelist at the March 10, 2011 North East Ohio Chapter of the Society for Technical Communication's meeting. She, along with Kristy Nolan and Heather Steele, discussed how to stand out online.
In this presentation, I talk about what you should know before choosing a custom theme or purchasing a premium WordPress theme. From working with developers, hosting concerns, support and more.
You’ve been on the internet long enough to see sites that amaze you and others that you feel like your 10 year old could do. From slick, professional sites with interactive functions, lots of great videos and plenty to keep you coming back to sites that simply don’t work, are hard to navigate and look like someone colored in with random selections out of a Crayola box, you’ve seen a wide sampling of sites and you want to create your own amazing site.
Barcelona Digital Designers: Portfolio Workshop DeckAdam Sadowski
This is an export of a presentation given at the latest workshop hosted by the Barcelona Digital Designers group. We developed this deck to communicate portfolio best practices based on our experiences in the design industry.
The workshop began with the following presentation and ended with live portfolio reviews from the audience (as well as some examples found online).
Although some of the content seems super obvious, many designers continue to exclude basic information that can help get them more work. We hope beginners and veterans alike will find it useful!
Credits:
Adam Sadowski
Dario Stefanutto
Bart Goselink
From the Ground Up: Building a WordPress Business – A WordCamp TalkSeth Shoultes
I've been using WordPress for over ten years and running a business around it for over eight years. Before that, I worked various construction jobs, then ran a small website development business and dabbled in all kinds of CMS's, then moved on to work as a front-end developer in a marketing position at an international medical coding and billing education company. While I worked there, I developed their WordPress websites and built various in-house plugins, at the same time I stayed up every night after work developing the early versions of Event Espresso for my wife's scrapbooking business. Due to the material costs and flaky customers, she wasn't willing to shell out fees to Eventbrite. Since there weren't any good plugins (IMO) at the time, I found an abandoned plugin that handled registrations, then added PayPal. Since I never heard back from the original developer, I ended up releasing and marketing my plugin under a different name. After a while, it got to where I was supporting it so much that I had to quit my full-time job to work on developing the plugin, supporting customers, and growing the business around the plugin. Somewhere along the way, I picked up my co-founder, Garth Koyle, we entered the Utah Entrepreneur Challenge in 2011 and won the grand prize of $40,000 for our business idea. At the time, we had just released the first version of our mobile apps, which allowed onsite ticket scanning and attendance tracking. Then in 2015, we launched our software as a service company, called Event Smart, which is powered by WordPress and Event Espresso.
Louellen S. Coker was a panelist at the March 10, 2011 North East Ohio Chapter of the Society for Technical Communication's meeting. She, along with Kristy Nolan and Heather Steele, discussed how to stand out online.
In this presentation, I talk about what you should know before choosing a custom theme or purchasing a premium WordPress theme. From working with developers, hosting concerns, support and more.
Our first social media summit! We discussed ways to leverage your social media efforts for your time, the best free apps to use to maximize engagement, marketing tips for Facebook, and so much more.
5 Tips to Keep Your Resume Out of The Black HoleHannah Morgan
There is nothing more frustrating than applying for a job on-line and never hearing from the company. Your job search doesn’t have to be this way. Learn what you can do to beat the competition, locate hidden jobs, and shorten your job search. You’ll leave this presentation ready to tackle your next job by using these five secrets.
• How to work the Applicant Tracking System
• Why you should always use the two-step method to apply for jobs
• How to be pro-active, not reactive
• Why you can’t dismiss social media
• Tools to give you direct access to company insiders
Hannah Morgan, Job Search and Social Media Strategist
CareerSherpa.net
Presented at Finger Lakes Job Fair April 2014
Second webinar in the 3 webinar master class, Secrets of a WordPress Web Designer Revealed. One of the reasons aspiring web designers stay swirling around feeling less than competent is that they never stay with a theme and learn to customize it. Of course, they do need to start with the right theme framework for their skills.
Our first social media summit! We discussed ways to leverage your social media efforts for your time, the best free apps to use to maximize engagement, marketing tips for Facebook, and so much more.
5 Tips to Keep Your Resume Out of The Black HoleHannah Morgan
There is nothing more frustrating than applying for a job on-line and never hearing from the company. Your job search doesn’t have to be this way. Learn what you can do to beat the competition, locate hidden jobs, and shorten your job search. You’ll leave this presentation ready to tackle your next job by using these five secrets.
• How to work the Applicant Tracking System
• Why you should always use the two-step method to apply for jobs
• How to be pro-active, not reactive
• Why you can’t dismiss social media
• Tools to give you direct access to company insiders
Hannah Morgan, Job Search and Social Media Strategist
CareerSherpa.net
Presented at Finger Lakes Job Fair April 2014
Second webinar in the 3 webinar master class, Secrets of a WordPress Web Designer Revealed. One of the reasons aspiring web designers stay swirling around feeling less than competent is that they never stay with a theme and learn to customize it. Of course, they do need to start with the right theme framework for their skills.
Faulty by Design: A Psychological Examination of How Our Decisions Are Guided...Bob Thomas
In this talk, we will examine the psychological variables influencing decision making and highlight how these factors affect a user’s performance navigating the many decisions embedded in our products and services. The heart of the problem is that the act of complex decision making often exceeds our thinking capacity. To accommodate this resource shortfall, the mind regularly employs a wide array of simplifying heuristics and biases that are typically “good enough” for the more mundane aspects of life but that result in less-than-optimum decisions in critical situations. And while we design assuming a logical, rational decision-making agent, we will also address the debilitating effects of emotions on decisions. Building on this psychological foundation, we will offer examples of how user experience designers can address these issues. You will learn how to facilitate more effective decisions through a variety of design practices.
Faulty by Design: A Psychological Examination of How Our Decisions Are Guided...Bob Thomas
In this talk, we will examine the psychological variables influencing decision making and highlight how these factors affect a user’s performance navigating the many decisions embedded in our products and services. The heart of the problem is that the act of complex decision making often exceeds our thinking capacity. To accommodate this resource shortfall, the mind regularly employs a wide array of simplifying heuristics and biases that are typically “good enough” for the more mundane aspects of life but that result in less-than-optimum decisions in critical situations. And while we design assuming a logical, rational decision-making agent, we will also address the debilitating effects of emotions on decisions. Building on this psychological foundation, we will offer examples of how user experience designers can address these issues. You will learn how to facilitate more effective decisions through a variety of design practices.
Finding your first clients as a freelancerAdam Ball
Slide deck from a talk at the London College of Communication for Creative Enterprise Week.
Topics cover setting up as a freelancer through to finding your first clients and some of the barriers you might come across.
This is just a short presentation I created while giving a lecture to my students on Freelancing.
Turns out, it really motivated them, so I am sharing this. Hope this helps someone.
Every freelancer needs motivation to work as they do their work on a regular basis. To keep their chin up all the time, I prepared this slide to boost them up for their betterment.
Best wishes!
Why Design Matters: How to Make Your Website Worth a Million VisitsSchoolwires, Inc.
If a picture is worth a thousand words, then a stunning K-12 website design is worth a million visits. Good design goes beyond colors and logos. It takes your district's goals, usability needs, and content layout into consideration. When Wylie Independent School District (TX) was ready for a website refresh, they looked for a solution that had it all. Their journey of finding Schoolwires, creating a Made-To-Order design, and increasing community engagement is an achievement they love to share with peers from other districts.
Ideas for improving one's consulting practice and presence in the business community in order to improve lead generation and opportunities to bid on contracts.
Drupal Developers Days - One Flew Over The Developers Nest 2018Dropsolid
This presentation tries to bundle best practices in your journey from a developer to a team member with more responsabilities. This could be a CTO or a team lead.
SEMPO KC Presentation - It May Have to Be YouBrody Dorland
In late October 2016, I had the opportunity to present on the topic of "Building a Better Process" for the Kansas City Chapter of the Search Engine Marketing Professionals Organization (SEMPO). With a room evenly split between paid and organic search marketing pros, it was a bit of a challenge for me to put my SEO hat back on (it's been a while) and think about the process that these folks execute every day.
Thankfully, the search marketing world has converged and silo walls are being torn down. The days of a "search team" or "the guy who does search" are numbered. In many organizations, search is an integrated part of the strategic conversation and the practices of keyword research and optimization are becoming important components of the content process.
That being said, there's more work to be done. Many companies aren't there yet. Perhaps those companies just need to understand why they should be making search marketing a bigger priority. And perhaps they need some guidance as to how to integrate search marketing practices into their current process. That's my focus with this presentation. Enjoy!
Tony Zeoli presentation on June 1st 2014 on how to find and hire a WordPress Designer/Developer. This presentation covers the general basic, but does not include every use case. It is meant as a broad overview. @wordcampavl #wcavl
Top 10 Things To Do If You Want To Get Fired Over A WordPress ProjectWilliam Bergmann
A rundown of 10 of the most common ways to wreck a WordPress project, along with tips to avoid them for Project Managers on both the Client and Agency side.
How developers and web agencies can use their website to get increase their online profile and get more clients (or a better job if a permanent developer). It includes positioning, authority, blogging, email funnels, teaching etc.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. 10
You need help.
You’ve got stuff to get done! I get it.
But, finding and hanging on to a great
freelancer can be a challenge.
Here are 10 tips that should help.
www.doubleb-design.com [double b] design + copy
3. Want to love your freelancer?
Here Are Your 10 Tips:
1. Look for diversity
2. Offer perks
3. Communicate clearly
4. Be flexible
5. Provide access
6. Use sharing tools
7. Do your part
8. Pay well and on time
9. Share information
10. Commend and offer feedback
www.doubleb-design.com [double b] design + copy
4. “she’s got skills”
www.doubleb-design.com [double b] design + copy
1.
Look for diverse skills.
The more skills she can offer, the
fewer people you need to manage.
• web + print
• marketing, lead-gen, social media
• copywriting + project management
5. “give back”
www.doubleb-design.com [double b] design + copy
2.
What perks do you offer?
Think about offering incentives that are relevant to your remote
freelancers.
• on-going stable work
• work-life balance, flexible schedule
• holiday pay
6. “what you say?”
www.doubleb-design.com [double b] design + copy
3.
• freelancers need context
• explain internal jargon
• set timeline and guidelines
Communicate clearly.
Provide thorough direction, goals and expectations.
“I need this
by end-of-day
Wednesday.”
“Fix this spacing.
Then we’re done.
Great work!”
7. “bend much?”
www.doubleb-design.com [double b] design + copy
4.
Be flexible with boundaries.
Freelancers may report to many bosses.
Establish reasonable response times and
respect her personal boundaries.
• acknowledge email or
voicemail within 24 hours
• know personal “time-off” hours
8. “where do I find…?”
www.doubleb-design.com [double b] design + copy
5.
Provide access to resources.
Working remote can pose a challenge to finding the right logos,
files, or libraries. Be sure access is processed and granted.
• provide style guides and logos
• offer email and phone contacts
• process Intranet and file-sharing access
9. “share & share alike”
www.doubleb-design.com [double b] design + copy
6.
Use collaboration tools.
Being a freelancer doesn’t mean working in a vacuum. Encourage
teamwork and collaboration with the right tools.
• task and milestone tracking
• sharing and chat
• file reviews and edits
10. “two-way street”
www.doubleb-design.com [double b] design + copy
7.
Do your part.
Your freelancer works for you, yet you have inside knowledge and
experience that she does not. Do your part for project success.
• proofread and edit
• check size, format, voice, branding
• respond and approve
✓APPROVED
11. “it’s pay day!”
www.doubleb-design.com [double b] design + copy
8.
Pay well and on time.
Help your freelancer by being predictable and reliable when
processing invoices or timecards for payment.
• approve and process quickly
• set-up with accounts payable
• negotiate retainer fees
$
12. “here’s the scoop”
www.doubleb-design.com [double b] design + copy
9.
Share strategic information.
Inside information about the company, the account or even
office politics can be helpful.
• be candid and transparent
• foster communication
• be inclusive not secretive
13. “crickets?”
www.doubleb-design.com [double b] design + copy
10.
Give commendation and feedback.
Don’t be silent. All staff thrive on feedback and commendation.
Offer praise or suggestions for improvement freely.
“well done…please work on this…nice job…thank you.”