SlideShare a Scribd company logo
Jak,Leah,Danny&Jordan
Target Audience
• Officially, the target audience is 18+ but it is
understood that many under this age also enjoy this
game.
• Within the game there is; violence, drugs, and overall
mature themes that are appealing to an older audience
as well as younger audiences.
• Chinatown wars offers a virtual reality
where people can act without consequences making it
an enjoyable escape from everyday life.
• The game attempted to bring a mature audience to
portable gaming. For example 89,000 were sold on
Nintendo DS.
How is the game promoted?
• Rockstar used a variety of media types as well as
synergy to promote chinatown wars effectively and
efficiently.
• Rockstar promoted chinatown wars to be the first true
adult orientated game for the Nintendo DS, making it
more appealing to an undiscovered audience.
• Rockstar used a variety of trailers released at equally
spaced out times to create media buzz and general
public excitement.
http://www.youtube.com/watch?v=_7ObxR3rwF8
Key Features of the Game
• Sandbox-style gameplay allowing free roaming and
unrestricted goals to achieve.
• Driving and carjacking are a key part of the game.
• Fighting using a variety of methods such as fist weapons, guns
or objects such as cars.
• An exciting storyline that can be accessed at your own leisure,
allowing more freedom to do what you want.
• Quality licensed soundtrack accompanies the game to make it
more engaging and related to the real world.
How Does it use Convergence
• Creates more coverage for the game without the
need to develop interaction.
• Some of the convergences used were:
o Facebook groups
o Fansites
o Youtube
o Twitter
o Myspace
o Bebo
o Tumblr

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Chinatown Wars Powerpoint

  • 2. Target Audience • Officially, the target audience is 18+ but it is understood that many under this age also enjoy this game. • Within the game there is; violence, drugs, and overall mature themes that are appealing to an older audience as well as younger audiences. • Chinatown wars offers a virtual reality where people can act without consequences making it an enjoyable escape from everyday life. • The game attempted to bring a mature audience to portable gaming. For example 89,000 were sold on Nintendo DS.
  • 3. How is the game promoted? • Rockstar used a variety of media types as well as synergy to promote chinatown wars effectively and efficiently. • Rockstar promoted chinatown wars to be the first true adult orientated game for the Nintendo DS, making it more appealing to an undiscovered audience. • Rockstar used a variety of trailers released at equally spaced out times to create media buzz and general public excitement. http://www.youtube.com/watch?v=_7ObxR3rwF8
  • 4. Key Features of the Game • Sandbox-style gameplay allowing free roaming and unrestricted goals to achieve. • Driving and carjacking are a key part of the game. • Fighting using a variety of methods such as fist weapons, guns or objects such as cars. • An exciting storyline that can be accessed at your own leisure, allowing more freedom to do what you want. • Quality licensed soundtrack accompanies the game to make it more engaging and related to the real world.
  • 5. How Does it use Convergence • Creates more coverage for the game without the need to develop interaction. • Some of the convergences used were: o Facebook groups o Fansites o Youtube o Twitter o Myspace o Bebo o Tumblr