VAVI Sport and Social Club runs over 450 sports leagues and fitness/dance classes in San Diego for over 25,000 members who participate weekly. They use social media like Facebook and Myspace to engage members through event invites, photo galleries, member interactions, and updates in order to keep members engaged and informed while also generating revenue through advertising leagues and driving traffic to their website.

1. VAVI Sport and Social Club
• We run over 450 Sports Leagues and
Classes in San Diego
– Sports Leagues
– Fitness + Dance Classes
– Social Events
• Over 25,000 members (and growing!)
– 5,000 participate weekly

2. Use of Social Media
• General Information
• Photo Galleries and Videos
• Event Postings and Invites
• One-on-one interaction with Members
– Birthday Updates
– Wall Postings
• Broadcast Updates and Blog Postings
– Myspace Bulletins
– Facebook Updates
• Special Offers

3. Goal #1 of Social Media
Member Engagement
• Keep current + relevant
– Constant updates to newsfeeds and inbox
• Keep members engaged and informed
– Event invites
– Content updates
• Get noticed by their friends
– Photos!!!
– Event forwards
• Gain member insights