The document discusses the major players in the games industry, including console manufacturers like Nintendo, Sony, and Microsoft, as well as publishers and developers. It then analyzes the strengths and weaknesses of Nintendo's Wii, Microsoft's Xbox 360, and Sony's PlayStation 3 consoles and strategies. The document also discusses trends in downloadable content (DLC) for games, providing examples of both high-quality DLC that enhances games as well as low-quality "horse armor"-style DLC that offers little value.