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China Business Report
2013-14!
Highlights
By	
  AmCham	
  Shanghai	
  
上海美国商会2013-­‐2014年度中国商业报告	
  
50+ YEARS OF EXPERIENCE & KNOWHOW IN CHINA BUSINESS
Exec. Summary
! Heading	
  Towards	
  a	
  Service	
  Economy	
  
!   In	
  2013,	
  the	
  experiences	
  and	
  ac4vi4es	
  of	
  U.S.	
  companies	
  in	
  China	
  are	
  more	
  
than	
  ever	
  resembling	
  developed	
  markets.	
  More	
  companies	
  are	
  involved	
  in	
  
the	
  service	
  sector,	
  and	
  there	
  is	
  a	
  con4nuing	
  shiC	
  from	
  the	
  pursuit	
  of	
  
manufacturing	
  for	
  export,	
  towards	
  producing	
  and	
  distribu4ng	
  goods	
  for	
  the	
  
domes4c	
  market,	
  as	
  well	
  as	
  rapid	
  growth	
  of	
  the	
  services	
  sector.	
  
!   In	
  2013,	
  services	
  accounted	
  for	
  more	
  than	
  half	
  (52	
  %)	
  of	
  U.S.	
  companies’	
  
revenue	
  –	
  an	
  11	
  point	
  jump	
  from	
  the	
  year	
  before.	
  The	
  growing	
  importance	
  of	
  
services	
  to	
  the	
  boNom	
  line	
  is	
  in	
  contrast	
  to	
  manufacturing,	
  which	
  dropped	
  10	
  
percentage	
  points	
  in	
  2013	
  to	
  make	
  up	
  only	
  37	
  %	
  of	
  companies’	
  revenue	
  
!   Shanghai	
  Data	
  (by	
  the	
  Shanghai	
  Sta4s4cs	
  Bureau)	
  
!   Economy	
  +7.7%,	
  service	
  sector	
  +9.1%,	
  manufacturing	
  sector	
  +5.3%	
  in	
  Q1-­‐3	
  /	
  2013	
  	
  
!   Services	
  61.6%	
  of	
  the	
  Shanghai	
  economy	
  in	
  Q1-­‐3	
  /	
  2013	
  (60.4%	
  in	
  2012)	
  
!   Manufacturing	
  accounted	
  for	
  38.0	
  %	
  in	
  Q1-­‐3	
  /	
  2013	
  (39.0%	
  in	
  2012,	
  41.4%	
  in	
  2011)	
  
! =>	
  Shanghai	
  increasingly	
  shiCs	
  to	
  higher	
  value-­‐added	
  ac4vi4es	
  
Exec. Summary
! Financial	
  performance	
  
!   Surveyed	
  companies	
  (N=399)	
  recorded	
  excellent	
  top-­‐line	
  performance	
  
indicators	
  in	
  2013.	
  Among	
  respondents,	
  
!   67%	
  reported	
  revenue	
  growth	
  over	
  the	
  previous	
  year,	
  and	
  	
  
!   74%	
  of	
  companies	
  said	
  their	
  China	
  opera4ons	
  were	
  profitable.	
  	
  
!   Three	
  out	
  of	
  four	
  companies	
  (75	
  %)	
  reported	
  a	
  posi4ve	
  cash	
  flow	
  in	
  their	
  China	
  
opera4ons,	
  up	
  3	
  percentage	
  points	
  
!   U.S.	
  companies	
  remain	
  commiNed	
  to	
  the	
  China	
  market,	
  with	
  86%	
  of	
  
companies	
  repor4ng	
  an	
  “op4mis4c”	
  or	
  “slightly	
  op4mis4c”	
  outlook	
  for	
  their	
  
5-­‐year	
  business	
  prospects	
  in	
  China.	
  
!   However,	
  the	
  shape	
  of	
  business	
  growth	
  and	
  expecta4ons	
  of	
  leadership	
  
con4nue	
  to	
  evolve	
  
Exec. Summary
! Common	
  trends	
  
!   In	
  China	
  for	
  China	
  –	
  con4nuing	
  a	
  trend	
  from	
  previous	
  years,	
  59%	
  of	
  
companies	
  say	
  they	
  primarily	
  are	
  in	
  China	
  to	
  compete	
  in	
  the	
  growing	
  
domes4c	
  market	
  
!   Growth	
  is	
  slowing,	
  but	
  profitability	
  is	
  spreading	
  –	
  although	
  profit	
  margins	
  
were	
  roughly	
  flat	
  compared	
  to	
  the	
  previous	
  year,	
  more	
  companies	
  (74%)	
  said	
  
they	
  were	
  profitable	
  in	
  2013	
  than	
  in	
  previous	
  surveys	
  
!   Increasing	
  compe;;on	
  –	
  strong	
  compe44on	
  from	
  Chinese	
  and	
  interna4onal	
  
players	
  reflect	
  an	
  increasingly	
  compe44ve	
  China	
  market	
  
!   Greater	
  opportuni;es	
  in	
  services	
  and	
  for	
  SMEs	
  –	
  U.S.	
  companies,	
  including	
  a	
  
growing	
  number	
  of	
  SMEs,	
  are	
  tapping	
  into	
  a	
  fast	
  developing	
  services	
  
economy	
  
	
  
These	
   trends	
   represent	
   economic	
   reform	
   being	
   implemented	
   across	
   the	
  
country	
   and	
   the	
   leading	
   role	
   Shanghai-­‐based	
   companies	
   are	
   playing	
   in	
  
responding	
  to	
  and	
  par4cipa4ng	
  in	
  these	
  trends.	
  
Exec. Summary
! Persistent	
  Business	
  and	
  Regulatory	
  Challenges	
  
!   Rising	
  costs	
  –	
  for	
  the	
  third	
  consecu4ve	
  year,	
  rising	
  costs	
  remained	
  the	
  top	
  
business	
  challenge,	
  with	
  89%	
  of	
  companies	
  responding	
  that	
  a	
  number	
  of	
  
increasing	
  costs	
  in	
  China	
  hinders	
  their	
  business.	
  	
  
!   Human	
  resource	
  constraints	
  and	
  Local	
  compe;;on	
  ranked	
  No.	
  2	
  and	
  No.	
  3,	
  
respec4vely	
  
	
  
Similarly,	
  top	
  legal	
  and	
  regulatory	
  challenges	
  in	
  2013	
  remained	
  unchanged	
  
from	
  those	
  over	
  the	
  past	
  three	
  years.	
  Generally	
  consistent	
  with	
  previous	
  years,	
  
!   80%	
  of	
  respondents	
  cited	
  bureaucracy	
  as	
  the	
  No.	
  1	
  challenge,	
  with	
  
!   72	
  %	
  declaring	
  difficul4es	
  from	
  an	
  unclear	
  regulatory	
  environment	
  and	
  
!   70	
  %	
  were	
  concerned	
  over	
  problems	
  with	
  tax	
  administra;on	
  
Exec. Summary
! Key	
  responses	
  
An	
  analysis	
  of	
  the	
  issues	
  raised	
  by	
  U.S.	
  companies	
  responding	
  to	
  the	
  survey	
  
indicates	
  that	
  companies	
  in	
  China	
  are	
  focusing	
  on	
  three	
  key	
  ini4a4ves:,	
  
!   Strengthening	
  the	
  core	
  –	
  Companies	
  are	
  focusing	
  on	
  key	
  opera4onal	
  issues	
  to	
  
make	
  opera4ons	
  more	
  efficient	
  and	
  compliant	
  to	
  provide	
  a	
  plagorm	
  for	
  further	
  
investment	
  and	
  growth;	
  
!   Knowing	
  the	
  customer	
  –	
  As	
  baseline	
  market	
  growth	
  slows,	
  companies	
  are	
  finding	
  
crea4ve	
  ways	
  to	
  change	
  their	
  growth	
  strategies,	
  stay	
  ahead	
  of	
  the	
  compe44on	
  
and	
  increase	
  market	
  share;	
  and	
  
!   Integra;on	
  –	
  As	
  global	
  markets	
  improve,	
  companies	
  are	
  relying	
  less	
  on	
  rapid	
  
growth	
  in	
  China	
  to	
  support	
  global	
  performance	
  and	
  are	
  instead	
  looking	
  for	
  ways	
  to	
  
integrate	
  China	
  further	
  into	
  their	
  global	
  opera4ons	
  and	
  focus	
  on	
  China	
  as	
  a	
  unique	
  
and	
  dis4nct	
  business	
  opera4on.	
  
	
  
Together,	
  these	
  ini4a4ves	
  form	
  a	
  cohesive	
  response	
  by	
  U.S.	
  companies	
  to	
  an	
  
ongoing	
  transi4onal	
  phase	
  in	
  the	
  business	
  environment	
  in	
  China	
  –	
  one	
  led	
  less	
  
by	
  export-­‐	
  and	
  investment-­‐led	
  growth	
  to	
  one	
  sustained	
  by	
  consump4on	
  and	
  
services.	
  
Business Performance by Industry
Business Performance by Sector
Business Challenges by Industry & Sector
Regulatory Challenges by Industry & Sector
Analysis
! By	
  Beijing	
  based	
  IP/IT	
  lawyer,	
  law	
  professor	
  Stan	
  Abrams	
  
!   No	
  one	
  will	
  be	
  surprised	
  by	
  most	
  of	
  the	
  trends	
  highlighted	
  by	
  the	
  survey:	
  higher	
  
costs,	
  lower	
  revenue,	
  cauNous	
  aOtudes	
  about	
  economic	
  slowdown	
  and	
  
government	
  reform;	
  
!   However,	
  it’s	
  probably	
  worth	
  to	
  take	
  a	
  close	
  look	
  on	
  the	
  labor	
  issues:	
  higher	
  
compensaNon	
  is	
  an	
  old	
  story,	
  but	
  I	
  was	
  surprised	
  just	
  how	
  difficult	
  it	
  is	
  these	
  
days	
  for	
  companies	
  to	
  find	
  qualified	
  staff.	
  #1	
  problem	
  for	
  many	
  companies!	
  
!   Majority	
  of	
  respondents	
  say	
  that	
  IP	
  enforcement	
  is	
  either	
  ineffecNve	
  or	
  totally	
  
ineffecNve.	
  Given	
  that	
  the	
  highest	
  response	
  type	
  back	
  in	
  2010	
  was	
  “Don’t	
  
Know,”	
  I	
  find	
  it	
  difficult	
  to	
  ascertain	
  what	
  people	
  actually	
  understand	
  about	
  this	
  
issue.	
  A	
  clear	
  majority	
  also	
  say	
  that	
  IP	
  enforcement	
  has	
  improved	
  or	
  stayed	
  the	
  
same	
  in	
  the	
  last	
  five	
  years.	
  So	
  the	
  bar	
  was	
  so	
  low	
  five	
  years	
  ago	
  that	
  even	
  with	
  
improvement,	
  the	
  system	
  is	
  sNll	
  completely	
  useless?	
  
	
  There	
  is	
  a	
  clear	
  trend	
  here	
  of	
  a	
  rising	
  sense	
  that	
  the	
  system	
  is	
  ineffecNve.	
  This	
  
has	
  risen	
  from	
  33%	
  of	
  respondents	
  in	
  2009	
  to	
  54%	
  this	
  year,	
  dropping	
  slightly	
  
from	
  a	
  high	
  of	
  58%	
  in	
  2013	
  (the	
  “totally	
  ineffecNve”	
  numbers	
  have	
  risen	
  as	
  
well).	
  That	
  would	
  be	
  ueerly	
  depressing	
  -­‐	
  has	
  the	
  system	
  deteriorated	
  
significantly	
  over	
  the	
  past	
  few	
  years?	
  I	
  have	
  to	
  wonder	
  whether	
  there	
  is	
  a	
  
percepNon/reality	
  gap	
  here.	
  
See	
  more:	
  hNp://4nyurl.com/pxnqnl6	
  
谢谢THANK YOU !
China Office
Room 3406, Block B, Central Plaza
No. 22 Jian She Da Ma Lu
510060 Guangzhou, P.R China
Tel: +86 20 8349 9613
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33700 Tampere, Finland
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juha.moilanen@chinaworks.com
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China Business Report 2013-14 Highlights by AmCham Shanghai

  • 1. China Business Report 2013-14! Highlights By  AmCham  Shanghai   上海美国商会2013-­‐2014年度中国商业报告   50+ YEARS OF EXPERIENCE & KNOWHOW IN CHINA BUSINESS
  • 2. Exec. Summary ! Heading  Towards  a  Service  Economy   !   In  2013,  the  experiences  and  ac4vi4es  of  U.S.  companies  in  China  are  more   than  ever  resembling  developed  markets.  More  companies  are  involved  in   the  service  sector,  and  there  is  a  con4nuing  shiC  from  the  pursuit  of   manufacturing  for  export,  towards  producing  and  distribu4ng  goods  for  the   domes4c  market,  as  well  as  rapid  growth  of  the  services  sector.   !   In  2013,  services  accounted  for  more  than  half  (52  %)  of  U.S.  companies’   revenue  –  an  11  point  jump  from  the  year  before.  The  growing  importance  of   services  to  the  boNom  line  is  in  contrast  to  manufacturing,  which  dropped  10   percentage  points  in  2013  to  make  up  only  37  %  of  companies’  revenue   !   Shanghai  Data  (by  the  Shanghai  Sta4s4cs  Bureau)   !   Economy  +7.7%,  service  sector  +9.1%,  manufacturing  sector  +5.3%  in  Q1-­‐3  /  2013     !   Services  61.6%  of  the  Shanghai  economy  in  Q1-­‐3  /  2013  (60.4%  in  2012)   !   Manufacturing  accounted  for  38.0  %  in  Q1-­‐3  /  2013  (39.0%  in  2012,  41.4%  in  2011)   ! =>  Shanghai  increasingly  shiCs  to  higher  value-­‐added  ac4vi4es  
  • 3. Exec. Summary ! Financial  performance   !   Surveyed  companies  (N=399)  recorded  excellent  top-­‐line  performance   indicators  in  2013.  Among  respondents,   !   67%  reported  revenue  growth  over  the  previous  year,  and     !   74%  of  companies  said  their  China  opera4ons  were  profitable.     !   Three  out  of  four  companies  (75  %)  reported  a  posi4ve  cash  flow  in  their  China   opera4ons,  up  3  percentage  points   !   U.S.  companies  remain  commiNed  to  the  China  market,  with  86%  of   companies  repor4ng  an  “op4mis4c”  or  “slightly  op4mis4c”  outlook  for  their   5-­‐year  business  prospects  in  China.   !   However,  the  shape  of  business  growth  and  expecta4ons  of  leadership   con4nue  to  evolve  
  • 4. Exec. Summary ! Common  trends   !   In  China  for  China  –  con4nuing  a  trend  from  previous  years,  59%  of   companies  say  they  primarily  are  in  China  to  compete  in  the  growing   domes4c  market   !   Growth  is  slowing,  but  profitability  is  spreading  –  although  profit  margins   were  roughly  flat  compared  to  the  previous  year,  more  companies  (74%)  said   they  were  profitable  in  2013  than  in  previous  surveys   !   Increasing  compe;;on  –  strong  compe44on  from  Chinese  and  interna4onal   players  reflect  an  increasingly  compe44ve  China  market   !   Greater  opportuni;es  in  services  and  for  SMEs  –  U.S.  companies,  including  a   growing  number  of  SMEs,  are  tapping  into  a  fast  developing  services   economy     These   trends   represent   economic   reform   being   implemented   across   the   country   and   the   leading   role   Shanghai-­‐based   companies   are   playing   in   responding  to  and  par4cipa4ng  in  these  trends.  
  • 5. Exec. Summary ! Persistent  Business  and  Regulatory  Challenges   !   Rising  costs  –  for  the  third  consecu4ve  year,  rising  costs  remained  the  top   business  challenge,  with  89%  of  companies  responding  that  a  number  of   increasing  costs  in  China  hinders  their  business.     !   Human  resource  constraints  and  Local  compe;;on  ranked  No.  2  and  No.  3,   respec4vely     Similarly,  top  legal  and  regulatory  challenges  in  2013  remained  unchanged   from  those  over  the  past  three  years.  Generally  consistent  with  previous  years,   !   80%  of  respondents  cited  bureaucracy  as  the  No.  1  challenge,  with   !   72  %  declaring  difficul4es  from  an  unclear  regulatory  environment  and   !   70  %  were  concerned  over  problems  with  tax  administra;on  
  • 6. Exec. Summary ! Key  responses   An  analysis  of  the  issues  raised  by  U.S.  companies  responding  to  the  survey   indicates  that  companies  in  China  are  focusing  on  three  key  ini4a4ves:,   !   Strengthening  the  core  –  Companies  are  focusing  on  key  opera4onal  issues  to   make  opera4ons  more  efficient  and  compliant  to  provide  a  plagorm  for  further   investment  and  growth;   !   Knowing  the  customer  –  As  baseline  market  growth  slows,  companies  are  finding   crea4ve  ways  to  change  their  growth  strategies,  stay  ahead  of  the  compe44on   and  increase  market  share;  and   !   Integra;on  –  As  global  markets  improve,  companies  are  relying  less  on  rapid   growth  in  China  to  support  global  performance  and  are  instead  looking  for  ways  to   integrate  China  further  into  their  global  opera4ons  and  focus  on  China  as  a  unique   and  dis4nct  business  opera4on.     Together,  these  ini4a4ves  form  a  cohesive  response  by  U.S.  companies  to  an   ongoing  transi4onal  phase  in  the  business  environment  in  China  –  one  led  less   by  export-­‐  and  investment-­‐led  growth  to  one  sustained  by  consump4on  and   services.  
  • 9. Business Challenges by Industry & Sector
  • 10. Regulatory Challenges by Industry & Sector
  • 11. Analysis ! By  Beijing  based  IP/IT  lawyer,  law  professor  Stan  Abrams   !   No  one  will  be  surprised  by  most  of  the  trends  highlighted  by  the  survey:  higher   costs,  lower  revenue,  cauNous  aOtudes  about  economic  slowdown  and   government  reform;   !   However,  it’s  probably  worth  to  take  a  close  look  on  the  labor  issues:  higher   compensaNon  is  an  old  story,  but  I  was  surprised  just  how  difficult  it  is  these   days  for  companies  to  find  qualified  staff.  #1  problem  for  many  companies!   !   Majority  of  respondents  say  that  IP  enforcement  is  either  ineffecNve  or  totally   ineffecNve.  Given  that  the  highest  response  type  back  in  2010  was  “Don’t   Know,”  I  find  it  difficult  to  ascertain  what  people  actually  understand  about  this   issue.  A  clear  majority  also  say  that  IP  enforcement  has  improved  or  stayed  the   same  in  the  last  five  years.  So  the  bar  was  so  low  five  years  ago  that  even  with   improvement,  the  system  is  sNll  completely  useless?    There  is  a  clear  trend  here  of  a  rising  sense  that  the  system  is  ineffecNve.  This   has  risen  from  33%  of  respondents  in  2009  to  54%  this  year,  dropping  slightly   from  a  high  of  58%  in  2013  (the  “totally  ineffecNve”  numbers  have  risen  as   well).  That  would  be  ueerly  depressing  -­‐  has  the  system  deteriorated   significantly  over  the  past  few  years?  I  have  to  wonder  whether  there  is  a   percepNon/reality  gap  here.   See  more:  hNp://4nyurl.com/pxnqnl6  
  • 12. 谢谢THANK YOU ! China Office Room 3406, Block B, Central Plaza No. 22 Jian She Da Ma Lu 510060 Guangzhou, P.R China Tel: +86 20 8349 9613 Fax +86 20 8359 2972 Finland Office Osuusmyllynkatu 5 33700 Tampere, Finland Tel: +358 40 5253111 juha.moilanen@chinaworks.com www.kiinakoulutus.fi slideshare.net/JuhaMoilanen1 facebook.com/ChinaWorks twitter.com/Juha_Moilanen fi.linkedin.com/in/juhamoilanen