1. Survival and Growth in
Early Childhood EducationGurgaon Perspective
Pooja Goyal, Founder Director Intellitots
Nurturing the Early Years

2. Practitioner’s Perspective
•
•
The following presentation is perspective on the preschool market at large and
Gurgaon as a micromarket with is very own nuances and idiosyncrasies.
This can be used as a springboard to get the discussion with Pooja, Co-founder of
Intellitots. She is available at pooja@intellitots.in
Pooja Goyal at the Early Childhood Education conference, organized by
Times of India in Gurgaon

3. Education- An exciting space
A lot of educational pedagogies, curriculum and processes
have their roots in the industrial revolution era.
Education was geared towards preparing individuals for the
industrial era, being able to memorize, write neatly, maintain
account books.
After 50 years as we are operating in the thick of information
age, our needs have changed. There is a declining value of a
college degree. 40 years back if you went to a good college
and got a degree you would be assured a secure job for the
rest of your life. Not anymore. In China, some estimate that
about 30% of college grads to not get jobs. BTW the situation
is the same in the US, UK and India.
Technology: has brought about a sea change in the way we
produce information and consume information. Classrooms
are being rapidly impacted by that.
Intellitots champions – Learning by Doing
So education has to evolve and change. Therefore it is an
exciting space for edupreneurs. Now if you look at India as a
market

4. “The Victorians were great engineers. They
engineered a [schooling] system that was so robust
that it's still with us today, continuously producing
identical people for a machine that no longer exists.”
— Sugata Mitra

5. Preschool Segment Growth in India
60
54
50
40
30
In INR billion
36%
20
10
16
0
2008
2012
• The preschool segment is growing at a remarkable speed.
• Indian Education industry is worth $80bn and growing continuously at
13% per annum where as Preschool segment continues to grow at ~ 30%

6. “
Education is increasingly not so much about knowing the
right answers to a set of questions, but more about
continually questioning the answers.
Therefore asking the right questions is the first and most
important step.
”
Dr. M. M. Pant

7. Paradigm Shift
Then
Now
Gathering information
Using information effectively
Rote Learning
Question and Experiment
Means to earn your living
Reach your full potential
Monolithic Curriculum and
Instruction
Customized Assessment,
curriculum and instruction

8. Changing Expectations from
Preschools
• Prepare children for the competitive World of K-12
• Child Care as nuclear families proliferate and both
parents work long hours
• Cater to the unique learning needs of each child

9. Gurgaon- A unique ecosystem
A Micromarket characterized by
- Rapid Growth of the City
- Government Policies
- A uniquely heterogeneous parent
body
- Opportunity for schools to scale
About Gurgaon –
The city with the third highest per capita income in India
Home to 250 Fortune 500 companies
The population under the age of six is 202,000 and in Delhi it is 2 million.

10. Government Policies
• School Land Allocation - One of the few cities where nursery
school sites have been allocated ahead of time. On the one
hand, it increases the barriers to entry and on the other it
increases the cost of business.
• Preschool Regulation is round the corner – This will impact
because the land allocation has already been done.

11. A Unique Parent Body
• High Disposable Incomes
• Mix of well travelled, highly educated
discerning parents to nouveau riche aspiring
the best for their children
• Education as a commodity to be bought
(might be because of supply demand
imbalance)
• Lack of time/Parents as managers

12. Collaboration in the Preschool fraternity is
extremely important to take advantage of this
rapidly growing and changing segment and
deliver on our responsibility as the first
institution the child is introduced to .

13. About Pooja Goyal
Pooja Goyal
Founder Director
Pooja leads strategy, business development and marketing
at Intellitots. She has worked extensively to develop world
class learning oriented programs and products for the early
years. She is a children’s book author, a singer, a mother of two adorable girls
and above all an educationist with a passion for impacting the early years.
Pooja is an engineer from IIT Delhi and has done her MBA from INSEAD, France.
Pooja is a serial entrepreneur and having worked and lived in the US,
Europe and India, she blends a successful track record at companies like Adobe
Systems and Palm with her passion for education in the early years.

14. About Intellitots
Intellitots is a leading provider of early education and
preschools, employer-sponsored child care and educational
advisory services in Delhi NCR. Intellitots has been awarded
the Education Excellence Award for Fastest Growing Early
Education brand in Delhi NCR and is a partner of corporations
like Fortis Healthcare.
Intellitots strives to
• Drive excellence in early childhood care and education
• Support families through strong partnerships
• Collaborate with employers to build family-friendly
workplaces
Intellitots Services and Programs
Intellitots Day
Care Solutions
Intellitots
Preschool
Safe, Healthy and
Stimulating World for
children
The school of choice
for discerning parents
IntellitotsEnrichment
Programs