Plan in India is part of Plan International, one of the world’s largest community development organizations. For 30 years, Plan and our partners have helped communities throughout India to help themselves, so that children have access to protection, basic education, proper healthcare, a healthy environment, livelihood opportunities and participation in decisions which affect their lives.

1. C E L E B R A T I N G 3 0 Y E A R S O F P A R T N E R S H I P S I N I N D I A

2. Tsunami projects in Tamil Nadu - Completed
Program graduation in FY‘09
Plan Project Partners & Program
Units in India 2008-2009

3. C o n t e n t s
Message from our Board Chair 4
From our Executive Director and Country Director 5
Introduction to Plan’s Programs 6
Child Protection 8
Quality Education & Early Childhood Care and Development 10
Optimal Health 12
Healthy Environment 14
Household Economic Security 16
Children’s Participation in Governance 17
Disaster Risk Reduction and Response 20
Program Graduation and Sustainability 21
Increasing Support from Individuals and Companies in India 24
Building Public Awareness and Understanding 25
Plan International India Expenditure 2009 27
Plan International (India Chapter) Balance Sheet 28
Plan International (India Chapter) Income and Expenditure 29
Major Publications 2008–09 30
Major Research Studies and Evaluation 2008–09 32
Plan Partners in India 2009 33
Major Corporate and Institutional Donors 35
Case Studies
The Dream that became Reality 19
Transforming Community attitudes to Gender and Disability 23
Governing Board (as at 30 June 2009)
Plan International (India Chapter) is governed by an
independent Board of Directors comprising:
Mr. Govind Nihalani Chairperson
Mr. Abrar Ahmed Khan Secretary
Mr. R.K. Goel Treasurer
Ms. Nirja Mattoo Member
Mr. Nikhil Nehru Member
Mr. Roland Angerer Member
Ms. Arti Kirloskar Member
Mr. Raj Nooyi Member
Prof. Balveer Arora Member
Ms. Minty Pande Member
Mr. William Bissell Member
(from August 2009)
Patrons
Mr. Anil Kapoor
Ms. Surena Narula

4. Plan in India is part of Plan International, one of the world’s largest community development organizations. For 30 years, Plan and our
partners have helped communities throughout India to help themselves, so that children have access to protection, basic education,
proper healthcare, a healthy environment, livelihood opportunities and participation in decisions which affect their lives.
It all began for Plan in India in September 1979, when an agreement was signed by Shri. D. D. Sathe, the then Chief Secretary,
Government of Maharashtra, Dr. S. D. Gokhale, founder and the then President of CASP, and Dr. George Ross the then Chief
Executive of Plan International. This agreement initiated a partnership between Plan and Community Aid and Sponsorship
Program (CASP India) – a partnership which has lasted the entire 30 years and has led to additional agreements with many
partner organizations covering more than 3,000 communities in 11 states of India.
Plan’s work focuses on improving opportunities for vulnerable children and their communities in India, including children living
on the streets and those living in urban homeless families; those with disabilities or affected by HIV; those who are exploited
and trafficked; the children of sex workers; and child labourers. Plan also works to help girls overcome the disadvantage and
discrimination they face in everyday life within most communities.
Our work with the most vulnerable in our community is as necessary today as it was 30 years ago. So we look back on the
past, Plan and our partners have not lost our focus on what is most important - looking to the future. This year has seen the
development of a 5 Year Business Plan for our fundraising operations in India and the initiation of a new Country Strategic Plan
to provide us and our partners with a unified strategic direction and a strengthened commitment to our child rights-based
development approach.
Significantly, during 2009 the Board, management and staff of Plan in India worked tirelessly with members of Plan’s international
Members Assembly and international office to pave the way for Plan India’s admission as a member of Plan’s international governing
body, along with Plan Columbia, which was confirmed in November. This is a historic development for Plan as a whole. For the first
time, Plan will have two full members from among its 48 program countries, strengthening links with children and communities and
ensuring their views and perspectives have a more direct participatory voice in shaping Plan’s future global strategy.
I would like to take this opportunity to thank my fellow Board directors for their continued support and valuable contribution
to Plan over the past year. They have voluntarily and enthusiastically given their time to guide the organization in a challenging
and eventful year.
And finally, but most importantly, I would like to acknowledge and thank our development partners here in India and loyal supporters,
both here in India and abroad. Their invaluable support this past year has enabled us to continue our vital work, and along with
children and their communities, to create positive and sustainable changes in the lives of many thousands of children.
Thank you for being a part of 30 years of helping children in India realise their full potential.
Govind Nihalani
Chair, Plan India Board
Message from our
Board Chair

5. During the past year, Plan and our program implementation partners have renewed our strong commitment to responding to the
needs of the most disadvantaged children in India. This annual report highlights just some of our activities and achievements in
our 30th
year in India to help children realise their full potential.
Plan in India currently operates as both a local Indian non-government organization (NGO) – Plan India, and as the Indian Country
Office of Plan International. This annual report summarises our joint progress over the past year in achieving the objects set
out in our common Country Program Framework and Country Strategic Plan. Also included are summaries of audited financial
statements from both organizations.
In the past year, Plan ‘graduated’ from three Program Units in south India – CASP Pune in Maharasthra, Myrada-Dharmapuri in
Tamilnadu and Samuha-Deodurg in Karnataka. While graduating from these communities which had reached a level of development
which could be sustained without Plan’s further assistance, Plan also continued to scale up its interventions in the north of India, where
the Human Development Index show the need for Plan and our partners’ rights based development approach is greater.
Some of the key interventions of Plan India in various fields are noteworthy. The children of Plan India in Uttarakhand state, were actively
engagedinthealternatereportingprocessofUNCRCatthenationalandstatelevelstobuildastrongvoiceforchildrenthroughadvocacy.
The ‘Prevention of Child Labour project’ completed its first phase in Andhra Pradesh. Various children and NGO platforms were created
for advocacy right from the community to the state level. The Tsunami rehabilitation program was successfully completed after four
years. The program focused on child protection and participation, disaster preparedness and sustainability in livelihood intervention. It
was a great learning process for Plan India and globally, since this was the first time Plan had responded to a major disaster.
Local fundraising by Plan India also grew from 39.6 Million Rupees to 61.7 Million Rupees, thanks to greater and repeated
support from over 13,500 individuals and numerous companies in India. Our 5 Year Business Plan for fundraising operations,
completed this year, will lead our future in-country fundraising growth.
Additional highlights of the year include our wonderful association with actor and Plan Patron, Anil Kapoor and the Oscar-winning film
‘Slumdog Millionaire’. A substantial 5 year donation from the makers of the hit film has helped Plan begin comprehensive child centred
community development interventions in slum communities in Mumbai where the film was made, aiming to assist hundreds of children
and their families improve access to education, healthcare, water and sanitation, better housing and alternate livelihood opportunities.
Our Because I am a Girl campaign called for greater gender equality and investments in girls to ensure that the Millennium
Development Goals are met for girls as well as boys. In addition, our Learn Without Fear campaign called for more to be done
to make schools safe as that is what children told us they wanted. The Children’s Advisory Board (CAB) facilitated by Plan also
played an important role in the Learn Without Fear campaign.
As Plan celebrates 30 years of partnerships in India to help children realise their full potential, we know that the years ahead bring
continued challenges and opportunities in our programs in the field and in our organization as we continue our transformation
into ‘one Plan’ in India. We thank our staff and our partners for their dedication to Plan and to helping children and communities
access their rights.
Roland Angerer Bhagyashri Dengle
Country Director Executive Director
Plan International India Plan India
From our
Executive Director
and
Country Director

6. C
hild centred community development is the
term we use to describe how we aim to do our
development work. It’s a rights based approach
to development where we support communities to
develop the structures and skills they need to provide a
safe and healthy environment in which children are able
to realise their full potential. It is our belief, based on
many years of experience, that this can be achieved only
if children’s best interests are at the heart of everything
we do and if children themselves actively participate in
the process.
Plan’s development programs to create a more just, humane
and equitable world for children in India constitute the primary
area of our work. These are implemented through strategic
partnerships with local and community-based organizations
across various states in India. Over the years, this program-
oriented approach has evolved from direct benefit to
sponsored children, to a more comprehensive child centred
community development approach. In the process, the role of
Plan and our partners has evolved from being a mere provider
to that of a facilitator.
In each thematic area of our work, Plan sets up dedicated
teams to handle key activities like program support, research,
sponsorship, grants, monitoring, evaluation and advocacy.
Certain teams are constituted to handle ancillary functions
like communications, marketing, fundraising, human resource
management and administration.
The projects supported by Plan are based on needs, priorities
and areas of work that align with Plan’s vision and mission,
and are identified through need assessment studies. Our
priorities are outlined in our Country Program Framework and
Country Strategic Plan. Projects are chosen based on their
innovativeness and their ability to change the lives of children.
To ensure that project objectives are met and that the benefits
are experienced by children and their communities, Plan
also conducts research, baseline surveys, capacity building,
monitoring and evaluation.
Introduction to
Plan’s
Programs

7. Main Achievements in 2008–2009
Establishment of Rajdhani Program Unit in Delhi. This
cluster model aims at reaching out to slum communities
throughpartnershipswithNGOsworkingatthegrassroots
level.
Completion of baseline data collection for at the Program
Unit level for monitoring annual program progress.
Development and dissemination of Program Quality
Guidelines to assist partners and program implementation
teams.
Involvement of Program Units on an active basis in
the United National Convention on the Rights of the
Child (UNCRC) state and national reporting process.
Engagement in UNCRC Alternate Review and Reporting
Process Plan, with a view to creating an NGO Alternate
Review and Report for the status of UNCRC in the National
Commission for Protection of Child Rights.
Initiation of a partnership with Tata Institute of Social
Sciences (TISS) in April 2008 to establish a Post Graduate
Diploma in Child Rights. In 2009 a total of 19 students
participated.
Supporting model school programs continues to prove
the best approach to demonstrate quality education at
the grass root level.






Establishment and registration of the WASH Institute
which aims to build capacity related to the water and
environmental sanitation (WES) needs of India and
neighbouring countries.
Training of WES point persons of Program Units by WASH
Institute on the SCOTS (Sustainable Community Oriented
Total Sanitation) approach.
Initiation of studies on food security, micro finance and
micro health insurance.
Development of a gender training module to inculcate
gender sensitivity for personnel across Plan and its
Program Units.
Evaluation of child labour and child trafficking projects in
Andhra Pradesh.
In keeping with Plan’s global Program Accountability and
Learning System Guidelines (PALS), we have completed
the phase-in process for Program Units in Patna and Delhi
(Rajdhani); graduation of CASP Pune and the Deodurga
Program Unit in terms of end line evaluation, case study
compilation, impact evaluation and dissemination.






Country Information 2009
Number of current program units – 18
Total Sponsored Children as of June 09 – 73,440
Total Number of communities we work with – 4076
Number of Families – 206,449
Number of water points – 61
Latrines constructed or upgraded – 898
Number of professional health workers trained
– 1886
Number of community workers trained – 3351
Number of teachers trained – 6689
School management training – 10
Total number of extension workers and farmers
trained – 13,603
Vocational and business training – 6749
Staff in partner organizations trained on Child
Protection – 1544
Community members and volunteers trained on
Child Protection – 952














Recognition Received by Programs
Four Gram Panchayats within Plan Program Units received
the President’s Award for achieving total sanitation.
Plan’s ECCD Program has received the highest ‘Good
Practice’ rating from AusAID, the Australian Government
Agency for International Development.
The best Village Resource Centre Award was won by PREM-
Plan Koraput in Orissa among the centres in three states.

8. Child
Protection
D
isadvantaged children are exposed to violence,
abuse and exploitation hence their right to
protection is denied.
Plan aims:
To reduce emotional, physical, sexual abuse and neglect
against children.
To reduce exploitation of children for economic gain.
In the course of this year, implementation of Plan’s Child
Protection Policy has been accorded high priority and
we have moved forward in making Plan a truly child-safe
organization. In line with this focus, the following steps have
been taken:
AChildProtectionTaskforce(CPTF)hasbeenstrengthened
at the country level. The taskforce includes members from
all departments who will act as catalysts in the process of
making Plan a child-safe organization.
Improved Child Protection Procedures have been
developed at the country level, and our Child Protection
Policy has been translated into Hindi, Oriya and Telegu
to increase it relevance and access to our partners and
communities where we work.
As an integral part of organizational induction and
sensitization, new recruits are being given an intensive
orientation on child rights and child protection. Such





orientation was also a part of all five training programs
conducted exclusively for core staff at Program Units at
various locations.
In Plan’s work, child protection is everybody’s responsibility.
Child Protection Programs
Plan in India has forged a partnership with Childline India
Foundation which was instrumental in the establishment of
the Government’s Integrated Child Protection Scheme.
Childline has facilitated five training programs on child rights,
child protection and on gaining an understanding the Juvenile
Justice system. Training programs were organised for 150 staff
members of Plan’s Program Units and projects, in south and
north India to reinforce awareness of Plan’s Child Protection
Policy and to build knowledge of the legal provisions under
the Juvenile Justice Act.
During the year, a country-wide research program on child
protection systems was launched. Several research studies
about children living in difficult circumstances were published:
‘Living with Stones’ about children in mines; ‘Lost in the
Haze’ about substance abuse; and ‘Challenging Boundaries’
on mentally challenged children. To spread awareness of
key provisions of the Juvenile Justice Act in India, manuals
were printed in English and Hindi, and posters were printed

9. in nine regional languages for wider sensitization about the
underlying issues.
The Plan-supported Childline Foundation received 2,320,247
calls last year:
Calls related to missing children accounted for 20% of the
total direct intervention calls.
Restoration/repatriation accounted for another 20% of
the total direct intervention calls.
Sheltercasesaccountedfor16%ofthedirectintervention
calls.
Rescue from abuse consisted of 10% of direct intervention
calls.
Medical assistance formed 21% of direct intervention
calls.
Sponsorship (educational, medical and others) accounted
for 12% of direct intervention calls.
In Patna, 35 program villages have been sensitized on the
issues of child protection and rights issues.
In Plan’s Koraput PU, social watch monitor groups have
been formed in five selected panchyats on a pilot basis.






Achievements of Universal Birth Registration (UBR) Program
Radio programs developed with children focused on
UBR issues. The programs were aired on All India
Radio and local radio channels.
Production of UBR programs by visually and physically
handicapped children in Karnataka.
Dr.ShanthaSinha,Chairperson,NationalCommission
for the Protection of Child Rights (NCPCR) agreed
to extend all possible support to register births of
CIDC.
The Government of India Director and Chief Registrar,
Office of Chief Registrar, (Births and Deaths) and Deputy
Chief Registrar, Delhi, committed to support action to get
birth certificates for the street and vulnerable children in
Delhi.




These groups are actively participating in monitoring the
Government supported development programs with a
special attention on violence towards the girl child at home
and school.
Main Achievements in 2008–2009
Currently, 8 projects are being implemented in the area
of child protection, especially for children in difficult
circumstances. These projects include protecting the
rights of children:
living or working in railway stations in Delhi, Varanasi
and Udaipur;
abused or trafficked because of cast-based sex-work;
having special needs owing to disabilities.
A national level advocacy project on Universal Birth
Registration is being implemented to ensure that every
child in the country has an officially registered identity.
A situation analysis was conducted to understand the
number and type of communities, facilities and services
available and birth registration status amongst children
in difficult circumstances. A National consultation on
“Reaching Children in Difficult Circumstances (CIDC) for
Birth Registration” was organized in Delhi.





Plan India’s partnership with NGOs in various states for
UBR focused on vulnerable children who have lesser
opportunity to be registered, i.e. children in difficult
circumstances (CIDC). There was increased registration
and certification of the children in vulnerable and
marginalized communities. More then 85% children
were registered before 21 days in all the target areas.
The aggregate national level increase of birth
registrations has increased from 59.5% to 68%. In
Rajasthan, registration levels have increased from
63.5% in 2005 to 84.7%.
The Department of Health and Family Welfare,
Government of Rajasthan, has implemented the
request made by Plan through nodal partner IIHMR
regarding incorporating birth registration number and
date on immunization cards.




10. 10
Quality
Education
Early
Childhood
Care and
Development
Disadvantaged children lack access to quality learning
hence their right to education is denied.
Plan aims:
To improve holistic care for the development of children
between 0–6 years at home and centres.
Toenablechildrentocomplete8yearsofqualityeducation
in government schools.
Plan programs are closely aligned with the rights-based
approach, with a view to ensuring that children we work with
have access to their right to quality education, including early
childhood care.
Model Schools
Plan aims to create ‘model schools’ that will reach out
to children in the states of Andhra Pradesh, Bihar, Delhi,
Rajasthan, Uttarakhand and Uttar Pradesh. The objective is
to demonstrate that a child-friendly environment and good
learninglevelsarepossibleforchildrenwhoattendgovernment
schools in rural areas. Moreover, such model schools can be
replicated across districts and states. Under this model, each
school develops its own unique ‘school improvement plan’
and then works in collaboration with teachers, parents and
children to achieve the goals it sets for itself.


A manual on positive discipline for teachers has been
createdundertheModelSchoolsProgram,incollaboration
with various government school teachers. A resource
directory on education for civil society organizations has
also been developed.
As part of Plan’s global campaign against violence
in schools, the “Learn Without Fear” campaign was
launched nationally in November 2008 in coordination
with the programmatic interventions under the Model
School Programs in seven states. The initiative focused
on advocating with the Government on uniform laws
banning corporal punishment in schools, and on creating
awareness among community members, teachers, and
parents on the negative impact of violence.
Other activities during 2008-2009
include:
Several research studies on education, especially for
Children In Difficult Circumstances (CIDC) were initiated:
A study on “Participatory approach to identify reasons
forexclusionamongout-of-schoolchildren”conducted
in Bihar, Delhi, Uttarakhand and Uttar Pradesh.
A desk research review was done on “Education
status of children in difficult circumstances”.
Provision of education and government schemes for
CIDC in Bihar, Delhi, Orissa, Rajasthan, Uttarakhand
and Uttar Pradesh.







11. 11
DevelopmentofpartnershipswiththeNationalCommission
for the Protection of Child Rights, UNICEF at the national
level, and initiating corresponding partnerships at the
state level as well.
Initiation of a project named “Young Hearts” to train
children on the use of media tools to highlight issues
affecting them. Children from five states used animated
films, comic strips, and conducted surveys to promote
the issue of safer schools. All these were exhibited
during national and state launches to take the views and
opinions of children to Government stakeholders, media
and society. A national consultation of children was held
with the same participants.
Implementation of a school contact program designed to
highlight the adverse impact of violence on children was
implemented across 50 schools in Delhi covering 63,000
students.
Implementation of community-based classes in Mumbai
to ensure access to education for children in slum
communities.
Due to the various intervention in like teacher training
and monitoring of drop out children by the children clubs
in PU Nizamabad 78% children are in pre schools against
a target of 80% by 2010; 87% children in primary schools
against the set target of 85% by 2010.
In FY09, CAP PU was running 7 Non-residential Bridge
Schools in its operational area in which 904 out of school
children(430boys474girls),between8to12yearswere
enrolled to access formal quality education through its
well developed rapid learning module. Having successfully
completed the bridge course in terms of acquiring age
appropriate grade level minimum competencies, these
children are ready to be mainstreamed in formal schools
beginning next academic year.
With the combined efforts of ASM Plan Krishna PU
and government, the enrolment rates at primary level
is increased up to 97.7% and the retention rates have
increased from 62% to 82%.
16 model schools in the SBMA-Plan Uttarkashi working
area created child friendly environment in their schools
by reducing corporal punishment, increasing children
participation in school level activities, promoting child to
child learning.
Plan-supported village information/resource/knowledge
centres in Orissa and Uttarakhand were acknowledged
by government for their important roles in promoting
awareness of community development issues and
providing access to resources to help community









members, including children, understand and advocate
for their needs and rights.
Early Childhood
Care and Development (ECCD)
Kathalaya, a Bangalore-based organization, partnered with
Plan as a resource agency to address various needs of pre-
school teachers and ECCD facilitators. Plan’s partner, Centre
for Youth and Social Development in Orissa was selected since
they were working with the Santhal tribal people who have
an established tradition of storytelling. In-depth research on
Santhal tribal culture followed by extensive field-testing led
to the development of a storytelling kit consisting of a manual
for pre-school teachers and early childhood facilitators, a
collection of stories, and storytelling props like posters, masks,
puppets, a felt board and a musical instrument.
The aim of the storytelling kit is to facilitate learning in the
mother tongue, and to make the children learn about their
local folklore, customs and tradition through these local
stories, which were also translated into Oriya and English
for wider dissemination. The kit was backed by training
initiatives that focused on the aspects like listening skills,
voice modulation, body language, observation, preparation
of an action plan, and selection of story, medium, appropriate
props and music.
Plan partner CAP’s ECCD program interventions are centre
based and home based including setting up of ECCD centres.
In FY09, 881children (437 boys 445 girls) between 3-6 years
were enrolled in 24 centres (16 started by CAP 8 by the
government). 92 children enrolled in these centres in previous
years who attained the school going age were mainstreamed
in formal full time schools. Till date 1775 children have been
directly covered under this program since its inception four
years ago.
Media Advocacy on ECCD
As an integral part of the media advocacy project on Early
Childhood Care and Development, Plan developed a
comprehensive communication and media plan. Its purpose
was to ensure that the journalist fraternity understood the
importance of early childhood care, and the need to write on
and report these issues on a regular basis. The media plan
was implemented by Plan, with the support of the Forum
for Crèche and Childcare Services (FORCES), along with
various other organizations working on children’s issues in
six states: Rajasthan, Delhi, Bihar, Orissa, Andhra Pradesh and
Uttar Pradesh.

12. 12
Optimal
Health
D
isadvantaged children have reduced chances for
survival, higher risk of preventable and curable
illness and malnutrition hence their right to health
care and treatment is denied.
Plan aims:
To reduce maternal mortality and morbidity.
To reduce child mortality and morbidity in children under
5 years.
To reduce the impact and incidence of HIV/AIDS on
children and young people.
Plan’s Health Network was streamlined to provide a forum
for health managers and coordinators of Program Units to
share learnings from programs and to coordinate action
plans contributing to the achievement of Plan’s Country
Program Framework goals for health and HIV. The network
also conducts health capacity assessment of Program Units
in six states: Orissa, Bihar, Uttar Pradesh, Rajasthan, Delhi and
Uttarakhand.
Main Achievements in 2008–2009
Initiating a health capacity assessment study conducted
by the Indian Institute of Health Management Research.
The study is designed to document best practices, collate
data on available government services and linkages




with National Rural Health Mission, UNICEF and other
agencies.
Preparing a health curriculum for training partners
in developing behavioural change strategies for
communications in health.
Initiatingastudyentitled“Effectofmalariaonmaternaland
child mortality and morbidity in Orissa and Rajasthan”.
In the SBMA-Plan program area in Uttarkashi, 2400
adolescents participated in training to enhance their
knowledge of HIV and AIDS. 3061 members of 119
women’s group are managing People Health and Security
Fund by providing support to needy families for their
emergency health treatment.
Plan India has also been in the forefront in advocating the
HIV AIDS Bill and its special provisions for women and
childrenaffectedbyHIVAIDS. Aninterfacebythechildren
from different parts of the country with the Members of
Parliament was organized in July 2009 in Delhi.
Koraput Program Unit facilitated 35 immunization
camps every month and in total 420 camps in remote
inaccessible pockets in the operational areas.
In ASM Plan Vijayawada Program Unit, more then 95%
of the immunization coverage was achieved and 97%
of the births occurred in Plan’s operational area were
institutional births.







13. 13
HIV AIDS – Prevention of Parent to
Child Transmission Project
HIV AIDS initiatives are an integral part of Plan’s work in
reducing the rates of maternal and infant mortality in India. In
line with this, two unique projects have been designed:
The community-based Prevention of Parent to Child
Transmission (PPTCT) project to be implemented in
Orissa, Maharashtra and Uttar Pradesh.
A project for the welfare and betterment of children of
brothel-based sex workers in Pune in Maharashtra.
Main Achievements
in 2008–2009 – HIV AIDS
In November and December 2008, Plan organising three
workshops in northern, southern and north-eastern
India involving around 60 organizations working in
the area of HIV AIDS. The workshops culminated in
a set of recommendations on ‘HIV AIDS Prevention
and Care Continuum for Women and Children in India’.
These have been accepted by the National AIDS Control
Organization (NACO), Government of India and will form
the basis for their national Prevention of Parent to Child
Transmission project.



Conducting a research study in the north-eastern states to
understand the HIV vulnerability of injecting drug users,
their spouses and children.
Advocacy with national Parliamentarians on the
HIV AIDS Bill, and in particular the special provisions
pertaining to women and children.
End line evaluation for the Prevention of Child Trafficking
and HIV AIDS projects.
Implementation of the UNDP-supported Link Workers
Project across ten districts of Uttar Pradesh and Bihar.




Child Trafficking and HIV AIDS
The Prevention of Child Trafficking and HIV AIDS in
Andhra Pradesh (CTHAP) project is being implemented in
10 districts of Andhra Pradesh among 300 communities
total of 5060 (2078 male and 2982 females) People
Living with HIV AIDS (PLHAs) have been identified
and provided with support
total of 636 (325 boys and 311 girls) have been
identified and provide with support
total of 426 children VOCSET (Victims of
Commercial Sexual Exploitation and Trafficking) –
164 boys and 262 girls – have been identified and
provided with support
In Andhra Pradesh, 5636 children affected by AIDS have
been identified and 3878 have been provided support
through nutrition, education or treatment. 344 family
members of have been provided with livelihood support



which has resulted an increase in their family income and
enhanced quality of life for children affected by AIDS.
At the national level childrens consultations convinced
Parliamentarians for the need for passing the HIV AIDS
Bill in the parliament, so that the rights of women and
children affected by HIV AIDS are batter protected.

14. 14
D
isadvantaged children are denied their rights to
a clean and safe environment, to safe drinking
water and to good health and survival.
Plan aims:
To reduce the incidence and impact of water and sanitation
related diseases amongst children.
In November 2008, Plan played an active role in the Third
South Asian Ministerial Conference on Sanitation (SACOSAN III).
This included:
Presenting a paper “School and WES – A lot to do” on
the School WES (Water and Environmental Sanitation)
Audit which was the first ever audit conducted on the
subject.
Spearheading two technical sessions – on Community
Led Total Sanitation (CLTS) and on ecological sanitation.
Preparing the declaration of the conference as a part of
the Drafting Committee.
Plan India’s case study on SCOTS (Sustainable Community
Oriented Total Sanitation), was selected as one of the best
case studies in Asia and published in the International Journal
of Water Aid/International Resource Centre (IRC) and Water



Supply and Sanitation Collaborative Council (WSSCC) under
the title: “Beyond Sanitation”.
Water and Environmental Sanitation Network India (WES-
Net India) is a learning alliance of stakeholders in the Water
and Environmental Sanitation sector, including NGOs, UN
agencies, private sector, consultants, government departments
and donors. Established in December 2004, the network aims
at enhancing knowledge sharing initiatives and co-ordination
within the water and sanitation sectors, with a view to achieving
the Millennium Development Goals through advocacy, and
through the development and implementation of policies and
plans that improve the participation of the poor these sectors.
Main Achievements in 2008–2009
Fostering discussions with various stakeholder on policy
level issues and advocating for change.
Dissemination of information through its bi-monthly
newsletter WES News and its comprehensive website
www.wesnetindia.org
Organization of ECOSAN, a three-day ecological
workshop for the Department of Drinking Water Supply,
Government of India 130 State Government participants
from 17 states of India were trained.



Healthy
Environment

15. 15
Program Unit Achievements
In ASM Plan Krishna, access to sufficient potable water has
increased from 78% to 91.23%, due to the collaborative
effort of the PU with government.
WES-Net has over 1700 members across India, including
Government, NGOs, INGOs, UN agencies, academic and
research institutions, the private sector and professionals
from various disciplines. WES-Net is guided by an elected
group which includes representatives of Plan, UNICEF,
UNDP, UNESCO, WaterAid and Care.
SBMA-Plan in Uttarkashi helped developed 7 communities
as open defecation free villages, and field reports indicate
that the community people are using constructed toilets,
avoiding open defecation and managing waste disposal
systems.
In PU Gairsain, considerable progress has been made
through the WES interventions and the changes are visible.
In 2003 only 8% families in Gairsain project area had toilets
but now the percentage has increased to 53.
Organization of a three-day workshop on module
design and development at Mahabalipuram in
September 2008.
 Organization of a national seminar on issues and
impact of climate change on communities. The two-
day seminar was conducted by WASH Institute at
Gandhigram Rural University.


16. 16
Household
Economic
Security
D
isadvantaged children grow up in families/
communities with low income and are excluded
from socio-economic opportunities hence their
right to adequate standard of living is denied.
Plan aims:
To improve households’ food security to ensure all
children have adequate nutrition all year round.
To increase young people’s access to market demand
driven vocational skills.
To increase the access of poor households to sustainable
Microfinance Plus services with a special emphasis on
women’s access.
Plan’s Household Economic Security program is an important
component of the comprehensive package for children’s
survival and development and is closely interwoven with
other domains including Water and Environmental Sanitation,
Health and Education.
Main Achievements in 2008–2009
Plan through its partners is working with 47,800 members
of 2900 Self Help Groups (SHGs). Together these groups




have mobilized 37.7 million INR and recycled it to meet
the credit needs of SHGs members.
The Self Help Group federations of PREM-Plan
Koraput in Orissa and the Life Insurance Corporation
of India promoted a micro insurance policy known
as Jeevan Madhur Policy which is specially prepared
for marginalized groups. With a minimal premium, it
provides security during life and to the family after the
members’ death.
In Koraput 127 adolescent boys and 55 girls were
supported in gaining skills on different trades such as
mason, computer data processing, spoken English,
retail management and midwifery. In Chilika vocational
training in computers was provided and the trained
candidates have obtained offers for employment in call
centres.
99% of the 276 students who enrolled into CAP-Plan
vocational and employability training programs completed
their course this year and most of them gained employment.
SBMA-Plan provided training to the farmers on
agriculture and vegetable promotion and 63 families
have reported generating Rs. 521350 income from their
on-farm activities.





17. 17
Children’s
Participation
inGovernance
T
he voices of disadvantaged children are not heard
hence their right to participate in decisions that
affect their lives is denied.
Plan aims:
Toenablechildrenandyoungpeopletoexpressthemselves
and organize themselves as active citizens.
To establish child-centred decision-making (for and with
children) in government.
To strengthen the capacities, skills and networks of
families, NGOs and CBOs to work on children’s rights.
Plan believes that children must be the owners of their own
development. Children have the right to participate fully in
their development and therefore children who are capable
of forming their own views should have the right to express
them freely in all matters affecting them and their world.
In line with the United Nations Convention on the Rights of
the Child (UNCRC), Plan has evolved an approach to children’s
participation in governance focussed on:
Widening and strengthening coalitions and networks.
Enhancing consultations and dialogues.
Creating awareness and capacity building.
Facilitating the participation of children and young people.
Building knowledge and shared learning on child rights.








This engagement has resulted in three key outcomes:
Strengthening Plan’s internal capacities on child rights
programming, including orientation, sensitization,
capacity building for Plan staff and NGO partners on the
UNCRC to mainstream and ensure the realization of child
rights through our diverse programs.
Submission of policy papers, children’s films and
published studies and reports, and extensive participation
in consultations, workshops and other meetings.
Support for the India Alliance on Child Rights, the largest
citizen’s forum involved in the UNCRC’s Alternate NGO
Review and Reporting Process.
Main Achievements in 2008–2009
SupportedbyPlan,theTataInstituteofSocialSciences(TISS)
has initiated a Post Graduate Diploma in Child Rights.
The Alternate Report on Child Rights developed by
children and youth journalists of Umang program
of SBMA-Plan Gairsain led to the reviving of Village
Education Committees (VEC), complete birth registration
processing at every level, and complete boundary walls of
each schools. Government Orders were released to check
the practice of children bringing fuel wood for cooking
mid day meals, and made it compulsory to the grain
supplier to supply the material at school.






18. 18
A Block level campaign on child right issues was organized
by ADITHI-Plan. The children explained their issues with
the help of child media tools before the service providers
and duty bearers in Dec 08. The sanitation problem
brought up by the children was taken very seriously and
with immediate effect their surroundings were cleaned by
the municipal corporation.
In the SBMA-Plan Uttarkashi program area, a total 4760
children are the official members of 166 Bal Panchayat. As
per yearly report of field staff total 54% children of SBMA-
Plan working area are participating in community projects
through Bal Panchayat. Children of 20 village Panchayats
have shared their action plan during community level
micro planning exercise. 60 Bal Panchayat and 95 Kishori
Samooh members were trained in the use of media tools
to help them raise their voices in their communities on
issues affecting children’s lives.
Around 40-50% women candidates from Plan sponsorship
area (SBMA Gairsain and Uttarkashi) and who have been
associated with Plan’s development programs got elected at
various Panchayat (village, block and district) levels.
A key initiative by Plan in India focuses on implementing
child media projects with a view to encouraging
children to express themselves on issues affecting their
lives, using media tools like print, radio and films. A




Child-led Social Equity Audit
The Child-led Social Equity Audit project, seeks to bring
children to the forefront as initiators of development
and change. As a part of this innovative project, the
children’s capacities were built to enable them to play
an active and meaningful role to assess and monitor
the development process in the community, through
the medium of art forms. During the course of the
year, pilot testing of the child-led social equity audit
tools and methods prepared and used in the Tsunami
areas was validated in the regular program areas
to test its efficacy. Further, in line with the Country
Program Framework, an eight-indicator checklist was
developed to assess adherence to the principle of
social equity. Plan also developed manuals and other
material for incorporating child-led social equity audit
into its regular programs.

The Engendered Project is an extension of work
earlier initiated by two Plan partners: SBMA,
Uttarakhand, and Seva Mandir, Rajasthan. The
objectives of the project are to enable a gender-
just environment for all girls and boys across Plan’s
program areas, and to engender programs on health,
education, child protection, household economic and
social security and community governance through
capacity building, behavioural change, advocacy and
expansion initiatives.
This Alternate Report prepared by the children of SBMA
Gairsain and Uttarkashi is unique – perhaps the only
report in the world which has been compiled by children
themselves and has expressed opinion on their issues
through the medium of feature writing, comics, and
photography.

project called Young Hearts was implemented across
seven states, encouraging children to record
their experiences on how safe they felt
at school, and addressed wide-ranging issues including
corporal punishment, gender-based violence, bullying
and sexual abuse.
One of the innovative projects supported by Plan is the
Children’s Advisory Board (CAB), a Delhi-based platform
for children to engage in advocacy for their rights,
through their role as Child Rights Ambassadors.


19. 19
The Dream that became Reality
As a teenager, Madhavi had a dream – to visit the London
Bridge. For many years, she had a photograph of the London
Bridge pasted on a wall of her home. Last year, her dream
came true when she had the opportunity to actually visit
London and see the London Bridge.
Madhavi is a cluster manager of the CAP Foundation in
Hyderabad, Andhra Pradesh. With support from Plan India,
the foundation operates the Teen Channel, a unique learning-
to-livelihood program. Madhavi dropped out of school at the
age of 16 due to financial problems in 1997 and took a job as
a salesgirl in a textile shop. “Then one day, a CAP volunteer
came to my community and asked me whether I would like
to learn how to use a computer. I was under the impression
that only graduates can operate computers and girls like me
can’t. Nevertheless, I enrolled myself in the computer course,”
she recalls.
That was Madhavi’s first introduction to the Teen Channel
program which offers three key opportunities for girls like her:
completing their education and getting academic certification;
acquiring life skills; such as spoken English, computing and
communication skills and undergoing vocational training.
“I studied very hard in the Teen Channel for a month and
completed my Class X,’’ says Madhavi in flawless English.
Even after completing her computer course and starting work,
Madhavi had a natural inclination to help more girls like her.
This brought her to the CAP Foundation in December 2004.
``I was the first girl child who enrolled in the Teen Channel and
I wanted to help many more like me,’’ she says. Starting out as
a student counsellor, she is now a cluster manager in charge
of nine communities.
“When I meet children, I first tell them my story. I then ask
them their problems and regularly visit their parents. I have
been able to motivate and enroll a lot of young girls into the
Teen Channel,’’ she says. Presently, Madhavi is completing her
tertiary education and her dream is to complete her Masters
in Business Administration.
MadhaviwenttoLondontorepresentCAPIndiaandparticipate
in a fundraising event organized by Ms. Anjli Paul - a board
member of CAP UK Chapter. Madhavi shared her experience
and hence, gave a voice to many girls like her in India. She
also met the Honourable Lord Swaraj Paul a prominent Indian
businessman in UK during the event.
Recently, the Confederation of Indian Industry (CII)
and Microsoft selected her for the “CII-Woman Exemplar
of the Year-2009” award for Education. She was
felicitated and awarded a medallion, a citation and a cash
prize at the CII Annual Conference on 26 March 2009 at
Delhi by Mr. Omar Abdulla – Chief Minister of Jammu and
Kashmir.
case study

20. 20
Disaster Risk
Reduction and
Response
D
isadvantaged children live in communities prone
to risks of disasters hence their right to survival
and protection is denied.
Plan aims:
To ensure communities are prepared for disasters and can
mitigate the impacts on children when they occur.
To increase child centred humanitarian assistance
in case of a direct disaster relief/rehabilitation
intervention.
On the 18th
of August 2008, a major breach in the eastern
embankment of the Kosi River in the state of Bihar caused
it to change its course. Millions of acres of farmland and
human habitation were submerged in the rushing waters,
causing widespread devastation across 17 districts. According
to official Central Government estimates, 4,349,000 people
across 2,452 villages were displaced.
Main Interventions by Plan
Plan responded to the flood situation by focusing on two
districts – Supaul and Saran. In Supaul (an area where we
do not have child sponsorship programs), we worked in
partnership with Mandan Bharti; and in the Saran district
(a child sponsorship program area), we partnered with
Nav Jagriti.



Plan worked closely with the Government of Bihar and
coordinated with other INGOs to maximize the impact
relief efforts and avoid publication of effort
In addition to regular relief work and community
mobilization, Plan reached out to children by setting up
Early Childhood and Care Development (ECCD) and
non-formal education centres. We provided orientation
on child rights and protection to all partner staff and
community members. Plan helped identify child-friendly
spaces for the protection of children, and was actively
involved in preventing child trafficking during the
disaster. After the floods, the children revealed that they
were happy that the child friendly centre and non-formal
education centre had been established at the camp site.
Other focus areas of emergency relief included distribution
of cooked meals and dry rations, counselling on health and
hygiene issues, distribution of hygiene kits, counselling
of pregnant women for safe motherhood, arranging
temporary shelters, and organising street plays to create
awareness on flood preparedness and tackling diarrhoea.
The disaster risk relief and reduction initiatives undertaken
by Plan in Bihar proved to be a good learning ground for
quick intervention and rapid response to natural calamities.
As a follow up, Plan organized awareness programs on
water and sanitation in the affected areas, and streamlined
the functioning of the ECCD centres with nearby schools.





21. 21
Program
Graduation
and
Sustainability
L
eaving a community where Plan works may seem like
a strange goal, but the greatest measure of Plan’s
success is when we can say goodbye.
This happens when the communities we have worked with
for many years reach a level of sustainability that Plan’s
support is no longer needed.
In the course of 2009, three Program Units entered the
Graduation stage: CASP-Pune, in Maharashtra, Myrada-
Dharmapuri in Tamilnadu and Samuha-Deodurg in Karnataka.
Plan’s association with these Program Units spans an
extended period of time. Plan supported Myrada-Dharmapuri
for 25 years, and CASP-Pune and Samuha-Deodurg for 18
years. Typically, during the Graduation stage of a Program
Unit, an impact evaluation study is carried out on the basis
of interactions with various stakeholders to assess the
impact of various interventions. The impact is viewed from
a sustainability perspective — special emphasis is placed on
evolving a roadmap for the Program Unit’s continuity when
Plan is gone.
Myrada-Dharmapuri Program Unit
In the course of the last 25 years, 60 percent of Myrada’s
budget was supported by Plan and helped the community:
Organize children’s clubs to prepare children to participate
in their own and their community’s development.

Support vulnerable children through two boys and girls
residential schools.
Built capacities of 2992 self help groups and 225 directors
of the board of Community Based Resource Centres
(CMRCs) to understand and leverage government and
technical agencies’ resources and services.
Form farmers’ clubs and provide training on improved
agricultural practices.
Initiate a Non-Formal Technical Training Centre to provide
vocational training for boys and girls from remote villages
for better employment opportunities.
Key Outcomes and Impacts:
40% of children 8–18 age groups, are now members of
children’s associations and 70% of children are involved
in program planning and development processes.
Institutionalized Parent-Teacher Associations (PTAs) and
School Capital Fund succeeded in mobilizing community
participation and school development.
Initiatives like MEADOW (Titan watch and Jewellary
project), NFTTC (Non-Formal Technical Training Centre)
are found to be strong and vibrant institutions for youth.
Program Sustainability
The following initiatives are helping to ensure sustainability of
the impacts of Plan-supported projects after Graduation.








22. 22
165 children’s clubs covering 5000 have been formed
to empower children and give them opportunities to
demonstrate their leadership qualities.
At the community level Bal Panchayats, Gram Panchayats,
2022 self help groups, 13 Community Based Resource
Centres and Parent-Teacher Associations were functional
as part of sustainability efforts and active in implementing
programs in the villages.
At the organizational level, tie-ups with government and
technical agencies ensure communications can sustainably
access appropriate services and resources.
CASP- Pune Program Unit
Since 1990, Plan has supported holistic child-centred
community development projects undertaken by CASP in Pune
within Plan’s five domains of: Building Relationships, Growing
up Healthy, Learning, Habitat and Livelihood, including:
A project in Yerawada to support children who needed
assistance education.
A project in Kondhawa for leprosy patients.
A Balpanchayat (Children’s Council) project to facilitate
the participation of children and youth in the development
process and foster leadership skills.
Health-relatedinterventionsincludedinitiativestosupport
reproductive and child health, anti natal care, post natal
care, immunisation, hygiene, HIV/AIDS awareness, and
the extension of care and support to HIV positive people.
A cadre of Community Health Workers were specially
trained to implement these initiatives.
Initiatives to ensure that every child underwent education
up to at least the 10th
grade.
In coordination with government Integrated Child
Development Services, Early Childhood Care and
Development (ECCD) programs were implemented to help
the community in addressing various child development
needs.
Training and exposure was provided to women’s self
help groups, tribal women and youth to strengthen all
community initiatives.
Key Outcomes and impacts:
By the time Plan phased-out its support for CASP-Pune,
the programs had spread to encompass 67 villages and 15
hamlets. A total of 27,000 children had been sponsored
by Plan supporters around the world in a span of 15
years, but the impact of Plan’s child sponsorship-funded
programs helped many other children and their families
throughout the communities.











Bal Panchayats were formed in villages to involve children
and youth to participate in the development process and
decisions affecting their lives.
The ‘Smiles of Success’ initiative documented the success
stories of children and the community of CASP-Plan PU
in various areas.
Program Sustainability
The development of local Community Based Organizations
(CBOs) has helped to ensure sustainability of the impacts of
Plan-supported projects after Graduation.
FiveCBOswereformedtostrengthenthesenseofownershipof
projects within the community. CBOs now oversee agriculture
and community development, education, health and women’s
empowermen; support children and people living with
HIV/AIDS, and tribal development.
Samuha-Deodurg Program Unit
Plan supported child centred community development
interventions by the Samuha-Deodurg Program Unit for 18
years.
Ensuring participation of children (including children
with disabilities) in the Village Monitoring Committee by
involving them in the Information Support Group.
Creating awareness on child rights, and ensuring child
protection and participation.
Training traditional birth attendants to ensure safe
delivery and reduce maternal and child mortality.
Submission of ‘red alert’ reports to strengthen the
government primary health system.
Training and deploying education facilitators to extent
primary education to villages where government schools
do not exist.
Initiation of innovative teaching materials in government
Integrated Child Development Services (ICDS) centres.
Introduction of learning material for visually challenged
children.
Key Outcomes and Impacts:
Reduction in the incidence of child marriage — the
marriageable age within the project villages has increased
from 10-12 years to 15-16 years.
Enhanced respect for girls through their inclusion in the
Information Support Group.
Access to clean drinking water, public transportation and
birth registration facilities for the village communities
through the Village Monitoring Committee.













23. 23
Creation of model villages with 100% sanitation, toilets
and ramp facilities for people with disabilities.
Optimal use of Government employment schemes like
the National Rural Employment Guarantee Scheme by
the villagers in Graduation.
Program Sustainability
The following initiatives are helping to ensure sustainability of
the impacts of Plan-supported projects after Graduation:
Samarthya, a resource centre for people with disabilities,
has been formed to mobilize resources and services for
disabled people, especially girls and women.
Community Monitoring processes are in place providing
‘red alerts’ to government on various development
programs and schemes in the villages.




Gender discrimination is deep-rooted in India. Girls are denied
equal opportunities to education and, if the girl has a disability,
she faces further discrimination. It is in this hostile environment
that Balamma bravely challenged the culture of prejudice
and triumphed, realizing her ambitions and increasing public
awareness of the abilities of people with so-called disabilities.
PlanIndiaandtheirpartnerorganizationSamuha,inKarnataka,
helped Balamma fight for her right to fair treatment, regardless
of her physical challenges — providing training, medical and
rehabilitation care, and support in launching a legal battle to
get her job back.
Balamma was only a year old when she contracted fever and
lost strength in both her legs. Growing up in a remote village
of Karnataka, she faced ridicule from her fellow villagers who
called her “Kunti,” meaning crippled. With support from the
Headmaster and teacher of her primary school, Balamma
completed her primary education, and then attended a
school for the disabled for three years before completing her
secondary education at a Government school.
In 2003, she joined a training course for rural girls conducted
by Samuha-Plan and enrolled in a tailoring course, where she
learnt about the Samuha disability clinic and the chance to
undergo corrective surgery. “I was moving around in low-cost
crutches in my village. I was assessed at the Samuha clinic and,
because of severe contracture, I was referred to the Sandhya
Hospital in Bangalore. It was here that I underwent corrective
surgery and subsequently got callipers as well,’’ she recalls.
In 2006 the Government of Karnataka advertised a vacancy
for a childcare worker at the Anganwadi childcare centre.
Priority was to be given to women living in the same village
and disabled candidates were encouraged to apply. “Even
though I was short-listed, I was not offered the position and
it was given to a woman from another village because she
had the backing of the local politicians,’’ says Balamma. Not a
person to take things lying down, Balamma decided to contest
the decision of the Government and, through an organization
for people with disabilities, Navshakti, in Koppal, a case was
filed in the Karnataka High Court. “On 15 December, 2007,
the court gave a ruling in my favour and in January 2008, I
joined as an Anganwadi worker in my own village’’, she says,
triumphantly.
Today, Balamma is a popular figure in her village. “The attitudes
of people have definitely changed over the years. They give
me more respect now.’’ she says.
Transforming
community attitudes
to gender and disability
case study

24. 24
increasing
support from
individuals
and companies
in india
P
lan’s marketing and fundraising initiatives are focused
on raising local resources from individual and corporate
donors, and from events, with a view to supporting
Plan’s projects in India. The fundraising activities also seek
to ensure the continuity of donors, an aspect that is critical
to ensuring ongoing local fundraising to support Plan’s long-
term community development projects.
Main Achievements in 2008–2009
All the agencies appointed for fundraising (two
telemarketing agencies and one making face-to-face
calls) over achieved the targets set for the year. This
success was facilitated by supporting the agencies
through regular project visits, training sessions on
Plan and its key programs, and by sharing regular
information on event-related developments and
advocacy-related media coverage. Moreover, the
practice of recognising high achievers on the basis of
performance was initiated to motivate the agencies to
go the extra mile.
With a view to sustaining donors and building donor
loyalty, the following initiatives were undertaken:
Donor visits were organised to Plan’s project sites in
Delhi and Mumbai.
Sending out quarterly newsletters.
Acknowledgement of donations through email
messages.
Sending welcome packs.






Introduction of customised donor software for storage of
donor records, agency-wise tracking, source-wise analysis
of monthly performance, generation of receipts, and
various other functions.
Online fundraising was tested for the first time with a
viral campaign pertaining to disaster response during the
Bihar floods. This campaign was actively supported and
attracted more than 274,000 unique visitors.
In the area of corporate fundraising, Plan consolidated
its association with Carlson and HDFC, who in turn
brought a host of prominent new partners on board.
These included Celador Productions, Aircel, LG, Meow
FM, Cadence, General Motors, Coca Cola, Godrej, EBay,
Sony Pix, Star Plus, MV, Accor Services, Shemaroo and
Exchange4Media.
The year saw Plan scoring several major fundraising
successes through celebrity-linked events.
Well-known actress Priyanka Chopra pledged
support for Plan’s ‘Because I am A Girl’ campaign and
donating her winnings from a reality show to Plan.
Popular actor and Plan Patron Anil Kapoor opened
new doors for Plan by acting as a bridge between
Plan and the producer, director and star cast of the
Oscar winning film, Slumdog Millionaire. Celador,
the film’s production house, partnered with Plan to
support a new child centred community development
project in Mumbai slum communities starting in
July 2009.







25. 25
building public
awareness
and
understanding
P
lan’s public relations and media initiatives are based on
a two-pronged approach: at a basic level, they aim at
enhancing the visibility of Plan’s child centred community
development and advocacy programs and projects; at a strategic
level, the aim is to strengthen the credibility of Plan in India as an
organization committed to achieving child rights and supporting
holistic development amongst disadvantaged children.
The main public relations and media tools leveraged in line
with this approach included:
Extensive media coverage across national and regional
electronic media.
A series of one-on-one interviews with leading media
houses, resulting in features and articles on Plan India,
projecting the institution as a leading player in the NGO/
social sector.
Attention was drawn to various Plan initiatives through a
series of op-ed articles.
Successfully leveraged online social media like blogs,
Twitter, YouTube and Facebook for the Learn Without
Fear campaign.




Main Achievements during 2008–2009
A grand charity dinner was held in Delhi, featuring the
producers and cast of the Oscar winning film, Slumdog
Millionaire. The audience at the event included CEOs,
diplomats, political leaders, fashion designers and other
eminent dignitaries.
TheLearnWithoutFearcampaign-Plan’sadvocacyplatform
focused on reducing the incidence of corporal punishment
inschools-waslaunched.Theviewsandopinionsofchildren,
capturedthroughcomics,cartoons,radiojingles,animated
films and short films, were displayed at an exhibition titled
Voices of Children.
Plan Ambassador Anil Kapoor visited Plan’s Bharatpur
program to affirm his support to prevent exploitation and
abuse of India’s most vulnerable children.
Planwasfeaturedprominentlyacrossbothprintandelectronic
media during the year. In terms of advertising value, this
worked out to around Rs. 9 Crore of free publicity.





26. 26
This year Plan entered the online medium to build Plan’s
brand and advocate on child rights issues. A blog for
the Learn Without Fear campaign was launched to raise
awareness on corporal punishment. The blog captures the
voices of children across India as they recall their experience
of various forms of violence in schools. The blog illustrates
their voices in the form of cartoons, video, animation and
radio jingles created by children themselves. The blog is
widely promoted through the social networking site Twitter
and at present we have 6150 followers.
www.planindia.org
www.learnwithoutfear.in
For the first time advocacy was communicated through an
online medium and a blog was created to campaign for
Learn Without Fear. Through this blog we have thousands
of followers who are supporting the campaign. Gul Panag,
Ex Miss India, Actress who has a following of almost 26000
users on Twitter ‘tweeted’ our petition to stop violence in
schools.

27. 27
Plan International India
Expenditure FY ‘09
FY ‘09 Domain wise up to 30th
June 2009
Field
Administration
9% Growing Up
Healthy
11%
Learning
19%
Habitat
14%Livelihood
7%
Building
Relationships
33%
Program
Support
7
71,231,165
220,149,971
49,404,336
123,177,311
90,114,630
47,654,622
58,882,770
%
DISASTER
RESPONSE
NATIONAL
PROGRAMS
NORTH INDIA
SOUTH INDIA
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
28,649,235
260,798,534
205,719,835
165,447,201
FY ‘09 Region wise Expenditure up to 30th
June 2009
Note:
Disaster Response Represent only Tsunami
National Programs Include Plan India
North India Includes Rajdhani PU



Following is an overview of Expenditure by Plan International India in FY ‘09

28. 28
Plan International (India Chapter)
Balance sheet
Following are the audited Balance Sheet and Income and Expenditure summaries for Plan International
(India Chapter) for FY09.

29. 29
Plan International (India Chapter)
Income and Expenditure

30. 30
Plan India Newsletter – Quarterly issues on “Girl Power”/“LWF”/ “General” /
“Health” 2008–09; 16 p.p. each.
Thematic issues in line with our campaigns on Girl child and Learn without Fear were
brought out. A general issue covering all the programs of Plan India followed by a
thematic issue on Health highlighting the issues.
Guidebook on Children’s Participation (English Hindi) 2008; 38 p.p.
The long awaited Guidebook from Plan India on Child Rights, Child Participation and
Child Protection was brought out based on years of Plan’s experience in this area.
This guidebook could be used by Partner staff and frontline workers while training
children in the above areas.
Children’s Organizations – Empowering, Learning and Sharing 2008: 44 p.p.
In all our program/project areas, hundreds of children’s groups are functioning and
they do outstanding work in their villages in various areas. This book captures the
various initiatives of these groups with stories and quotes.
Learn Without Fear(LWF)– The Campaign to end Violence in Schools: The
Challenges in India November 2008; Report 68 p.p. CD.
This report and CD is an adaptation of the Global report “Learn without Fear – The
Global Campaign to End all Violence in Schools,” that was released at the Plan IH
launch. The Indian version while using the IH report format and definitions has been
contextualized to the local situation with write ups by experts in the field and our
studies and interactions with children on the issue.
LWF Flyer – (English, Hindi, Oriya and Telugu) November 2008; 2 p.p.
A two page flyer on the Learn without Fear campaign. The flyer highlights the reasons
for initiating the campaign and Plan India’s plan of action for preventing violence
against children in schools.
Young Hearts Report November 2008; 30 p.p.
The Young Hearts report is based on children’s findings of the research they
conducted in the areas of corporal punishment, bullying, sexual abuse and gender-
based violence. The research and the subsequent media trainings carried out in
seven States have been collated with stories and comics by children appearing as
illustrations. Children’s groups have also shared their findings of the YH research in
their respective States. The report was released at the launch of the Learn without
Fear campaign in Hotel Radisson on 21 November ‘08.
Gender Training Manual (English/Hindi) December 2008;
This Manual is based on a research study conducted in selected program areas of Plan
India. This is a handy manual for partner staff and frontline workers for training in the
field on Gender issues.
Country Program Framework – 2008 – ‘13 December 2008; 36 p.p.
The Country program framework is based on Plan India’s seven program goals – child
protection, education, health, environment, house hold economic security, children’s
participation in governance and disaster risk reduction and response. Each goal covers
objectives, indicators and strategies. A must read for all program people for their work
in the field.
Bachpan (Hindi) 2008; 52 p.p.
This story book format on the situation of anganwadi centres (child care centres)
four states, is based on children’s observations in the form of stories during Media
consultation with children in Andhra Pradesh, Bihar, Uttarakhand and Uttar Pradesh.









Major Publications
2008-2009

31. 31
Gap Analysis Workshop on HIV and AIDS (Presentations on CD) 2008; 28 p.p.
This report is the outcome of three workshops held to identify issues and gaps,
deliberate on strategies and bring out recommendations for care and continuum for
women and children in India.
The Little Green Disaster Book (Hindi) 2008; 82 p.p.
It’s a simple guidebook for preparedness and action during and after disasters. It was
translated in Hindi to create more awareness and share with the PUs, partners and
community workers for the various aspects related to disaster management and risk
reduction.
Model Schools – A Journey December 2008; 32 p.p.
The book explains about the process of development of Model schools in SBMA in
Uttarakhand and ASM in Andhra Pradesh.
What children say about Model Schools December 2008; 21 p.p.
A small booklet which captures children’s opinion on model schools, their happy and
sad moments through the eyes of a school bag.
A School for Me – Gender Discrimination in Schools December 2008; 24 p.p.
A comic made by children, supported by adults. It covers the issue of gender
discrimination faced by the girls in India. It is based on the research carried out under
the gender discrimination study in 4 PUs in 2006.
Rejuvenating and Rebuilding Communities – Consolidated Report on India
Tsunami Program along with a CD on Tsunami Evaluation and 12 Partners Reports
July 2008; 56 p.p.
This publication summarizes Plan’s involvement in Tsunami relief and rehabilitation
phases in the past four and a half years. It provides a detailed account of the work
with children, restoring livelihoods, the achievements and challenges and the lessons
learnt. The CD contains the soft copies of all the three reports, the Tsunami evaluation
and separate reports of all the twelve partners.
Sustaining Children’s Resilience during Disasters – Best Practices in Tsunami
Program July 2008; 24 p.p.
This best practice publication summarizes Plan partners work on child centeredness
during Tsunami relief and rehabilitation process. It deals with counseling, formation of
children’s groups, child care centres and child activity centres and their achievements.
Restoring Livelihoods – Best Practices in Tsunami Program July 2008; 32 p.p.
This report narrates the experiences and learning in restoring livelihoods in Tsunami
affected areas. Major focus was given to women and poor marginalized households.
Various initiatives were taken to restore livelihoods like formation of self help groups,
organic farming, solar driers etc.
Developing an Action Plan for Disaster Risk Reduction 2009; 16 p.p.
Some Plan partners are working in disaster prone areas. The purpose of this booklet is
to integrate disaster related activities with ongoing activities. Useful for workers as a
good handbook.
Reaching Children in Difficult Circumstances for Birth Registration 2009; 24 p.p.
This publication is a summary of a survey conducted in three states to understand
the awareness level of birth registration of people living in difficult circumstances, the
facilities/services available, types of stakeholders, place and person responsible for
registration etc.
Why are Children out of School? 2009; 24 p.p.
This summary report is based on a study commissioned by Plan India in four states,
to examine the vulnerabilities, biases and prejudices which prevent children from
accessing their fundamental right – Education. The purpose is to identify vulnerable
children, the government schemes etc. to help in increased inclusion of the vulnerable
children in our working areas.












32. 32
Major Research Studies and
Evaluation 2008-2009
Title Date of report Team
Mid-term evaluation: Dreams on Wheels Jul/08 Mr. N. M. Pati Dr. Neelam Sukhramani
Mid-term evaluation: Maitree Aug/08 Arti Sinha
Umang – children for unified action Aug/08 Uttarakhand
Mid-term evolution: Community Based Classes Sep/08 Ms. Shruti Joshi
Patna PU Baseline Sep/08 GFK Mode - Delhi
Pune PU phase - out Sep/08 Cohesion - Ahmedabad
Total control of HIV in the state of Orissa Sep/08 Concept Initiative - Orissa
Impact phase - out Evaluation for Samuha PU Dec/08 Sathyasree Goswami - Bangalore
Child media impact Dec/08 Prof. Asha Singh Malvika Kaul
Evaluation of model schools Dec/08 Prachi Kalra, Asadullah, Geetha K, Lakshmi
Rani, Naaz Khair, A.R.Barbhuiya and Plan staff
Impact Assessment study - Samuha Dec/08 Sathyasree Goswami - Bangalore
School Contact Program - Children’s response to safer
schools
Feb/09 Shiksha - Delhi
Participatory Situation Anaylsis and services for street
children Delhi
Feb/09 Diaspora - Social Development Consultants
- New Delhi
Participatory Situation Anaylsis of child rights: Rajdhani CPU Mar/09 IMRB’SRA
Capacity Assessment of partners (PU) in health Mar/09 IIHMR - Jaipur
Identifying reasons for Exclusion: A participatory analysis on
Children out of school in Plan areas
Mar/09 Delhi school of social work Amrogah
Review and Documentation of the Educational Status of
Children in Difficult Circumstances
Apr/09 Sheshagiri K.M
Identifying reasons for Exclusion: A participatory analysis on
Children out of school in Greater Noida
Apr/09 National coalition workers rights
Base line survey Rajdhani cluster PU May/09 EPOS, Delhi
End of project evaluation- Combating Child Labor in AP Jun/09 Dr. N. M.Pati, Dr. Jhansi Ghanta and
Mr. Bharath Bhushan
Evaluation of health micro insurance program in India Jun/09 Amicus Advisory
Assessment of Potential Partner for Micro Finance Program
in India
Jun/09 Prime M2I consulting Pvt.
Identify Potential Approach for Food Security Program in
India
Jun/09 Nira Ramchandran
Compilation, Development and Dissemination of Programs
and Schemes in Education, especially for Children in
Difficult Circumstances and from Vulnerable/Disadvantaged
communities
Jun/09 New Concept
An analysis of the State Legislations vis-à-vis Corporal
Punishment in Schools
Jun/09 Malivika Kaul
A study to identify local repertoire,stories,storytelling forms
from the existing folklore in the tribal belts of Karanjia
Jun/09 Kathalaya from Bangalore
AP growth study Jun/09 N.M. Pati-Consultant - Delhi Gode
Prasad-Vijaywada

33. 33
Plan Partners in India 2008-2009
Sponsorship Partners
Adithi – Patna, Bihar
ALAMB, Delhi
Arthik Anusandhan Kendra (AAK), Allahabad, Uttar Pradesh
Arthik Samta Mandal (ASM), Andhra Pradesh
Centre for Youth and Social Development (CYSD) – Bhubaneswar, Orissa
Children And Police (CAP) – Hyderabad, Andhra Pradesh
Community Aid Sponsorship Program (CASP) – Pune, Maharashtra
Dr. A.V. Baliga Memorial Trust, Delhi
Dr. Shambunath Research Foundation (SRF), Varanasi, Uttar Pradesh
Gram Niyojan Kendra (GNK), Gaziabad, Uttar Pradesh
Integrated Development Foundation (IDF), Patna, Bihar
Nav Srishti, Delhi
Navjagriti, Patna, Bihar
Nidan, Patna, Bihar
Pani, Faizabad, Uttar Pradesh
People’s Rural Education Movement (PREM) – Berhampur, Orissa
Samskar – Secunderabad, Andhra Pradesh
Sri Bhuvaneshwari Mahila Ashram (SBMA) – Dehradun, Uttarakhand
Seva Mandir – Udaipur, Rajasthan
URMUL – Seemant, Bikaner, Rajasthan
URMUL – Setu, Lunkaransar, Rajasthan
Manav Seva Kendra, (MSK), Cluster PU in Varanasi, Uttar Pradesh (Phased out in 2009)
Graduated PUs/Partners
CASP-Plan PU in Pune, Maharashtra
Samuha-Plan PU in Deodurg, Karnataka
Myrada-Plan PU in Dharmapuri, Tamilnadu
Thematic Partners
Childhood Enhancement through Training and Action (CHETNA), Delhi
Childline, Mumbai
Committed Communities Development Trust (CCDT), Mumbai
Doorsteps School, Mumbai
Dr. Shambunath Research Foundation (SRF), Varanasi, Uttar Pradesh
Forum for Creches and Child care and Services (FORCES), Delhi
Gram Niyojan Kendra (GNK), Bharatpur, Rajasthan
Indian Alliance for Child Rights (IACR), Delhi
Mobile Creches, Delhi
Seva Mandir, Udaipur, Rajasthan
Tata Institute of Social Studies, Mumbai
Water and Environmental Sanitation Network (WESNet), Delhi
Water and Sanitation for Health (WASH) Institute, Kodaikanal, Tamilnadu

34. 34
Link workers Project on HIV/AIDS
Adithi, Patna, Bihar
Bal Mahila Kalyan (BMK), Bihar
Gram Niyojan Kendra (GNK), Uttar Pradesh
Gram Vikas Sansthan (GVS), Uttar Pradesh
Rashtriya Vikas Evam Samaj Kalyan Parishad (RAVISKALP), Bihar
Society for Agro Industrial Education in India, Uttar Pradesh
CHAHA Project on HIV/AIDS
Arthik Samta Mandal (ASM), Andhra Pradesh
Chaitanya Jyothi Welfare Society (CJWS), Andhra Pradesh
Community Aid Sponsorship Program (CASP) – Pune, Maharashtra
Committed Communities Development Trust (CCDT), Mumbai
GUIDE, Andhra Pradesh
Janakalyan Welfare Society (JWS), Andhra Pradesh
Rural Energy for Environment Development Society(REEDS), Andhra Pradesh
Society for HELP Entire Lower Rural People (HELP), Andhra Pradesh
Social Activities for Rural Development Society (SARDS), Andhra Pradesh
Universal Birth Registration Project
Apnalaya, Mumbai, Maharashtra
Nirmala Niketan, Mumbai
Arthik Samta Mandal (ASM), Andhra Pradesh
Chetna, Delhi
Institute of Health Management and Research (IHMR), Jaipur, Rajasthan
Institute of Social Studies (ISS), Bangalore, Karnataka
‘Slumdog Millionaire’ Project
Aseema, Mumbai
Committed Communities Development Trust (CCDT), Mumbai
Kherwadi Social Welfare Association (KSWA), Mumbai
Yuva, Mumbai
Network Partners
Child Trafficking HIV/AIDS Project Andhra Pradesh(CTHAPAP) – 21 Partners
Nodal Partner – Academy of Gandhian Studies (AGS), Tirupati, Andhra Pradesh (AP)
Combating Child Labour in Coastal Andhra Pradesh (CCLCAP) – 28 Partners
Nodal Partner - Coastal Andhra Disaster Mitigation Efforts (CADME) – Rajamundry, AP
Kopal Project on Female Foeticide –(4 State 44 District Partners) – 48 Partners
Adithi, Patna, Bihar
Nav Bharat Jagriti Kendra, (NBJK), Ranchi, Jharkhand
Sri. Bhuvaneshwari Mahila Ashram (SBMA), Dehradun, Uttarakhand
Vatsalya, Lucknow, UP
Plan Partners in India 2008-2009

35. Corporate Donors
Accor Services
Aircel
Cadence
Carlson Hotels
Celador Productions
Coca Cola
EBay
General Motors
Godrej
HDFC
LG
Manré
MV
Meow FM
Naukri.com
One 97 Communications
Shemaroo
Sony Pix
Star Plus
Institutional Donors
AusAID – Australian Agency for International
Development through Plan Australia
Bihar State AIDS Control Society (UNDP)
DEC – Disaster Emergency Committee and Save the
Children (UK) through Plan UK
DFID – Department for International Development
(UK) through Plan UK
ECHO – European Commission Humanitarian Aid
Office through Plan UK
India HIV/AIDS Alliance (Global Fund)
MFA – Ministry of Foreign Affairs (Finland) through
Plan Finland
MFO – Ministry of Foreign Affairs (The Netherlands)
through Plan Netherlands
Ministry of Rural Development
United Nations Development Program (UNDP)
Uttar Pradesh State AIDS Control Society (UNDP)
Water Aid International (UK)
Water for People
Major Corporate
and Institutional
Donors

36. Plan’s Vision
Plan’s vision is of a world in which all
children realize their full potential in
societies that respect people’s rights and
dignity.
Plan’s Mission
Plan strives to achieve lasting improvements
in the quality of life of deprived children
in developing countries through a process
that unites people across cultures and adds
meaning and value to their lives by:
• Enabling deprived children, their families
and their communities to meet their
basic needs and to increase their ability
to participate in and benefit from their
societies.
• Building relationships to increase
understanding and unity among people
of different cultures and countries.
• Promoting the rights and interests of the
world’s children.
DesignPrintedbyMacroGraphicsPvt.Ltd.(www.macrographics.com)