CHIEF ALGORITHMS OFFICER ROLEROLE GOES BEYOND DATA & ANA.docx

CHIEF ALGORITHMS OFFICER ROLE
ROLE GOES BEYOND DATA & ANALYTICS CRUNCHING
TO THE “JOB TO
BE DONE” INSIGHTS TO ACTION
INTEGRATED WORKFLOW MACHINE LEARNING “FEEDS”
A
RECOMMENDATION TO THE STYLIST “PERSONAL
TOUCH” SELECTION STYLIST
PRACTICES AT THE TOP OF THEIR “LICENSE”
• ERAS I – III
• ERA IV
• ERA V
• ERA VI
• THINGS
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KNOWLEDGE
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Competitive Force IT Influence on Competitive Force
Threat of New Entrants Can be lowered if there are barriers to
entry.
Sometimes IT can be used to create barriers to
entry
Bargaining Power of
Buyers
Can be high if it’s easy to switch. Switching

costs are increased by giving buyers things they
value in exchange such as lower costs, effort, or
time; or useful information
Bargaining Power of
Suppliers
Strongest when there are few firms to choose
from, quality of inputs is crucial, or the volume
of purchases is insignificant to the supplier
Threat of Substitute
Products
Depends on buyers’ willingness to substitute &
the level of switching costs buyer’s face
Industrial Competitors Rivalry is high when it is expensive to
leave an
industry, the industry’s growth rate is declining,
or products have lost differentiation
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• PRIMARY ACTIVITIES
• SUPPORT ACTIVITIES
•
• LOWERING THE COST
• ADDING VALUE
WILLING TO PAY MORE
•
LINKING
•
UNDERSTANDING
HOW INFORMATION IS USED
•
RARE & VALUABLE RESOURCES
DIFFICULT TO TRANSFER OR RELATIVELY
IMMOBILE
•

NOT TOO DIFFICULT OR
EXPENSIVE
SAVE THE FIRM IF
DISRUPTION MEASURES FAIL
AINING REQUIRES TOO MUCH EFFORT
DISRUPTION CAN HAVE A HUGE PAYOFF
Value Creation (Low / Moderate / High) Value Sustainability
(Easy / Moderate / Difficult)
Resource / Attribute Value Rarity Imitation Substitution
Transfer
IT Asset
Repository Explain Explain Explain Explain Explain
Solution
s Explain Explain Explain Explain Explain
Infrastructure Explain Explain Explain Explain Explain

IT Capability
Relationship
(External)
Explain Explain Explain Explain Explain
Relationship
(Spanning)
Explain Explain Explain Explain Explain
Managerial Explain Explain Explain Explain Explain
Technical Explain Explain Explain Explain Explain
• AWAKENING A SLEEPING GIANT
• DEMONSTRATING BAD TIMING
• IMPLEMENTING IT POORLY
• FAILING TO DELIVER WHAT USERS WANT

• RUNNING AFOUL OF THE LAW
Co-creating IT & Business Strategy – The General Manager / IT
Manager Dilemma
Are you in the business of IT because IT’s so much in the
business?
Bottom Line
Variable Description
Organizational variables
Decision rights Authority to initiate, approve, implement &
control decisions necessary to plan & run the business
Business processes Ordered tasks to complete key business
objectives
Formal reporting relationships Structure set up to coordinate
organizational units

Informal networks Mechanism, such as ad hoc groups, to
coordinate & transfer information outside formal reporting
relationships
Control variables
Data Facts collected, stored & used by the organization
Planning Processes by which future direction is established,
communicated & implemented
Performance measurement
& evaluation
Measures to assess successful execution of plans then using the
measures to improve the quality of work
Incentives Monetary & non-monetary devices to motivate
behavior
Cultural variables
Values Implicit & explicit beliefs that underlie decisions &

actions
Locus The span of culture – local, national, regional, etc.
Hierarchical Flat Matrix Networked
Description Bureaucratic w/
defined levels of
management
Decision-making
pushed down to lowest
level
Workers assigned to 2
or more supervisors
Formal/informal
communication

networks that connect
all
Characteristics Division of labor
specialization, unity of
command
Informal roles; often
small, young
organizations
Dual reporting based
on function/purpose
Known for flexibility &
adaptability
Type of Environment
Best Supported
Stable
Certain

Dynamic
Uncertain
Dynamic
Uncertain
Dynamic
Uncertain
Basis of Structuring Primary functional Very loose Functions &
purpose Networks
Power Structure Centralized Decentralized Distributed
Distributed
Key Supporting
Technology Supporting
Mainframe, centralized
data & processing

Mainframe, centralized
data & processing
Networks Intranets & Internet
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• MONITOR
• EVALUATE
• PROVIDE FEEDBACK
• COMPENSATE & REWARD
• CONTROL PROCESSES
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• COLLECTIVE PROGRAMMING
OF THE MIND SHARED VALUES &
BELIEFS
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Organizational Strategy Matters Because…
Culture Will Eat Strategy For Breakfast
Bottom Line

THANK YOU!
(AND PLEASE DON’T FORGET TO POST QUESTIONS TO
THE “I’VE GOT
A QUESTION!” DISCUSSION FORUM)
These are single spaced because they have been combined,
please follow the posted instructions for how your own
submission should be formatted.
CHANGE AGENT PLAN (Sample submission#1)
I would like to hold a campus-wide campaign here to get
females on campus to donate their gently-worn (like new) prom
dresses to be re-distributed to graduating Senior Girls at XXX
High School. My friend is a counselor at the school, and
through him my understanding is that many of these girls come
from poor families and that without some help they will not be
able to afford to get dresses so they can attend their Senior
Prom.
My budget/ necessary resources: My only expense would be the
printing of a flier to be distributed here on campus and also at

my church where many college age girls attend. Our youth
group fund would pay for the printing of 500 fliers. In the event
that any of the dresses that get donated need to be dry cleaned,
my local dry cleaners (the owner goes to my church too) would
provide this free of charge for a limited number of dresses if
necessary. Hopefully most of the donated dresses would already
be clean.
Logistics: I have 3 close girlfriends who also attend school
here, and we all have different classes and belong to different
organizations on campus. We would each give out fliers within
our own friendship and classmate networks, and distribute them
all around campus, including department and faculty mailboxes.
We would each also send out the electronic version of the flier
to everybody on our email lists. My church, which has done
somewhat similar activities in the past, would agree to accept
the donations for me so there would be a neutral, centrally
located drop-off point, and I am still attempting to figure out if
there is anyplace on campus we could also use as a drop-off,
like maybe outside of the Women’s Studies Department office?
I’m thinking my apartment manager would not be pleases if I
had a parade of people dropping dresses outside my door, so I
had to think of other places to collect the dresses. I thought of
XXX High School as a drop off place, but decided against that
because I felt the girls shouldn’t see the dresses until they are
all collected and ready for them…otherwise it might cause

problems.
Timeline: The prom is in May. Ideally I could have the fliers
circulating by March 25, with a deadline for donated dresses in
mid-April, delivery to the school to distribute them by the 3rd
week in April.
Remarks: I think it is important for women and girls to be able
to help each other and I think my plan shows how one little
person, without money, can really make a difference in other
women’s/girls lives, just by giving a little thought, time,
planning and good intentions. I approached my girlfriends,
church friends, and the school by saying “What if I was trying
to…?” but I also explained to them that this was a school
assignment and it might or might not actually happen (I didn’t
want anyone to be disappointed.) I know that it is already
difficult to be almost any teenaged girl, but it saddens me to
think of girls who won’t have a prom night memory just because
their parents are too poor to buy a prom dress, and what that
could do to a young girl’s self-esteem in the middle of all the
other issues associated with adolescence like body image and
peer pressure. Another relevant course concept is how we as
women are judged and how we judge ourselves by our
appearance. When we got this assignment, I was a little
skeptical and worried about how I could realistically plan to
help anybody because I’m living off student loans and part time
work and I’m a full time student who is always broke, always

struggling to get everything done in a very full schedule. It is
empowering to me to know that I really could make a
difference, and I’m thinking I might actually do this.
Change Agent Assignment (Sample submission#2)
According to the National Eating Disorders Association “In the
United States, as many as 10 million females and 1 million
males are fighting a life and death battle with an eating disorder
such as anorexia or bulimia.” Unfortunately, for my family,
these numbers became more than just statistics.
When my youngest sister was only 11 years old, what started
with the special k diet turned into my mom getting a call from
one of my sister’s friend’s parents, telling my mom that she
thought my sister might have an eating disorder and suggested a
psychologist. My enthusiastic, easygoing was eventually
diagnosed with anorexia, regularly seeing a dietician,
psychologist, and general practitioner. It wasn’t helping – she
was rushed to the hospital. We were told she was lucky to be
alive. I remember walking into the room and seeing my sister
with no energy to move or talk. I was mad – mad that I couldn’t
prevent this, that this is what society had done to my sister, mad
that this had happened to her.
She was transferred to a residential treatment center for months.
Our insurance didn’t pay for her to do in-patient treatment so
she went to the hospital two more times. Eventually, after over

a year, she finally recovered. My action plan is as follows. It
would take me until the last weekend of the semester to
implement this.
Who: 20 Girls in grades 6-7 (11-14 years old)
What: Weekend sleepover / retreat
Where: XXXXXX YMCA
Why: To educate and inform young girls about eating disorders.
To provide them with the knowledge and resources needed to
help themselves and others prevent and overcome eating
disorders.
The girls will gather for a two-day, one-night, life-changing
event. They will be educated on eating disorders, and the
devastating consequences. They will be given tools and
resources to help prevent and overcome eating disorders, taught
how to recognize signs of eating disorders and steps to take if
someone they love might be suffering from an eating disorder.
Videos will show the seriousness of eating disorders. Previous
sufferers of eating disorders, including my sister, will provide
insight into a variety of topics, including their recovery and
experiences.
We will discuss how the girls can help themselves and others
overcome the culture of thinness. There is a lot of
discrimination against women who are overweight, so we will
help the girls see past this discrimination. We will also have a
yoga/meditation session and teach the girls stress reducing

techniques and games where they can win prizes. They will
have free time to relax or talk.
I will work with NEDA, the National Eating Disorder
Association, whose website is:
http://www.nationaleatingdisorders.org/. I will have girls from
local Middle Schools sign up on a first-come first-served basis.
I will talk to the parents to inform them about the event.
Family members will be able to assist me in planning and
coordinating, including the activities, food, and fundraising. My
mom is a licensed nurse, she would be able to provide
assistance. My middle sister is currently an event coordinator
and will be able to help with the planning and running of the
event. I have friends who could help set up for the event, lead
the activities, and supervise meals. I could get a psychologist,
or a student at a local university, to give presentations about
eating disorders and lead discussion groups.
As for material resources, I will need fliers for the participating
schools as well as fliers for the fundraisers. For the fliers I will
need paper, tape, and thumbtacks, and I will use my parents’
printer that they will let me use free-of-charge. I will also need
promo items, which are available on NEDA’s website, such as
watches, pins, and pens. Food will come from Costco, Grocery
Stores, and Catering. Restaurants such as Soup Plantation have
a sponsorship program where you submit an application and, if
approved, they will provide free food for the event. Costco has

large pizzas which are relatively cheap, and Subway has large
platters of subs. Other resources needed include videos and art
supplies. My sister has a collection of DVDs on eating
disorders. Art supplies can be purchased. There will be several
ways I will gather the resources and money needed to run this
event. The YMCA will be able to provide items such as chairs
and tables so they will not have to be purchased
Local restaurants have fundraising programs where you print
out a flyer and people bring it with them on a certain day and
time to help contribute to the event. Specifically Soup
Plantation and Pat & Oscars, as both offer 20% of pre-tax
purchases related to the fundraiser. I would distribute the flyers
for the fundraiser several ways. My sister will also be able to
put them around her school and will be able to put an
announcement with a link for parents to give a direct donation
in the newsletter at school.
Overview Budget
Supplies
Paper 50
Art Supplies100
Tape / Thumbtacks 10
NEDA Balloons/Decorations 30
Total Supplies 190
Food 1000 (but hopefully donated)
Promo Items

NEDA Water Bottles100
NEDA Watches120
Bookmarks 10
Total Promo Items230
Presenters500
Miscellaneous180
Total2100
1
This assignment requires you to create your own action plan
that incorporates a Social Justice perspective as an implicit
theme underlying the Psychology of Women. Ask yourself
“What could I do to help make this a more just and fair world
for girls and/or women?” Considering such basic course
concepts as gender, power/privilege, race, class, ethnicity,
media impact, socialization, gender theory, etc., what might
YOU realistically do to impact positive change for women or
girls? We obviously cannot all sing melodiously for a benefit
concert, or go to Africa as a volunteer, but each of us has the
potential to make at least some level of positive difference.
Previous ideas have included a prom dress drive to donate to

local High Schools where students cannot afford to purchase
new ones; old cell phones or clothing collected on a campus and
at work and donated to a local battered women’s shelter;
creation of a “Young Women’s Club” to inform and empower
the girls at a local school, etc. In your personalized plan, do not
use the examples provided-instead, introspect thoughtfully
about who YOU are; you might consider your major and the
expectations for your own future; think about your “sphere of
influence” (friends & family, coworkers and others with whom
you interact), think about your values and the world you would
like to shape for future females…Include the answers to the
following questions in your essay.
1. What resources and support will you need to do make this
happen, and how/from whom specifically will you acquire
them?
2. What specific target group of women or girls will benefit
from your action plan?
3. How much time could you realistically commit to this project
if you were to actually implement it?
4. You may NOT propose creating a new business entity,
corporation, partnership or non-profit. The associated legal
process is too time consuming for this small project…
Please write enough detail that if I wanted to, I could actually
implement your plan from the description you have provided,
without having to ask further questions or clarifications from

you. Be realistic, be creative, be honest, and make it “do-able,”a
project you would be able to completeduring a single semester.
Your written submission should be approximately 600-800
words, it must be cut & pasted within the text box (NO
ATTACHMENTS) using the Blackboard Change Agent
Assignment tool. Vocabulary and grammar are important, so
write carefully and please take the time to spellcheck and to
proofread. A well-written, thoughtful and practical action plan,
submitted according to these instructions, can earn up to
40online assignment points.

CHIEF ALGORITHMS OFFICER ROLEROLE GOES BEYOND DATA & ANA.docx

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