Social media such as Twitter, Facebook, and LinkedIn can be useful tools for real estate professionals if used properly. Twitter allows sharing of short messages called tweets which reach a fast-flowing audience. To be successful on Twitter, one needs about 70 contacts that are actively engaged. Facebook has over 300 million users and allows sharing of more detailed status updates, photos, and applications. It is best to limit self-promotion on Facebook and build genuine relationships. LinkedIn is a professional social network for making business introductions and getting referrals. Overall, social media works best as a tool when used to listen to customers and integrate thoughtfully into one's existing business practices.
King of the Brand | The Art & Science of Brand/Community Building With VisualsDFWSEM
Visual content like photos and infographics perform better on social media and get more engagement. They increase page views and the likelihood that content will be shared. Visuals are consumed much faster than text. Brands need to build communities through social platforms and leverage user-generated visual content. They should create visual content based on audience needs and goals like sparking conversations. Live video through platforms like Instagram Stories can help expand brands and engage communities. Branding works best when visual content feels authentic and builds a community that supports and defends the brand.
SEMrushlive - Finding the value of Digital PR beyond the linksLaura Crimmons
Digital PR is not just about links and should not be measured by this one isolated metric. Digital PR/Content Marketing can improve brand awareness, steal your competitors SERP space, drive sales and much more. In this presentation we explore what the other value is and how to measure it.
Big Content Strategies - Aaron Friedman - SMX Israel 2013Aaron Friedman
1. The document discusses link building strategies after Google's Penguin update, noting that the focus has shifted from simply getting links to building relationships and earning links through useful content and outreach.
2. Key strategies discussed include developing useful content to meet user needs, identifying warm leads through tools like Twitter and Pinterest, and doing meaningful outreach to convince others to link through genuine, personalized messages.
3. The document acknowledges that relationship building and link earning is a complicated process that takes work but focuses on the goals of content, outreach, and link earning if done appropriately.
Selling yourself short: The value youre not reporting on from your digital pr...Laura Crimmons
Most people when they’re briefing or reporting on their Digital PR/Content Marketing activity still seem to be focussed solely on links generated. This session will cover the other value this activity adds and how you can demonstrate and leverage it for clients.
The document outlines the 4 rules of social marketing: 1) content is king, 2) be real, 3) content is king again, and 4) be real again. It also mentions that what gets measured gets done and lists some key social media metrics like shares, comments, likes, and followers. Finally, it poses questions about social media strategy such as where to post, what type of content to share, when to post, and how to avoid looking amateurish.
Social media such as Twitter, Facebook, and LinkedIn can be useful tools for real estate professionals if used properly. Twitter allows sharing of short messages called tweets which reach a fast-flowing audience. To be successful on Twitter, one needs about 70 contacts that are actively engaged. Facebook has over 300 million users and allows sharing of more detailed status updates, photos, and applications. It is best to limit self-promotion on Facebook and build genuine relationships. LinkedIn is a professional social network for making business introductions and getting referrals. Overall, social media works best as a tool when used to listen to customers and integrate thoughtfully into one's existing business practices.
King of the Brand | The Art & Science of Brand/Community Building With VisualsDFWSEM
Visual content like photos and infographics perform better on social media and get more engagement. They increase page views and the likelihood that content will be shared. Visuals are consumed much faster than text. Brands need to build communities through social platforms and leverage user-generated visual content. They should create visual content based on audience needs and goals like sparking conversations. Live video through platforms like Instagram Stories can help expand brands and engage communities. Branding works best when visual content feels authentic and builds a community that supports and defends the brand.
SEMrushlive - Finding the value of Digital PR beyond the linksLaura Crimmons
Digital PR is not just about links and should not be measured by this one isolated metric. Digital PR/Content Marketing can improve brand awareness, steal your competitors SERP space, drive sales and much more. In this presentation we explore what the other value is and how to measure it.
Big Content Strategies - Aaron Friedman - SMX Israel 2013Aaron Friedman
1. The document discusses link building strategies after Google's Penguin update, noting that the focus has shifted from simply getting links to building relationships and earning links through useful content and outreach.
2. Key strategies discussed include developing useful content to meet user needs, identifying warm leads through tools like Twitter and Pinterest, and doing meaningful outreach to convince others to link through genuine, personalized messages.
3. The document acknowledges that relationship building and link earning is a complicated process that takes work but focuses on the goals of content, outreach, and link earning if done appropriately.
Selling yourself short: The value youre not reporting on from your digital pr...Laura Crimmons
Most people when they’re briefing or reporting on their Digital PR/Content Marketing activity still seem to be focussed solely on links generated. This session will cover the other value this activity adds and how you can demonstrate and leverage it for clients.
The document outlines the 4 rules of social marketing: 1) content is king, 2) be real, 3) content is king again, and 4) be real again. It also mentions that what gets measured gets done and lists some key social media metrics like shares, comments, likes, and followers. Finally, it poses questions about social media strategy such as where to post, what type of content to share, when to post, and how to avoid looking amateurish.
This document provides an introduction to using Twitter for business purposes. It discusses setting up a Twitter account and profile, using various tools to manage a Twitter presence, how to effectively communicate on Twitter through retweeting and sharing information, how to measure the results of Twitter marketing, and the importance of consistency and having fun with social media. The overall message is that Twitter can be an effective tool for businesses to connect with customers and supporters when used strategically and with clear goals in mind.
Twitter For Business: A "How To" for B2B MarketingAstek Consulting
Straight from the 312 Digital social media workshop, Astek Marketing VP Rachel Yeomans goes through the process of using Twitter to increase brand awareness, build a social media community and generate leads.
The document discusses the importance of social media marketing for real estate. It notes that 3 out of 4 Americans use social technologies and that social media visits are higher than personal email. It provides statistics on user numbers for major social media platforms like Facebook, Twitter, and LinkedIn. It then gives advice on how to effectively use social media for a real estate business, emphasizing listening, engaging, sharing content and interacting with followers as opposed to only broadcasting messages. It cautions against oversharing or inappropriate tagging in photos.
(Presented at Learn Inbound, September 2018)
Starting out with a new client or in a new job always feels great — and then you have to deliver a report. Can you even tell if your work produced results? Does anyone care about your content? Why isn’t anyone clicking the thing you want them to click? Maybe if you cram all sorts of information into a 17 page report with 10 point type, no one will notice, right?
Except they will.
Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013 – Social Media Theatre. McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organizations and brands. Why has that happened and what are the techniques available to bring brands and business back up to speed with social media? McKee is joined onstage by Gareth Case, Head of Marketing for Xchanging Technology Services and the Xuber Insurance Software brand, who presents a case study in support of the key themes. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Understanding Your Local Search PresenceDana DiTomaso
We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.
Presented at SearchLove San Diego, February 2019
Optimizing for Engagement (For SearchLove Boston)Dana DiTomaso
Local marketing signals are getting increasingly crowded - no one is handing out free links, social media is full of noise, and AdWords is getting really expensive. What do we have left? Engagement. In a world where Google is attempting to mimic human behaviour an actual ranking signal could be real engagement from your customers. In this talk, Dana will review how to build a marketing strategy by planning your tactics around your local customers, and how to show Google that you're a thriving business that deserves those great rankings.
Not All Sessions are Created Equal - #GetUpliftDana DiTomaso
Marketing reports typically start with website sessions, visitors, and year over year data. But these reports miss an important point -- not everyone who visits your website is a new customer, ready to buy. How are you helping customers engage with you after the sale? Once that sale happens, your customer actually needs you more, but they don't want to be sold to. In this session you'll learn:
1. How to reinforce the message that your customers made a good decision in choosing your company and that you still care about them and their needs.
2. How to use segmentation to strengthen relationships with your current customers.
This document summarizes a presentation about chatbots given by Larry Kim. It discusses why chatbots are important for marketers, how to build chatbots using platforms like Facebook Messenger, and provides tips for chatbot marketing. Key points include that messaging apps have surpassed social networks in popularity, chatbots can engage customers in messaging at much higher rates than email, and techniques like chat blasting and using forms in chatbots to capture customer information.
On Friday, August 24th, Larry Kim was a keynote at the 4th Annual Utah Digital Marketing Collective Conference.
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Most Influential PPC Expert, CEO, Founder of WordStream
Larry Kim is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. Larry was voted the most influential PPC expert in 2015, 2014 and 2013 according to the PPC Hero Blog. In 2015 Larry also won Search Marketer of the Year Awards from the US Search Awards and Search Engine Land. Previously he and won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award. He was also the top columnist for all of Search Engine Land in 2013 and is the Most Influential Search Engine Marketer of 2014 and most retweeted SEM according to 3QDigital.
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
On January 12, Facebook declared organic post reach dead for pages.
It’s time to seriously re-think our Facebook and social media strategy. Big time.
In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon.
You'll learn:
What Facebook engagement loopholes still work and which ones are dead
Unusual Hacks to connect with Facebook Users without using ads or the news feed
Important new Social Media Marketing strategies for 2018 and beyond
In this presentation, Hanapin’s Kelly Pollock and MobileMonkey’s Larry Kim team up to lead you through every step of the process to create powerful chatbots. From using PPC strategies to lead your user to the landing page with your bot, to using your bot to help your user convert, they’ll provide you with best practices for each step of the journey.
Chatbots are a rising trend in marketing and for good reason – they personalize a user’s online experience, offer new insights, and can raise your conversion rates. In this session, Hanapin’s Associate Director of Search, Kelly Pollock, and Mobile Monkey’s Founder, Larry Kim, discuss an overview of Chatbots and lead you through the process of building and maintaining a powerful chatbot for Facebook Ads.
How to Get Great Results Across Every Marketing ChannelRising Media Ltd.
By now, most companies are doing Google & Facebook marketing (both paid and organic)-yet 99% of these marketing efforts end up going nowhere. This session will explore data that explains why the vast majority of internet marketing efforts fail. And now? Larry will provide an unusual, repeatable workflow on how to beat the Facebook & Google algorithms in 2018 and beyond.
● 99% of marketing efforts end up going nowhere
● Beat the Facebook & Google algorithms in 2018 and beyond
● Unusual, repeatable workflow
Vortrag von Larry Kim auf der AllFacebook Marketing Conference 2018 in München.
Vortrag:
https://conference.allfacebook.de/session/larry-targeting/
Über Larry:
https://conference.allfacebook.de/speaker/larry-kim/
Konferenz:
https://conference.allfacebook.de/
Did you know that more people are checking their messenger apps than they are checking their Facebook News Feeds?
Join Larry Kim of Mobile Monkey in this BOSS webinar as he share all his personal tricks and strategies to help you leverage Facebook Messenger in 2018 and beyond.
Helping Government Keep Up with Moore's LawTim O'Reilly
My talk at the World Government Summit in Dubai on February 8, 2015. I talk about the pace of Moore's Law, and how AI, sensors, and on-demand are raising consumer expectations of government software. I go from there to my notion of government as a platform. PDF with Speaker notes - read the notes for the narrative that goes along with the slides.
Larry Kim's Top 10 Facebook Hacks of all time!GrowthHackers
"These days content marketing feels like a suicide mission,” Says Larry Kim.
That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg?
Two words: Social ads.
Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click.
The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business.
In this webinar, Larry Kim will cover:
The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose
Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more
Social re-marketing: strategies for turning clicks into leads and sales on the cheap
10 Hacks to Help You NOT SUCK at Social ContentiContact
Almost everyone is on social media these days, so businesses are learning how to use social media as another marketing channel. That doesn't mean all businesses are good at it. If you've ever been annoyed or offended by a company's social media campaign, you know they might have lost your business.
So how does your social media compare?
Larry Kim is widely considered one of the premier experts on paid search marketing. As a paid search consultant, his strategies were so successful he founded WordStream to productize his techniques which have helped thousands of businesses get better results while saving time and money with paid search and social media advertising.
In this webinar brought to you by iContact, Larry takes us through his Top 10 Hacks to help you not suck at social content. Learn what to avoid, and how to kick your content from average to amazing.
The document contains information about Samir Patel, including that he is the founder and CEO of DoRevolution, a growth mentor at 500Startups, and has experience managing large advertising budgets. It also provides details on DoRevolution's services, which include digital marketing strategies. The document shares multiple growth hacking techniques across topics like social media, websites, content creation, and mobile marketing.
Yammer is still relevant as a communication tool within organizations because it allows conversations and knowledge to be searchable, connects people throughout the organization, and reflects how people now expect to work in a social manner. While tools like Teams and SharePoint provide similar features, Yammer remains useful as it has no infrastructure impact and shows the possibilities of cloud-based collaboration. Adoption is key, and integration with Office 365 will continue to grow Yammer's value within organizations.
This document provides an introduction to using Twitter for business purposes. It discusses setting up a Twitter account and profile, using various tools to manage a Twitter presence, how to effectively communicate on Twitter through retweeting and sharing information, how to measure the results of Twitter marketing, and the importance of consistency and having fun with social media. The overall message is that Twitter can be an effective tool for businesses to connect with customers and supporters when used strategically and with clear goals in mind.
Twitter For Business: A "How To" for B2B MarketingAstek Consulting
Straight from the 312 Digital social media workshop, Astek Marketing VP Rachel Yeomans goes through the process of using Twitter to increase brand awareness, build a social media community and generate leads.
The document discusses the importance of social media marketing for real estate. It notes that 3 out of 4 Americans use social technologies and that social media visits are higher than personal email. It provides statistics on user numbers for major social media platforms like Facebook, Twitter, and LinkedIn. It then gives advice on how to effectively use social media for a real estate business, emphasizing listening, engaging, sharing content and interacting with followers as opposed to only broadcasting messages. It cautions against oversharing or inappropriate tagging in photos.
(Presented at Learn Inbound, September 2018)
Starting out with a new client or in a new job always feels great — and then you have to deliver a report. Can you even tell if your work produced results? Does anyone care about your content? Why isn’t anyone clicking the thing you want them to click? Maybe if you cram all sorts of information into a 17 page report with 10 point type, no one will notice, right?
Except they will.
Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013 – Social Media Theatre. McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organizations and brands. Why has that happened and what are the techniques available to bring brands and business back up to speed with social media? McKee is joined onstage by Gareth Case, Head of Marketing for Xchanging Technology Services and the Xuber Insurance Software brand, who presents a case study in support of the key themes. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Understanding Your Local Search PresenceDana DiTomaso
We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.
Presented at SearchLove San Diego, February 2019
Optimizing for Engagement (For SearchLove Boston)Dana DiTomaso
Local marketing signals are getting increasingly crowded - no one is handing out free links, social media is full of noise, and AdWords is getting really expensive. What do we have left? Engagement. In a world where Google is attempting to mimic human behaviour an actual ranking signal could be real engagement from your customers. In this talk, Dana will review how to build a marketing strategy by planning your tactics around your local customers, and how to show Google that you're a thriving business that deserves those great rankings.
Not All Sessions are Created Equal - #GetUpliftDana DiTomaso
Marketing reports typically start with website sessions, visitors, and year over year data. But these reports miss an important point -- not everyone who visits your website is a new customer, ready to buy. How are you helping customers engage with you after the sale? Once that sale happens, your customer actually needs you more, but they don't want to be sold to. In this session you'll learn:
1. How to reinforce the message that your customers made a good decision in choosing your company and that you still care about them and their needs.
2. How to use segmentation to strengthen relationships with your current customers.
This document summarizes a presentation about chatbots given by Larry Kim. It discusses why chatbots are important for marketers, how to build chatbots using platforms like Facebook Messenger, and provides tips for chatbot marketing. Key points include that messaging apps have surpassed social networks in popularity, chatbots can engage customers in messaging at much higher rates than email, and techniques like chat blasting and using forms in chatbots to capture customer information.
On Friday, August 24th, Larry Kim was a keynote at the 4th Annual Utah Digital Marketing Collective Conference.
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Most Influential PPC Expert, CEO, Founder of WordStream
Larry Kim is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. Larry was voted the most influential PPC expert in 2015, 2014 and 2013 according to the PPC Hero Blog. In 2015 Larry also won Search Marketer of the Year Awards from the US Search Awards and Search Engine Land. Previously he and won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award. He was also the top columnist for all of Search Engine Land in 2013 and is the Most Influential Search Engine Marketer of 2014 and most retweeted SEM according to 3QDigital.
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
On January 12, Facebook declared organic post reach dead for pages.
It’s time to seriously re-think our Facebook and social media strategy. Big time.
In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon.
You'll learn:
What Facebook engagement loopholes still work and which ones are dead
Unusual Hacks to connect with Facebook Users without using ads or the news feed
Important new Social Media Marketing strategies for 2018 and beyond
In this presentation, Hanapin’s Kelly Pollock and MobileMonkey’s Larry Kim team up to lead you through every step of the process to create powerful chatbots. From using PPC strategies to lead your user to the landing page with your bot, to using your bot to help your user convert, they’ll provide you with best practices for each step of the journey.
Chatbots are a rising trend in marketing and for good reason – they personalize a user’s online experience, offer new insights, and can raise your conversion rates. In this session, Hanapin’s Associate Director of Search, Kelly Pollock, and Mobile Monkey’s Founder, Larry Kim, discuss an overview of Chatbots and lead you through the process of building and maintaining a powerful chatbot for Facebook Ads.
How to Get Great Results Across Every Marketing ChannelRising Media Ltd.
By now, most companies are doing Google & Facebook marketing (both paid and organic)-yet 99% of these marketing efforts end up going nowhere. This session will explore data that explains why the vast majority of internet marketing efforts fail. And now? Larry will provide an unusual, repeatable workflow on how to beat the Facebook & Google algorithms in 2018 and beyond.
● 99% of marketing efforts end up going nowhere
● Beat the Facebook & Google algorithms in 2018 and beyond
● Unusual, repeatable workflow
Vortrag von Larry Kim auf der AllFacebook Marketing Conference 2018 in München.
Vortrag:
https://conference.allfacebook.de/session/larry-targeting/
Über Larry:
https://conference.allfacebook.de/speaker/larry-kim/
Konferenz:
https://conference.allfacebook.de/
Did you know that more people are checking their messenger apps than they are checking their Facebook News Feeds?
Join Larry Kim of Mobile Monkey in this BOSS webinar as he share all his personal tricks and strategies to help you leverage Facebook Messenger in 2018 and beyond.
Helping Government Keep Up with Moore's LawTim O'Reilly
My talk at the World Government Summit in Dubai on February 8, 2015. I talk about the pace of Moore's Law, and how AI, sensors, and on-demand are raising consumer expectations of government software. I go from there to my notion of government as a platform. PDF with Speaker notes - read the notes for the narrative that goes along with the slides.
Larry Kim's Top 10 Facebook Hacks of all time!GrowthHackers
"These days content marketing feels like a suicide mission,” Says Larry Kim.
That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg?
Two words: Social ads.
Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click.
The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business.
In this webinar, Larry Kim will cover:
The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose
Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more
Social re-marketing: strategies for turning clicks into leads and sales on the cheap
10 Hacks to Help You NOT SUCK at Social ContentiContact
Almost everyone is on social media these days, so businesses are learning how to use social media as another marketing channel. That doesn't mean all businesses are good at it. If you've ever been annoyed or offended by a company's social media campaign, you know they might have lost your business.
So how does your social media compare?
Larry Kim is widely considered one of the premier experts on paid search marketing. As a paid search consultant, his strategies were so successful he founded WordStream to productize his techniques which have helped thousands of businesses get better results while saving time and money with paid search and social media advertising.
In this webinar brought to you by iContact, Larry takes us through his Top 10 Hacks to help you not suck at social content. Learn what to avoid, and how to kick your content from average to amazing.
The document contains information about Samir Patel, including that he is the founder and CEO of DoRevolution, a growth mentor at 500Startups, and has experience managing large advertising budgets. It also provides details on DoRevolution's services, which include digital marketing strategies. The document shares multiple growth hacking techniques across topics like social media, websites, content creation, and mobile marketing.
Yammer is still relevant as a communication tool within organizations because it allows conversations and knowledge to be searchable, connects people throughout the organization, and reflects how people now expect to work in a social manner. While tools like Teams and SharePoint provide similar features, Yammer remains useful as it has no infrastructure impact and shows the possibilities of cloud-based collaboration. Adoption is key, and integration with Office 365 will continue to grow Yammer's value within organizations.
SEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry KimSearch Engine Journal
Presenter: Larry Kim of Mobile Monkey Inc.
Description: There's over 1000 new features in PPC marketing across Facebook and Google AdWords in the last year. Which ones should you focus on? Join Larry Kim for a tour of his top 7 most highly leveraged new PPC advertising hacks to get the most returns for least amount spent.
Samir Patel is the President and CEO of DoRevolution, which provides channel management and growth training for companies. He is also a Growth Mentor at 500Startups. Patel founded SearchForce and pioneered applying quantitative techniques to advertising optimization. He raised over $10 million and took the company to profitability. Patel has managed advertising for large companies and gives growth seminars worldwide. His upcoming book is on growth hacking.
This document outlines Larry Kim's presentation on Facebook Messenger marketing. The presentation includes:
1. An introduction to chatbots and Facebook Messenger marketing.
2. Details on building chatbots, including common building blocks like questions, forms, videos and navigation options.
3. A section on chat blasting, highlighting that open and click-through rates are much higher for Messenger than email, and examples of chat blasting and drip campaigns.
Breaking news!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will break down everything and anything you need to know in regards to these changes so that you are fully prepared for them.
In this NEW webinar, Larry will share:
- How these changes will impact your account
- What these changes really mean for you
- The best way to take full advantage of the changes
For more information on WordStream, visit www.wordstream.com.
Larry Kim discusses outdated pay-per-click (PPC) marketing strategies and provides 5 hacks for improving PPC campaigns. The hacks include: 1) Creating content outside one's niche to build brand awareness and affinity, 2) Eliminating click fraud to improve performance, 3) Using a flexible "slush fund" budget, 4) Leveraging Facebook Messenger marketing, and 5) Targeting unrelated interests in Facebook ads to increase engagement at low cost. The document promotes these "unicorn hacks" as ways to dramatically lower costs and increase conversion rates for PPC campaigns on platforms like Facebook, Google, and Outbrain.
7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...Search Engine Journal
Larry’s session will walk us through seven covert ways to leverage your social media ads for boosting consumer engagement and elevating your brand’s rank in search.
Similar to Chatbots with Larry Kim and Seth Louey (20)
How Your Platform Can Achieve a 90% Demo-to-Customer CVRAnton Shulke
Shazamme is a recruitment SaaS platform with a neat trick, a mind-boggling 90% demo conversion rate. How do they convince nearly every prospect who sees their product to buy? By showcasing an unparalleled customer experience. Learn firsthand the best practices for creating a high-converting customer experience that converts - from experts who have done it themselves.
This is an integral part of a Duda webinar
https://www.youtube.com/watch?v=kGMGo5Qwa2c
Streamline Your Website Building, with Sahara agencyAnton Shulke
Sigurdur Svansson and the team at Sahara Agency merged their creative video and graphic design expertise with digital know-how to deliver exceptional websites to their clients. Sounds time intensive, right? Not so. With the help of Duda, they've streamlined their process to create exceptional sites faster from start to finish. Take a look at how they've managed to deliver high-quality sites in a fraction of the time and, more importantly, how you can too.
FID to INP: Mastering the New Core Web Vitals MetricAnton Shulke
Since 2020, Google has been monitoring the performance of websites with their collection of "Core Web Vitals" metrics. Now, one of those metrics is changing. Starting March 12, First Input Delay (FID) will be replaced with the new Interaction to Next Paint (INP). Find out the rationale behind the change, its implications for search engine optimization, and how it'll impact your agency at this critical webinar for those looking to rank on Google.
Simplifying Direct Booking With Integrated WebsitesAnton Shulke
Creating a beautiful, high-converting website is tough enough-tack on advanced needs like a direct booking solution and you're looking at a major headache for small businesses. That's where verticalized SaaS solutions come in. Join Ricarda Kies, the CEO of LODGEA, as we discuss the benefits of direct booking, the opportunities available to property owners and managers in the hospitality industry, and the power of integrating a website builder into your vertical SaaS solution.
AI-powered insights from GA4, campaigns, and other sourcesAnton Shulke
This session is your step-by-step guide to combining AI and GA4 for quick, actionable insights that you can use for social media, SEO, campaign performance, and conversion optimization. Attendees will learn how to leverage AI tools to analyze data for practical content marketing insights, making performance measurement easier.
by Andy Crestodina
The webinar recordings https://www.youtube.com/watch?v=V5y8ILMYoGw
The Evolution of Content & The Future of Our Industry *AI + ContentAnton Shulke
The Evolution of Content & the Future of Our Industry," hosted by Ross Simmonds, CEO and founder of Foundation Marketing. In this insightful session, Ross unveils the truth behind AI-driven content by diving deep into the challenges and traditional beliefs surrounding content creation and the effectiveness of AI. Discover the groundbreaking content growth framework, which marries marketing with content marketing. Experience a panoramic view of future industry trends and explore the role of AI in content creation and its profound impact on the world of marketing. This webinar peels back the layers on AI’s capability in conducting research, ideation, brief writing, complete content creation, optimization, and even visual asset creation—such as images and videos—opening the doors to unlimited possibilities in content creation.
The Keys to Agency Revenue Growth, Duda Webinar by Craig Rodney.Anton Shulke
The document outlines the keys to agency revenue growth, including having core foundational knowledge about the client's organization and decision-making process, understanding the client's buying economics such as existing versus new budgets and opportunity costs, and knowing what success looks like through tracking qualified leads and sales funnel conversions.
SEO Exellence with ChatGPT-Webinar DudaAnton Shulke
Dive deep into the world of ChatGPT-powered SEO and unlock its hidden potential. This comprehensive webinar will not only demonstrate the sheer power of integrating
by Joseph S. Kahn
Unlocking Revenue With Customer Stories.pdfAnton Shulke
The document provides guidance on developing an effective case study strategy. It recommends establishing clear roles and processes for curating customer stories that align with business goals. Key aspects include strategizing which stories to tell based on content gaps, proactively identifying ideal clients to feature, conducting interviews to gather impactful customer quotes, and creating a variety of story assets to deploy across marketing channels as part of a comprehensive campaign. The goal is to systematically leverage customer stories as a team to drive measurable business outcomes.
AI-powered Semantic SEO by Koray GUBURAnton Shulke
This document discusses optimizing websites and search engines using semantic techniques. It suggests that Website B, with more content, triples, accuracy and connected topics, would be more successful at satisfying search queries. It introduces the concept of topical authority to lower retrieval costs. Several techniques are proposed for language model optimization including fine-tuning, creating topical maps and semantic networks, and generating content informed by human effort and microsemantics. Cross-lingual embeddings and understanding word relationships are also discussed as ways to improve semantic search.
AI-powered Semantic SEO Robert NiechaiAnton Shulke
Immerse yourself in the exciting world of AI-Powered Semantic Search as we engage in an exclusive conversation with the renowned legend Koray Tuğberk GÜBÜR. Discover how to harness the power of semantic SEO, topical authority, natural language processing, and AI to revolutionize your content optimization and boost search engine rankings. Unveil the secrets of the digital world with Koray's practical insights and cutting-edge strategies!
What you will learn:
In this engaging discussion, you'll learn:
✅ How to effectively utilize semantic SEO and AI for optimized content creation
✅ Strategies for mastering topical authority and establishing niche expertise
✅ Techniques to leverage large language models and dialogue-based search experiences
✅ Advanced tactics for search engine optimization with semantics
Don't miss this unique opportunity to transform your SEO approach and unlock unparalleled success in the digital landscape!
Why it's important:
Understanding and implementing AI-Powered Semantic Search is crucial in today's rapidly evolving digital landscape. As search engines continue to advance their algorithms and prioritize user experience, leveraging semantic SEO and AI becomes essential for staying ahead of the competition. By mastering the techniques and strategies discussed in our conversation with Koray Tuğberk GÜBÜR, you'll be better equipped to create content that is both contextually relevant and engaging, ensuring higher search engine rankings, increased visibility, and improved conversion rates.
Agencies, there’s no better time than now to discuss AI. It offers growth and scalability, but also sparks questions and concerns. Let’s explore together how you can navigate its impact and harness its power to reach new heights.
Join Duda's co-founder and CEO, Itai Sadan, as he shares his vision for Duda's AI and demonstrates innovative ways it can help your agency unlock its full business potential and scale faster in our thought-provoking webinar.
Afterward, we will have an AMA session where you can ask Itai and renowned industry experts any burning questions about AI and discuss the challenges and opportunities of implementing AI in the agency world.
Don't miss this excellent opportunity to learn from experts and gain insights into how AI can help your agency while discussing real-world experiences with AI.
How to build an audience - Affiliate marketing with Craig CampbellAnton Shulke
This presentation is an integral part of Duda webinar
Join our host Craig Campbell, and Ben Adler, Founder of Keyword Chef, as they discuss how to build and monetize audiences, all while sharing examples from personal experience. You will learn how to build an online community, connect with influencers, validate your product idea, and build a minimal viable product.
What Is The Point of Web Accessibility DudaCon by Kim Krause BergAnton Shulke
This document summarizes the key points of accessibility for web and mobile applications. It discusses how accessibility benefits all users and is important for inclusive design. Standards like WCAG provide guidelines for perceivable, operable, understandable and robust content. The document emphasizes that accessibility requires considering the needs of real people and undergoing a thorough requirements gathering and testing process using various tools. Common issues include color contrast, unlabeled forms, duplicate links and missing alt text. Accessible design is important for legal compliance and positive brand messaging by ensuring websites can be used by all.
How to live clinic and shares hidden tactics to find top-performing pages and uncover the adjustments that will drive the greatest impact on traffic and conversions.
How to organize a content strategy that outranks the competition. Learn how to perform content gap analysis and content audit to identify hundreds of new topics and optimize existing ones.
This document discusses best practices for website migrations. It covers 10 key steps: 1) planning, 2) pre-migration preparation, 3) pre-migration testing, 4) redirect planning, 5) launch, 6) post-migration review, 7) post-migration follow up, 8) post-migration monitoring, 9) evaluating success, and 10) types of migrations. For each step, it provides guidance on important technical SEO tasks like setting up analytics, testing redirects and structured data, and ensuring the new site is properly indexed. The overall message is that careful planning, testing and post-launch monitoring are essential to a successful migration.
The document discusses strategies for international business expansion through localization. It recommends localizing the business strategy, messaging, and SEO approach when expanding into new international markets. Specifically, it advises to research local buyer personas, cultural relevance, keywords, competitors, and content to optimize for those local markets. The document provides tips for conducting an SEO audit, keyword research, and link building to identify localization opportunities and track international strategy performance.
Lead Gen Best Practices by Andy CrestodinaAnton Shulke
Lead Generation Best Practices (learned from 500+ website redesigns)
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
What are the key elements of high-performing service pages?
What features are common to blog templates but probably shouldn’t be?
What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to contact forms, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Chatbots with Larry Kim and Seth Louey
1. @larrykim
+ Everything You Ever Needed
to Know About Facebook
Messenger Marketing
Larry Kim, MobileMonkey
Seth Louey, BotList
David Bain, SEMRush
March 29, 2018
@larrykim @mobilemonkey_ @semrush
2. #CMCa2z @larrykim
Today’s Agenda
1. Why Chatbots? 3. Building
Chatbots
4. My Top Chatbot Marketing Hacks2. Chatbot Basics
@larrykim @mobilemonkey_ @semrush
5. Panel Discussion
on Chatbots!
11. 1. Messaging Apps have Surpassed Social Networks
Big 4 Social
Networking
Apps
Big 4
Messaging
Apps
Yet only 1% of businesses can automatically engage w/ customers via messaging.
@larrykim @mobilemonkey_ @semrush
12. Email Marketing
5-10% Open Rates
2. FB Messenger Marketing 10-80x Better
Engagement vs. Email or FB News Feed
FB Messenger Blast
70-80% Open Rates
(Within first 60 minutes!)
FB News Feed
0-1% Organic Post Visibility
Vs.
@larrykim @smxmuenchen #smx
15. @larrykim
Introducing Facebook Messenger
Chatbot Marketing!
• +75% Open Rates
• Using the chat platform
people already have
• Without Having to Staff
24/7
• Mobile Friendly
(Conversion Friendly)
@larrykim @mobilemonkey_ @semrush
16. @larrykim
Part 2: Chatbot Basics
What are Chatbots and Why Should You Care?
@larrykim @mobilemonkey_ @semrush
17. 1. This is an
Automated
Chatbot (not a
live person)
2. This Chat is Taking
Place via
Facebook
Messenger.
@larrykim @mobilemonkey_ @semrush
19. @larrykim
4. My Top Chatbot
Marketing Hacks
@larrykim @mobilemonkey_ @semrush
20. #CMCa2z @larrykim
7. Q&A
Automatically Answering
Common Business
Questions
6. Contact Hack
Get User Information for
All Your Bot Users
5. Chat Blasting
Email Marketing on Steroids
3. Contact Manager
Get everyone’s name,
location, photo, language,
etc.
2. Facebook Ads
Convert Ads at 3-5x Higher
Conversion Rates
1. Live Operator Takeover
Jump in on a conversation at
any time!
Larry’s Chatbot Building Hacks
4. Website Plugins
Checkbox Plugin, Website
Popup, Etc.
@larrykim @mobilemonkey_ @semrush