Native mobile app development focuses on creating applications for specific platforms, leveraging operating system features for enhanced performance and user experience. While Android remains the most popular choice among developers, interest in iOS is increasing, alongside a trend towards cross-platform tools. Native apps offer advantages such as superior performance, better access to device capabilities, and easier user discovery in app stores.

1. NATIVE MOBILE APP
DEVELOPMENT
Leveraging The Capabilities of Mobile Devices
Meeting Business Expectations

2. WHAT IS
NATIVE APP?

3. • A Native Application (Native App) is
an application program that has been developed for
use on a particular platform or device.
• Because native apps are written for a specific
platform, they can interact with, and take advantage of
operating system features and other software that is
typically installed on that platform.

4. • Native apps provide the functionality, user
experience and performance beyond the capabilities
of Hybrid and Web apps.
• Native apps require significant resources to build and
are not cross-platform compatible.
• Native app developers need to know the platform
specific (Objective C, Java, .NET, etc.) languages to
create mobile apps.

5. THE UNDERLYING
TECHNOLOGY

6. iPhone, iOS, iPad, Wearable
• Objective C - Objective-C is a general-purpose,
object-oriented programming language that adds
Smalltalk-style messaging to the C programming
language. This is the main programming language
used by Apple for the OS X and iOS operating
systems and their respective APIs, Cocoa and
Cocoa Touch.
• Swift - Swift is a general-purpose, multi-paradigm,
compiled programming language created for iOS,
OS X, watchOS, tvOS and Linux developed by Apple
Inc. Swift is designed to work with Apple's Cocoa
and Cocoa Touch frameworks and the large body of
existing Objective-C code written for Apple
products.

7. Android Technology
• Java - Java is a programming language. It was first
developed by James Gosling at Sun Microsystems,
which is now a part of Oracle Corporation. It was
released in 1995 as a part of Sun Microsystems'
Java platform. The language has developed much
of its syntax from C and C++.
• Kotlin - Kotlin is a statically-typed programming
language that runs on the Java Virtual Machine
and also can be compiled to JavaScript source
code. Its primary development is from a team of
JetBrains programmers based in Saint Petersburg,
Russia (the name comes from the Kotlin Island,
near St. Petersburg).

8. Instagram Ingress
Opera
MobileStore
Amazon
Examples of Native
App developed
01 02
03 04

9. KEY FINDINGS
Source

10. Android still more popular than iOS
• Android continues to be the most popular platform
for organizations and individual developers, with
87 per cent of respondents saying they are
targeting the Android platform.
• iOS has closed the margin, with 77 per cent of
respondents saying they are targeting iOS—the
difference last year was 14 per cent.
• Interestingly, non-native development seems to be
decreasing slightly: 50 per cent of respondents say
they are developing for web or hybrid (down from
56 per ecnt last year).
Source

11. Cross-platform tools used by nearly
half of mobile developed
• 51 per cent of respondents say they or their
organizations are using cross-platform tools such
as Apache Cordova/ PhoneGap, up from 41 per
cnet last year.
• This is the most popular type of mobile tool, with
IaaS/PaaS as the second most crucial
development utility at 29 per cent usage (up from
20 per cent last year).
Source

12. Cross-platform tools used by nearly
half of mobile developed
• Java is very popular in this group of
enterprise developers (74 per cent), more
popular, in fact than HTML/ CSS (70 per cent)
or JavaScript (70 per cent).
• Objective-C for iOS is fourth with 51 per
cent, while Swift is being adopted quickly
(already at 22 per cent). C#, the language of
Windows Phone, is fifth with 25 per cent.
Source

13. THE MAIN PROS
OF
NATIVE APPS
Source

14. • Great performance - Native apps are
developed specifically for a given
operational system so they are faster and
more refined than their hybrid
counterparts, making them a perfect match
for high-performance applications and
games.
• Better UX - Both Android and iOS apps
have some individual characteristics, which
feel natural for their users.
Source

15. • Easier access to built-in capabilities -
native apps have no problem tapping into
all the device’s functionalities, such as:
camera, microphone, calendar, GPS etc.
while hybrid apps grant only a limited
access to them.
• The audience - native apps can be
discovered more easily by users in the App
Store, therefore reaching your potential
clients might be easier.
Source

16. • Internet connection is not always a must -
Depending on the functionality, native apps
don’t necessarily require internet connection
to work (when it comes to hybrid apps, it is
usually a must)
Source

17. Source
FEW EXAMPLES OF NATIVE APPS
WE DEVELOPED FOR OUR CLIENTS

18. • Mat hf ri endzy – Math friendzy i s a n Android an d
iPh on e app wh ich allows your kids fre e on line liv e
tu tors a n d h omework help! Plus 16M learn in g
re sou rce s, in structional v ide os, & math game s .
• i Hunt - i Hun t i s a mobile An droid a n d iPh one app,
Fe ature d by Apple as "New & Noteworthy "Over 600
calls ; P owe rfu l play list fe atu re ; More calls adde d ev ery
y e ar !
• Cari no's - Carin o i s a n ativ ely dev elope d iOS app ,
With all new Joh nny Carin o's Pasta Poi n ts iPh one app,
gu e sts w ill be able t o u se th e ir iPh one in ste ad o f
u sin g th eir P asta P oin ts ca rd t o e a rn poin ts an d
re de e m rew ards .
Source

19. References
• http://www.forbes.com/sites/dougolenick/2015/05/
27/apple-ios-and-google-android-smartphone-
market-share-flattening-idc/2/#650c7c51194f
• http://www.itproportal.com/2016/04/25/a -guide-to-
mobile-development-the-facts-you-need-to-
know/#ixzz49cAvkzAR
• http://www.chromeinfotech.com/portfolio.php

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development center in India.
ABOUT US
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