The phenomenal rise of messaging apps. Marketers can no longer ignore consumers' preferred mobile communication channel - the messaging apps! With an exponential rise in users engaged on messaging apps, the era of mobile connectedness is here to stay.

1. OPPORTUNITIES IN 2015
MARKET SHARE
TIME SPENT ON MESSAGING
The Phenomenal Rise
of Messaging Apps
Marketers can no longer ignore consumers’ preferred
mobile communication channel – the messaging apps!
With an exponential rise in users engaged on messaging
apps, the era of mobile connectedness is here to stay.
TOP MESSAGING APPS
Sources:
comScore Mobile Metrix MobiLens Audience Profile, Dec 2013 (3 MO. AVG.)
Research Report Consumer smartphone usage 2014: OTT communication services April 2014 Stephen Sale and Martin Scott
Mobile Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges Marketers – emarketer.com
Global Web Index Trends Q3 2014 Summary - Mobile Messaging
http://www.slideshare.net/FlurryMobile/source14-the-age-of
http://www.bgr.in/news/whatsapp-crosses-60-million-monthly-active-users-in-india-now-adding-3-million-active-users-a-month/
http://www.entrepreneur.com/article/230335
http://www.emarketer.com/Article/Whats-Up-with-US-Not-WhatsAppYet/1010892#sthash.zBpvC4Xq.dpuf
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
http://www.analysysmason.com/Research/Content/Reports/consumer-smartphone-usage-OTT-Apr2014-RDMV0/
http://www.businessinsider.in/Messaging-Apps-Will-Be-Bigger-Than-Social-Networks-In-2015/articleshow/45711540.cms
http://mashable.com/2014/08/26/snapchat-10-billion-valuation/
http://www.statista.com/statistics/260819/number-of-monthly-active-whatsapp-users/
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316%
In2013messagingapp
usagegrewawhopping
USERS WORLDWIDE
Of Brazil’s population
uses messaging apps
90%
75%
Of Russia’s population
prefer messaging apps
a
50% Of Britain’s population
utilize messaging apps
Snapchat Line WeChat WhatsApp
100M 300M 400M 700M
Messaging app users have grown in
the millions across the globe.
600 million adults aged 16-64 were using mobile instant
messaging tools by early 2014.
29%
Of adults 18-24 use a
messaging service
almost every day.
79%
Of cell phone owners in the
US say they use text
messaging on their mobiles.
600 million adults aged 16-64 were using mobile instant
messaging tools by early 2014.
18.3 mins
a day
Line 56%
Skype 21%
WhatsApp 17%
KakaoTalk 2%
Viber 1.4%
WeChat 1.0%
Tango 0.7%
Source: App Revenue Share of Select Android and iOS Mobile Messaging Apps Worldwide, 2014
Line 69%
KakaoTalk 20%
WhatsApp 10%
Tango 10%
Viber 0.6%
Kik Messenger 0.1%
WeChat 0.1%
“Messaging apps will be bigger than social networks in 2015”
–Dave Smith, Business Insider
Leading messaging app
WhatsApp Messenger has a
very high daily average
usage (18.3 minutes), higher
than Facebook’s industry
benchmark.
Top messaging apps market share in India*
WhatsApp – 52%
Facebook Messenger – 42%
WeChat – 26 %
46%
40% of global Internet users
are now using mobile
messaging apps, while 46%
are in the APAC region.
2,500
2,000
1,500
1,000
500
4Q11 4Q12 4Q13 4Q14
Big 4 Social Apps
Big 4 Messaging Apps
Graph Source: BI Business Intelligence
MillionsofUsers