2. If you don’t base your marketing on data these days you could get fired
@chasemcmichael @infinigraph

3. The new URL is social crazy not to enable all your media with share
@chasemcmichael @infinigraph

4. We have MOVED from a Keyword world to an Interest Graph world
@chasemcmichael @infinigraph

5. Content discovery is happening more in feeds over search - the power of SHARE
@chasemcmichael @infinigraph

6. Social content is a mess it has to be organized in vertical industries
@chasemcmichael @infinigraph

7. Consumer Actions on Content
99% don’t mention a brand but all are acting on content relevant to an industry
@chasemcmichael @infinigraph

8. The Digital Path to Success Model
A repeatable process for optimization on:
– Research, analysis and strategy
– Content planning, creation and curation
– Segmentation, activation and acquisition
– Campaign creation and community management

9. 3 Steps to Research that Informs Strategy
STEP 3: SHAPE CONTENT STRATEGY FROM ANALYSIS
- Brainstorming with consideration of how new data identifies opportunities
aligned with goals and objectives. Begin considering content assets to support
ideas and actions to follow

10. Optimizing on yourself is like drinking your own cool aid – look beyond your band
@chasemcmichael @infinigraph

11. All calendars have gaps Curation is a momentum builder
@chasemcmichael @infinigraph

12. Curation Drives Strategy
• Hypercuration™ to
discover which
content in your niche
is working the best.
• Are you doing similar
things or what can
you learn from the
top performers?
You are what you curate choose wisely
@chasemcmichael @infinigraph

13. Hypercuration

15. It’s not about being LIKED it’s about being effective – use crowd insights
@chasemcmichael @infinigraph

16. Insights Directs Curation
Insight: Across the Frozen Treat Category,
Red Mango, Dairy Queen, Ben & Jerry's and
Starfruit are the industry leaders. Why? It's all
about the content.

17. Content Timing
Insight: Fro-yo fans are more likely engage with their favorite brands around
lunch hour, and then again in the evenings, before and during dinner time. * Times in
Central Standard Time, CST
If you not timing your content by type your wasting time
@chasemcmichael @infinigraph

18. Curating and copying what works just makes you more relevant
@chasemcmichael @infinigraph

19. Be relevant with your audience or someone else will
@chasemcmichael @infinigraph