Successfully reported this slideshow.

Steve Rosenbaum

341 views

Published on

  • Be the first to comment

  • Be the first to like this

Steve Rosenbaum

  1. 1. Curation:  Brands,  Media,  andConsumers.Steven Rosenbaum Follow  me:  @Magnify        
  2. 2. How did we get here?
  3. 3. There  was  a  5me  when  content  was  simple.  One-­‐Way.  Top-­‐Down.    Closed.  But  now  the  web  is  awash  in  content.    Video  in  par5cular  overwhelms  –  but  it  can  be  harnessed.  
  4. 4. There  was  a  5me  when  content  was  simple.  Cable  expanded  the  universe.  
  5. 5. There  was  a  5me  when  content  was  simple.  Now  the  web  makes  content  ubiquitous…  
  6. 6. Today,do youfeelPluggedin…  
  7. 7. Or Overloaded?  
  8. 8. It  will  take  8  years  to  watch  all  of  the  video    that  is  uploaded  to  YouTube  in  a  single  day.    
  9. 9. VIEWS  AND  TRAFFIC     • Over  800  million  unique  users  visit   YouTube  each  month   • Over  4  billion  hours  of  video  are  watched   each  month  on  YouTube   • 72  hours  of  video  are  uploaded  to  YouTube   every  minute   • 70%  of  YouTube  traffic  comes  from  outside   the  US    
  10. 10. VIEWS  AND  TRAFFIC    • YouTube  is  localized  in  43  countries  and   across  60  languages  • In  2011,  YouTube  had  more  than  1  trillion   views  or  around  140  views  for  every  person   on  Earth  • 500  years  of  YouTube  video  are  watched   every  day  on  Facebook  
  11. 11. Customers searching for a… A Digital Desert Island.
  12. 12. CONTENT CREATION No Longer Creates AUTHORITY.  
  13. 13. Content used to be King  
  14. 14. CurationContent is King    
  15. 15. ß  Seven  moths  -­‐à   Kevin  Allocca  /  YouTube  trends  manager  
  16. 16. Kevin  Allocca  /  YouTube  trends  manager  
  17. 17. Say Hello toCuration.
  18. 18. Are You ACURATOR?
  19. 19. CuratorsHave aVoice!
  20. 20. Curatorsseparatesignalfromnoise.
  21. 21. Curators are all about the mix
  22. 22. 3 examples Of Curation AsContent Marketing.
  23. 23.  Ka5a  Beauchamp  and  Hayley  Barna    
  24. 24. Jason  Goldberg  
  25. 25. Jim  Bankoff  
  26. 26. Is  Your  Brand  Inside  Your  Customers  Digital  Desert  Island?  
  27. 27. Can  you  get  on  your  customer’s  private  Island?        
  28. 28. Can  you  get  on  your  customer’s  private  Island?        
  29. 29. The  opportunity:  THE  EMERGENCE  OF  THE  CURATION  ECONOMY   For  brands,  publishers,    and  media   makers  –  the  new  content  arms  race  is   about  crea5ng  a  curated  and  coherent   environment.     Created,    Collected,     and  Contributed  content  will  be   the  new  mix.    Revenue  will  flow   to  those  who  aggregate  valuable   audiences  and  serve  them  at   scale.    
  30. 30. hTp://contentmagnified.magnify.net/pages/contentmagnified   hTp://contentmagnified.magnify.net/pages/contentmagnified  
  31. 31. The 3opportunities in the newCloud Econmy
  32. 32. 1 The  Magic  of  The  New  ‘Local’.
  33. 33. 2 “Hosbng”  rather  than  Creabng  Content.
  34. 34. 3 Commerce  As  Content Vs .
  35. 35. Reach  me:  Steve@Magnify.net  Follow  me:  TwiTer:  @magnify  
  36. 36. Curation:  Brands,  Media,  andConsumers.Steven Rosenbaum Follow  me:  @Magnify        

×