Sid Bhatt, CEOsid@aarki.com                      Engage Qualified Users                 Smartphone and Tablet Games Summit...
About Aarki       App Distribution and Monetization Platform       Founded October 2010, ex-Mint.com       We drive qua...
What drives unqualified users?    Rewarded app installs     Expectation discrepancy                             Audience m...
The impact of unqualified users       Do not monetize       Negative ROI       Low active rate and high uninstall rate ...
Rewarded pay per action campaigns                  Install and perform required                   action                 ...
Bridge the user satisfaction gap with rich                    media ads     Capture exciting moments of the app   Rich me...
Identify sources of profitable audience     Segment device ids by source   Android - referrer      and medium            ...
Summary    • Enhance user acquisition from rewarded channels with pay per      action campaigns    • Rich media video and ...
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Sid Bhatt

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Sid Bhatt

  1. 1. Sid Bhatt, CEOsid@aarki.com Engage Qualified Users Smartphone and Tablet Games Summit June 2012
  2. 2. About Aarki  App Distribution and Monetization Platform  Founded October 2010, ex-Mint.com  We drive qualified app users  Our ads make app users happy!2 Confidential
  3. 3. What drives unqualified users? Rewarded app installs Expectation discrepancy Audience mismatch3 Confidential
  4. 4. The impact of unqualified users  Do not monetize  Negative ROI  Low active rate and high uninstall rate - affects rank  Stalls organic growth4 Confidential
  5. 5. Rewarded pay per action campaigns  Install and perform required action  Easy required action in < 3 minutes  Server tracking, post on the required action  Pay per action bids can be 2x to 3x pay per install bids  Life time value ≠ $05 Confidential
  6. 6. Bridge the user satisfaction gap with rich media ads  Capture exciting moments of the app Rich media interstitials in the ad unit  App install follows ad experience  Length < 30 seconds  Avoid buffering  Life time value > $5 App video trailers6 Confidential
  7. 7. Identify sources of profitable audience  Segment device ids by source Android - referrer and medium market://details?id=com.abc.  Identify profitable sources beta&referrer=utm_source%3Daar ki%26utm_campaign%3DUS-  Channel marketing dollars PPA%26utm_medium%3D{pub_id} into sources with the right audience mix iOS - install confirmation {confirm:true, ’medium’:pub_id}7 Confidential
  8. 8. Summary • Enhance user acquisition from rewarded channels with pay per action campaigns • Rich media video and interstitials give an app preview to qualify users • Source and media segmentation to pin-point profitable users • Drop me a note if you want to chat more - sid@aarki.com8 Confidential

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