This document discusses the importance of good content and content marketing. It notes that good content alone is not enough, and that distribution and having a content plan in place are also important. It identifies some common problems like the mismatch between marketing, content creation, and sales teams. It also notes that over half of companies have small or one-person content marketing teams, and that successful content marketing requires a capable team to strategize, create, and track content performance.
2. RECAP misused or overused.
Color is a powerful and an important
1 communication tool; unless it's
2 It is tied to religious, cultural, political
and social influences.
An understanding of color meanings
3 in business gives us an invaluable
tool to get the best response to our
marketing and promotional efforts
and ultimately to create a successful
business.
Use content to tell your story and
generate leads1
Have a ‘content’ plan in place
2
Distribution plan
3
7. What consumers want and what
brands offer?1CALL OUT
THE
CONTENT
GAP
The team mismatch
Marketing-Content-Sales
2
One man army fails
55% of content marketing structures
within organizations are comprised of
small teams – sometimes one-person
– serving entire organizations
3
Content marketing isn’t possible without capable content marketers
managing campaigns, strategizing and tracking data, and producing
content. At the core of the practice, a good team is paramount to B2B
content marketing success.
15. Analyse: Know what your
customer wants and what your
competitors have to offer
1IN SHORT
Create: Write ‘good’ content for
the ‘consumer’
2
Distribute: Share your content on
different platforms through different ways3
REPEAT
