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Check Yourself Before You Wreck Yourself


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How many of us have made marketing decisions based off our ‘gut feeling’ or even worse - been forced to execute a marketing program based off of someone else's gut feeling?

In this webinar, led by CallRail’s Demand Generation Manager, Ashley Coleman and Content Marketing Manager, Erica Hawkins, we discuss three things you can do differently to put yourself in a position to make informed, confident marketing decisions when executing, tracking, and evaluating campaigns.

Actionable Takeaways from This Webinar Event:
1. Proven methods for creating content that drives conversions.
2. Tools and strategies that will enable you to track full lead attribution.
3. How to harness customer insights to make smarter marketing decisions.

Published in: Marketing
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Check Yourself Before You Wreck Yourself

  1. 1. Check Yourself Before 
 You Wreck Yourself 3 Actionable Strategies to Improve 
 Your Marketing Approach February 23, 2016
  2. 2. Ashley Coleman Erica Hawkins Demand Generation Manager Content Marketing Manager @i_am_coleman @ericahawkinsatl #checkdontwreck
  3. 3. 1. CREATE
 3. HARNESS #checkdontwreck
  4. 4. Create Content 
 with a Purpose 1. #checkdontwreck
  5. 5. “93% of B2B marketers use content marketing, but only 42% say they’re effective at it.” - HubSpot #checkdontwreck
  6. 6. What’s Your Goal? Driving Leads to Your Site Generating & Nurturing Prospects #checkdontwreck
  7. 7. Driving Leads To Your Site Keyword Research Quality Content Plan, Produce, Analyze #checkdontwreck
  8. 8. Generating & Nurturing Prospects Gating Premium Content: White Papers
 Case Studies Creating Nurturing Campaigns: Email Campaigns & Scoring Sales Outreach #checkdontwreck
  9. 9. Is Your Content Converting? #checkdontwreck ▪ Marketing Automation ▪ Custom Dashboards ▪ Google Analytics ▪ UTM Parameters ▪ Track Your KPIs
  10. 10. Track Full Lead Attribution 2. #checkdontwreck
  11. 11. What are You Currently Tracking? Is it…
 Measurable? Dependable? Efficient? #checkdontwreck
  12. 12. Unreliable Tracking Methods... ▪ Frankenstein reporting ▪ Promo codes & custom redirect links in print ▪ Sales team dependency ▪ Hand written email addresses ▪ Not tracking at all #checkdontwreck
  13. 13. Where are Your Lead Attribution Blind Spots? How can you fill lead attribution gaps to view the full lead lifecycle? #checkdontwreck
  14. 14. “The number of inbound phone calls driven by mobile search is expected to double by 2018, reaching an astounding 73 billion calls.” 
 - BIA/Kelsey #checkdontwreck
  15. 15. National Builder Supply #checkdontwreck Implementing call analytics decreased AdWords spend.
  16. 16. Harness Customer Insights 3. #checkdontwreck
  17. 17. People are more than just numbers Engage with & listen to your customers. #checkdontwreck
  18. 18. What are Your Customers Saying? Customer Success Customer Support Sales #checkdontwreck
  19. 19. 20 #checkdontwreck