How the World's Top Marketers Make
Emotional Connections to Win the
Marketplace
Brian Sheehan
Associate Professor of
Adver...
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
EQ > IQ
EMOTIONS TRUMP INTELLIGENCE

@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
4 Ingredients
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
Discovery

@mpranikoff @bjsheehan7 #loveworks
Exploration

@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
http://youtu.be/xwndLOKQTDs
@mpranikoff @bjsheehan7 #loveworks
Inspiration

@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
Attraction

@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
Big Data Big Love

@mpranikoff @bjsheehan7 #loveworks
How the World's Top Marketers Make
Emotional Connections to Win the
Marketplace
Brian Sheehan
Associate Professor of
Adver...
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How the World's Top Marketers Make Emotional Connections to Win the Marketplace

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How the World's Top Marketers Make Emotional Connections to Win the Marketplace

  1. 1. How the World's Top Marketers Make Emotional Connections to Win the Marketplace Brian Sheehan Associate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University Michael Pranikoff Global Director, Emerging Media PR Newswire @mpranikoff @bjsheehan7 #loveworks
  2. 2. @mpranikoff @bjsheehan7 #loveworks
  3. 3. @mpranikoff @bjsheehan7 #loveworks
  4. 4. @mpranikoff @bjsheehan7 #loveworks
  5. 5. @mpranikoff @bjsheehan7 #loveworks
  6. 6. EQ > IQ EMOTIONS TRUMP INTELLIGENCE @mpranikoff @bjsheehan7 #loveworks
  7. 7. @mpranikoff @bjsheehan7 #loveworks
  8. 8. @mpranikoff @bjsheehan7 #loveworks
  9. 9. @mpranikoff @bjsheehan7 #loveworks
  10. 10. @mpranikoff @bjsheehan7 #loveworks
  11. 11. 4 Ingredients @mpranikoff @bjsheehan7 #loveworks
  12. 12. @mpranikoff @bjsheehan7 #loveworks
  13. 13. Discovery @mpranikoff @bjsheehan7 #loveworks
  14. 14. Exploration @mpranikoff @bjsheehan7 #loveworks
  15. 15. @mpranikoff @bjsheehan7 #loveworks
  16. 16. http://youtu.be/xwndLOKQTDs @mpranikoff @bjsheehan7 #loveworks
  17. 17. Inspiration @mpranikoff @bjsheehan7 #loveworks
  18. 18. @mpranikoff @bjsheehan7 #loveworks
  19. 19. @mpranikoff @bjsheehan7 #loveworks
  20. 20. @mpranikoff @bjsheehan7 #loveworks
  21. 21. @mpranikoff @bjsheehan7 #loveworks
  22. 22. Attraction @mpranikoff @bjsheehan7 #loveworks
  23. 23. @mpranikoff @bjsheehan7 #loveworks
  24. 24. Big Data Big Love @mpranikoff @bjsheehan7 #loveworks
  25. 25. How the World's Top Marketers Make Emotional Connections to Win the Marketplace Brian Sheehan Associate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University Michael Pranikoff Global Director, Emerging Media PR Newswire @mpranikoff @bjsheehan7 #loveworks

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