Buy Medicine Online With Prescription Via PharmEasy App. Get Flat 20% OFF On All Medicine Purchase. No Minimum Order Value. Medicines Delivered At Doorstep.

1. SEO REPORT JULY 2017

2. An Overall Picture
• Executive Summary
• Website Analytic

Organic Searches

Device Cateogry

Audience Overview

Engagement Overview
• Keywords Ranking Analysis

Keywords Ranking Summary

New 1s
Page Keywords
• Robots.txt
• Glossary

3. Summary and Website Analytics

4. Summary – PharmEasy
1
3
2
4
Total Sessions for June has
increased by 6.62%
34.74% of users came from
Organic Traffic
Mobile Contributed more
than 60.17% of traffic
Users increased by 6.17%
5 6Page Views has been
increased by 6.06%
Average Session Duration has
increased by 4.66%

5. Website Analytics – Organic
Key Takeaways:
• More than 34% of traffic came from organic searches.
• Rise in organic traffic always indicates that keywords are optimised optimally.
• %New Sessions for organic traffic refers to targeting unique visitors each time.

6. Website Analytics– Device Cateogry
Key Takeaways:
 Mobile holds the maximum traffic of 60.17% that is received on the website. All
further content should be therefore mobile-friendly in nature.
• Notice desktop percentage of new sessions which is not far behind.

7. Engagement from Different Devices
Sessions New Users Bounce Rate Duration
Sl. No. Category July-17 July-17 July-17 July-17
1 Mobile 41032 30655 82.98% 0:00:57
2 Desktop 26291 20594 88.17% 0:00:44
3 Tablet 875 610 83.09% 0:01:20
Key Takeaways:
 Maximum number of users visits website is through mobile devices.
 It is also noticed that the bounce rate of the users who came from tablet
devices were less than the users came from mobile and tablet devices.
Key Takeaways:
 Maximum number of users visits website is through mobile devices.
 It is also noticed that the bounce rate of the users who came from tablet
devices were less than the users came from mobile and tablet devices.

8. Audience Overview
Overview July-17
Sessions 68198
Users 54791
Pageviews 83083
Pages / Session 1.22
Avg. Session Duration 0:00:52
Bounce Rate 84.98%
% New Sessions 76.02%
Key Takeaways:
 We have seen rise in number of users and pageviews. This indicates the actual
engagement of visitor in real terms.
Key Takeaways:
 We have seen rise in number of users and pageviews. This indicates the actual
engagement of visitor in real terms.

9. Keyword Ranking Analysis

10. Keyword Rankings Summary
Key Takeaways:
 Anything above the diffculty level of 40 is always difficult to get a good rank on
the search engines.
 Our constant effort for optimisation has helped to rank some of the keywords
on 1st
page of Google.
Key Takeaways:
 Anything above the diffculty level of 40 is always difficult to get a good rank on
the search engines.
 Our constant effort for optimisation has helped to rank some of the keywords
on 1st
page of Google.

11. Keyword Ranking Summary
Sr. No Keywords 1st
Aug
1 medicine home delivery 1
2 buy medicine online 3
3 get medicine online 2
4 online medicine delivery 4
5 home delivery of medicines 4
6 medicine delivery at home 3
7 order medicines online 1
8 online medicine purchase 2
9 online medicine purchase in india 6

12. Glossary
Sessions
Total number of Sessions within the date range. A session is the period time a user is
actively
engaged with your website, app, etc. All usage data (Screen Views, Events,
Ecommerce, etc.) is associated with a session.
Users
Users that have had at least one session within the selected date range. Includes
both new and
returning users.
Page views
Page views is the total number of pages viewed. Repeated views of a single page
are counted.
Pages / Session
Pages/Session (Average Page Depth) is the average number of pages viewed
during a session.
Repeated views of a single page are counted.
Avg. Session Duration The average length of a Session.
Bounce Rate
Bounce Rate is the percentage of single-page visits (i.e. visits in which the person
left your site
from the entrance page without interacting with the page).
% New Sessions An estimate of the percentage of first time visits.

13. Glossary
Organic Search Traffic
These are generated when a user searches for site related queries on search
engines like Google,
Yahoo, MSN, etc. and your website is shown as one of the search results. The user
then clicks on the link & lands on the website.
Referral Traffic
The other websites which has link to your website such as news websites, press
releases,
directories, blog and the likes.
Direct Traffic Those who land on the site directly by typing the website URL or via bookmark.
Generally they
are termed as No referrers.
Visits from Top Search Engines
These are generated when a user searches for site related queries on search
engines like Google,
Bing, Yahoo, etc. and your website is shown as one of the search results. The user
then clicks on the link & lands on the website.
Not Set
(Not set) is a placeholder name that Analytics uses when it hasn't received any
information for
the dimension you have selected.
Not Provided
When SSL search is employed, Keyword will have the value (not provided). Analytics
will
generally show a keyword of (not provided) because all Google searches are
secured via SSL, and search queries are not exposed.