Message Training Part II
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This document provides tips for public relations professionals on how to handle media interviews and effectively communicate messages. It advises preparing for interviews by understanding the reporter's questions, having key talking points ready, and anticipating difficult questions. It also discusses techniques like using anecdotes and statistics to support messages and bridging to redirect discussions. Visual cues are the most important factor in audiences' perceptions, followed by vocal tones and then actual words. The goal is to stay on message while addressing the reporter's questions in a positive, conversational manner.
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No yes/no questions.
No questions that start with "Why."
Do include:
Questions that will inspire thoughtful and detailed answers.
Questions that will not offend the party being interviewed.
1. Interviews
In order to learn the views, opinions, and evaluations of people, we conduct interviews. Interviews can be of two types:
· Structured
· Unstructured
In structured interviews, students prepare a set of questions and try to obtain answers to these questions. Data analysis is easier, because they have comparable categories for each respondent, and they can analyze what each respondent said as an answer to each question and compare and contrast their answers.
Unstructured interviews: The researchers only have the topic of the interview but no set questions to ask the interviewee. The interview may follow whatever course the interviewee chooses to talk about. Every subject may dwell on a different aspect of the topic in question, and as a result, data from individual subjects may not be comparable. On the other hand, such data provide in depth information in great detail about individual subjects.
For our own purposes, structured interviews where the interviewer focuses on a set of predetermined questions, and tries to obtain answers to these questions are more feasible since we cannot expect our students to conduct case studies or personality analyses.
I. Finding subjects: The selection of subjects to be interviewed depends on the topic of study. However, there are certain guidelines the interviewer should not neglect:
1. Do not interview people you know well personally. In such cases, the subjects hesitate to open up and share their genuine opinions with the interviewer they know personally. The answers they give will be answers given to the person they know personally, not the answers they would give to an interviewer with whom they have no personal relations.
2. It is difficult to find the right people to interview. One way is using your contacts. If you know people who know the people you want to interview, use your contacts and get an introduction to those people.
3. If you have no contacts, you may go and contact directly the people you want to study. If you are lucky and approach the target group wisely, most people may agree to collaborate with you.
4. Always introduce yourself, tell your name, where you come from, your school, what your study is about, what you are trying to do. If necessary, get a letter from your teacher describing your research study and introducing you.
II. The interview
· The interview .
Startups are different pt5
Unlike established companies, startups have limited time and resources so they must quickly adapt and test business models to find one that works before running out of money. Customer interviews are important for startups to gather information while conserving resources. It is key to focus interviews on understanding customer behavior and needs rather than discussing potential solutions. Startups should probe for real problems customers currently face and get specifics on how problems impact them rather than hypothetical issues.
EDITING #6 NEW
The document is a 21-page media training guide for the Ready Georgia campaign to prepare Georgians for disasters. It provides extensive guidelines for developing media strategies, conducting interviews, and delivering key messages to the media. The assignment is to edit the guide down to 10 pages without sacrificing essential content, focusing on the most important information for the Ready Georgia mission of motivating disaster preparedness. A cover memo and either the edited document or editing instructions must be submitted.
EN2120 How to conduct an Interview
This document provides guidance on how to conduct effective interviews for journalistic purposes. It discusses preparing for interviews through research, establishing rapport with interview subjects, asking open-ended questions, and taking thorough notes. The document also outlines different types of interviews and important aspects to consider like body language and unspoken responses. Effective interviewing is presented as a fundamental skill for journalism careers.
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Building Buzz: Collaborating and Connecting with the Media
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Media Training Session for Saskatchewan's Public Service Commission.
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Interview Questions Write 15 or more open-ended questions of sub.docx
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【业务选择办理准则】
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 1. Message and Media Training: How to build a message and stick to it Part II. Public Relations Workshop
- 5. Audiences arrive at a conclusion about you and your message from: How You Look 55% How You Sound 38% What You Say 7%
- 6. Appearance
- 7. Appearance
- 8. Appearance
- 9. Appearance
- 10. Appearance
Editor's Notes
- These outfits are inappropriate for television. The colors are pale and create what is called “burning.” That means the iris of the camera is closing down and letting in less light. This is not good for a person with dark skin or dark features because their face gets dark and their outfit gets bright. The colors are also very weak. They are not power colors. They look nice in person, but on camera they wash out the person wearing the outfit
- These outfits are inappropriate for on camera interviews. The colors are loud and distracting. The ties are too bold. When you wear outfits like these on camera, you may not connect with your audience because they may be looking at your clothes instead of listening to your message.
- These are deceiving outfits. They look great in person but are horrible for television. They are inappropriate for on-camera interviews because hounds tooth prints create awkward, visible lines on camera. The print has a certain reaction with the electronic equipment.
- These outfits are appropriate for on-camera interviews. They are simple, professional, conservative and well cut. The colors work for the camera because they are bold enough to “pop,” but not bold enough to distract the viewer. These suits can be worn with simple jewelry for a polished look.
- These outfits are appropriate for on-camera interviews. They are nicely tailored. The colors “pop,” but are not distracting. The ties add a splash of color but they are not distracting or too bold.