1. The document describes the methodology used in a comparative study of principals in Australia and America. Both quantitative and qualitative methods were used, including questionnaires and interviews.
2. Principals were sampled randomly from different school types and sectors in both countries. 81 American and 39 Australian principals participated.
3. Interviews followed a structured format with open-ended questions about research knowledge and policy decisions. Questionnaires collected supplementary multiple choice data.
4. Responses were coded and analyzed statistically to identify response distributions, mean differences between countries, and correlations between predictive and response variables. Both separate country analyses and comparative analyses were reported.
Vast amounts of survey data are collected for many purposes, including governmental information, public opinion and election surveys, advertising and market research as well as scientific research
Survey data underlie many public policy and business decisions
Good quality data reduces the risk of poor policies and decisions and is of crucial importance
Vast amounts of survey data are collected for many purposes, including governmental information, public opinion and election surveys, advertising and market research as well as scientific research
Survey data underlie many public policy and business decisions
Good quality data reduces the risk of poor policies and decisions and is of crucial importance
Australians are the happiest they’ve been in 16 months and 25% more content and optimistic than they were in June 2014.
This report tracks the mood of Australians and discovers how Aussies are feeling right now, what influences their mood and what’s currently worrying them.
The three KEY INSIGHTS from this report are:
- After a fairly dampened mood in June 2014, it seems Australians are in the most positive mood they’ve been in in 16 months.
- The happiness of Australians seems to be derived from being grateful for what they have and being aware they are better off than others (both locally and worldwide).
- 1 in 4 people are worried about the availability and affordability of energy prices, while the threat of future terrorist attacks has increased on Australians’ minds.
For more information contact the scaresearchdepartment@sca.com.au
The use of personalities in advertising can make a brand stand out, get enhance attention from the audience and enjoy better recognition of the brand name.
This study demonstrates the power of using live reads, comparing them against recorded commercials using a proven methodology, real campaign and active client.
The KEY INSIGHTS from this report are:
- Overall, live reads were twice as effective as the recorded ads in increasing brand recall and awareness of the tested.
- Live reads were twice as effective as recorded ads, increasing both prompted and unprompted awareness.
- Live reads were also more effective in pushing new customers in store, increasing the number of people who have visited the store by 26%.
For more information, contact the scaresearchdepartment@sca.com.au
Australians are the happiest they’ve been in 16 months and 25% more content and optimistic than they were in June 2014.
This report tracks the mood of Australians and discovers how Aussies are feeling right now, what influences their mood and what’s currently worrying them.
The three KEY INSIGHTS from this report are:
- After a fairly dampened mood in June 2014, it seems Australians are in the most positive mood they’ve been in in 16 months.
- The happiness of Australians seems to be derived from being grateful for what they have and being aware they are better off than others (both locally and worldwide).
- 1 in 4 people are worried about the availability and affordability of energy prices, while the threat of future terrorist attacks has increased on Australians’ minds.
For more information contact the scaresearchdepartment@sca.com.au
The use of personalities in advertising can make a brand stand out, get enhance attention from the audience and enjoy better recognition of the brand name.
This study demonstrates the power of using live reads, comparing them against recorded commercials using a proven methodology, real campaign and active client.
The KEY INSIGHTS from this report are:
- Overall, live reads were twice as effective as the recorded ads in increasing brand recall and awareness of the tested.
- Live reads were twice as effective as recorded ads, increasing both prompted and unprompted awareness.
- Live reads were also more effective in pushing new customers in store, increasing the number of people who have visited the store by 26%.
For more information, contact the scaresearchdepartment@sca.com.au
Australians are the happiest they’ve been in 2 years with 47% of Australians feeling positive.
This report tracks the mood of Australians and discovers how Aussies are feeling right now, what influences their mood and what’s currently worrying them.
The three KEY INSIGHTS from this report are:
- Availability and affordability of energy, unemployment, quality and availability of education and healthcare are the issues closest to Australians.
- Family matters the most to Australians, being the key reason they feel happy
- In the latest 12 months, worry about crime and violence has increased in Australians.
For more information contact the scaresearchdepartment@sca.com.au
Australians remain the happiest they’ve been in 2.5 years.
This report tracks the mood of Australians and discovers how Aussies are feeling right now, what influences their mood and what’s currently worrying them.
The KEY INSIGHTS from this report are:
- For those that are feeling happy at the moment, it seems to be derived from putting their lives into perspective and recognising that they’re better off than other countries and people
- Money is the biggest worry for Australians at the moment with 56% believing they’re paid less than what they should be
- Crime & violence and illegal immigration are two of the key issues facing Australians they are becoming increasingly worried about
For more information contact the scaresearchdepartment@sca.com.au
Kể chuyện là nghệ thuật tương tác của việc sử dụng ngôn từ và hành động để bộc lộ các yếu tố và hình ảnh của một câu chuyện trong khi khuyến khích trí tưởng tượng của người nghe.
SCA Research's annual Christmas Insights Report looks at what people will buy, when, where, how, what influences them to purchase and the importance and ever growing area of online shopping at Christmas time.
It shows that at Christmas, people generally underestimate how much they spend, and start their Christmas shopping earlier than many people expect...
Today’s Hit Network targets under 40’s and strongly delivers a female audience 18-39 years of age. Our bullseye is a 27 year old female. We describe our listeners in two distinct segments: Young & Free and Style Seekers.
The KEY INSIGHTS from this report are:
- The Young & Free audience are all about feeling great and being up for anything! They seek out fun and are always on which directly fuels their social currency. They are 16-24 year old females who are tech savvy and feel that films, music and clothing contribute to their personal definition.
- Style Seekers are more independent as they are slightly older, meaning that individual well-being is more important than what others think of them. They are 25-34 year old females who are more certain of themselves. Experiences are the number one thing that defines them along with relationships, family and friends.
For more information contact the scaresearchdepartment@sca.com.au
36% of people listen to more radio during Summer.
This report looks at what Summer means to people and how their moods and habits change, including how their media usage changes over the summer period.
The three KEY INSIGHTS from this report are:
- Summer is a balance between relaxation and organisation;
- Today Listeners are 'Summer Crammers' while Triple M Listeners are 'Summer Chillers'; and
- A change in modd and lifestyle over Summer means a change in media consumption.
For more information contact the scaresearchdepartment@sca.com.au
Designing and Planning a Research.pptxDrHafizKosar
Research:
Research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue. At a general level, research consists of three steps:
1. Pose a question.
2. Collect data to answer the question.
3. Present an answer to the question.
Salient Feature of Quantitative Research
Quantitative research is a methodological approach used in the social sciences and other fields to collect, analyze, and interpret numerical data. Here are some salient features of quantitative research:
1. Objective and Empirical: Quantitative research is focused on gathering objective, measurable data that can be analyzed statistically. It relies on empirical evidence rather than subjective opinions or interpretations.
2. Numerical Data: This research method involves the collection of numerical data, often in the form of statistics, percentages, or numerical measurements. The data can be subjected to statistical analysis for patterns and trends.
3. Structured Research Design: Quantitative studies typically have a structured and predetermined research design. The research process is planned in advance, and the data collection instruments, such as surveys or experiments, are carefully designed.
4. Large Sample Size: Quantitative research often requires a large sample size to ensure statistical reliability and generalizability of findings to a broader population. The goal is to make inferences about the population based on the data collected from the sample.
5. Statistical Analysis: Statistical methods and techniques, such as descriptive statistics, inferential statistics, and correlation analysis, are commonly used in quantitative research. These analyses help researchers draw conclusions and make predictions about the population under study.
6. Replicable and Generalizable Results: The aim of quantitative research is to produce results that are replicable and can be generalized to a larger population. This contributes to the scientific rigor and validity of the findings.
7. Closed-Ended Questions: Data collection instruments, such as surveys or questionnaires, often use closed-ended questions with predefined response options. This facilitates the quantification of responses and simplifies the analysis process.
8. Controlled Environment: In experimental quantitative research, efforts are made to control and manipulate variables to isolate cause-and-effect relationships. This allows researchers to make more precise statements about the impact of independent variables on dependent variables.
9. Objective Measurement: Quantitative research relies on objective measurements and standardized data collection methods to ensure consistency and reduce bias in the data.
10. Cross-Sectional or Longitudinal Design: Quantitative studies can be cross-sectional, examining data at a single point in time, or longitudinal, collecting data over an extended period to observe changes and trends over time.
1. Chapter 3
A Design for Investigation
“As I survey the work of the National Research Council, it is
poignantly clear that research has not had the kind of impact
on education that is visible in medical practice, space
exploration, energy, and many other fields” (Biddle & Saha,
2005, p. 37)
Thomas F. Pettigrew, 1985
2. History & Design
• Focus on Principals
• Both quantitative and qualitative methods
used
• Comparative project: Two Countries
3. History and Design
Results
Method
Instruments
Principals –Impact
of Research
Knowledge
Quantitative
Questionnaire
Responses
Qualitative
Interview
Responses
10. Sampling Techniques
Given the constraints, sampling was pulled from:
1. Major types of schools- primary/secondary
2. Three major sectors of edcuation- public,
parochial, and independent
3. Community types
4. Random gender selection
5. At least 1 year of served principalship
11. Sampling Techniques
American Sample:
Public Parochial Independent Total
Primary 17 20 0 37
Secondary 19 17 8 44
Totals 36 37 8 81
12. Sampling Techniques
Australian Sample:
Public Parochial Independent Total
Primary 11 4 1 16
Secondary 17 3 3 23
Totals 28 7 4 39
13. Instruments and Procedures
Process:
1. Letter sent to potential respondents followed
with a phone call
2. Structured and scheduled interviews took
place
3. Questionnaires
14. Instruments and Procedures
The Interview: (6 Sections/Open-Ended Questions)
1. Research Knowledge (Useful)
2. Innovative Resistance
3. Policy Decisions
4. Knowledge-Acquisition
5. Familiarity with research-knowledge topics
6. Opinions about research-knowledge
15. Instruments and Procedures
The Questionnaire: (Closed-ended Questions)
• Supplementary
• Multiple-Choice
– Environments
– Job histories
– Background
– Hobbies
– Career goals
– Characteristics of their schools
17. Data Analysis
Coding for Interview Responses:
• Each of the 6 sections had its own manual
• Issues related to coding with interview responses
• Derivative Variables
Coding for Questionnaires:
• Manuals
• Issues related to coding with the questionnaire
• Environmental Variables
18. Data Analysis
Data Treatment:
• Concentrate on 3 quantitative effects-
1. Effects associated with response distributions for
variables, for which the researchers constructed
visual displays
2. Effects concerned with differences between
Australian and American responses for which
calculations of means and mean differences were to
be made
3. Effects focused on predictive conditions and
responses given by principals, for which calculations
of product-moment correlations would be made
19. Data Analysis
Data reports:
• Graphs had to be constructed only with
meaningful data
• Separate analyses reported for both countries
• Graphs had to be represented in proportions
20. The Analysis Model and Our Matching
Strategy
Other issues associated with decision to use
product-moment correlations to represent relations
between predictive and responsive variables:
1. Unexamined assumptions
2. Evidence offered about strengths of relations
between predictive and response variables would
represent only “first order” effects
3. Arbitrary decisions about which variables should be
thought of as representing predictive conditions and
response conditions
21. The Analysis Model and Our Matching
Strategy
Final words: Quantitative vs. Qualitative