Mass Culture & Discrimination Chapter 16, Section 3 and 4
Today… Popular ways to spend leisure time Spread of mass culture through ads Ways African Americans were discriminated against
Participation 1. What do you like to do in your spare time? - Do you like to watch any sports? - Do you like to go shopping  anywhere? - Do you ever ride a bicycle? 2. How would you be affected if you never got to do any of these things?
Escaping Work Amusement Parks Coney Island World’s Columbian Expedition
Bicycling
Sports Boxing Baseball Tennis
Mass Products Aspirin Hershey’s Coca-cola
Mass Shopping Beginning of department store Marshall Field Specialized departments Bargain bins Appealed to women
Mass Newspapers Began sensationalizing stories Joseph Pulitzer competed with William Randolph Hearst Click to watch  Newsies  clip   (4:45)
Advertising to the Masses Ads posted everywhere Billboards, houses, rocks
Advertising to the Masses Catalogs Sears Roebuck Montgomery Ward
Participation #2 Why do you think newspapers took the approaches they did?  Consider some of the various changes taking place at this time. How did mail-order catalogs and advertising contribute to the growth of mass culture?
Discrimination
Participation #3 Everybody stand up! Bullion, deter, denigrate, malady $5 Grandfather born in Sandwich
Voting Restrictions Literacy test Poll tax Grandfather clause
Jim Crow Laws Jim Crow Laws : meant to  segregate  white and black Americans What kinds of places were segregated?
Plessy v. Ferguson (1896)  Plessy v. Ferguson Decision of the Supreme Court: Separate but equal accommodations are legal
Assignment Chapter 16, Section 3 worksheet

Chapter 16, S 3 4