The Sixties
or…
The 60’s
Consumer Culture
Ad Fads1950s 60sScientific FloweryDry/ clear cut/ conformity be yourselfProduct push above the systemIndividualityHip/ unconformity
Detachment
Esp. TV
Ideal worldTV1950s1960sCreated popular media95% (15% color)PoliticsJFK news conference 1961Presidential debatesDaytime programs1st lunar landing 1969Talk showsBlack/white ColorTensions CBS and RCAControversyCensorshipMinisters oppose
Credit Cards1950sNot common1960sFrank X. McNamaraVery popular20,000 growingCondensed Controversial“Devils’ playthings”Delayed consequencesoverspending
FashionSkirts/DressesForm fittingSuit stile coat w/button accentsKnee highSmall waistHairBob cutShoesRounderOffset pencil skirts
Men FashionDivertedSuit and Tie Turtle necksSweaters, Blazers, VestsNylon, rayon, and blends Colored patternsNehru (Indian inspired)Beatles, The Monkeys, Dr. DevilForm fittingButtons
Advances In Technology
Everyday TechnologyTelevisionsMore widely used and bought by many through out America87% of households have TV, up from 9% in 1950Used for advertising different products from companies and broadcasting important events to the American publicAstroturfCo-invented by James M. Faria and Robert T. WrightUsed as artificial turfOriginally sold under the name "Chemgrass"AnsafoneUsed as an Automatic Telephone Answering MachineInvented by Kazuo HashimotoAutomatic teller machineFirst ATM invented by Don Wetzel from TexasChemical Bank Ad’s slogan: "On Sept. 2, our bank will open at 9:00 and never close again!" Revolutionized the way Americans dealt money and turned global commerce into a 24/7 affair
ElectronicsStart of the Calculator Revolution
Complicated motor-assisted mechanical adding machines.
Used complex gear systems
It could perform Addition, Subtraction, Multiplication, Division and one model could even calculated Square Root
The First Computer
Various computers and companies were invented and foundedHewlett-Packard, Sharp, IBM, Nokia, Sony, AMD, Intel, etc.First Computer Mouse invented
IBM and Seven DwarfsIBM
1965 Held 65.3% of computer IndustryBurroughs, Sperry Rand (formerly Remington Rand), Control Data, Honeywell, GE, RCA, and NCR.NOT partners$10 bill world wide inventoryDwarfs produced 30%
GE “King of the Dwarfs”3.7% share in 1965$24 bill inventory by 1969
Medic!!Heart Pacemaker
Developed by Medtronic
Used on patients who have irregular heartbeats
Developed isotope powered pacemakers
Soft contact lenses
More comfortable and tolerable
Made of hydrogel and allows oxygen to flow freely through eye
Many vaccines produced
Measles, Mumps, Rubella, Polio, etc.
ScienceThe Laser
Invented by Theodore Maiman
uses a synthetic ruby to build first true laser
Mainly used in optical drives in computers and fiber-optic communication
TIROS-1
The first weather satellite to successfully be launched into space
First of a series of Television Infrared Observation Satellites Took pictures and video while it drifted in spaceWas 19 inches (0.48 m) tall and 42 inches (1.1 m) in diameter.
Echo 1
Used to redirect transcontinental and intercontinental telephone, radio, and television signals between ground based receivers.
Space ExplorationMariner II
The first interplanetary probe to  reach Venus
Became the first spacecraft to return useful scientific information successfully from another planet
Telstar
The first satellite to broadcast television signals
Space Race
Race between the soviets and the Americans to prove who’s technology was more advanced by getting a man onto the moon
Other Technological AdvancesAluminum Cans used for the first time
Legos
Platform shoes come into fashion
The Pill
Enovid10- the first birth control pill
Went on sale for 50 cents a day.
Silicone Breast Implants Used for the first time in  Houston, Texas  The Slinky
“Instant Insanity”
Precursor to the Rubix Cube
8-TrackEntertainment
Theatre and FilmBroadwayExpensive but popularMusicalsEdward Albee: Who’s Afraid of Virginia WolfMoviesMusicals hit the big screenMy Fair Lady (1964)Sound of Music (1965)Disney for childrenScience Fiction2001: A Space Odyssey (1967) Stanley KubrikJames Bond and The GraduateMPAA rating changedSex in film: more explicit and not as tabooPortrayal of womenPolitical CinemaDr. Strangelove
Television/RadioTV The Flintstones, Andy Griffith, Ed Sullivan Show, Star Trek, The Twilight ZoneUsed for advertisementNews and current eventsRadio Main form of music accessAM to FM shift

1960s A Period