The document discusses how Wheaties cereal boxes serve as a "jeremiad" that distracts the public from the negativity that celebrity athletes bring to media by featuring past athletes who embodied positive moral values. It analyzes how Wheaties boxes evoke nostalgia and shape public memory of a time when athletes were viewed as heroes. The boxes reinforce American values and ideals through the athletes featured on the front of the box.
Trafferball: Can a sport be extracted from rioting?Jamie Oxtoby
This was a self-proposed brief about extracting a sport
from rioting and social unrest, that transmits the
cultural values of our society in the early 21st century.
This document provides a sociocultural analysis of the NBA's global marketing strategy in China. It discusses how the 1992 Dream Team sparked global interest in basketball and transformed the NBA into a global phenomenon. It also examines how the NBA uses cultural meaning, marketing strategies like relationship marketing, promotion, and sports heroes/celebrity endorsers like Yao Ming to expand its influence and fanbase in China. The NBA relies on star players to convey its marketing messages and build connections with international audiences.
Communication and Sports Research PaperZachary Todd
1) Viewing athletes as heroes has negative effects on society as many labeled heroes, such as Lance Armstrong and Mark McGwire, were later found to be liars and cheaters through illegal actions.
2) The definition of "hero" has changed over time from its original Greek meaning of a divine or mythological figure to now often referring to successful athletes in modern culture.
3) While some athletes like Jackie Robinson and Joe DiMaggio deserve the title of hero for their courageous acts, many viewed athletes are really just "pseudo-heroes" created by mass media attention rather than truly heroic characteristics.
Dominant American Values Advertising Analysismmudd
A presentation I did for my graduate media literacy class considering the opposing dominant american values of the individual and conformity. If you use this please credit me. Thank you!
This document discusses the involvement of racial and ethnic groups in sport in the United States. It covers several key topics:
1) It examines the historical experiences of African Americans in sport, from exclusion in the early years to breaking barriers in the mid-20th century and challenges that still remain with representation in leadership positions.
2) It explores the concept of race and ethnicity in society, debunking the idea of biological races and discussing how these are social constructs used to justify oppression and stratification.
3) It looks at the large involvement of Latino athletes in baseball and their economic exploitation as a source of cheap labor, as well as the growing role of Latinos in soccer in the U.S.
This document discusses various sociological issues related to race and sport, including: oppression of minority groups in sports; participation and employment trends by race; stacking of minority athletes into certain positions; erasure of struggles with segregation from accounts of sporting history; different treatment and assumptions about Black vs. white athletes who turn pro early; lack of research on and support for Black female athletes; and barriers to entry for minorities in some sports. While sports have been problematic, they also offer opportunities to challenge racial inequalities.
Honor Code of the Prepa Tec Group 61, Mundialista. Richard Huett
The document contains commitments and values from Group 61 at Prepa Tec Campus Guadalajara. It includes commitments to form social media groups to remind each other of assignments, discuss problems with classmates respectfully, consider everyone's ideas, have a positive team attitude, and talk to anyone alone. Students then provide images and explanations matching the values of solidarity, respect, responsibility, freedom and more. They describe people and events demonstrating these values through teamwork, helping others, overcoming obstacles, and bringing people together.
This document summarizes aspects of mass culture and discrimination in the late 19th/early 20th century United States. It describes the rise of popular leisure activities like sports and shopping. It also outlines how advertising, newspapers, and mail order catalogs contributed to the spread of mass culture. Finally, it discusses legalized discrimination against African Americans, including voting restrictions and Jim Crow laws that enforced racial segregation in public places according to the 1896 Plessy v. Ferguson Supreme Court decision.
Trafferball: Can a sport be extracted from rioting?Jamie Oxtoby
This was a self-proposed brief about extracting a sport
from rioting and social unrest, that transmits the
cultural values of our society in the early 21st century.
This document provides a sociocultural analysis of the NBA's global marketing strategy in China. It discusses how the 1992 Dream Team sparked global interest in basketball and transformed the NBA into a global phenomenon. It also examines how the NBA uses cultural meaning, marketing strategies like relationship marketing, promotion, and sports heroes/celebrity endorsers like Yao Ming to expand its influence and fanbase in China. The NBA relies on star players to convey its marketing messages and build connections with international audiences.
Communication and Sports Research PaperZachary Todd
1) Viewing athletes as heroes has negative effects on society as many labeled heroes, such as Lance Armstrong and Mark McGwire, were later found to be liars and cheaters through illegal actions.
2) The definition of "hero" has changed over time from its original Greek meaning of a divine or mythological figure to now often referring to successful athletes in modern culture.
3) While some athletes like Jackie Robinson and Joe DiMaggio deserve the title of hero for their courageous acts, many viewed athletes are really just "pseudo-heroes" created by mass media attention rather than truly heroic characteristics.
Dominant American Values Advertising Analysismmudd
A presentation I did for my graduate media literacy class considering the opposing dominant american values of the individual and conformity. If you use this please credit me. Thank you!
This document discusses the involvement of racial and ethnic groups in sport in the United States. It covers several key topics:
1) It examines the historical experiences of African Americans in sport, from exclusion in the early years to breaking barriers in the mid-20th century and challenges that still remain with representation in leadership positions.
2) It explores the concept of race and ethnicity in society, debunking the idea of biological races and discussing how these are social constructs used to justify oppression and stratification.
3) It looks at the large involvement of Latino athletes in baseball and their economic exploitation as a source of cheap labor, as well as the growing role of Latinos in soccer in the U.S.
This document discusses various sociological issues related to race and sport, including: oppression of minority groups in sports; participation and employment trends by race; stacking of minority athletes into certain positions; erasure of struggles with segregation from accounts of sporting history; different treatment and assumptions about Black vs. white athletes who turn pro early; lack of research on and support for Black female athletes; and barriers to entry for minorities in some sports. While sports have been problematic, they also offer opportunities to challenge racial inequalities.
Honor Code of the Prepa Tec Group 61, Mundialista. Richard Huett
The document contains commitments and values from Group 61 at Prepa Tec Campus Guadalajara. It includes commitments to form social media groups to remind each other of assignments, discuss problems with classmates respectfully, consider everyone's ideas, have a positive team attitude, and talk to anyone alone. Students then provide images and explanations matching the values of solidarity, respect, responsibility, freedom and more. They describe people and events demonstrating these values through teamwork, helping others, overcoming obstacles, and bringing people together.
This document summarizes aspects of mass culture and discrimination in the late 19th/early 20th century United States. It describes the rise of popular leisure activities like sports and shopping. It also outlines how advertising, newspapers, and mail order catalogs contributed to the spread of mass culture. Finally, it discusses legalized discrimination against African Americans, including voting restrictions and Jim Crow laws that enforced racial segregation in public places according to the 1896 Plessy v. Ferguson Supreme Court decision.
The document outlines assignments and lessons from a math notebook. It lists assignments due on March 25th and a test on March 29th. It then provides warmup problems simplifying expressions and solving equations. The main lesson cautions that when solving inequalities, the inequality symbol flips if multiplying or dividing by a negative number. It provides example problems solving and graphing various inequalities.
Did You Know: 85% of Business Communicators say E-mail overload is having a negative impact on their productivity*?
Does your organization need to cut down on unproductive time spent managing e-mail, but no one knows where to start?
This is an excerpt from a 3-hour interactive session where participants will gain a renewed sense of clarity, calm and control and will become more efficient, effective and productive in managing e-mail communication.
*According to a survey conducted by the International Association of Business Communicators
Human Trafficking: Then and Now - The Story of the Armstrong GirlPaul Milbank
If you think human trafficking is a new phenomenon, think again!
In 1885, Victorian England was scandalised by a newspaper campaign and high profile court case which shone a spotlight on the issue of sex trafficking, and particularly the trafficking of children into to sex trade.
Author and broadcaster Cathy Le Feuvre recently published the account of the case of ‘The Armstrong Girl – A child for sale: the battle against the Victorian sex trade’ (Lion Books 2015)
Drawing on first person testimonies from court records, personal letters and detailed socio-historical research, The Armstrong Girl traces what has become known as ‘The Maiden Tribute’ exposé. This was the culmination of a campaign by concerned Christians of the day – including the then very young Salvation Army movement - to bring about the raising of the Age of Consent in Great Britain.
130 years on and human trafficking is again making UK and world headlines, as are recent calls to lower the age of consent. The Salvation Army is still at the centre of the fight against trafficking across the world.
Cathy will bring us the story of Eliza Armstrong, and the sensational newspaper campaign and resulting Old Bailey court case as a way into a discussion about human trafficking today and the role of those determined to see an end to this ‘modern slave trade’.
This document discusses common "gotchas" and issues when working with Ruby, along with explanations of stack traces. It covers:
1. Syntax errors due to whitespace when calling methods.
2. The behavior of the "any?" method on arrays and how it checks for "truthy" elements.
3. That constants in Ruby can be reassigned with a warning, and examples of variable scope errors.
4. Examples of stack traces for different errors and the importance of including the full trace when asking for help to identify the root cause.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
The document discusses several electronic music artists that provide inspiration for branding a new artist. Tyler, the Creator is described as carefree, humorous, and inspirational while also being independent. Flume is portrayed as more serious and professional without feeling manufactured. Flying Lotus has a devoted fanbase and strong social media presence. Hudson Mohawke's aesthetic uses neon and pastel colors in an enigmatic way.
Os alunos construíram bússolas para aprender sobre os pontos cardeais e como se orientar. Eles também estudaram constelações para entender o mapeamento do céu noturno. A aula prática de Ciências ensinou conceitos importantes de forma envolvente.
This document contains notes from a math lesson on solving quadratic equations. It includes:
1) An assignment list with due dates for homework problems, a checkpoint, and a test.
2) Warm up problems on finding the vertex and graphing quadratic functions.
3) An introduction to the quadratic formula to solve quadratic equations, including the meaning of the discriminant.
4) Examples of using the quadratic formula and determining the number of solutions based on the discriminant.
472_Strategies to Reduce Medication Errorssuneela amjad
The document discusses strategies to reduce medication errors in hospitals, including implementing barcode scanning and computerized physician order entry (CPOE) systems. Barcode scanning involves giving patients wristbands with unique IDs that are scanned before medication to ensure the right patient receives the right drug. CPOE allows doctors to directly enter medication orders into the computer system. Both aim to reduce errors from misread handwriting or similar drug names. While both systems have significantly reduced errors, CPOE may still require improvements to communication between staff. The document evaluates the effectiveness and disadvantages of these electronic systems in minimizing medication mistakes.
This document discusses blood flow restriction (BFR) training as an adjunct to rehabilitation. It provides guidelines for strength training parameters from ACSM and NSCA. BFR training utilizes occlusion cuffs to partially restrict blood flow and alter metabolic demands. This induces muscle fiber recruitment changes, endocrine responses, and cellular adaptations that can improve strength and hypertrophy with lower load exercises. Common patient populations that may benefit are listed, along with physiological effects, equipment options, exercise suggestions, and safety considerations. Studies demonstrating improvements in strength, muscle size, and function with BFR training are referenced.
Microeconomía 2016 ii. planificación de actividades académicasRafael Verde)
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo ruso. El embargo se aplicaría gradualmente durante seis meses para el petróleo crudo y ocho meses para los productos refinados. Los líderes de la UE esperan que estas medidas adicionales aumenten la presión sobre Rusia para poner fin a su invasión de Ucrania.
Body language tips for a successful presentation ABlyth2016Andrew Blyth
Body language can make or break a presentation. Here are ten tips to help carry your message a bit further. This presentation was originally made for my students in Japan, but is applicable to many.
El documento describe un proyecto para reducir la alta tasa de deserción universitaria en el Instituto Tecnológico de Reynosa a través de la creación de una asociación civil. El proyecto analizará las causas de deserción, desarrollará soluciones como becas y guardería, y dará seguimiento a los estudiantes para prevenir el abandono de carreras. La asociación estará ubicada en las instalaciones del Instituto y contará inicialmente con el apoyo de sus miembros y posteriormente de autoridades educativas.
This document provides a lengthy analysis of the relationship between the NBA and issues of race and class. It argues that the NBA perpetuates a system of exploiting black athletes by constructing them as "natural athletes" and separating their mental identities from their physical talents. This system traces back to the legacy of slavery and aims to benefit white owners. The author examines LeBron James' career through this lens, analyzing how his decision to leave Cleveland reinforced narratives of black athletes as property. The document maintains the NBA must address the racial inequalities inherent in the owner-player relationship to overcome its roots in oppressing black bodies for profit.
BrandonDisney and Barbi are sexist. Women are objectified i.docxAASTHA76
Brandon:
Disney and Barbi are sexist.
Women are objectified in all forms of media. "For many years, women have been portrayed extremely negatively in the media, and in the rare times that they are portrayed ‘positively’ it is in a way that they are sexualised to appear as objects of lust. We see advertisements of women in skimpy clothing, or in many cases, no clothing at all which are sometimes ironically trying to advertise a clothing brand. Other times we see women being portrayed domestically, doing household chores as if that is their only purpose in adult life (Berlingieri 2013)."
Berlingieri, S. 2013, Sep 13. Media studies. Retrieved f26 Sep 2016 from: https://sarahberlingieri.wordpress.com/2013/09/13/portrayal-of-women-in-advertising/
Women are feminine - subordinate and inferior
Men are masculine - money maker of the home and tough
http://genderinmedia363.weebly.com/monkey-see-monkey-do.html
Brandon
Brandon:
1. B) Mass Communication influences attitudes and opinions about gender, race and sexuality. After reading "The SAGE Handbook of Gender and Communication: Chapter 16: Gender, Race and Media Representation," pose a question or statement in the group discussion that you now have after completing the readings. For example, this could be a statement about how we could start to combat the misrepresentations.
How have we as a society allowed the media tell us what to think? For this problem to change we have to strengthen our minds and form our own opinions. We all know the media is only showing us what they want us to see and the same goes for Hollywood. Until we start to treat one another with common decency and show some respect for ourselves, and our fellow man/woman, the media is going to continue to perpetuate the cycle. Why? Because it sells papers and it gets viewers. If we stop buying into what they tell us to think society can then begin to heal its self. The article had a few lines I wanted to share.
Black feminist scholars have acknowledged the neglect which women of color, specifically black women, have experienced through their selective inclusion in the writings of feminist cultural analysis I believe they are the reason we are It is from this perspective that we begin our discussion of black female representation in the media.
Black feminist thought also challenges the way some media outlets run by black men engage in misogynistic depictions of black women.
Spike Lee's Bamboozled, he creates female characters that become (or should I say allowed themselves to become) defined by the men in their lives. We claim that although his films fight to challenge racist frameworks within the mass media and society,
Asian women in film are either passive figures who exist to serve men as love interests for White men (lotus blossom) or as a partner in crime of men of their own kind (dragon ladies)”
I am going to stop here with this quote from Morgan Freeman in an interview with Mike Wallace. “The notio ...
The document discusses marketing communication strategies for reaching young people in Europe. It notes that young people have become more demanding consumers and value individualism. Marketers must carefully craft their messages to appeal to the unique sensibilities of younger generations. Specifically, ads should emphasize themes of freedom of choice and being unique rather than conforming to norms. As young people are sensitive to failure, marketing should make them feel fearless in being themselves. Overall, the document argues that marketers need nuanced strategies that align with the changing internal values of young consumers.
The document provides guidance on writing a persuasive research paper, noting that the goal is to influence the audience's views on a topic. It explains that the first steps are to define the topic, thesis, and purpose, then create an outline and research plan. Completing the activities and assignments throughout the course will help the writer learn how to effectively plan and write a formal persuasive research paper.
American Dream? Essay for Reading and Discussion. - ESL worksheet by .... Marvelous American Dream Argumentative Essay ~ Thatsnotus. 30 American Dream Examples (2024). Unusual My American Dream Essay ~ Thatsnotus. An essay about the american dream. 002 Dream Essay ~ Thatsnotus. American Dream Essay. essay examples: the american dream essay. How to Easily Create a Perfect American Dream Essay. AMERICAN DREAM ESSAY PROMPTS. School essay: Does the american dream still exist today essay.
Essay - World Famine | Famine | Malnutrition. The Causes of Famine? - University Social studies - Marked by Teachers.com. Eating People Is Wrong, and Other Essays on Famine, Its Past, and Its .... The Great Irish Famine Research Paper Example | Topics and Well Written .... (DOC) Essay about Hunger And Poverty | Ribka Simanjuntak - Academia.edu.
My First Day In School Essay. Online assignment writing service.Nicole Williams
The document discusses myocardial infarction (heart attack), which occurs when a blood clot forms inside a coronary artery and cuts off blood flow to part of the heart. About 1.1 million people in the US have heart attacks each year. Treatment aims to minimize heart damage by reopening the blocked artery through procedures like angioplasty or thrombolytic medication. Complications from a heart attack can include heart failure if a large area of heart muscle is damaged.
This document discusses portrayals of teenagers and youth in media and how those portrayals influence collective identity. It explores how media representations of youth have evolved over time, from early rebellious portrayals to today's idealized images, and how both shaped adults' fascination with and stereotypes of youth culture. It also examines how new digital technologies have allowed youth to create and spread their own media representations independent of mainstream outlets.
The document outlines assignments and lessons from a math notebook. It lists assignments due on March 25th and a test on March 29th. It then provides warmup problems simplifying expressions and solving equations. The main lesson cautions that when solving inequalities, the inequality symbol flips if multiplying or dividing by a negative number. It provides example problems solving and graphing various inequalities.
Did You Know: 85% of Business Communicators say E-mail overload is having a negative impact on their productivity*?
Does your organization need to cut down on unproductive time spent managing e-mail, but no one knows where to start?
This is an excerpt from a 3-hour interactive session where participants will gain a renewed sense of clarity, calm and control and will become more efficient, effective and productive in managing e-mail communication.
*According to a survey conducted by the International Association of Business Communicators
Human Trafficking: Then and Now - The Story of the Armstrong GirlPaul Milbank
If you think human trafficking is a new phenomenon, think again!
In 1885, Victorian England was scandalised by a newspaper campaign and high profile court case which shone a spotlight on the issue of sex trafficking, and particularly the trafficking of children into to sex trade.
Author and broadcaster Cathy Le Feuvre recently published the account of the case of ‘The Armstrong Girl – A child for sale: the battle against the Victorian sex trade’ (Lion Books 2015)
Drawing on first person testimonies from court records, personal letters and detailed socio-historical research, The Armstrong Girl traces what has become known as ‘The Maiden Tribute’ exposé. This was the culmination of a campaign by concerned Christians of the day – including the then very young Salvation Army movement - to bring about the raising of the Age of Consent in Great Britain.
130 years on and human trafficking is again making UK and world headlines, as are recent calls to lower the age of consent. The Salvation Army is still at the centre of the fight against trafficking across the world.
Cathy will bring us the story of Eliza Armstrong, and the sensational newspaper campaign and resulting Old Bailey court case as a way into a discussion about human trafficking today and the role of those determined to see an end to this ‘modern slave trade’.
This document discusses common "gotchas" and issues when working with Ruby, along with explanations of stack traces. It covers:
1. Syntax errors due to whitespace when calling methods.
2. The behavior of the "any?" method on arrays and how it checks for "truthy" elements.
3. That constants in Ruby can be reassigned with a warning, and examples of variable scope errors.
4. Examples of stack traces for different errors and the importance of including the full trace when asking for help to identify the root cause.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
The document discusses several electronic music artists that provide inspiration for branding a new artist. Tyler, the Creator is described as carefree, humorous, and inspirational while also being independent. Flume is portrayed as more serious and professional without feeling manufactured. Flying Lotus has a devoted fanbase and strong social media presence. Hudson Mohawke's aesthetic uses neon and pastel colors in an enigmatic way.
Os alunos construíram bússolas para aprender sobre os pontos cardeais e como se orientar. Eles também estudaram constelações para entender o mapeamento do céu noturno. A aula prática de Ciências ensinou conceitos importantes de forma envolvente.
This document contains notes from a math lesson on solving quadratic equations. It includes:
1) An assignment list with due dates for homework problems, a checkpoint, and a test.
2) Warm up problems on finding the vertex and graphing quadratic functions.
3) An introduction to the quadratic formula to solve quadratic equations, including the meaning of the discriminant.
4) Examples of using the quadratic formula and determining the number of solutions based on the discriminant.
472_Strategies to Reduce Medication Errorssuneela amjad
The document discusses strategies to reduce medication errors in hospitals, including implementing barcode scanning and computerized physician order entry (CPOE) systems. Barcode scanning involves giving patients wristbands with unique IDs that are scanned before medication to ensure the right patient receives the right drug. CPOE allows doctors to directly enter medication orders into the computer system. Both aim to reduce errors from misread handwriting or similar drug names. While both systems have significantly reduced errors, CPOE may still require improvements to communication between staff. The document evaluates the effectiveness and disadvantages of these electronic systems in minimizing medication mistakes.
This document discusses blood flow restriction (BFR) training as an adjunct to rehabilitation. It provides guidelines for strength training parameters from ACSM and NSCA. BFR training utilizes occlusion cuffs to partially restrict blood flow and alter metabolic demands. This induces muscle fiber recruitment changes, endocrine responses, and cellular adaptations that can improve strength and hypertrophy with lower load exercises. Common patient populations that may benefit are listed, along with physiological effects, equipment options, exercise suggestions, and safety considerations. Studies demonstrating improvements in strength, muscle size, and function with BFR training are referenced.
Microeconomía 2016 ii. planificación de actividades académicasRafael Verde)
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo ruso. El embargo se aplicaría gradualmente durante seis meses para el petróleo crudo y ocho meses para los productos refinados. Los líderes de la UE esperan que estas medidas adicionales aumenten la presión sobre Rusia para poner fin a su invasión de Ucrania.
Body language tips for a successful presentation ABlyth2016Andrew Blyth
Body language can make or break a presentation. Here are ten tips to help carry your message a bit further. This presentation was originally made for my students in Japan, but is applicable to many.
El documento describe un proyecto para reducir la alta tasa de deserción universitaria en el Instituto Tecnológico de Reynosa a través de la creación de una asociación civil. El proyecto analizará las causas de deserción, desarrollará soluciones como becas y guardería, y dará seguimiento a los estudiantes para prevenir el abandono de carreras. La asociación estará ubicada en las instalaciones del Instituto y contará inicialmente con el apoyo de sus miembros y posteriormente de autoridades educativas.
This document provides a lengthy analysis of the relationship between the NBA and issues of race and class. It argues that the NBA perpetuates a system of exploiting black athletes by constructing them as "natural athletes" and separating their mental identities from their physical talents. This system traces back to the legacy of slavery and aims to benefit white owners. The author examines LeBron James' career through this lens, analyzing how his decision to leave Cleveland reinforced narratives of black athletes as property. The document maintains the NBA must address the racial inequalities inherent in the owner-player relationship to overcome its roots in oppressing black bodies for profit.
BrandonDisney and Barbi are sexist. Women are objectified i.docxAASTHA76
Brandon:
Disney and Barbi are sexist.
Women are objectified in all forms of media. "For many years, women have been portrayed extremely negatively in the media, and in the rare times that they are portrayed ‘positively’ it is in a way that they are sexualised to appear as objects of lust. We see advertisements of women in skimpy clothing, or in many cases, no clothing at all which are sometimes ironically trying to advertise a clothing brand. Other times we see women being portrayed domestically, doing household chores as if that is their only purpose in adult life (Berlingieri 2013)."
Berlingieri, S. 2013, Sep 13. Media studies. Retrieved f26 Sep 2016 from: https://sarahberlingieri.wordpress.com/2013/09/13/portrayal-of-women-in-advertising/
Women are feminine - subordinate and inferior
Men are masculine - money maker of the home and tough
http://genderinmedia363.weebly.com/monkey-see-monkey-do.html
Brandon
Brandon:
1. B) Mass Communication influences attitudes and opinions about gender, race and sexuality. After reading "The SAGE Handbook of Gender and Communication: Chapter 16: Gender, Race and Media Representation," pose a question or statement in the group discussion that you now have after completing the readings. For example, this could be a statement about how we could start to combat the misrepresentations.
How have we as a society allowed the media tell us what to think? For this problem to change we have to strengthen our minds and form our own opinions. We all know the media is only showing us what they want us to see and the same goes for Hollywood. Until we start to treat one another with common decency and show some respect for ourselves, and our fellow man/woman, the media is going to continue to perpetuate the cycle. Why? Because it sells papers and it gets viewers. If we stop buying into what they tell us to think society can then begin to heal its self. The article had a few lines I wanted to share.
Black feminist scholars have acknowledged the neglect which women of color, specifically black women, have experienced through their selective inclusion in the writings of feminist cultural analysis I believe they are the reason we are It is from this perspective that we begin our discussion of black female representation in the media.
Black feminist thought also challenges the way some media outlets run by black men engage in misogynistic depictions of black women.
Spike Lee's Bamboozled, he creates female characters that become (or should I say allowed themselves to become) defined by the men in their lives. We claim that although his films fight to challenge racist frameworks within the mass media and society,
Asian women in film are either passive figures who exist to serve men as love interests for White men (lotus blossom) or as a partner in crime of men of their own kind (dragon ladies)”
I am going to stop here with this quote from Morgan Freeman in an interview with Mike Wallace. “The notio ...
The document discusses marketing communication strategies for reaching young people in Europe. It notes that young people have become more demanding consumers and value individualism. Marketers must carefully craft their messages to appeal to the unique sensibilities of younger generations. Specifically, ads should emphasize themes of freedom of choice and being unique rather than conforming to norms. As young people are sensitive to failure, marketing should make them feel fearless in being themselves. Overall, the document argues that marketers need nuanced strategies that align with the changing internal values of young consumers.
The document provides guidance on writing a persuasive research paper, noting that the goal is to influence the audience's views on a topic. It explains that the first steps are to define the topic, thesis, and purpose, then create an outline and research plan. Completing the activities and assignments throughout the course will help the writer learn how to effectively plan and write a formal persuasive research paper.
American Dream? Essay for Reading and Discussion. - ESL worksheet by .... Marvelous American Dream Argumentative Essay ~ Thatsnotus. 30 American Dream Examples (2024). Unusual My American Dream Essay ~ Thatsnotus. An essay about the american dream. 002 Dream Essay ~ Thatsnotus. American Dream Essay. essay examples: the american dream essay. How to Easily Create a Perfect American Dream Essay. AMERICAN DREAM ESSAY PROMPTS. School essay: Does the american dream still exist today essay.
Essay - World Famine | Famine | Malnutrition. The Causes of Famine? - University Social studies - Marked by Teachers.com. Eating People Is Wrong, and Other Essays on Famine, Its Past, and Its .... The Great Irish Famine Research Paper Example | Topics and Well Written .... (DOC) Essay about Hunger And Poverty | Ribka Simanjuntak - Academia.edu.
My First Day In School Essay. Online assignment writing service.Nicole Williams
The document discusses myocardial infarction (heart attack), which occurs when a blood clot forms inside a coronary artery and cuts off blood flow to part of the heart. About 1.1 million people in the US have heart attacks each year. Treatment aims to minimize heart damage by reopening the blocked artery through procedures like angioplasty or thrombolytic medication. Complications from a heart attack can include heart failure if a large area of heart muscle is damaged.
This document discusses portrayals of teenagers and youth in media and how those portrayals influence collective identity. It explores how media representations of youth have evolved over time, from early rebellious portrayals to today's idealized images, and how both shaped adults' fascination with and stereotypes of youth culture. It also examines how new digital technologies have allowed youth to create and spread their own media representations independent of mainstream outlets.
Essay On The Bluest Eye. . Literature Essay Sample - The Bluest EyeNicoletta Tyagi
The Bluest Eye by Toni Morrison - PHDessay.com. Literary Analysis of The Bluest Eye by Toni Morrison - Peachy Essay. The Bluest Eye by Toni Morrison Essay Example | Topics and Well Written .... Literature Essay Sample - The Bluest Eye. The Bluest Eye by Toni Morrison (1994, Paperback) | Essay outline .... Pecola the bluest eye essay - illustrationessays.web.fc2.com. Othello and The Bluest Eye Essay | English (Advanced) - Year 11 HSC .... ⇉Setting Of The Bluest Eye Character Analysis Essay Example | GraduateWay. Literary Elements in The Bluest Eye - A-Level Classics - Marked by .... The bluest eyes by toni morrison english literature essay.
BARTENDAZ_RIO-BRAZIL 2016_Sponsorship Package_POSTPatra Afrika
The document summarizes the work of Bartendaz, a fitness movement founded by Hassan "Giant" Yasin that uses exercise and sports to empower youth. It profiles some of Bartendaz's leaders who have overcome obstacles to help others through community programs. The movement aims to build role models and offer alternatives to violence or crime. It discusses how sponsorship could help market these ideas and initiatives to support underserved youth globally.
1. STUDENT & DEBUT PAPER
Memory in Cereal
ABSTRACT:
In this society, almost any artifact can evoke nostalgia. Even a bright orange box of
shredded wheat can remind the public of a time when athletes were revered as heroes reinstating
American moralistic values. This paper attempts to define the Wheaties cereal brand as a savior
of the athletic community via its rhetorical purpose. Wheaties serves as a commemorative
artifact, standing as a jeremiad of consumer culture which distracts from the negativity which
celebrity athletes bring to the media. Our research contributes to growing literature on memory
studies and consumer culture, ultimately pointing toward the importance of everyday
objects/artifacts in public memory.
2. Wheaties™, also known as “the breakfast of champions,” is an all-American cereal
comprised of wheat and bran. Although the box holds a nutritious and delicious breakfast, it is
much more than just a vehicle for cereal. Today, much like any other day in history, we are
presented with both good and bad ideas in the media: whichever that medium may be. Whether it
is from CNN online or the radio, we are offered information that we can either accept or deny. In
situations we would rather erase from our memories than endure the embarrassment of our own
society, we, as a people, tend to create new memories to disguise and warp the recollection of the
old. The Wheaties™ box works as a consumer culture jeremiad by reinstating past athletes who
had good moral values back onto their boxes. This results in the public remembering a time
when athletes were revered as heroes and therefore distracting them from the current negativity
that athletes bring into the media.
“The term jeremiad refers to a sermon or another work that accounts for the misfortunes
of an era as a just penalty for great social and moral evils, but holds out hope for changes that
will bring a happier future” (Campbell 1).
The Wheaties™ box began featuring athletes in 1933. The first athlete to be showcased
by the brand was “Jack Armstrong - All American Boy.” However, Jack Armstrong is not a real
person. Jack Armstrong is not a real athlete. Jack Armstrong is not an “All American Boy.” But,
the marketing team at General Mills had a smart idea. They created a fictitious character on the
side of the box. The benefit? Jack Armstrong is a character who can do no wrong; the hero of
heroes. He is not an actual professional athlete or even a real person. Jack was the perfect
character to promote Wheaties™ because his traits would not restrict cereal sales because he
encompassed morals that everyone could agree with. The character’s bounding feats haven’t
gone unrecognized. His skill sets, athletic performance, and overall perfection are delineated on
3. the side of the cereal box. We will nostalgically remember him for these reasons. Jack instills
jeremianic values.
In his article titled “Twenty-first-century jeremiad: Contemporary hip-hop and American
tradition,” Paul Williams argues how current work in the hip-hop industry also works as a
jeremiad. He focuses on the career of two relatively unknown rappers named Mr. Lif and
Immortal Technique (Williams 112). Williams cites another article, Neal’s What the Music Said,
to dictate his principle; hip-hop has become too far distanced from its gospel roots. However,
Mr. Lif is bringing the gospel back into relevance. His music reflects on “black oral culture
during and since the era of plantation slavery as a resource of collective courage and social
memory” (112). In a review of jeremiad history, it is established that classic jeremiads were
sermons delivered by the Puritan religious leaders in New England (114). The jeremiad directly
threatened a God-prompted apocalypse unless the Puritans could get back on track to salvation
(120). Traces of these early jeremiads are found in the previously named rappers’ music. Their
lyrics are a “blending of religious, civic and political messages permit[ting] statements that
transmit the universal significance of personal behavior” (114). In essence, the “sermons”
delivered by Mr. Lif and Immortal Technique contained moral lessons for their community. This
distracts from the negative messages contained in other rap music circulating the hip-hop
community with themes such as female degradation, drugs, drinking, partying, and sex. These
messages are similar to the negative influences current athletes have on society. The Wheaties™
boxes’ sermon to the public is reissuing old boxes with well-respected athletes who portray
wholesome values onto the cover in order to distract from the sins of the present athletes and
remind the athletic community of a time where salvation was attainable.
4. Nostalgia, in its most basic form, is defined as a “wistful or excessively sentimental
yearning for return to or of some past period or irrecoverable condition” (Merriam-Webster
Dictionary). The key term in this definition is the “irrecoverable” condition. Jeremiads attempt to
recreate a sense of nostalgia of an event that has long passed: an event which can never be
recreated in its entirety. Moments being remembered nostalgically cannot possibly have the same
meaning, tone, or affect as the original. However, understanding the relationship between
nostalgia and the jeremiad is quintessential to understanding their rhetorical functions.
When considering how the public remembers Wheaties™, one must also consider who
the featured athlete is and their media relevance and significance. This is where nostalgia comes
into play. A consumer will remember a box of Wheaties™ more if the athlete featured was
already present in their memory. In Fizel, McNeil, and Smaby’s article entitled “Athlete
Endorsement Contracts: The Impact of Conventional Stars,” the value of endorsement contracts
is examined (Fizel, McNeil, Smaby 247). According to the article, LeBron James in 2003 was
offered a ninety million dollar pact with Nike™ to be the celebrity endorser. This was the year
James became the number one draft pick in the NBA. Timing is everything when consumer
culture and nostalgic memory are involved. 2003 was a pivotal year for James and for the
emblematic American basketball fan. LeBron’s signing of the Nike™ endorsement was an
important moment for the Nike Corporation™. The American basketball fan will remember
LeBron as the face of Nike™ when they think back on commercials, new shoe designs, posters,
and other memorabilia. James’s endorsement with Nike™ came at a convenient time. Kobe
Bryant was charged with sexual assault in 2003. When the NBA hit a moral low, using James as
a jeremiad was the saving grace for the association. James signed with Nike™ and inadvertently
5. created salvation for the athletic community with his perseverance and as well as his well-
regarded demeanor as a professional athlete.
Throughout Moran’s article “Childhood and Nostalgia in Contemporary Culture” the idea
of “childhood nostalgia remains a complex phenomenon because it is manifested not only in the
narrative construction of fantasy childhoods, but in textual fragments, photographs and everyday
objects” is emphasized (Moran 155). This is an extremely crucial detail to keep in mind when
considering something as simple as a box of cereal as an influential rhetorical object for a child.
The young mind is extremely malleable. Previously stated, James was the obvious choice for a
noble face to place on the front of a Wheaties™ box. At the same time, Bryant, dealing with a
sexual assault lawsuit in 2003, was also a good athlete. However, if he was the athlete to be
placed on the Wheaties™ box, would the general public’s perception of General Mills as a whole
would be remembered for an entirely different reason? The article reads that poor choices in
advertising emphasize how nostalgia “[can] produce disjointed feelings of desire and mourning.
It then examines how the nostalgia for childhood as a separate space outside of adult
manipulation and control sits uneasily with the increasing constraints placed on children by
political, legal and educational institutions,” (155). In a society that has continuous contact with
the media, it is crucial that certain situations and periods in time are remembered for their
redeeming qualities rather than their faults. This is accomplished via the jeremiad.
Featherstone’s “Perspectives on Consumer Culture” discusses the three accounts of
consumer culture on page. “The first one, the production of consumption perspective, presents
the culture which develops around the accumulation of commodities as leading to greater
manipulation and control. The second, the mode of consumption perspective, focuses upon the
way in which goods are variably used to create distinctions and reinforce social relationships.
6. The third perspective examines the emotional and aesthetic pleasures, the desires and dreams
generated within particular sites of consumption and by consumer culture imagery,”
(Featherstone 11). Let us focus on the third, and most relevant perspective: desires and dreams
generated within sites of consumption. The Wheaties™ original slogan, “breakfast of
champions” alludes to this perspective. A consumer of Wheaties™ strives to be a champion. A
consumer of Wheaties™ remembers the people on the box as champions.
Marchegiani and Phau’s article “The Value of Historical Nostalgia for Marketing
Management” addresses the “desires and dreams generated within sites of consumption”
discussed within Featherstone’s article “Perspectives on Consumer Culture” via field research.
They later ascertain, “The findings show that historical nostalgic thoughts and the valence of
cognitive reactions significantly improve when respondents experience a moderate or high level
of historical nostalgia compared with a low level.” The more connected an individual or a
community is to a jeremiad the more nostalgic tendencies they are able to cultivate. The same
concept works in the opposite direction as well. If a multi-Olympic gold medalist athlete such as
Michael Phelps appears on Wheaties™, the American public displays pride and nationalistic
feelings for his representation of our country in the competition. However, when Phelps was
caught smoking Marijuana in 2009, his perfect reputation as America’s Olympic hero was
tainted. This and other instances alike where athletes fall from grace usually invokes their
withdrawal from the box. This changes the public memory of the box altogether.
In Western consumer culture, “there is an ever changing flow of commodities,” making
those said commodities more complex to legitimize (18). We, as a culture, do not distinguish the
hierarchy of commodity importance. Therefore, high and low culture of consumption is also
difficult to differentiate. According to Featherstone, the consumer culture of a luxury car is just
7. as relevant as the consumer culture of cereal (20). This is also reflective of the Wheaties boxes’
jeremianic purpose. A jeremiad does not have to be an entire religious rite or commitment to
social change. No matter the level of culture the product is presented in, it can serve a jeremianic
purpose.
In his article, Featherstone also includes a French term “la part maudite,” meaning the
“accursed share.” He compares consumer culture to a bandwagon. Consumers are struck with la
part maudite when introduced to a new concept. Through the sharing (be it oral or written) of the
commodity, a consumer experiences the bandwagon phenomenon. The individual joins a group
which then expands into a community of consumers (20). Featherstone comments on paying
close attention to persistence. The more present the sharing of the commodity becomes in a
consumer’s path, the more present it will be in the consumer’s life. Repetition can only drill the
commodity into the consumer’s frame of consciousness, and memory in turn. Featherstone’s
notion of consumer culture parallels Wheaties™ as a commemorative artifact. La part maudite
has more malice intended than “breakfast of champions”, but the ideals are similar. A consumer
of Wheaties™ takes this bandwagon approach. She can see her favorite athlete posing on the
side of the box with a gold medal and a bowl of Wheaties™, and she subliminally recognizes the
connection between champions and cereal. In theory, if she jumps on the bandwagon and eats the
cereal, she may amount to greatness too (19).
When common people are faced with failure, “they didn’t have their Wheaties today.”
Wheaties™ as a commemorative artifact are not an object of memory because people wanted to
actually be the athletes, or possibly even be good at sports. Wheaties™ are remembered for their
representation of the value of success. If a consumer ate Wheaties™ they were going to be
successful. The athletes pictured on Wheaties™ boxes play into General Mills’ selling vantage
8. of promoting heroism through fame. People choose Wheaties™ because they like the message it
sends. And the athletes are chosen based on how well they send that message. The Wheaties™
box is an important commemorative artifact because it serves as a reflection of a heroic figure.
We as a public uphold athletes to a very high standard, for they serve as celebrities in our culture.
Gountas, Reeves, and Morgan’s article “Desire for Fame: Scale Development and
Association with Personal Goals and Aspirations” alludes to how athletes promote messages
through their level of heroism based on fame. Based on a series of surveys conducted in the US
to a variety of Americans, “The Desire for Fame Scale was found to have good psychometric
properties and the findings suggest significant relationships with extrinsic and intrinsic
aspirations, consistent with self-determination theory,” (Gountas 8). When people buy
Wheaties™ and see successful people on the box they are starting off their morning with
positive, knowledgeable, driven, and encouraging role models. As the consumer is deciding
which area of their business they want to be successful at, they seek out leaders in the industry
that are successful within that area they envision. Although Wheaties™ are collectable items for
the athletes portrayed on the box, they are remembered in the public memory for the values that
they instilled through those portrayals. The athletes are people who are able to be heroes because
they take their respective talents, gifts, personalities, or qualities they have and utilize them to
help build up the morality of others (10).
In our culture it is not uncommon to use a celebrity or a professional athlete to promote
certain values. In Reeves journal entry of Introduction to the Special Issue: Psychology,
Marketing, and Celebrities he states, “Celebrity news appears to get the same attention as the
most important traditional news topics. It would be easy, nonetheless, to dismiss the topic of
celebrity as trivial, but to do so would be a mistake” (Reeves 637). He explains this theory by
9. stating, “certainly, the economic impact of celebrities and the entertainment industry is not
trivial, and critics have blamed a prevalent celebrity and entertainment culture for detrimental
changes in society, such as the erosion of traditional values, reasoning, and cognitive abilities,”
(640). But, on the other side of that statement, many celebrities have been known to embody
values that promote change in traditional ideals and society in general. A multitude of
professional athletes and celebrities have offered themselves up as role models in modern day
society. The Wheaties™ box has been graced with a number of Olympians and even entire sports
teams. These role models are chosen not only because of their outstanding athletic abilities but
because they also exemplify the personal qualities that people desire to have. The tradition of
posting role models on Wheaties™ boxes may fade with time but it is doubtful that the idea of
using celebrities as a marketing strategy will fade (642).
As stated previously, Wheaties™ boxes have been used since their origins to
commemorate American values. It is important to recognize the Wheaties™ box as a part of
public memory because it is a way that we, as a society, have chosen to rate our overall national
values. Holding up celebrities on pedestals, as heroes and role models, is an American tradition.
Other examples of brands and slogans that use celebrities to help reinforce their message could
be found in the Got Milk? campaign and the anti-bullying ads now shown on television. The
anti-bullying ads in particular are an especially useful tool for promoting good social values. As
a society we rely on the media to be truthful; if for any reason at all we feel as though we’re
being tricked or lied to, a message becomes less persuasive. By using credible celebrities we are
able to trust them based off of their ethos and pathos demonstrated through their message. We
know that they are wholesome and successful people. We know that they care about social
10. reform and progression. This is why it is so helpful to celebrities to promote certain social
values; people are willing to listen if they are able to identify with the speaker.
While we have reflected on the past, and mourned the present, it is important to now
direct our attention to the future. How can athletes learn from their mistakes in order to proceed
without trepidation? If Wheaties continues to issue nostalgic boxes to remind the public of the
good days, the public will begin to lament the present. They will map out a future where athletes
revert to past heroism and convey upstanding moral values (Mason 27). The public will imagine
a “spatial plane to be journed and discovered” in order to “leave behind time (...) [and] reach the
future” (27). Society needs Wheaties to continue to reissue nostalgic boxes so that we may
distract ourselves from the past. However, a new problem will be faced when today’s present
becomes the future’s past. No one can predict the caliber of the athletes of the future, but the
public deserves better heroes than the ones they have been given today. Maybe the current
nostalgic boxes will continue to be published. As time passes, the values portrayed by the
nostalgic athletes will never be outdated but will feel distant.
Williams details Lif and Technique’s rhetoric as being in the “twenty-first century
jeremiad tradition” (Williams 123). This statement portrays the American jeremiad as a current
and relevant phenomenon. We can use jeremiads to return to salvation in a societal sense, rather
than a religious one. Wheaties™, an everyday object, serves as an essential commemorative
artifact used to distract from the errors of celebrity athletes’ current ways. By reinstating past
athletes photos onto boxes, General Mills uses nostalgia to sell their product. A photo of Michael
Jordan hitting a three point shot is comforting and familiar to the public. A photo of Michael
Jordan with a box of Wheaties is influential to the consumer. In order to gain exodus from the
current sins of the athletic community, we must reflect on the purity and sanctity of the past.
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