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Strategic Leadership
             Chapter 13




© 2006 by Nelson, a division of Thomson Canada Limited.   13-1
Chapter 3
                                     External                                                   The Strategic
                    Strategic
                                                                                                                               .


                     Inputs
                                   Environment
                                 The Strategic Management
                                                                             Strat. Intent
                                                                                                  Management
                                  Process


                                                                                                                               .
                                     Chapter 4                               Strat. Mission
                                     Internal
                                   Environment
                                                                                                       Process
                                           Strategy Formulation                                     Strategy Implementation
Strategic Actions




                        Chapter 5                            Chapter 6    Chapter 7                Chapter 11 Chapter 12
                        Bus. - Level                        Competitive Corp. - Level               Corporate  Structure
                         Strategy                            Dynamics      Strategy                Governance  & Control

                       Chapter 8      Chapter 9                              Chapter 10             Chapter 13 Chapter 14
                     Acquisitions & International                           Cooperative              Strategic Entrepreneurship
                     Restructuring     Strategy                              Strategies             Leadership & Innovation
                     Outcomes
                     Strategic




                                      Chapter 2                             Chapter 1              Feedback
                                    Above Average                            Strategic
                                       Returns                            Competitiveness

                                                      © 2006 by Nelson, a division of Thomson Canada Limited.           13-2
Strategic Leadership
Knowledge Objectives
2. Define strategic leadership & describe top-level
   managers’ importance as a resource.
3. Differentiate between the concepts of strategic,
   visionary, and managerial leadership.
4. Define top management teams & explain their
   efforts on firm performance & their ability to
   innovate & make appropriate strategic changes.
5. Discuss the value of strategic leadership in
   determining the firm’s strategic direction.
6. Explain strategic leaders’ role in exploiting &
   maintaining core competencies.
            © 2006 by Nelson, a division of Thomson Canada Limited.   13-3
Strategic Leadership

Knowledge Objectives (continued)
6. Describe the importance of strategic leaders in
   developing human capital.
7. Define organizational culture & explain what
   must be done to sustain an effective culture.
8. Explain what strategic leaders can do to
   establish & emphasize ethical practice.
9. Discuss the importance & use of organizational
   controls.

          © 2006 by Nelson, a division of Thomson Canada Limited.   13-4
Strategic Leadership Presumes
• An ability to influence those with whom one works.
• The leader understands the emergent strategy
  process.
• A shared vision of what the organization is to be.
• Agreement among senior manger & board members
  of opportunities and threats.
• Visionary leadership that entails many
  characteristics such as a willingness to take risks.
• Managerial leadership that includes an intended
  rational way of looking at the world.
             © 2006 by Nelson, a division of Thomson Canada Limited.   13-5
Strategic Leadership and the
      Strategic Management Process
                 Effective Strategic Leadership
      Shapes the formation of
                                      and
     Strategic Intent                                    Strategic Mission
                                 Influences


                  Successful Strategic Actions


Formulation of Strategies                      Implementation of Strategies
                                    Yields


       Strategic Competitiveness Above Average Returns
             © 2006 by Nelson, a division of Thomson Canada Limited.     13-6
Managerial Leaders
• Adopt impersonal, passive attitudes towards goals.
• View work as enabling process that involves some
  combination of ideas & people interacting to establish
  strategies & make decisions.
• Relate to other people according to their role in the
  decision making process.
• Maintain a low level of emotional involvement in these
  relationships.
• Influence only the actions & decisions of those with
  whom they work.
• Want stability & order and strive to preserve the existing
  order.

            © 2006 by Nelson, a division of Thomson Canada Limited.   13-7
Visionary Leadership
• Shape ideas as opposed to reacting to them.
• Influence changes in the way people think about what is
  possible, desirable and necessary.
• Are concerned with ideas & relate to people in intuitive &
  empathetic ways.
• Are more likely to make decisions that are based on
  values.
• Are willing to invest in human capital & creating &
  maintaining as effective culture to ensure long term
  viability.
• Is future-oriented & concerned with risk taking.
• Want creativity, innovation and chaos. * Strive to change
  the existing order.
            © 2006 by Nelson, a division of Thomson Canada Limited.   13-8
Strategic Leadership

• A synergistic combination of managerial & visionary
  leadership.
• Manages the paradox created by the use of managerial
  & visionary models.
• Establishes the context through which stakeholders are
  able to perform at peak efficiency.
• Willing to make candid, courageous & yet pragmatic
  decisions.
• Solicits corrective feedback from their peers, superiors
  and employees about the value of their difficult
  decisions.

            © 2006 by Nelson, a division of Thomson Canada Limited.   13-9
Managerial Leaders            Strategic Leaders, Visionary Leaders

                          Manage the paradox created
 Want stability & to                                   Are future-oriented
                             by use of managerial &
 preserve the
                          visionary leadership models concerned with risk-
 existing order                                               taking


  Are comfortable         Define boundaries by use               Are not dependent on
  handling Short-         of metaphors, analogies &               the organisation for
  term day-to-day         models to allow for a mix of             their sense of who
  activities                contradictory concepts                       they are


 Guide without a      Guide knowledge creation by Control by social-
 strategic vision.     encouraging contradictory
                                                      ization & sharing
 Constrained by values capabilities (e.g. individual,
 & by using explicit group, and organizational tacit common norms,
 knowledge               & explicit knowledge)         values & beliefs

                © 2006 by Nelson, a division of Thomson Canada Limited.        13-10
Factors Affecting Managerial Decisions




      © 2006 by Nelson, a division of Thomson Canada Limited.   13-11
Top Management Teams
Top management teams are
comprised of the key managers who are
responsible for formulating and implementing the
organization’s strategies.
A heterogeneous top management team with
varied expertise and knowledge can draw on
multiple perspectives when evaluating alternative
strategies and building consensus.
A top management team must also be able to
function effectively as a team in order to
implement strategies.
A heterogeneous team makes this more difficult.
      © 2006 by Nelson, a division of Thomson Canada Limited.   13-12
Strategic Leadership

• Chief executive officers can gain so much power
  that they are virtually independent of oversight
  by the board of directors.
• This is especially true when the CEO is also
  chairman of the board of directors.
• CEOs of long tenure can also wield substantial
  power.
• The most effective forms of governance share
  power and influence among the CEO and board
  of directors.
          © 2006 by Nelson, a division of Thomson Canada Limited.   13-13
CEO / Board Chair Duality


    Has been blamed for poor performance &
   slow response to change.

    Occurs most commonly on the largest firms.





         © 2006 by Nelson, a division of Thomson Canada Limited.   13-14
Exercise of Effective Strategic Leadership




       © 2006 by Nelson, a division of Thomson Canada Limited.   13-15
Effective Strategic Leadership
  Determines                   Developing a long-term vision of the
  Strategic                          firm’s Strategic Intent
      Direction

             Maintains Leaders must ensure that the firm’s
Exploits & Maintains
             Core
            Core       core competencies are emphasized in
    Competencies       strategic implementation efforts

  Develops                      No strategy can be effective unless
  Human                         the firm is able to develop & retain
      Capital                         good staff to carry it out

Sustains an Effective         Leaders play a critical role in shaping
Organizational Culture          and reinforcing the firm’s culture

              © 2006 by Nelson, a division of Thomson Canada Limited.   13-16
Effective Strategic Leadership
EmphasizaingEthical
Emphasizing Ethical              Encourage & enable people at all
    Practices                    organization levels to act ethically
                                 when doing what is necessary to
                                  implement the firms strategies.


Establishing Balanced        To create controls which are balanced
Organizational controls      between financial and strategic
                             measurements.




              © 2006 by Nelson, a division of Thomson Canada Limited.   13-17
Determining Strategic Direction

• Strategic direction means the development of
  a long-term vision of a firm’s strategic intent.
• A charismatic leader can help achieve
  strategic intent.
• It is important not to lose sight of the strengths
  of the organization when making changes
  required by a new strategic direction.
• Executives must structure the firm effectively
  to help achieve the vision.
         © 2006 by Nelson, a division of Thomson Canada Limited.   13-18
Determining Strategic Actions

Developing a long term vision of the firm’s
              strategic intent

The ideal long term vision has two parts:
            • Core ideology
        • An envisioned future.




      © 2006 by Nelson, a division of Thomson Canada Limited.   13-19
Exploiting and Maintaining Core Competencies

• In many large firms, and certainly in related-
  diversified ones, core competencies are
  exploited effectively when they are developed
  and applied across different organizational units.
• Core competencies cannot be developed or
  exploited effectively without developing the
  capabilities of human capital.




          © 2006 by Nelson, a division of Thomson Canada Limited.   13-20
Sustaining an Effective Organizational Culture

  Changing Culture and Business Reengineering

 • Constant learning is a vital part of every
   person’s job.
 • Teamwork is essential to successful
   implementation.
 • Problems are solved only when teams accept
   the responsibility for the solution.



          © 2006 by Nelson, a division of Thomson Canada Limited.   13-21
Organizational Controls
Common Strategic Controls
  High level of interaction

  High level of interaction between corporate
   headquarters and divisions

  Ability to share resources and capabilities among
   divisions

  Open communication between corporate and
   divisional managers

           © 2006 by Nelson, a division of Thomson Canada Limited.   13-22
Ethical Practices
Developing an ethical organizational culture:
   Establish & transmit specific goals describing the firm’s
    ethical standards (e.g., develop / disseminate a code of
    conduct).

   Continuously revise & update the code of conduct, based
    on inputs from stakeholders.
   Disseminate a code of conduct to all stakeholders to inform
    them of the firm’s ethical standard / practices.
   Develop & implement methods / procedures to use in
    achieving the firm’s ethical standards.

   Have explicit rewards to recognize acts of courage (e.g., using
    proper channels / procedures to report wrongdoing).
   Create a work environment in which all people are
    treated with dignity.
               © 2006 by Nelson, a division of Thomson Canada Limited.   13-23
The Balanced Scorecard

•         Complements financial measures of past performance
          with measures of the drivers of future performance.
•         It should translate a business unit’s mission & strategy
          into tangible objectives & measures.
•         The objectives and measures view organizational
          performance from four perspectives.
                         1.Financial
                         2.Business Process
                         3.Internal Business Process
                         4.Learning & Growth
Source: “The Balanced Scorecard” by Robert S. Kaplan, David P. Norton



                            © 2006 by Nelson, a division of Thomson Canada Limited.   13-24
The Balanced Scorecard Matrix

                                                        Internal        Learning
                Financial          Customer            Business         & Growth
                                                       Process
Objectives

Measures

Targets

Initiatives

              © 2006 by Nelson, a division of Thomson Canada Limited.        13-25
Strategic and Financial Controls in a
        Balanced Scorecard Framework
 Perspectives                                     Criteria
Financial                • Cash flow
                         • Return on equity
                         • Return on assets
Customer                 • Assessment of ability to anticipate
                           customers needs
                         • Effectiveness of customer service
                           practices
                         • Percentage of repeat business
                         • Quality of communications with
                           customers
            © 2006 by Nelson, a division of Thomson Canada Limited.   13-26
Strategic and Financial Controls in a
       Balanced Scorecard Framework
 Perspectives                                    Criteria

Internal Business       • Asset utilization improvements
Process                 • Improvements in employee morale
                        • Changes in turnover rates

Learning and            • Improvements in innovation ability
Growth                  • Number of new products compared
                          to competitors
                        • Increases in employees’ skills


           © 2006 by Nelson, a division of Thomson Canada Limited.   13-27

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Chapter 13

  • 1. Strategic Leadership Chapter 13 © 2006 by Nelson, a division of Thomson Canada Limited. 13-1
  • 2. Chapter 3 External The Strategic Strategic . Inputs Environment The Strategic Management Strat. Intent Management Process . Chapter 4 Strat. Mission Internal Environment Process Strategy Formulation Strategy Implementation Strategic Actions Chapter 5 Chapter 6 Chapter 7 Chapter 11 Chapter 12 Bus. - Level Competitive Corp. - Level Corporate Structure Strategy Dynamics Strategy Governance & Control Chapter 8 Chapter 9 Chapter 10 Chapter 13 Chapter 14 Acquisitions & International Cooperative Strategic Entrepreneurship Restructuring Strategy Strategies Leadership & Innovation Outcomes Strategic Chapter 2 Chapter 1 Feedback Above Average Strategic Returns Competitiveness © 2006 by Nelson, a division of Thomson Canada Limited. 13-2
  • 3. Strategic Leadership Knowledge Objectives 2. Define strategic leadership & describe top-level managers’ importance as a resource. 3. Differentiate between the concepts of strategic, visionary, and managerial leadership. 4. Define top management teams & explain their efforts on firm performance & their ability to innovate & make appropriate strategic changes. 5. Discuss the value of strategic leadership in determining the firm’s strategic direction. 6. Explain strategic leaders’ role in exploiting & maintaining core competencies. © 2006 by Nelson, a division of Thomson Canada Limited. 13-3
  • 4. Strategic Leadership Knowledge Objectives (continued) 6. Describe the importance of strategic leaders in developing human capital. 7. Define organizational culture & explain what must be done to sustain an effective culture. 8. Explain what strategic leaders can do to establish & emphasize ethical practice. 9. Discuss the importance & use of organizational controls. © 2006 by Nelson, a division of Thomson Canada Limited. 13-4
  • 5. Strategic Leadership Presumes • An ability to influence those with whom one works. • The leader understands the emergent strategy process. • A shared vision of what the organization is to be. • Agreement among senior manger & board members of opportunities and threats. • Visionary leadership that entails many characteristics such as a willingness to take risks. • Managerial leadership that includes an intended rational way of looking at the world. © 2006 by Nelson, a division of Thomson Canada Limited. 13-5
  • 6. Strategic Leadership and the Strategic Management Process Effective Strategic Leadership Shapes the formation of and Strategic Intent Strategic Mission Influences Successful Strategic Actions Formulation of Strategies Implementation of Strategies Yields Strategic Competitiveness Above Average Returns © 2006 by Nelson, a division of Thomson Canada Limited. 13-6
  • 7. Managerial Leaders • Adopt impersonal, passive attitudes towards goals. • View work as enabling process that involves some combination of ideas & people interacting to establish strategies & make decisions. • Relate to other people according to their role in the decision making process. • Maintain a low level of emotional involvement in these relationships. • Influence only the actions & decisions of those with whom they work. • Want stability & order and strive to preserve the existing order. © 2006 by Nelson, a division of Thomson Canada Limited. 13-7
  • 8. Visionary Leadership • Shape ideas as opposed to reacting to them. • Influence changes in the way people think about what is possible, desirable and necessary. • Are concerned with ideas & relate to people in intuitive & empathetic ways. • Are more likely to make decisions that are based on values. • Are willing to invest in human capital & creating & maintaining as effective culture to ensure long term viability. • Is future-oriented & concerned with risk taking. • Want creativity, innovation and chaos. * Strive to change the existing order. © 2006 by Nelson, a division of Thomson Canada Limited. 13-8
  • 9. Strategic Leadership • A synergistic combination of managerial & visionary leadership. • Manages the paradox created by the use of managerial & visionary models. • Establishes the context through which stakeholders are able to perform at peak efficiency. • Willing to make candid, courageous & yet pragmatic decisions. • Solicits corrective feedback from their peers, superiors and employees about the value of their difficult decisions. © 2006 by Nelson, a division of Thomson Canada Limited. 13-9
  • 10. Managerial Leaders Strategic Leaders, Visionary Leaders Manage the paradox created Want stability & to Are future-oriented by use of managerial & preserve the visionary leadership models concerned with risk- existing order taking Are comfortable Define boundaries by use Are not dependent on handling Short- of metaphors, analogies & the organisation for term day-to-day models to allow for a mix of their sense of who activities contradictory concepts they are Guide without a Guide knowledge creation by Control by social- strategic vision. encouraging contradictory ization & sharing Constrained by values capabilities (e.g. individual, & by using explicit group, and organizational tacit common norms, knowledge & explicit knowledge) values & beliefs © 2006 by Nelson, a division of Thomson Canada Limited. 13-10
  • 11. Factors Affecting Managerial Decisions © 2006 by Nelson, a division of Thomson Canada Limited. 13-11
  • 12. Top Management Teams Top management teams are comprised of the key managers who are responsible for formulating and implementing the organization’s strategies. A heterogeneous top management team with varied expertise and knowledge can draw on multiple perspectives when evaluating alternative strategies and building consensus. A top management team must also be able to function effectively as a team in order to implement strategies. A heterogeneous team makes this more difficult. © 2006 by Nelson, a division of Thomson Canada Limited. 13-12
  • 13. Strategic Leadership • Chief executive officers can gain so much power that they are virtually independent of oversight by the board of directors. • This is especially true when the CEO is also chairman of the board of directors. • CEOs of long tenure can also wield substantial power. • The most effective forms of governance share power and influence among the CEO and board of directors. © 2006 by Nelson, a division of Thomson Canada Limited. 13-13
  • 14. CEO / Board Chair Duality Has been blamed for poor performance &  slow response to change. Occurs most commonly on the largest firms.  © 2006 by Nelson, a division of Thomson Canada Limited. 13-14
  • 15. Exercise of Effective Strategic Leadership © 2006 by Nelson, a division of Thomson Canada Limited. 13-15
  • 16. Effective Strategic Leadership Determines Developing a long-term vision of the Strategic firm’s Strategic Intent Direction Maintains Leaders must ensure that the firm’s Exploits & Maintains Core Core core competencies are emphasized in Competencies strategic implementation efforts Develops No strategy can be effective unless Human the firm is able to develop & retain Capital good staff to carry it out Sustains an Effective Leaders play a critical role in shaping Organizational Culture and reinforcing the firm’s culture © 2006 by Nelson, a division of Thomson Canada Limited. 13-16
  • 17. Effective Strategic Leadership EmphasizaingEthical Emphasizing Ethical Encourage & enable people at all Practices organization levels to act ethically when doing what is necessary to implement the firms strategies. Establishing Balanced To create controls which are balanced Organizational controls between financial and strategic measurements. © 2006 by Nelson, a division of Thomson Canada Limited. 13-17
  • 18. Determining Strategic Direction • Strategic direction means the development of a long-term vision of a firm’s strategic intent. • A charismatic leader can help achieve strategic intent. • It is important not to lose sight of the strengths of the organization when making changes required by a new strategic direction. • Executives must structure the firm effectively to help achieve the vision. © 2006 by Nelson, a division of Thomson Canada Limited. 13-18
  • 19. Determining Strategic Actions Developing a long term vision of the firm’s strategic intent The ideal long term vision has two parts: • Core ideology • An envisioned future. © 2006 by Nelson, a division of Thomson Canada Limited. 13-19
  • 20. Exploiting and Maintaining Core Competencies • In many large firms, and certainly in related- diversified ones, core competencies are exploited effectively when they are developed and applied across different organizational units. • Core competencies cannot be developed or exploited effectively without developing the capabilities of human capital. © 2006 by Nelson, a division of Thomson Canada Limited. 13-20
  • 21. Sustaining an Effective Organizational Culture Changing Culture and Business Reengineering • Constant learning is a vital part of every person’s job. • Teamwork is essential to successful implementation. • Problems are solved only when teams accept the responsibility for the solution. © 2006 by Nelson, a division of Thomson Canada Limited. 13-21
  • 22. Organizational Controls Common Strategic Controls  High level of interaction  High level of interaction between corporate headquarters and divisions  Ability to share resources and capabilities among divisions  Open communication between corporate and divisional managers © 2006 by Nelson, a division of Thomson Canada Limited. 13-22
  • 23. Ethical Practices Developing an ethical organizational culture:  Establish & transmit specific goals describing the firm’s ethical standards (e.g., develop / disseminate a code of conduct).  Continuously revise & update the code of conduct, based on inputs from stakeholders.  Disseminate a code of conduct to all stakeholders to inform them of the firm’s ethical standard / practices.  Develop & implement methods / procedures to use in achieving the firm’s ethical standards.  Have explicit rewards to recognize acts of courage (e.g., using proper channels / procedures to report wrongdoing).  Create a work environment in which all people are treated with dignity. © 2006 by Nelson, a division of Thomson Canada Limited. 13-23
  • 24. The Balanced Scorecard • Complements financial measures of past performance with measures of the drivers of future performance. • It should translate a business unit’s mission & strategy into tangible objectives & measures. • The objectives and measures view organizational performance from four perspectives. 1.Financial 2.Business Process 3.Internal Business Process 4.Learning & Growth Source: “The Balanced Scorecard” by Robert S. Kaplan, David P. Norton © 2006 by Nelson, a division of Thomson Canada Limited. 13-24
  • 25. The Balanced Scorecard Matrix Internal Learning Financial Customer Business & Growth Process Objectives Measures Targets Initiatives © 2006 by Nelson, a division of Thomson Canada Limited. 13-25
  • 26. Strategic and Financial Controls in a Balanced Scorecard Framework Perspectives Criteria Financial • Cash flow • Return on equity • Return on assets Customer • Assessment of ability to anticipate customers needs • Effectiveness of customer service practices • Percentage of repeat business • Quality of communications with customers © 2006 by Nelson, a division of Thomson Canada Limited. 13-26
  • 27. Strategic and Financial Controls in a Balanced Scorecard Framework Perspectives Criteria Internal Business • Asset utilization improvements Process • Improvements in employee morale • Changes in turnover rates Learning and • Improvements in innovation ability Growth • Number of new products compared to competitors • Increases in employees’ skills © 2006 by Nelson, a division of Thomson Canada Limited. 13-27

Editor's Notes

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