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CONSULTANTS AND MANAGERS




Implementation challenge
Twynstra Gudde’s vision and approach


Amersfoort

TG Business Improvers
Implementation challenge




Implementation has priority
Implementation is focussed on achieving goals/deliverables/solutions, but
current practice is …


                                         Too slow
                     Deliverables                        …
                     but no effect



        No grip                      Implementation              Frustration



                                                      Not efficient
                     Resistance
                                        Too much


What are the causes?
Goals are not clear, no effective approach, not enough change capacity, … ?
© Twynstra Gudde
Implementation challenge




What is the challenge, different goals
and deliverables
                                                      Clear
                      Goals                         strategy                          Increase client
                     Increase                                                             loyalty
                    profitability
                     and ROI                                                                                Organization
                                                                                                            aligned with
                                                                    Governance &                             customer
                                Deliverables                         management
                                                                                                            propositions
Focus from cost
                                                         Culture                         Human
  reduction to                      Objectives
                                                        & change
                                                                      Business
                                                                                        Resources

 performance                                                          processes

 improvement                             Strategy


                                                             Organization         IT and
                                                                                                           Improve motivation
                                                              structure           housing
                                                                                                             of employees

                 Improve
                competitive
                                                                                            Increase quality and
                  position
                                                    More grip on                                 productivity
                                                    performance


 © Twynstra Gudde
                                                                                                                           3
Implementation challenge




Vision and effective approaches
Vision:                      Topics:
– Goal and result oriented   – Project management
– Customized approach        – Programme management
– Organizational development – Change management
  and learning                 – Co-creation
– Use organizational potential – Management style

                             – Planning & control
                             – Communication




© Twynstra Gudde                                      4
Implementation challenge




Project management creates a structured way of
working

                Phasing



           Decision making
                       Managing



                                                           Goals

                                      Work   Deliverable



        Attuning
                      Collaborating




© Twynstra Gudde                                                   5
Implementation challenge




Programme management creates
direction and priorities
                                            Improve
                                          performance
                                                                             Main
                                                                             goals
                            Operational                 Strategic
                           improvement                  objectives


                                                                             Sub
                                                                            goals




                                                                            Projects
                                                                            actions

     Function                         Location                 Region   …




© Twynstra Gudde
Implementation challenge




Change management for direction and
effectiveness
– Which interventions fit in the strategy?
– The organizational change requires a change strategy
         – What works here (experiences), what does not?
         – What are beliefs in change management?
         – What are the levers of change?
         – Are the steps major or small?
         – What are causes for resistance?
         – How do we organize the interventions in terms of roles, timing,
           information?
– Change requires steering
         – Overview, capacity, planning, budget, monitoring, communication,
           decision making (programme management)

© Twynstra Gudde                                                              7
Implementation challenge



Implementation is the best choice in
steps
                                 Influencing factors
            History
                                 on the approach
            (success
            factors)

                                                            Roles/ actors
  Context


                     Ambition
                                1.          2.         3.                  4.
Motives                         Diagnosis   Design     Implementation plan Implementation   Effects
                    Situation



                                                         Communication
         Philosophy
                                                           & steering




© Twynstra Gudde                                                                                      8
Implementation challenge




Organizational change and five ways of
thinking about change
                      Something changes when you . . .

 Yellow print         Bring the interests of the most important players together by means of a
                      process of negotiation enabling consensus or a win-win solution


 Blue print           Formulate clear goals and results, then design rationally a systematic
                      approach and then implement the approach according to plan

 Red print            Motivate and stimulate people to perform best they can, contracting and
                      rewarding desired behavior with the help of HRM-systems

 Green print          Create settings for learning by using OD interventions, allowing people to
                      become more aware and more competent on their job

 White print          Understand what underlying patterns drive and block an organization’s
                      evolution, focusing interventions to create space for people’s energy


‒ Change is in the eye of the beholder
‒ Each viewpoint has its ++ en --, ideals and pitfalls

© Twynstra Gudde                                                                                   9
Implementation challenge




Some choices in the approach
Expert approach            Co-creation
Phased solution            Integral solution
Quick wins                 Structural improvement
Internal focus             External focus
Input steering             Output steering
Scope organization         Scope supply chain
Target setting             Analysis & feasibility
Standard                   Customized
Top-down                   Bottom-up
Control                    Responsible (within scope)
Phases approach            Big bang
…                          …                            10
© Twynstra Gudde
Implementation challenge




Implementation requires a consistent
approach for different organizational aspects


                                       Governance &
                                        management


 Objectives                 Culture                         Human
                           & change                        Resources
                                         Business
                                         processes

        Strategy


                                Organization         IT and
                                 structure           housing




© Twynstra Gudde                                                       11
Implementation challenge



Co-creation: cooperating with different
involved players creates awareness, motivation
and commitment
                           Strategy makers


                              Informing

                             Consulting

                             Co-deciding



Suppliers                    Co-operating    Users




                             Executers
© Twynstra Gudde                                     12
Implementation challenge



Co-creation: working as a team
                                               Performance
                                                 and goal
Success factors                                 oriented
of working in teams


                 Involvement                                                  Initiative
                    and                               Motivation                 and
                                  Teamspirit          challenge             entrepreneur-
                responsibility
                                   unity                                         ship

                                                                      Energy
                                                                   creativity

                                                Effective
                                                  team
                              Clearness
                           transparency

                                                               Learning
                                                              development       Flexibility
                Openness                  Trust
               and directness                                                   and change
                                          consensus




                                               Appreciation
                                               and respect
© Twynstra Gudde                                                                              13
Implementation challenge




Focus on management
– Leadership development on all levels (board to shop floor)
– Recognize and respect differences, use it!
– Employee development focussed on talents and increasing
  flexibility and employability
– Management development focussed on coaching and
  motivating skills
– Make use of the talent potential of the organization




© Twynstra Gudde                                               14
Implementation challenge




Management and leadership development
– Leadership is not only an individual competence: it is a
  collective responsibility of leaders and managers in
  organizations
– Leaders and managers in organizations have a key position
  in leading change and guiding employees
– To be able to do this they have to realize what effect the
  strategy and change will have on them as a person and in
  their role
– This will help them cope with pressure and challenges of
  change, being a role model and inspire others



© Twynstra Gudde                                               15
Implementation challenge




Management: Organizational Role Analysis
                                    context



                           Person                Role


                                    Experience

             context                                    context



                                    System




                                    context
© Twynstra Gudde
Implementation challenge




Implementation planning & control
 Phases and primary        Time
 activities

 1
 2
 3
 4
 5
 6




Control:                          Current state
- Meeting structure
- Frequent monitoring
- Steering
- Communication
© Twynstra Gudde                                  17
Implementation challenge




Planning & control: topics

  Project topics:          Programme topics:
  ‒ Time                   ‒ Tempo

  ‒ Money                  ‒ Feasilbility

  ‒ Quality                ‒ Effectiveness

  ‒ Organization           ‒ Flexibility

  ‒ Information            ‒ Efficiency




© Twynstra Gudde
Implementation challenge




Communication
– Stakeholders have to be informed and motivated to be able to add
  value
– Stakeholders are internal (managers, team leaders, employees,
  supervisory board) and external (clients, suppliers, authorities etc.)
– It is essential to determine positions, interests and impact of each
  stakeholder. And then decide on the way to inform or involve them
– Communication is to inform, create an overview and perspective
  which should lead to motivation and commitment
– Communication by management is most effective: it creates
  interaction and trust. Other communication channels are supportive
– Communication can create the right focus in the organization




© Twynstra Gudde                                                           19
Implementation challenge




TG Business Improvers




www.twynstragudde.nl

All rights reserved. No part of this presentation may be
reproduced or published in any form or by any means without
the prior written permission of Twynstra Gudde.




DOCSOpen number 597791




© Twynstra Gudde                                              20

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Presentation implementation challenge Twynstra Gudde Business Improvers

  • 1. CONSULTANTS AND MANAGERS Implementation challenge Twynstra Gudde’s vision and approach Amersfoort TG Business Improvers
  • 2. Implementation challenge Implementation has priority Implementation is focussed on achieving goals/deliverables/solutions, but current practice is … Too slow Deliverables … but no effect No grip Implementation Frustration Not efficient Resistance Too much What are the causes? Goals are not clear, no effective approach, not enough change capacity, … ? © Twynstra Gudde
  • 3. Implementation challenge What is the challenge, different goals and deliverables Clear Goals strategy Increase client Increase loyalty profitability and ROI Organization aligned with Governance & customer Deliverables management propositions Focus from cost Culture Human reduction to Objectives & change Business Resources performance processes improvement Strategy Organization IT and Improve motivation structure housing of employees Improve competitive Increase quality and position More grip on productivity performance © Twynstra Gudde 3
  • 4. Implementation challenge Vision and effective approaches Vision: Topics: – Goal and result oriented – Project management – Customized approach – Programme management – Organizational development – Change management and learning – Co-creation – Use organizational potential – Management style – Planning & control – Communication © Twynstra Gudde 4
  • 5. Implementation challenge Project management creates a structured way of working Phasing Decision making Managing Goals Work Deliverable Attuning Collaborating © Twynstra Gudde 5
  • 6. Implementation challenge Programme management creates direction and priorities Improve performance Main goals Operational Strategic improvement objectives Sub goals Projects actions Function Location Region … © Twynstra Gudde
  • 7. Implementation challenge Change management for direction and effectiveness – Which interventions fit in the strategy? – The organizational change requires a change strategy – What works here (experiences), what does not? – What are beliefs in change management? – What are the levers of change? – Are the steps major or small? – What are causes for resistance? – How do we organize the interventions in terms of roles, timing, information? – Change requires steering – Overview, capacity, planning, budget, monitoring, communication, decision making (programme management) © Twynstra Gudde 7
  • 8. Implementation challenge Implementation is the best choice in steps Influencing factors History on the approach (success factors) Roles/ actors Context Ambition 1. 2. 3. 4. Motives Diagnosis Design Implementation plan Implementation Effects Situation Communication Philosophy & steering © Twynstra Gudde 8
  • 9. Implementation challenge Organizational change and five ways of thinking about change Something changes when you . . . Yellow print Bring the interests of the most important players together by means of a process of negotiation enabling consensus or a win-win solution Blue print Formulate clear goals and results, then design rationally a systematic approach and then implement the approach according to plan Red print Motivate and stimulate people to perform best they can, contracting and rewarding desired behavior with the help of HRM-systems Green print Create settings for learning by using OD interventions, allowing people to become more aware and more competent on their job White print Understand what underlying patterns drive and block an organization’s evolution, focusing interventions to create space for people’s energy ‒ Change is in the eye of the beholder ‒ Each viewpoint has its ++ en --, ideals and pitfalls © Twynstra Gudde 9
  • 10. Implementation challenge Some choices in the approach Expert approach Co-creation Phased solution Integral solution Quick wins Structural improvement Internal focus External focus Input steering Output steering Scope organization Scope supply chain Target setting Analysis & feasibility Standard Customized Top-down Bottom-up Control Responsible (within scope) Phases approach Big bang … … 10 © Twynstra Gudde
  • 11. Implementation challenge Implementation requires a consistent approach for different organizational aspects Governance & management Objectives Culture Human & change Resources Business processes Strategy Organization IT and structure housing © Twynstra Gudde 11
  • 12. Implementation challenge Co-creation: cooperating with different involved players creates awareness, motivation and commitment Strategy makers Informing Consulting Co-deciding Suppliers Co-operating Users Executers © Twynstra Gudde 12
  • 13. Implementation challenge Co-creation: working as a team Performance and goal Success factors oriented of working in teams Involvement Initiative and Motivation and Teamspirit challenge entrepreneur- responsibility unity ship Energy creativity Effective team Clearness transparency Learning development Flexibility Openness Trust and directness and change consensus Appreciation and respect © Twynstra Gudde 13
  • 14. Implementation challenge Focus on management – Leadership development on all levels (board to shop floor) – Recognize and respect differences, use it! – Employee development focussed on talents and increasing flexibility and employability – Management development focussed on coaching and motivating skills – Make use of the talent potential of the organization © Twynstra Gudde 14
  • 15. Implementation challenge Management and leadership development – Leadership is not only an individual competence: it is a collective responsibility of leaders and managers in organizations – Leaders and managers in organizations have a key position in leading change and guiding employees – To be able to do this they have to realize what effect the strategy and change will have on them as a person and in their role – This will help them cope with pressure and challenges of change, being a role model and inspire others © Twynstra Gudde 15
  • 16. Implementation challenge Management: Organizational Role Analysis context Person Role Experience context context System context © Twynstra Gudde
  • 17. Implementation challenge Implementation planning & control Phases and primary Time activities 1 2 3 4 5 6 Control: Current state - Meeting structure - Frequent monitoring - Steering - Communication © Twynstra Gudde 17
  • 18. Implementation challenge Planning & control: topics Project topics: Programme topics: ‒ Time ‒ Tempo ‒ Money ‒ Feasilbility ‒ Quality ‒ Effectiveness ‒ Organization ‒ Flexibility ‒ Information ‒ Efficiency © Twynstra Gudde
  • 19. Implementation challenge Communication – Stakeholders have to be informed and motivated to be able to add value – Stakeholders are internal (managers, team leaders, employees, supervisory board) and external (clients, suppliers, authorities etc.) – It is essential to determine positions, interests and impact of each stakeholder. And then decide on the way to inform or involve them – Communication is to inform, create an overview and perspective which should lead to motivation and commitment – Communication by management is most effective: it creates interaction and trust. Other communication channels are supportive – Communication can create the right focus in the organization © Twynstra Gudde 19
  • 20. Implementation challenge TG Business Improvers www.twynstragudde.nl All rights reserved. No part of this presentation may be reproduced or published in any form or by any means without the prior written permission of Twynstra Gudde. DOCSOpen number 597791 © Twynstra Gudde 20