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Presentation implementation challenge Twynstra Gudde Business Improvers
- 2. Implementation challenge
Implementation has priority
Implementation is focussed on achieving goals/deliverables/solutions, but
current practice is …
Too slow
Deliverables …
but no effect
No grip Implementation Frustration
Not efficient
Resistance
Too much
What are the causes?
Goals are not clear, no effective approach, not enough change capacity, … ?
© Twynstra Gudde
- 3. Implementation challenge
What is the challenge, different goals
and deliverables
Clear
Goals strategy Increase client
Increase loyalty
profitability
and ROI Organization
aligned with
Governance & customer
Deliverables management
propositions
Focus from cost
Culture Human
reduction to Objectives
& change
Business
Resources
performance processes
improvement Strategy
Organization IT and
Improve motivation
structure housing
of employees
Improve
competitive
Increase quality and
position
More grip on productivity
performance
© Twynstra Gudde
3
- 4. Implementation challenge
Vision and effective approaches
Vision: Topics:
– Goal and result oriented – Project management
– Customized approach – Programme management
– Organizational development – Change management
and learning – Co-creation
– Use organizational potential – Management style
– Planning & control
– Communication
© Twynstra Gudde 4
- 6. Implementation challenge
Programme management creates
direction and priorities
Improve
performance
Main
goals
Operational Strategic
improvement objectives
Sub
goals
Projects
actions
Function Location Region …
© Twynstra Gudde
- 7. Implementation challenge
Change management for direction and
effectiveness
– Which interventions fit in the strategy?
– The organizational change requires a change strategy
– What works here (experiences), what does not?
– What are beliefs in change management?
– What are the levers of change?
– Are the steps major or small?
– What are causes for resistance?
– How do we organize the interventions in terms of roles, timing,
information?
– Change requires steering
– Overview, capacity, planning, budget, monitoring, communication,
decision making (programme management)
© Twynstra Gudde 7
- 8. Implementation challenge
Implementation is the best choice in
steps
Influencing factors
History
on the approach
(success
factors)
Roles/ actors
Context
Ambition
1. 2. 3. 4.
Motives Diagnosis Design Implementation plan Implementation Effects
Situation
Communication
Philosophy
& steering
© Twynstra Gudde 8
- 9. Implementation challenge
Organizational change and five ways of
thinking about change
Something changes when you . . .
Yellow print Bring the interests of the most important players together by means of a
process of negotiation enabling consensus or a win-win solution
Blue print Formulate clear goals and results, then design rationally a systematic
approach and then implement the approach according to plan
Red print Motivate and stimulate people to perform best they can, contracting and
rewarding desired behavior with the help of HRM-systems
Green print Create settings for learning by using OD interventions, allowing people to
become more aware and more competent on their job
White print Understand what underlying patterns drive and block an organization’s
evolution, focusing interventions to create space for people’s energy
‒ Change is in the eye of the beholder
‒ Each viewpoint has its ++ en --, ideals and pitfalls
© Twynstra Gudde 9
- 10. Implementation challenge
Some choices in the approach
Expert approach Co-creation
Phased solution Integral solution
Quick wins Structural improvement
Internal focus External focus
Input steering Output steering
Scope organization Scope supply chain
Target setting Analysis & feasibility
Standard Customized
Top-down Bottom-up
Control Responsible (within scope)
Phases approach Big bang
… … 10
© Twynstra Gudde
- 11. Implementation challenge
Implementation requires a consistent
approach for different organizational aspects
Governance &
management
Objectives Culture Human
& change Resources
Business
processes
Strategy
Organization IT and
structure housing
© Twynstra Gudde 11
- 13. Implementation challenge
Co-creation: working as a team
Performance
and goal
Success factors oriented
of working in teams
Involvement Initiative
and Motivation and
Teamspirit challenge entrepreneur-
responsibility
unity ship
Energy
creativity
Effective
team
Clearness
transparency
Learning
development Flexibility
Openness Trust
and directness and change
consensus
Appreciation
and respect
© Twynstra Gudde 13
- 14. Implementation challenge
Focus on management
– Leadership development on all levels (board to shop floor)
– Recognize and respect differences, use it!
– Employee development focussed on talents and increasing
flexibility and employability
– Management development focussed on coaching and
motivating skills
– Make use of the talent potential of the organization
© Twynstra Gudde 14
- 15. Implementation challenge
Management and leadership development
– Leadership is not only an individual competence: it is a
collective responsibility of leaders and managers in
organizations
– Leaders and managers in organizations have a key position
in leading change and guiding employees
– To be able to do this they have to realize what effect the
strategy and change will have on them as a person and in
their role
– This will help them cope with pressure and challenges of
change, being a role model and inspire others
© Twynstra Gudde 15
- 18. Implementation challenge
Planning & control: topics
Project topics: Programme topics:
‒ Time ‒ Tempo
‒ Money ‒ Feasilbility
‒ Quality ‒ Effectiveness
‒ Organization ‒ Flexibility
‒ Information ‒ Efficiency
© Twynstra Gudde
- 19. Implementation challenge
Communication
– Stakeholders have to be informed and motivated to be able to add
value
– Stakeholders are internal (managers, team leaders, employees,
supervisory board) and external (clients, suppliers, authorities etc.)
– It is essential to determine positions, interests and impact of each
stakeholder. And then decide on the way to inform or involve them
– Communication is to inform, create an overview and perspective
which should lead to motivation and commitment
– Communication by management is most effective: it creates
interaction and trust. Other communication channels are supportive
– Communication can create the right focus in the organization
© Twynstra Gudde 19
- 20. Implementation challenge
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