3. Putting Leadership Back Into Strategy Godrej On A New Trajectory
Strategy is more about
115 Years old business group
formulation & implementation
Scripting Future
Goal of growing 10 times
Infusion of young blood, both
family and non-family
Acquisition Spree
Rebranding
Injection of private equity by
Temasek
4. Strategy is a way of life for a company Listening
Encouraging & Respecting autonomy
Linking performance to not just profit,
but average cost of capital (weighted)
“Bedharak Bolo”
New brand Values:
-Progression
-Expression
-Empathy
-Experience
Everything from HR to Business
processes are aligned to the above
traits
5. Strategy defines value for an organization Differentiating and Innovative
Money should not be the primary
objective
Crystal clear purpose. Purpose is who we
are and what makes us distinctive.
Making strategy as a dynamic process
Allowing young people to take more
responsibility
Honing leaders from within
Listening to frontline sales
6. Strategy will not only say what a firm will do, Ability to define the core of its
but also what it will not do each businesses and processes
Hived off food business in 2006-
07
JV with Hershey’s
Taking common sales force apart
and each member trained for a
certain specialization
Brand Architecture
Defining what not to accept in a
partnership
Doing away with federal mill
structure and centralized quality
control and supply chain
7. Strategy is ultimately in the hands of the Showing trust in younger people
CEO/Leaders/Executives who cannot
outsource this job to other (external) Allowing young people to run the
venture
Made changes in his management
style
Ownership
Honing leaders from within
Listening to people inside and
outside as well as outside companies
Empowering people
