1. CHAPTER 11
PEOPLE MEDIA
PEOPLE MEDIA
refers to persons that areinvolved in the use,
analysis,evaluation and production of media and information
2 TYPES of PEOPLE MEDIA:
1. PEOPLE AS MEDIA
2. PEOPLE IN MEDIA
PEOPLE AS MEDIA
- they are the MEDIA itself.The person serves as the medium
for another person to learn or acquirenew knowledge
People as Media
1. Opinion Leaders
2. Citizen Journalist
3. Social Journalist
4. Crowdsourcer
OPINION LEADERS
• is a leader for a certain group who gives details and
information to lesser active
persons in the group
Two-step Flow
Communication Model
Accordingto Paul
Lazarsfeld,Bernard
Berelson, and Hazel
Gaudet (1944)
CITIZEN Journalist
• People without professional journalismtraining that
use the tools of modern technology and internet to create,
augment or fact-check media on their own or in collaboration
with others
SOCIAL JOURNALIST
• Journalistthatuses social media to make their
content availableto more people.
Characteristics of social media:
1. Individualized
2. Connects with friends and people
3. Uploads content in real time
4. Enables conversations (both privateand public)
5. Provides tracking(history and threads)
FORMATS of Social Media:
1. Relationships/ Social Network
2. Micro-blogging
3. Special InterestNetwork
4. Media Sharing
5. CollaborativeNews
6. Discussion Forums
7. Buying / Merchant Sites
8. Virtual Worlds (mostly games)
ADVANTAGES AND LIMITATIONS of
using social media in the following areas:
1. Relationships
2. Entertainment
3. Learning
4. Recognition
5. Career Progression
CROWDSOURCER
the person who obtains needed services,ideas,or
content by solicitingcontributionsfroma largegroup of
people and especially fromthe onlinecommunity
PEOPLE IN MEDIA
- they are the people behind another form of media.
They use other forms of media such as text media, visual
media, multimedia,etc. in disseminatinginformation and
impartingknowledge
TYPES OF JOURNALIST BY MEDIUM
• PrintJournalists
• Photojournalists
• BroadcastJournalists
• Multimedia Journalist
CHARACTERISTICS OF PEOPLE MEDIA:
TECH SAVVY - proficientin the use of technology, especially
computers.
CREDIBLE - ableto be believed, capableof being believed;
plausible.Worthy of confidence; reliable.
FLEXIBLE - knows how to use a range of technology; ableto
change or to do different things
CHARACTERISTICS OF PEOPLE MEDIA:
CHARISMATIC - appeals to the senses of different people
UPDATED - in the know of the latestinformation
ARTICULATE - expressingoneself easily in clearand effective
language
LET’s try this one OUT:
Say “PAM” if itis People As Media else“PIM” if it is
“People In Media”
1. SHS Teacher
2. Blogger
3. Radio Anchors
4. Professor
5. Convention Speaker
6. News Reporter
7. YouTubers
8. Priests
9. Movie Directors
10. Rally Leader
