The chapter introduces the concept of argument, defining it as making a claim and supporting it with reasons and evidence to convince an audience. It discusses that argument is present everywhere in everyday life from home to work. The goal of argument is to bring about a change in an audience's views on an issue through rational discussion and consensus. The chapter also explains the rhetorical concepts of ethos, pathos, and logos, and how understanding contexts and audiences is important when analyzing arguments. It introduces stasis theory as a tool for understanding arguments but notes examples can be difficult to find and the concepts may take time to fully comprehend.