The document outlines promotional activities for a company's grocery and food service channels between 2002-2006. It details tailor made promotions for key supermarket accounts which included buy one get one free ice cream and premium gifts. National promotions included coupons, contests and product sampling. New channels in 2005 included partnerships with ferry companies and cafeterias through branded materials.

1. Channel Activation Projects
Grocery Channel: 2002, 2004, 2005, 2006
Food Service Channel: 2005

2. 2002
Tailor Made Promotional Activities
for Key Accounts (Super Markets)

3. Key Accounts Tailor Made Promos

4. Key Accounts Tailor Made Promos

5. 2002
Product Platform Activation

6. National Promotions
for product platforms
(coupons, contests,
premia)

7. Tasting
Sessions
(Tortas &
Yogurt)

8. P.O.S. Visual Identity
Tasting Session Stands Cut Outs

9. 2004
Tailor Made Promotional Activities
for Key Accounts (Super Markets)

10. Customer: Carrefour
Μechanism: 2 Ice Creams + 1 Premia (Beach Chair).
Visibility Material: Womblers, Leaflet.
S.K.U.’s Under Promo: CDO Classic 1Lt, Multipacks.

11. Customer: Champion
Mechanism: 1 Ice Cream + 1 Premia (Kodak Film ).
Visibility Material: Womblers,Leaflet.
S.K.U.’s Under Promo: CDO Classic 1Lt, Multipacks.

12. Customer: ΑΒ - Del Haize
Mechanism: 2 Ice Cream + 1 Premia (Cooler Bag).
Visibility Material: Womblers, Leaflet.
S.K.U.’s Under Promo: CDO Classic, Multipacks.

13. Customers: Veropoulos - Spar
Mechanism: 1 Ice Ceam + 1 Premia (Ceramic Bowl).
Visibility Material: Womblers, Leaflet.
Under S.K.U.’s Promo: CDO Classic 1Lt, Multipacks.

14. Customer: My Market & Masoutis
Mechanism: 2 Ice Cream + 1 Premia (Beach Volley Ball).
Visibility Material: Womblers, Leaflet.
S.K.U.’s Under Promo: CDO Classic 1Lt, Multipacks.

15. Customers: Atlantik - Galaxias
Mechanism: 1 Ice Cream + 1 Premia (Flip Flops).
Visibility Material: Poster, Leaflet.
S.K.U.’s Under Promo: Classic 1Lt, Multipacks.

16. 2004
Product Platform Activation

17. Product Platforms:
Carte D’Or Origin & Cart D’Or Patisserie

18. 2005
Tailor Made Promotional Activities
for Key Accounts (Super Markets)

19. Customer: Carrefour
Μechanism: 2 Ice Creams + 1 Premia (Thermos).
Visibility Material: Womblers, Leaflet.
S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt,
CDO Light 1 Lt, Multipacks.

20. Customer: Champion
Mechanism: 1 Ice Cream + 1 Premia (Ice Cream Glass Bowl).
Visibility Material: Womblers,Leaflet.
S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt,
CDO Light 1 Lt, Multipacks.

21. Customer: ΑΒ - Del Haize
Mechanism: 1 Ice Cream + 1 Premia (Beach Mat).
Visibility Material: Womblers, Leaflet.
S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt,
CDO Light 1 Lt, Multipacks.

22. Customers: Veropoulos - Spar
Mechanism: 2 Ice Ceam + 1 Premia (Water Jug).
Visibility Material: Womblers, Leaflet.
Under S.K.U.’s Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic
1Lt, CDO Light 1 Lt, Multipacks.

23. Customer: My Market & Masoutis
Mechanism: 2 Ice Cream + 1 Premia (Ice Cream Scoop).
Visibility Material: Womblers, Leaflet.
S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic
1Lt, CDO Light 1 Lt, Multipacks.

24. Customers: Atlantik - Galaxias
Mechanism: 1 Ice Cream + 1 Premia
(Ice Cream Ceramic
Bowl).
Visibility Material: Poster, Leaflet.
S.K.U.’s Under Promo: CDO 500 ml, CDO
Selection 1Lt, CDO Classic 1Lt, CDO
Light 1 Lt, Multipacks.

25. 2005
Tailor Made Promotional Activities
for Key Accounts (Food Service)

26. Customers: Grigoris - Katselis

27. New Channels Activation
Customer: Blue Star Ferries
Sousplat for Ships’ Restaurants
Tailor Made Promotion

28. Branded tools for select Cafeterias
Ice Cream Scoop Milk Shake Glass
Ice Cream Bowl

29. 2006
Tailor Made Promotional Activities
for Key Accounts (Super Markets)

30. Customer: Carrefour
Μechanism: 2 Ice Creams + 1 Premia (Ice Cream Scoop).
Visibility Material: Womblers, Leaflet.
S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO
Classic 1Lt, CDO Light 1 Lt, Multipacks.

31. Customer: Champion
Mechanism: 1 Ice Cream + 1 Premia (Money Belt).
Visibility Material: Womblers,Leaflet.
S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO
Classic 1Lt, CDO Light 1 Lt, Multipacks.

32. Customer: ΑΒ - Del Haize
Mechanism: 1 Ice Cream + 1 Premia (Small Ceramic Bowl).
Visibility Material: Womblers, Leaflet.
S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO
Classic 1Lt, CDO Light 1 Lt, Multipacks.

33. Customer: Sklavenitis
Μechanism: 2 Ice Cream + 1 Premia (Big Ceramic Bowl).
Visibility Material: Womblers.
S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO
Classic 1Lt, CDO Light 1 Lt, Multipacks.

34. Customer: Veropoulos
Mechanism: 1 Ice Ceam + 1 Premia (Beach Bag).
Visibility Material: Womblers, Leaflet.
Under S.K.U.’s Promo: CDO 500 ml, CDO Selection 1Lt, CDO
Classic 1Lt, CDO Light 1 Lt, Multipacks.

35. Customers: My Market & Masoutis
Mechanism: 1 Ice Cream + 1 Premia (Beach Mat).
Visibility Material: Womblers, Leaflet.
S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO
Classic 1Lt, CDO Light 1 Lt, Multipacks.

36. Customers: Atlantik - Galaxias
Mechanism: 1 Ice Cream + 1 Premia
(Jockey Hut).
Visibility Material: Poster, Leaflet.
S.K.U.’s Under Promo: CDO 500 ml, CDO
Selection 1Lt, CDO Classic 1Lt, CDO Light
Lt, Multipacks.