Krispy Kreme opened its first store in 1937 and spent the 1940s-1950s innovating its doughnut making process. In the 1960s-1970s, its stores became popular gathering places for friends. The 1980s-1990s saw the company expand its "hot doughnut experience" which generated significant buzz. Today Krispy Kreme continues to expand, innovate, and extend its brand experience through new products while maintaining its strengths in customer passion and word-of-mouth advertising, though some weaknesses include limited nutritional value and competition from healthier options.

1. Krispy Kreme Doughnuts ®

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3. We opened our doors on July 13, 1937

4. History 40s & 50s improving the doughnut making process through innovations

5. History 60s & 70s Our stores are familiar gathering places for friends 5

6. History 80s & 90s the hot doughnut experience everyone was talking about us!

7. TODAY Expansion, innovation, extending the Krispy Kreme experience

8. KKD Products

10. Income Statement Figures in thousands except per-share data 10

11. Balance Sheet Figures in thousands 11

12. Competitors 2006

13. Analysis Strengths - Customer passion for KKD & the valuable word-of-mouth advertising provides. - The company’s growing brand image & reputation that generates strong buyer appeal Weaknesses - A product with a little or no nutritional value that does not appeal to increasing health-conscious consumers. - Consumer preference for healthier food …

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