The document introduces a new concept called the IceCloud process for producing micro-frozen beverage crystals in an uninterrupted flow. The process involves cooling beverages to -1.5°C to maintain quality while producing individual crystals. This creates a beverage with 100% of its original taste in each cup without dilution. The process provides technical benefits like preserving syrup concentration and marketing benefits like increased sales. The company Freeze Solutions Ltd. was founded in 2000 in Israel with 7 employees to develop this new beverage concept and holds a pending patent for the new beverage form.