Schindler India Personal Selling Techniques
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Topics Covered: Introduction Schindler India What is Personal Selling Selling Strategies of Schindler
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Magnum Philiipines Case Study
Magnum ice cream was launched in the Philippines and almost sold out within a few days before any traditional media advertisements. It achieved this through the powerful strategy of social media. Magnum trended on social media at least twice, reaching the top 4 trending topics, before launching any TV or print ads. The social media strategy involved engaging celebrities and ordinary people online to generate buzz around Magnum. With little paid advertising, Magnum was able to maintain an active online presence largely through social media.
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Walls company
Unilever formed in 1930 through the merger of Margarine Unie and Lever Brothers. It is the largest consumer goods company in Pakistan. Unilever is the world's largest ice cream manufacturer operating under the Heart brand, which is sold in over 40 countries. Wall's is Unilever's top ice cream brand in Pakistan, launched in 1993 after concluding there was potential in the Pakistani ice cream market. Wall's quickly became the dominant brand and now has a 35-40% market share in Pakistan.
MAGNUM PH Case Study
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Introduction of the brand
Product type
Product division
Market segmentation
Advertising
Marketing strategy
Advertising policy
Promotional campaigns
Future plans
Magnum Philiipines Case Study
Magnum ice cream was launched in the Philippines and almost sold out within a few days before any traditional media advertisements. It achieved this through the powerful strategy of social media. Magnum trended on social media at least twice, reaching the top 4 trending topics, before launching any TV or print ads. The social media strategy involved engaging celebrities and ordinary people online to generate buzz around Magnum. With little paid advertising, Magnum was able to maintain an active online presence largely through social media.
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Study of the current positioning of sunfeast dark fantasy. Creating a IMC strategy to reposition it in the market.
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The slideshow presents a brand extension for Oreo brand which was my group work duting the second year of my degree in Advertising and Brand Management.
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Oreo aims to increase summer sales by 30% through a "Color Summer with Oreo" campaign. The campaign will target kids aged 6-11 and mothers aged 25-54 through social media, television, and print ads. The ads will position Oreo cookies as a convenient summer snack alternative to messier treats like ice cream. Evaluating 2016 second quarter sales compared to 2015 will measure the campaign's success in boosting summer revenue.
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This Brand Audit Presentation analyses the brand M&M's in the UK market, and covers the following content:
- Brand Overview,
- Brand Value Proposition,
- Current Brand Communications Audit,
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- Key Recommendations.
Walls company
Unilever formed in 1930 through the merger of Margarine Unie and Lever Brothers. It is the largest consumer goods company in Pakistan. Unilever is the world's largest ice cream manufacturer operating under the Heart brand, which is sold in over 40 countries. Wall's is Unilever's top ice cream brand in Pakistan, launched in 1993 after concluding there was potential in the Pakistani ice cream market. Wall's quickly became the dominant brand and now has a 35-40% market share in Pakistan.
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- Its social media strategy involves getting famous bloggers and personalities to endorse Magnum ice cream, hosting launch parties for new products, and having endorsers engage with fans online through likes, shares, and comments to create buzz.
Oreo‘s Advertising & Communications Strategy: Is it effective?
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Oreo presentation
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Oreo
Oreo is a popular sandwich cookie brand known for its black-and-white design and tendency of customers to twist it apart or dunk it in milk. Oreo has found great success with social media marketing, generating buzz through innovative campaigns on Facebook, Twitter, Instagram, YouTube, and other platforms. Some of Oreo's most effective social media strategies have included a 100-day Facebook campaign commemorating historical events, "Cookie Vs. Cream" videos on YouTube that separate the cream from cookies, and playful exchanges with competitor Kit Kat on Twitter.
Oreo Biscuit case study
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Ad Campaign and Marketing Strategy - PARLE G
Parle was founded in 1929 in Mumbai by Mohan Lal Dayal and began as a candy manufacturer. In 1939, they began producing biscuits under the brand Parle Gluco, which became hugely popular in India. Over time, Parle G became India's most consumed biscuit. It is now produced and distributed across India, with over 400 million Parle G biscuits produced daily. Though the brand has faced challenges like competition and internal disputes, it has grown its product portfolio and maintained its popularity through strategic pricing, production, and marketing campaigns that highlight the brand's nostalgia and ubiquity in Indian culture.
Oreo biscuits
It is a case study of the most popular biscuits among children as well as youngsters Oreo Biscuit. It is a research study done while they are promoting their biscuits through social media platform for attracting more customers .
Oreo In China by Chi T. Le
This document discusses Kraft Foods' strategy to successfully launch Oreo cookies in China after initial failures. It describes how Oreo was not initially appealing to Chinese consumers due to its taste being too sweet/bitter and price being too high. Kraft Foods revised their strategy to formulate Oreo with local tastes in mind by making it smaller, less sweet, and cheaper. They also expanded distribution channels and introduced new flavors. These changes led to dramatically increased sales and market share for Oreo in China over five years, demonstrating the importance of understanding local consumer preferences for foreign companies operating in China.
Snickers Spin to Win - An Ad Campaign
Kicak Media Holdings will run Snickers' 2013 advertising campaign with the goal of increasing sales by 15% and market share by 0.2% through a "Spin to Win" promotion. The $178.5 million campaign uses fully integrated media like TV, radio, internet and direct mail featuring a prize wheel. Consumers can enter codes from packages online for a chance to win prizes totaling $520,000, including $100,000 grand prize. The promotion aims to reinforce Snickers' fun image and reinvigorate consumers from June to September 2013. Post-campaign evaluations will assess awareness, recall and customer feedback.
Franchise
Cinnabon is a bakery franchise founded in 1985 in Washington that specializes in cinnamon rolls. It opened its first franchise location in 1986 and has since expanded to over 650 locations across 30 countries. Franchisees receive initial and ongoing training and support from Cinnabon. The company has strong brand recognition and competes with other snack bakeries.
Chips Ahoy!
The document provides a marketing plan for Chips Ahoy! cookies. It outlines objectives to improve brand awareness and sales through new product introductions. The target audience includes families, children, young adults and millennials. Marketing strategies include increasing social media presence, digital ads featuring a "Cookie Guy" mascot, and a back-to-school campaign targeting university students. The plan allocates budgets for advertising, trade promotions, and consumer promotions such as coupon mailers and sampling.
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Oreo LickforIt Playbook
The document provides details on an Oreo Double Stuff campaign to introduce the "Lick For It" concept to teenagers in Europe. The campaign will crowdsource arguments from teens on social media and have animated characters represent each side of an argument in an online "Lick Race," where the first character to remove the cream from their cookie through licking wins and decides the argument. The campaign aims to increase Oreo brand awareness, recruit new social media users, and drive conversations around the Double Stuff product among teens.
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Nabisco has been the leading snack maker since 1898 through acquisitions and growth, introducing popular brands like Oreo cookies. However, Nabisco has been reluctant to adapt to trends and focused on producing new versions of existing products. A SWOT analysis identifies Nabisco's strengths as its brand recognition and popularity of Oreo cookies, but weaknesses include declining sales and not catering to health-conscious consumers.
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Walls STRATEGEIC MODEL
The document presents a strategic analysis for Unilever Pakistan's Wall's ice cream brand. It analyzes Wall's internal and external factors, competitors, and identifies opportunities and threats. Based on the analyses, two potential strategies are evaluated: 1) launching new diet ice creams with varied tastes, and 2) starting a new manufacturing unit in another city. The recommendation is to introduce a new range of diet ice creams, new stick ice cream flavors, and create an additional manufacturing unit.
Wall Promotional Strategies
Walls is a leading ice cream brand in Pakistan and uses a combination of push and pull strategies to promote its products. It utilizes various promotional tools including advertising, sales promotions, and public relations. Walls advertises heavily on television and print media. It also engages in sales promotions such as discounts, coupons, and special offers. Additionally, Walls focuses on building strong relationships with customers, distributors, retailers, and street vendors through various incentive programs. Walls allocates its promotional budget using an objective-and-task method to fund its defined promotional goals and activities.
Oreo Plan Book final
This creative brief summarizes an IMC plan for Oreo cookies that aims to keep Oreo at the top of mind awareness. The plan includes print, TV, non-traditional, and radio advertising targeting kids aged 6-13 and their parents aged 24-39. The print ads promote sharing Oreos to enrich relationships. A TV commercial concept shows new neighbors bonding over sharing Oreos. Non-traditional advertising involves planting "Oreo crumbs" online to spark sharing. A radio ad portrays the excitement of a child's first day of school with Oreos. The overarching message is that Oreos bind relationships by being a shareable cookie.
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The document summarizes highlights from an event hosted by Inside Retail Academy on managing marketing in a multi-channel retail environment. Key speakers and their presentations are summarized, including discussions of trends shaping the future of retail like disruptors in the industry and the changing customer shopping journey. Presenters also covered topics like leveraging sponsorship assets, using technology to enhance in-store experiences, the importance of authenticity and evidence-based marketing. The event provided insights into challenges and opportunities retailers face from new technologies and shifting customer expectations.
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The document discusses the history and success of Oreo cookies. It notes that Oreos were first developed in 1912 by Nabisco and have since become the best-selling cookie worldwide, with $1.5 billion in annual revenues. Oreos are now enjoyed in over 100 countries and have partnered with many food companies. The document also discusses Oreos' main competitors and how their widespread availability and emotional appeal have allowed them to maintain a strong market position for over 100 years.
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Oreo is a popular sandwich cookie brand known for its black-and-white design and tendency of customers to twist it apart or dunk it in milk. Oreo has found great success with social media marketing, generating buzz through innovative campaigns on Facebook, Twitter, Instagram, YouTube, and other platforms. Some of Oreo's most effective social media strategies have included a 100-day Facebook campaign commemorating historical events, "Cookie Vs. Cream" videos on YouTube that separate the cream from cookies, and playful exchanges with competitor Kit Kat on Twitter.
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The presentation gives a detailed description about oreo case study. It onsist solutions to the problem oreo faced during its introduction. The case study also contains the SWOT Analysis of cadbury India.
Ad Campaign and Marketing Strategy - PARLE G
Parle was founded in 1929 in Mumbai by Mohan Lal Dayal and began as a candy manufacturer. In 1939, they began producing biscuits under the brand Parle Gluco, which became hugely popular in India. Over time, Parle G became India's most consumed biscuit. It is now produced and distributed across India, with over 400 million Parle G biscuits produced daily. Though the brand has faced challenges like competition and internal disputes, it has grown its product portfolio and maintained its popularity through strategic pricing, production, and marketing campaigns that highlight the brand's nostalgia and ubiquity in Indian culture.
Oreo biscuits
It is a case study of the most popular biscuits among children as well as youngsters Oreo Biscuit. It is a research study done while they are promoting their biscuits through social media platform for attracting more customers .
Oreo In China by Chi T. Le
This document discusses Kraft Foods' strategy to successfully launch Oreo cookies in China after initial failures. It describes how Oreo was not initially appealing to Chinese consumers due to its taste being too sweet/bitter and price being too high. Kraft Foods revised their strategy to formulate Oreo with local tastes in mind by making it smaller, less sweet, and cheaper. They also expanded distribution channels and introduced new flavors. These changes led to dramatically increased sales and market share for Oreo in China over five years, demonstrating the importance of understanding local consumer preferences for foreign companies operating in China.
Snickers Spin to Win - An Ad Campaign
Kicak Media Holdings will run Snickers' 2013 advertising campaign with the goal of increasing sales by 15% and market share by 0.2% through a "Spin to Win" promotion. The $178.5 million campaign uses fully integrated media like TV, radio, internet and direct mail featuring a prize wheel. Consumers can enter codes from packages online for a chance to win prizes totaling $520,000, including $100,000 grand prize. The promotion aims to reinforce Snickers' fun image and reinvigorate consumers from June to September 2013. Post-campaign evaluations will assess awareness, recall and customer feedback.
Franchise
Cinnabon is a bakery franchise founded in 1985 in Washington that specializes in cinnamon rolls. It opened its first franchise location in 1986 and has since expanded to over 650 locations across 30 countries. Franchisees receive initial and ongoing training and support from Cinnabon. The company has strong brand recognition and competes with other snack bakeries.
Chips Ahoy!
The document provides a marketing plan for Chips Ahoy! cookies. It outlines objectives to improve brand awareness and sales through new product introductions. The target audience includes families, children, young adults and millennials. Marketing strategies include increasing social media presence, digital ads featuring a "Cookie Guy" mascot, and a back-to-school campaign targeting university students. The plan allocates budgets for advertising, trade promotions, and consumer promotions such as coupon mailers and sampling.
Lessons from one of the most successful Facebook campaigns
The Oreo Daily Twist to date is one of the most successful and award winning examples of how a social campaign can change and improve brand perception whilst positively impacting its business and profits.
Nivea strategy
Nivea is a global skin- and body-care brand owned by German company Beiersdorf. It started in 1911 and now presents 14 product categories in 150 countries. Nivea has market leadership in skin cream, body lotion, facial cleaning, and facial skin care categories in many countries. Beiersdorf extended the Nivea brand to different product categories to increase market share, fulfill customer needs, achieve worldwide uniform appearance, and reduce costs. While umbrella branding provides brand strength and awareness, it also risks diluting the core brand and negatively impacting sales if sub-brands fail.
Oreo LickforIt Playbook
The document provides details on an Oreo Double Stuff campaign to introduce the "Lick For It" concept to teenagers in Europe. The campaign will crowdsource arguments from teens on social media and have animated characters represent each side of an argument in an online "Lick Race," where the first character to remove the cream from their cookie through licking wins and decides the argument. The campaign aims to increase Oreo brand awareness, recruit new social media users, and drive conversations around the Double Stuff product among teens.
Social Media Strategy for Oreo India
Class assignment. We were required to scan the current social media presence of Oreo and its competitors and suggest new strategies as well.
Oreo Asia Pitch
The document provides background information and strategic plans for an Oreo marketing campaign in Southeast Asia. It begins with an overview of Oreo's objectives to consolidate its digital communications and embody family bonding moments. It then outlines the challenge of developing a harmonized digital plan ensuring 365 days of engagement. The proposed idea is "Kids Rule", which would transform the world with child-like wonder and have kids upload manifestos through a campaign app. The rationale is that Oreo has transformed cookies in ads before and now can create cultural zeitgeists by making kids feel empowered. The campaign would involve conversation, co-creation and community phases to sustain communication for 365 days.
28443502 market-research-on-oreo
Nabisco has been the leading snack maker since 1898 through acquisitions and growth, introducing popular brands like Oreo cookies. However, Nabisco has been reluctant to adapt to trends and focused on producing new versions of existing products. A SWOT analysis identifies Nabisco's strengths as its brand recognition and popularity of Oreo cookies, but weaknesses include declining sales and not catering to health-conscious consumers.
MKT345 Assignment (Oreo)
Mondelez International is an American multinational confectionery and food conglomerate headquartered in Illinois. It was formed in 2012 from the spin-off of Kraft Foods' snack food division and owns many global snack brands. The company employs over 107,000 people worldwide and manages brands such as Oreo cookies, Cadbury chocolate, Trident gum, and Milka chocolate. It has annual revenue of approximately $36 billion from operations in over 80 countries.
Walls STRATEGEIC MODEL
The document presents a strategic analysis for Unilever Pakistan's Wall's ice cream brand. It analyzes Wall's internal and external factors, competitors, and identifies opportunities and threats. Based on the analyses, two potential strategies are evaluated: 1) launching new diet ice creams with varied tastes, and 2) starting a new manufacturing unit in another city. The recommendation is to introduce a new range of diet ice creams, new stick ice cream flavors, and create an additional manufacturing unit.
Wall Promotional Strategies
Walls is a leading ice cream brand in Pakistan and uses a combination of push and pull strategies to promote its products. It utilizes various promotional tools including advertising, sales promotions, and public relations. Walls advertises heavily on television and print media. It also engages in sales promotions such as discounts, coupons, and special offers. Additionally, Walls focuses on building strong relationships with customers, distributors, retailers, and street vendors through various incentive programs. Walls allocates its promotional budget using an objective-and-task method to fund its defined promotional goals and activities.
Oreo Plan Book final
This creative brief summarizes an IMC plan for Oreo cookies that aims to keep Oreo at the top of mind awareness. The plan includes print, TV, non-traditional, and radio advertising targeting kids aged 6-13 and their parents aged 24-39. The print ads promote sharing Oreos to enrich relationships. A TV commercial concept shows new neighbors bonding over sharing Oreos. Non-traditional advertising involves planting "Oreo crumbs" online to spark sharing. A radio ad portrays the excitement of a child's first day of school with Oreos. The overarching message is that Oreos bind relationships by being a shareable cookie.
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The document summarizes highlights from an event hosted by Inside Retail Academy on managing marketing in a multi-channel retail environment. Key speakers and their presentations are summarized, including discussions of trends shaping the future of retail like disruptors in the industry and the changing customer shopping journey. Presenters also covered topics like leveraging sponsorship assets, using technology to enhance in-store experiences, the importance of authenticity and evidence-based marketing. The event provided insights into challenges and opportunities retailers face from new technologies and shifting customer expectations.
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Vodafone needed a consistent sales tool to help confidently present their story to customers. They developed an iPad app called iStory that provided rich content and visuals to guide engaging conversations. Initial results showed over 77% of salespeople adopted it and over 44% were active users.
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Advertising solutions
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• Providing companies with our creative inspirations have helped them achieve their objectives. Through our careful and innovative sellable creative work, we have inspired brand loyalty, impressed audiences with our original designs and enhanced exciting brand images.
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Iconn Media (Pvt) Ltd - Company Profile 2017
Iconn Media (Pvt) Ltd,
McLarens Building, 2nd Floor, Bauddhaloka Mawatha, Bambalapitiya
Contact Us : 0777 48 90 68 / 0777 233 445
Email : info@iconn.lk
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Nivea mini case study presentation
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Do check it out and please review.
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MGA Credentials
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We go further and dig deeper to truly understand our clients' business. Cutting through the noise to identify the unique, the unusual and the stimulating.
We call this Extracting the Extraordinary.
Through this approach, we simplify the complex, craft compelling creative and deliver results.
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- 2. The personal or impersonal process of assisting and persuading a prospective customer to buy a commodity or a service or to act favourably upon an idea that has commercial significance to the Seller.
- 3. Introduction Schindler India is the Market leader and the provider of elevators, escalators and related services. It is a 100% owned subsidiary of Schindler Group. It was Founded in Switzerland in 1874.
- 4. STRATEGY IN INDIAN MARKET Main Focus is on Personal Selling 1. Schindler as a brand is not trying to focus more on Television and hoardings. Their strategy over the years is to build direct contact with developers, builders and architects.
- 5. 2. Hosting Award Shows They host various award shows to build relationships with young consumers, including architects, B-schools and IIT students, who, they believe are there future users.
- 6. 3. 'We Elevate Campaign' This campaign is all about connecting to the people who are really involved and are the end consumers of the product and to reach out to our society at large.
- 7. 4. Increasing Awareness To increase awareness and advertise, They are working with a lot of schools and have done a lot of events in malls as well, raising awareness, about safety and quality of the brand.
- 8. Thank you!