Idc Ei Smart Buildings Maturity Model Webcast 4 3 12 Slides

IDC Energy Insights
Smart Buildings Maturity Model
Web Conference – April 3, 2012
Casey Talon

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Agenda
1. Introduction: Defining the Smart Building & Research Context
2. Maturity Model Overview
3. Value Proposition for End Users
4. Value Proposition for Vendors
5. Smart Building Research Opportunity
6. Upcoming Smart Buildings Research


Buildings Management:
Industry Transformation

 The nature of building management is being transformed by
the demand for new ways to achieve a range of business
goals, including reducing energy costs and attaining
sustainability objectives. New, highly integrated building
automation and information technology (IT) solutions are
becoming more widely available to meet the needs of building
management looking to evolve their facilities to smart
buildings.


Introduction:
Defining the Smart Building

 A smart building is defined as a facility that
utilizes advanced automation and integration
to measure, monitor, control, and optimize
building operations and maintenance.

 Data centers, the residential sector, and manufacturing
lines/industrial processes are excluded from the scope of this
smart buildings research initiative.


Introduction: Research Context  Facility Transformation
Development of the Smart Building

OPTIMIZATION
4

Integration Across
3
Building Assets &
Adaptive Controls Enterprise
Responding to Applications
2 External Data
New Automation & Streams
Controls for Energy
1
Efficiency
Upgrade Existing
Infrastructure for
Energy Management
0
Energy Auditing
and Facility
Baselining


Defining Technology Maturity

 Key Concepts: Level 4
Optimization
– End goal is real time,
Level 3
adaptive and strategic Adaptive
energy management Action
– Comprehensive control Level 2
and automation of Preliminary
Action
building equipment and
assets Level 1
Stakeholder
– Iterative investments Alignment
provide cumulative
improvements in
efficiency for cost and Level 0
Baseline
energy savings


Technology Inclusions

Advanced Automation & Integration

Distributed Analytics &
Plug Fire &
HVAC Lighting Energy Data
Loads Security
Resources Management

* A facility will be fully transformed into a Smart Building when
advanced automation and controls pro-actively manage all energy-
consuming building assets, thereby optimizing operations


Smart Buildings:
Market Maturity Model: Technology Ecosystem

© IDC Energy Insights. Reproduction is forbidden unless authorized. All rights reserved.

Smart Buildings:
HVAC

Level 4 Real-time adaptation to meet goals of
Optimization energy management platform, fully
integrated with other bldg systems
Level 3 Advanced Automation (Chiller
Adaptive
Actions Sequencing, VSDs & VAV
Automation)
Level 2
Preliminary Retro-Commissioning
Actions

Level 1
Stakeholder Basic Automation (Fixed Schedule)
Alignment

Level 0 Operations Personnel - Manual
Baseline Scheduling

Smart Buildings:
Lighting

Level 4 Real-time adaptation to meet goals of
Optimization energy management platform, fully
integrated with other bldg systems
Level 3
Adaptive Advanced Control (Dimmable Ballasts,
Actions Managed LED Retrofit)
Level 2
Preliminary Centralized Control
Actions (Building Automation Systems)

Level 1
Stakeholder Occupancy Sensors or Timers
Alignment

Level 0 Occupant - Manual Controls
Baseline

Smart Buildings:
Plug
Loads
Level 4 Integrated Plug Load Control with
Optimization BMS and other building systems
Level 3 Occupancy Sensor Signaled
Adaptive
Actions Control

Level 2 Localized Power Management
Preliminary
Actions

Level 1 Manual EE Measures Instituted by
Stakeholder Internal Teams
Alignment

Level 0 No Management
Baseline

Smart Buildings:
Fire &
Security
Level 4 Advanced Fire & Security
Optimization Devices Integrated with BMS
Level 3
Adaptive Zonal response settings based
Actions on occupancy

Level 2
Preliminary
Occupancy Sensors,
Actions Automated Access Controls

Level 1
Stakeholder Video Monitoring System
Alignment

Level 0 Fixed Settings based on Local
Baseline
Regulations

Smart Buildings:
Distributed
Energy
Resources
Level 4 Integration on Common
Optimization Network, Advanced Analytics for
Optimization
Level 3
Adaptive
Actions
Integrated DER Responsive to
External Data
Level 2
Preliminary Renewable Energy & Storage
Actions Technologies

Level 1
Stakeholder Traditional Back-Up Systems,
Alignment Diesel Gensets

Level 0 None
Baseline

Smart Buildings:
Analytics
& Data Mgt

Level 4 Integration with BMS, enterprise
Optimization asset & facility analytics, and DER,
Automated Controls for Energy Mgt
Level 3 Energy analytics utilizing data from
Adaptive BMS, plus external data, identifying
Actions EE opportunities
Level 2 Reporting templates, customizable
Preliminary
Actions dashboards

Level 1 Visualization – Dashboards
Stakeholder
Alignment
(estimated/ manual data entry)

Level 0
Baseline None

End User Value Proposition:
MUSH Market
Public Sector; i.e. , municipalities, universities, schools and
hospitals

 Unique Stakeholder Pressures
 Mandates: Better Buildings Initiative,
City Energy Benchmarking Regulations,
GHG commitments “The Better Buildings
 City Green Building Seattle, PlanNYC, Program recognizes
the critical role that
Existing Commercial Buildings Energy
cities play in fostering
Performance Ordinance San Francisco, energy efficiency and I
Energy Performance Benchmarking of hope that it will inspire
Privately-Owned Buildings D.C. and empower local
governments to create
 Positioned to adopt technologies early on innovative programs
to save energy and
due to longer payback threshold than money.”
private entities – Mayor Bloomberg


Retail

 Pressure to Differentiate in economic
recovery
 EnergyStar Certification
 Better Buildings Initiative “Reducing our energy footprint
and creating a more thoughtful
 Opportunities to manage and reduce and sustainable operation are
operational costs important priorities, and we will
continue to test innovative
 Lighting Control Systems ways to build our stores with
future generations in mind.
 Analytics & Data Management These projects are good for the
environment, improve our
 Leadership in Corporate Social operating efficiency and create
Responsibility jobs — ultimately benefiting
the communities we serve.”
– Supervalu


Commercial Real Estate

 Differentiate to acquire and retain
tenants
 Green Leases growing tool for
“Improving efficiency is an
financing energy efficiency/Smart economic driver. Companies
Buildings investments that spend less on energy have
more to spend on other things
 New opportunities for revenue and – like expansion and job
creation. And the task of
budget management improving U.S. buildings
 Reducing energy use 30% is involves hundreds of
equivalent to increasing NOI and thousands of good-paying jobs
that can only be done on-site ‒
building asset value by 5% not sent offshore.”
(EnergyStar) – Jones Lang LaSalle


Manufacturing/Industrial

 Meet green or GHG reduction supply-
chain requirements:
– Manufacturers are having to share their
carbon footprint and energy intensity with
“Education and innovation
their customers – especially if they are are critical to America’s
supplying retailers, and in other growth. We’re pleased to
segments as well equip Americans with the
technical skills to help
– Manufacturers can also use Smart them get back to work and
Building solutions to educate their own invest in innovation that
suppliers will make our
manufacturing processes
 Improve operational efficiency to drive and facilities greener.”
cost and energy savings – Alcoa

 Lighting Controls
 Analytics & Data Management

Vendor Value Proposition:
Information Technology

Value Proposition Competitive Landscape
• Data Management Core • Analytics offerings from BAS
Competencies majors and niche energy
• Analytics Legacy management providers
• Existing relationships
• Cost containment

“Optimizing building performance and leveraging sensor data from a
holistic point of view requires collaboration between facilities and IT
operations.” – IBM


Building Automation

• Control and Infrastructure • Analytics & Data Management
Expertise Demands
• Existing Relationships • Cost-competitive solutions
capable of integrating with
existing BAS

“The synergy created by sharing infrastructure and data delivers flexibility,
reliability, greater visibility and enhanced productivity – leading to more
opportunities to create comfortable, safe and sustainable environments.”
– Johnson Controls


Energy Management Providers

• Cost Effective Supplemental • Compete with IT & BAS Majors
Automation and Control • Acquisition-heavy environment
Solutions • Challenge of portfolio offerings
• Functionality free from for comprehensive optimization
infrastructure requirements of
complete BAS/BMS

“Today’s organizations face a major disruption in the business environment,
driven by escalating demand for energy and resources, volatile and rising
energy and resource costs, and the proliferation of environmental
regulations globally... In order to thrive and grow, organizations will have to
adapt their business strategies and develop new competencies in their
energy and resource usage.” – C3

Smart Buildings Research Opportunity:
Multi-Client Study

 IDC Energy Insights is proposing an analysis and forecast of
worldwide investment in Smart Building automation,
optimization and integration technologies. This study will
segment spending across six technology segments (HVAC,
Lighting, Plug Load, Fire and Security, Distributed Energy
Resources, and Analytics and Data Management), seven
vertical industries (healthcare, government, retail, higher
education, K-12, commercial real estate and manufacturing)
and five regional markets (North America, Western Europe,
CEMA, Latin America). The result will be a calculation of
current market size and forecasted growth in spending for
Smart Building technologies in the commercial, industrial and
government building sectors.


Methodology
 End-user surveys;

Region Close-ended Open-ended
North America 50-60 3-4
Western Europe 50-60 3-4
CEMA 25-30 3-4
APAC 25-30 3-4
LATAM 15 2-3

 Surveys of, and interviews with, key Smart Building technology vendors;
 Industry associations;
 IDC Energy Insights studies;
 Historical market data (including the IDC Energy Insights Smart Buildings
Global Market Forecast 2010-2015);
 Public financial records (e.g., quarterly announcements and annual reports);
 Public data provided by the U.S. government including industry size, health,
and growth rate; and,
 Published news articles and press releases.


Upcoming Research:
2012 Smart Buildings Research Agenda
 Business Strategy: Smart Building Maturity Model report for Vendors and
report for End Users (February 2012)
 IDC MarketScape: Smart Building Lighting Control Solutions (March 2012)
 Business Strategy: Smart Buildings and the Smart Grid (Q2)
 Technology Selection: LEDs for Smart Buildings (Q3)
 Technology Selection: Smart Building Solutions for SMBs (Q4)

Central Research Theme: Exploration of how Smart Building solutions
contribute to increasingly comprehensive integration of energy
management solutions utilizing analytics & data management functionality


Questions & Answers
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http://idc-insights-community.com/energy

Features Include: Casey Talon
Research Analyst
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APPENDIX


IDC Overview
 IDC (International Data Corporation) is the premier
independent global market intelligence, events, and
advisory firm for information technology, telecom-
munications, and consumer technology markets

 More than 1,000 IDC analysts provide global, regional,
and local expertise on technology and industry
opportunities and trends in over 50 countries

 We have been delivering IT intelligence, industry
analysis, market data, and strategic guidance since
1964

 Our multilingual, multicultural workforce surveys over
250,000 technology users and decision makers
annually, delivering unrivaled coverage

 IDC is a subsidiary of IDG, the world's leading
technology media, research, and events company


IDC’s Global Network of Country Offices

 1000+ analysts providing a global information network
 Coverage of 50+ countries around the world
 More than 40+ years experience analyzing IT and
Communications markets


IDC’s Family of Industry Lines of Business:
Insights: Industry-Specific Advisory Services

 Insights is a series of industry-focused
lines of business within IDC
 Each Insights focuses on technology-
enabled business innovation within a
single industry
 Insights leverages 40+ years of IDC
research methodologies and processes
 An agile start up with a global footprint

IDC Energy Insights covers: Utilities and Oil &
Gas, including clean energy, smart grid, and
intelligent oil and gas


IDC’s New IT Executive Programs
 IDC’s IT Executive Programs consists of a family of research programs intended to
help today’s time-constrained IT executives make more effective technology
decisions. The goal of the program is to offer accurate and timely research that will
assist IT executives in mitigating technology risks, maximizing the effectiveness of IT
investments, identifying and capitalizing on new opportunities, and bringing forth
solutions that are aligned with the organization’s business objectives.
 Our flagship offering in the series, the Executive Technology
Advantage Program, includes a strategic partnership with
IDG’s CIO Executive Council, a global peer advisory
community of 750 global enterprises and more than 1,400 IT
leaders. Through this new partnership, IT executives will have
exclusive access to IDC’s team of 1,000+ global analysts, IDC
Insights industry specific research, and the CIO Executive
Council’s member CIOs, offering a global resource to help
accelerate the decision-making process. The new offering
brings together two of the most powerful brands in the IT
industry.
 Our IT Executive Programs offer a range of services that align with the needs
of IT executives - from very personalized guidance with a CIO advisor to
specific research to assist with critical decision making.
 For complete details visit www.idc.com/iep


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