The document discusses the internal environment of a business organization. It states that the internal environment includes factors that are under the control of the organization, such as its value system, management structure, human resources, company image, physical assets, research and development capabilities, and marketing and financial resources. It provides details on each of these internal factors, describing how they can influence the growth and success of the organization.

1. School of management studies
Jntuk,kakinada
SAYYED ISSAHAQ AZEEM
14021E0019
1ST-SEM
MBA
Topic: INTERNAL ENVIRONMENT

2. EXTERNAL
ENVIRONMENT
BUSINESS ENVIRONMENT
INTERNAL
ENVIRONMENT

3. BUSINESS ENVIRONMENT:A business organization can not
exist as vacuum. It needs living persons, natural resources and
places and things to exist. The sum of all these factors and
forces is called the business environment.
EXTERNAL ENVIRONMENT: Those factors which are beyond
the control of business enterprise are included in External
Factors.
INTERNAL ENVIRONMENT: The factors which can be
controlled by company or Primary factors which directly
affects the growth of organization.

4. INTERNAL ENVIRONMENT are affected by following factors:
Value system.
Management structure and nature.
Human resources.
 Company image and brand equity.
Other factors.
Physical assets and facilities.
R&D and technological capabilities.
Marketing & Financial resources.

5. VALUE SYSTEM
Here system means the process followed or implemented
in a organization.
Value of the system differs in every organization.
It depends on the individual perception like:
Choice of business.
Mission and objectives.
Business policies and practices etc…

6. MANAGEMENT STRUCTURE AND NATURE
Organizational structure.
Centralized.
Decentralized.
Broad of directors and hierarchy structure.
Support from stakeholders and relationship
between employees.

7. HUMAN RESOURCE
The characteristics of the human resources like skills ,
quality, morale, commitment, attitudes etc. could contribute
to the strength and weakness of the organization.
The involvement, initiative etc. of the people at different
may vary from organization to organization.

8. COMPANY IMAGE AND BRAND EQUITY
Reputation of company.
Important dimensions.
Value premium.
Memorable, recognizable and reliable.

9. OTHER FACTORS
Physical assets and facilities.
Inventories.
Equipment etc…
Research and development.
Technological capabilities.
Marketing resources.
Channel management.
Marketing strategies.
Financial factors.
Procurement of finance.
Meeting working capital.

10. Any queries
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