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Change of Marketing - Development of Social Networking Marketing Techniques
- 1. Change of Marketing The development of Social Networking Marketing Techniques
- 3. Marketing enters a new era: The social media
- 4. People are connected to each other
- 5. Face-to-face communication „What are you doing?“
- 6. Social Media = Individuality, transparency & authenticity
- 8. Perfect condition for B2C-Communication! Europe : 402 million internet users More than 60% use social media Facebook is the most important network in Europe 300 million active users worldwide Twitter as a realtime commentary 23 million unique users every month
- 9. Ad spending on social media has doubled over recent month 75% of Marketing executives: social media is #1 priority for ad spending in 2010 TV ad is shrinking for the first time in 40 years! Campaigns now go out on YouTube , prefacing the clips user want to watch Hard-Facts* *: comp. www.statista.com ; Chadwick Martin Bailey and iModerate Research Technologies People are more likely to buy scince becoming a fan/follower!
- 10. Marketing will change to a new marketing of NOW ! Find response to the now media ! „ Get connected! Start listening!“ Social Media Marketing
- 11. How does it work? Profiles in Networks communication, information, links and news E.G. Skittles (more than 3Mio. Fans) Pepsi using Twitter for communication and information around campaigns 19,800 follower Coca-Cola Conversations (corporate blog) Transparent and authentic presentation of the brand Direct communication with customer
- 12. IKEA Showroom
- 13. IKEA Showroom
- 16. Conclusion / Future of Marketing New ways of communication Direct contact with the targetgroup/consumer Brands can place/display itself in a transparent way Innovation is the important factor of success
Editor's Notes
- The oldest and most reliable form of marketing has always been one friend referring to another friend to a product or service. Definition marketing - 4p change from sellers to consumer market etc., very short mb 2 mins http://www.youtube.com/watch?v=wRuKcl-tSzg Text: Marketing is the process associated with promoting for sale goods or services. Marketing is used to create the customer , to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management . The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable . The Marketing Mix is a number of company performance actions that can influence the consumer decision to purchase goods or services. It containes 4 elements product, price, place and promotion.
- With the proliferation of so many online, social websites, people are connected to each other in new, agile, and quite public ways. The marketing practises of any business who wants to be successful today and tomorrow will be involved in online social media marketing. Social Media Marketing: Social media marketing is somewhere between marketing and PR (like a bridge). In one way it has to do with public relations because it is contacting an audience directly and going into direct communication with them, but in an other way it is also marketing because it is promoting a product/company.
- people are gathered and connected through various online tools and websites
- Social media marketing is somewhere between marketing and PR. In one way it has to do with public relations because it is contacting an audience directly and going into direct communication with them, but in an other way it is also marketing because it is promoting a product/company.
- What is social Media Marketing? SMM is the marketing strategies that smart businesses are employing in order to be a part of a network of people online. Just as Friends gather in public pubs or coffee shops, groups of people are gathered and connected through various online tools and websites. These people rely on their online network of friends for advice, sharing and socializing. Many different styles of online communities have surfaced over the years. Newly created communities are offering more rich interactions. These marketing strategies allow conversation, connection and a sense of community among ist members. All about having a personal connection to the company
- Ikea shows how it‘s done, letting the people connect themselves with each other: http://bit.ly/6qpPWc
- Easy implementation, great effect and impact Broad reach: Pictures spread to thousands of people IKEA appeared on profile pages, newsfeeds, via links, tweets … People personally promote the brand Interactive catalogue instead of just looking at a banner Only using facebook‘s already existing functions
- Fazit und Ausblick