9/1/2011 ITSM Assignment - Mandar G
Mandar Ghanekar SCIT ExMBA 2011
Role of Internet
(Social Media)
in Selling of IT
ITSM Assignment - Mandar G9/1/2011
Its no longer about pushing your message
out, its about being found !
Traditional marke...
ITSM Assignment - Mandar G9/1/2011
The Social Media Toolbox gives you an
edge over traditional marketing.
Social Media Mar...
ITSM Assignment - Mandar G9/1/2011 1-4
How Social Media Fit into IT Sales
Social Networks are changing the Selling game
Sa...
ITSM Assignment - Mandar G9/1/2011
Social media can
be leveraged to
create wonderful
marketing
masterpieces
Companies, big...
ITSM Assignment - Mandar G9/1/2011
Social Media Marketing -
Consequences for the Brand
A brand is no longer only what the ...
ITSM Assignment - Mandar G9/1/2011
The Internet Sales Band Wagon
ITSM Assignment - Mandar G9/1/2011
Case Study : Bing - Farmville
To monopolize on the widely
popular "Farmville" Facebook
...
Upcoming SlideShare
Loading in …5
×

Role of Internet (Social Media) in Selling of IT

733 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
733
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Role of Internet (Social Media) in Selling of IT

  1. 1. 9/1/2011 ITSM Assignment - Mandar G Mandar Ghanekar SCIT ExMBA 2011 Role of Internet (Social Media) in Selling of IT
  2. 2. ITSM Assignment - Mandar G9/1/2011 Its no longer about pushing your message out, its about being found ! Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised - for a simple reason: customers are spending less than 25% of their time paying attention to these channels.
  3. 3. ITSM Assignment - Mandar G9/1/2011 The Social Media Toolbox gives you an edge over traditional marketing. Social Media Marketing Blogging Social Networks Search Marketing Content sharing Free tools / trials Video sharing Traditional Marketing Direct mail Trade shows Yellow pages Print ads Email blasts TV/Radio ads
  4. 4. ITSM Assignment - Mandar G9/1/2011 1-4 How Social Media Fit into IT Sales Social Networks are changing the Selling game Sales is – and always will be – about people and relationships Move toward Social CRM (SCRM) Social media enables you to open up a dialogue with prospective customers. When you have a dialogue with a prospective customer, they grow to trust you. Once they trust you, they’re more likely to buy your product or service.
  5. 5. ITSM Assignment - Mandar G9/1/2011 Social media can be leveraged to create wonderful marketing masterpieces Companies, big and small have successfully used social media to increase their sales, brand, and the community around their products.
  6. 6. ITSM Assignment - Mandar G9/1/2011 Social Media Marketing - Consequences for the Brand A brand is no longer only what the marketing and sales guys tell the consumer. The band is what the consumers tell each other it is!
  7. 7. ITSM Assignment - Mandar G9/1/2011 The Internet Sales Band Wagon
  8. 8. ITSM Assignment - Mandar G9/1/2011 Case Study : Bing - Farmville To monopolize on the widely popular "Farmville" Facebook game, Microsoft's Bing search engine bribed players with Farmville cash, used in the game to buy more crops and farm animals, if they clicked on a sponsored ad for the search engine in early May. A Microsoft spokesperson said the results showed the campaign's success, as Bing acquired 425,000 new fans, a 360% jump in less than one day. Seventy percent of the fans visited Bing in the following month.

×