This document analyzes the Korean wine market through 2015. It summarizes wine import records and trends in Korea through 2014 for total volume and amounts as well as for red, white, and sparkling wines. It then examines the Korean wine market specifically in 2014, detailing import amounts and growth from major exporting countries. Current market trends from January to July 2015 are presented, including comparisons to 2014 data and analysis of monthly volume and amount trends. Key findings indicate increased wine import volumes but stable amounts in 2015, suggesting wine importers are seeking cheaper options.

1. Analysis of Korean wine
market
Daejeon international wine & spirits fair
Asia wine buyer’s conference
Sep. 02. 2015. 17:00
Jesse Jeong

2. Table of contents
 Wine import records to Korea until 2014
 Korean wine market 2014
 2015 current state (January ~ July)
2

3. Wine import records to Korea
~2014
3

4. Wine import amounts and volume trend(total)
4

5. Red, white, sparkling wine ratio
Amounts Volume
5

6. Yearly growth by countries(total amounts, dollars)
6

7. Yearly growth by countries(total volume, tons)
7

8. Wine import Amounts trend(red)
8

9. Wine import volume trend(red)
9

10. Yearly growth by countries(Red amounts, dollars)
10

11. Yearly growth by countries(Red volume, tons)
11

12. Wine import Amounts trend(white)
12

13. Wine import volume trend(white)
13

14. Yearly growth by countries(white amounts, dollars)
14

15. Yearly growth by countries(white volume, tons)
15

16. Wine import amounts trend(sparkling)
16

17. Wine import volume trend(sparkling)
17

18. Yearly growth by countries(sparkling amounts, dollars)
18

19. Yearly growth by countries(sparkling volume, tons)
19

20. Korean wine market 2014
20

21. 2014 Korean wine market(total)
21

22. 2014 Korean wine market(Red)
22

23. 2014 Korean wine market(white)
23

24. 2014 Korean wine market(sparkling)
24

25. 2014 Argentina
25
Amounts
8
$3.6million(2.37%)
Volume
8
683tons(2.05%)

26. Australia
26
Amounts
7
$7.8million(4.42%)
Volume
6
1,281tons(4.45%)

27. Austria
27
Amounts
11
$190thousands(0.11%)
Volume
11
12tons(0.04%)

28. Chile
28
Amounts
2
$37.1million(20.9%)
Volume
1
8,078tons(28.08%)

29. France
29
Amounts
1
$55.5million(31.3%)
Volume
3
4,348tons(15.1%)

30. Germany
30
Amounts
9
$3.1million(1.77%)
Volume
9
571tons(1.98%)

31. Italy
31
Amounts
3
$29.8million(16.8%)
Volume
2
4,781tons(16.6%)

32. New Zealand
32
Amounts
10
$1.9million(1.07%)
Volume
10
201tons(0.7%)

33. South Africa
33
Amounts
7
$4.2million(2.37%)
Volume
6
1,697tons(5.9%)

34. Spain
34
Amounts
5
$11.3million(6.41%)
Volume
4
3,880tons(13.49%)

35. United States
35
Amounts
4
$20.4million(11.5%)
Volume
5
3,053tons(10.61%)

36. 2015 current state (January ~ July)
36

37. Market trends (volume Jan.~Jul.)
37

38. Market trends (amounts Jan.~Jul.)
38

39. Monthly volume trends - volume
39

40. Monthly volume trends - amounts
40

41. Growth compare to 2014(volume)
41
month 2010 2011 2012 2013 2014 2015 Growth
01 2,443 2,352 2,151 2,853 2,690 3,456 28%
02 1,378 1,526 1,776 2,035 2,181 2,277 4%
03 1,395 1,677 1,555 2,051 2,178 2,611 20%
04 1,462 1,919 1,766 2,503 2,550 2,538 0%
05 1,415 1,599 2,044 2,347 2,273 2,274 0%
06 1,723 1,272 1,838 2,031 2,096 2,417 15%
07 1,506 2,004 1,688 2,689 3,094 2,136 -31%
total 11,322 12,349 12,818 16,509 17,062 17,709 4%

42. month 2010 2011 2012 2013 2014 2015 Growth
01 11,739 12,543 11,325 15,887 16,231 18,684 15%
02 7,645 7,941 9,665 11,926 13,071 13,933 7%
03 7,517 9,258 8,680 12,064 14,622 15,445 6%
04 8,025 11,402 12,690 14,826 14,517 15,056 4%
05 7,760 9,744 11,616 14,839 14,175 14,206 0%
06 8,599 7,077 11,090 11,740 13,642 13,728 1%
07 7,831 12,488 9,843 14,177 17,135 12,764 -26%
total 59,116 70,453 74,909 95,459 103,393 103,816 0.4%
Growth compare to 2014(amount)
42

43. Total trend(Jan. ~ Jul.)
Volume Amounts
43

44. CAGR and growth (2010~ 2015, Jan. ~ Jul.)
Volume Amounts
CAGR
9.4%
Compare to 2014
4.2%
CAGR
11.9%
Compare to 2014
0.6%
Increased volume but stayed amounts
means wine importers looking for
cheaper wines for import
Higher CAGR in amounts than volume
means wine prices are raising
44

45. Monthly trend - correlation with Korean holiday(1)
 Korean thanks giving day(Chuseok)
 Sep. 30. 2012.
 Sep. 19. 2013.
 Sep. 8. 2014.
 Sep. 27. 2015.
 Chinese new year day(Seol)
 Jan. 23. 2012.
 Feb. 10. 2013.
 Jan. 31. 2014.
 Feb. 19. 2015
45
1st week 2nd week 3rd week 4th week
Sep.
1st week 2nd week 3rd week 4th week
Feb.
2014 2013 2012
2015
4th week
Jan.
2015
2014
2013
2012

46. Monthly trend - correlation with Korean holiday(2)
46

47. Monthly trend - correlation with Korean holiday(3)
47

48. Monthly import trends by type(1)
48

49. Monthly import trends by type(2)
49

50. Monthly import volume trends (major countries) -
France
50

51. Monthly import volume trends (major countries) -
Chile
51

52. Monthly import volume trends (major countries) -
Italy
52

53. Monthly import volume trends (major countries) -
Spain
53

54. Monthly import volume trends (major countries) -
USA
54

55. 2015 trends in Korean wine market
 Decreasing revenue of wine importers
 Deeper bipolarization of wine market: daily market and premium market
 BYOB(Bring Your Own Bottle) as a Mega trend
 Bad external condition led lesser revenue
 Currency exchange ratio and Federal Reserve Bank policies(base rate)
 Low oil price effects to economy environments
 China stock market and
 Balanced wine consuming
 Higher white and sparkling market sharing
 Gift set is very important issues in Korean wine market
 Separated and concrete Champagne market
55