Cavaraty ran a 14-day Google AdWords campaign with 3 campaigns targeting different brands, categories, and devices. The campaign achieved 41.4k impressions, 794 clicks, and a CTR of 1.92% within budget. The most successful ad group was Samsung under the device campaign, receiving 6.87k impressions and a 2.58% CTR. Future recommendations include increasing online traffic, attracting more women consumers, and improving communication between Cavaraty and the marketing team.

1. Post campaign [358-808-3805]
CAVARATY
Post campaign

2. EXCUTIVE SUMMARY
CAVARATY:
Cavaraty is independently owned establishment based in ,Kuwait, that sells high
quality mobile products and accessories.

3. EXCUTIVE SUMMARY
CAMPAIGN OBJECTIVES:
Raise awareness
Increases sales
Increases website traffic

4. EXCUTIVE SUMMARY
KEY RESULTS: (IN TERMS OF GOAL ACHIEVEMENTS)
Impressions Clicks CTR
Average
CPC
Goal 50k 1k 2% 0.50 SR
Achieved 41.4k 794 1.92% 0.63 SR

5. RESULTS COMPARED TO FORECAST
• For campaign #2 (By Category), we expected ad group powerbanks
to be the most successful but the results showed that ad group
speakers+headphones to have the highest impressions at 3,503 yet ad
group powerbanks had the highest CTR at 6.07% and 2,207
impressions.
• We expected that the English keywords would be the most successful
but surprisingly, 4 out of our top 5 keywords were Arabic.
• Top keyword was portable charger = ‫متنقل‬ ‫.شاحن‬
• The rest are, charger = ‫,شاحن‬ headphones = ‫,سماعات‬ anker –
‫.انكر‬

6. RESULTS COMPARED TO FORECAST
• As for Campaign #3 (By device) against all of our expectations that iPhone
will be the most successful campaign since most GCC citizens are known
to be iPhone users, ad group Samsung was the best from the beginning at
2.58% CTR.
• iPhone came a close second at 2.32% CTR although the ad group
didn’t really take off until March 8 after more ads were added.
Shown in figure 1
• The most successful keywords were Samsung Galaxy and iphone x
both in English although we expected most successful iphone
keywords to be in Arabic.
• Keyword “galaxy Samsung” was a high runner but
unfortunately we had to pause it since it cost a lot of money.
Figure 1
Shows ad group iPhone activity.

7. CAMPAIGN OVERVIEW -
GOOGLE ADWORDS
• The google adwords campaign went on for 14 days, and was paused for a day
for brief adjustments to the ads. We created a total of 3 campaigns all on
google search. Including a total of 19 ads. The ads were in both in Arabic and
English and had no specific goal as the products offered are directed for all
ages and genders. The ads were shown in GCC countries only (KSA, Kuwait,
Qatar, Bahrain, Oman, UAE).
• Overall, by the end of the promotion period, the campaigns gained a total of
41.4K impressions, a CTR of 1.92%, a CPC of SAR0.63, and a total cost
SAR500.
• Campaign #1 had 4 ad groups, with 9 ad variations, however, in the first week
of the launch we noticed that 2 ad groups (Anker, Grip2u) were not
performing well and so they were paused.

8. CAMPAIGN OVERVIEW -
GOOGLE ADWORDS
• Campaign #2 had 4 ad groups, with 10 ad variations, 4 of the 10 ad variations were
paused in the first week of the launch.
• Campaign #3 had 3 ad groups, with 6 ad variations, one of the ad groups (HTC) was
stopped after 3 days due to low response and high cost.
• Our most successful Campaign was #3 with 13.8k impressions and a CTR 2.45%.
• The most shown ad was from campaign #, ad group Samsung. Earning 6,207 impressions
and 2.72% CTR. (shown in Fig.1)
• As shown in figure 1, the ad featured both Arabic and English phrases. The Arabic phrase
roughly translates to, “newest and best Samsung cases to protect your devices and save
you repairmen costs”.
Figure 1
(most shown ad. Campaign #3)

9. CAMPAIGN DEMOGRAPHICS
• The majority of the impressions were by
males aged 25-34. among all age groups,
males dominated by a lot where women
were the less in all age groups.
• For women the highest impressions at 850
were from 25-34 which is a lot less than
men in all age groups.
• Mobile phones ere the most used devices
and had the highest impressions and clicks.

10. GOOGLE DATA STUDIO REPORT

11. CAMPAIGN DETAILS
• Campaign #1 (By Brand):
• Campaign #1 initially included 3 ad groups, Cavaraty (name of the business), Anker (Battery
brand), and Grip2U (phone cases brand). After noticing the weak reactions to the Anker and
Grip2U ad groups we decided to stop them on March 6.
• Cavaraty was the most successful and costly ad group. It received 19K impressions and cost
SAR168.32 at SAR0.81 CPC.
• The campaign included both English and Arabic keywords which translated to the same
meaning, such as, phone accessories – ‫جوال‬ ‫,اكسسوارات‬ Cavaraty – ‫,كفراتي‬ Anker charger –
‫انكر‬ ‫,شاحن‬ and so on.
• Overall, campaign #1 received 19.2K impressions, 209 clicks, 1.09% CTR, cost SAR172 and
the majority of impressions came from KSA.
• The most shown ad translates to “best accessories for your device | payment upon delivery”
and belongs to Cavaraty ad group.
Most shown ad – campaign #1

12. CAMPAIGN DETAILS
• Campaign #2 (By Category):
• Campaign #2 initially included 4 ad groups, Chargers+Cables, Powerbanks, screen protectors, and
Speakers+Headphones. After noticing that the ads from screen protectors, Chargers+Cables, and
Speakers+Headphones were not receiving good reactions, we decided to ad more ads for the ad
groups in both Arabic and English since they were in English only at first, which showed a
noticeable improvement in the impressions and clicks.
• Although Speakers+Headphones received the highest impressions (3.5K), Powerbanks ad group
received the highest clicks and CTR at 134 clicks and 6.07% CTR with 2.21K impressions.
• The campaign included both English and Arabic keywords which translated to the same meaning,
such as powerbanks – ‫متنقل‬ ‫,شاحن‬ fast charging powerbank - ‫سريع‬ ‫,شاحن‬ Bluetooth speakers –
‫بلوتوث‬ ‫,سبيكر‬ noise cancelling headphones - ‫,سماعات‬ and so on.
• Overall, campaign #2 received 8.4K impressions, 48 clicks, 2.95% CTR, cost SAR160, and the
majority of impressions came from KSA.
• The most shown ad belongs to speakers+headphones ad group.
Most shown ad – campaign #2

13. CAMPAIGN DETAILS
• Campaign #3 (By Device):
• Campaign #3 initially included 3 ad groups, iPhone, Samsung, and HTC. After noticing very
weak reactions to HTS ad group, it was stopped on March 6th .
• Samsung was the most successful ad group of the campaign and the most costly as well. It
received 6.87K impressions, 177 clicks, 2.58% CTR, and cost SAR103.19.
• The campaign included both English and Arabic keywords which translated to the same
meaning, such as Samsung galaxy – ‫سامسونغ‬ ‫,جاالكسي‬ Galaxy note – ‫نوت‬ ‫,جاالكسي‬ S7 case –
‫كفر‬ ٧ ‫,اس‬ iPhone headphones - ‫ايفون‬ ‫,سماعات‬ iPhone 8 plus – ‫بلس‬ ٨ ‫,ايفون‬ HTC accessories,
and so on.
• This campaign’s ad groups received the highest CTR of all campaigns, with Samsung at 2.8%
CTR, and iPhone at 2.32% CTR and an overall CTR of 2.45%. the highest clicks of all
campaigns as well.
• Overall, campaign #3 received 13.8K impressions, 337 clicks, 2.45% CTR, and cost
SAR168. the majority of impressions came from KSA.
• The Arabic phrases roughly translate to “latest cases to protect your samsung devices
at the best value” “fast delivery and payment upon delivery”. Most shown ad belongs
to
Most shown ad – campaign #3

14. CAMPAIGN TIMELINE
2–9 Mar.
Week #1
•March 2nd , the campaign was launched,.
•March 3rd , Monday, the highest cost of the week at SAR77.31.
•March 6th, Wednesday, the highest CTR of the week at 4.37% and lowest
cost of the week at SAR20.14.
•March 8th , Friday, the highest impressions of the week at 2,737.
•March 9th , Saturday, highest clicks of the week at 56 clicks.
10–16 Mar.
Week #2
•March 10th , Sunday, highest CTR of the week at 2.87% and highest
cost as well at SAR48.15.
•March 15th , Friday, highest clicks and impressions of the two weeks
at 134 clicks and 8,467 impressions.
•March 16th , Saturday, end of the campaigns.

15. CHALLENGES
• Communication: our main challenge
was communication with Cavaraty,
as we didn’t get proper responses and
answers to our questions from them
which were needed to complete our
reports and campaign. Unfortunately
we didn’t receive any feedback from
them either.

16. IMPROVEMENTS :
Campaign
• Paused inactive Ad groups
• such as Anker , Grip2u Ad groups
• Paused Keywords
• Such as Macbook , iphone 7 plus , and apple watch accessories
Client
• Increased brand awareness
• increased by 25%

17. BEST AD GROUP
Impressions 687k Clicks 177 CTR 2.58%
The best ad group is Samsung ad group which falls under the devices
campaign

18. FUTURE RECOMMENDATIONS
Client needs to focus more on creating higher online traffic:
• Investing in Google AdWords
• Invest on internet displays (e.g. online banners and pop-up
ads )
• Increase social media advertisements (e.g. pop-up ads on
Instagram or snapchat)
• Use social influencers
• Promote discount codes

19. FUTURE RECOMMENDATIONS … CONT.
Work on attracting women consumer:
• Cavaraty’s current ads and promotions seem to focus on males and the influencers
hired are mostly followed by males as well. Therefore, the majority of the site visits and
awareness are by males.
• Bring in influencers who have more women viewers
• Create ads involving women related celebrations. E.g. women’s day or mothers day
• Sell more feminine designed product such as, glitter phone case

20. FUTURE RECOMMENDATIONS … CONT.
Client needs to be more communicative with the
team:
• Need to be more cooperative
• By responding to questions quickly and clearly
• By attending meetings when scheduled