This document provides a marketing plan for Motion Sphere, which offers immersive virtual reality experiences. It includes an executive summary of the company and its mission. A situation analysis describes the company overview, values, and SWOT analysis. It also provides a competitive analysis of the market, segments, and direct competitors. The objectives section outlines tactics for social media giveaways and takeovers. The social media strategy details plans for Facebook, YouTube, and increasing engagement. Finally, the advertising section proposes using video, banner, and sponsored ads on Facebook, YouTube, and Google.
Ford Focus Social Media Campaign - How To Focus Your CarOgilvy Istanbul
The Ford social media campaign "Focuslayan Kazansın" aimed to promote the new Ford Focus and its technologies to Turkish customers in an entertaining way on social media. It created a competition between celebrity teams on Facebook to complete weekly missions demonstrating the Focus' features. The campaign increased Ford's Facebook fans fivefold and engaged over 14,000 users. It successfully used an emotional and non-technical tone to explain the car's technologies and create buzz online and in traditional media.
Ford Focus Social Media Campaign Case Study - How To Focus Your CarOgilvy Istanbul
The Ford Focus Social Media Campaign called "Focuslayan Kazansın" was designed to promote the new Ford Focus and its technologies to Turkish customers through an entertaining social media competition. Celebrities were split into three teams that competed over six weeks to implement features of the new Focus like parking assist and eco-boost engine. Fans voted on their favorite team and could win a new Focus. The campaign increased Ford's Facebook fans five-fold and engaged over 14,000 people on the application. It was successful in promoting the new Focus's technologies in an entertaining way on social media.
Presentation developed for the EGB Mobile & Social Media Conference 2011 in Paris. It outlines two strategic approaches to generate buzz for mobile apps.
This document provides summaries of updates from various digital platforms including Facebook, Instagram, YouTube, and Google. Key updates discussed include Facebook introducing more accurate organic reach measurement treating paid and unpaid posts the same, Instagram allowing users to re-share public posts to stories and adding hashtags and links to bios, YouTube reaching over 80% of internet users across age groups in India and plans to make live streaming easier directly from cameras, and Google launching AMP stories format and plans for Gmail to support automatically updating emails.
This document discusses how to succeed with rewarded video ads. It begins with an introduction to rewarded video ads, noting they are 15-second videos users opt-in to watch in exchange for in-app rewards. It then compares rewarded video ads to traditional video ads, finding rewarded videos have higher user retention, completion rates and LTV. Examples are given of apps successfully using rewarded videos. The document concludes by providing guidance on integrating rewarded videos, including ad placement, frequency, rewards and partner selection.
Digital Innovations & Updates - September '19Schbang
Facebook, Instagram, YouTube, and other digital platforms announced several updates:
Facebook introduced customized video feeds with ads, prioritized communities and stories in its updated interface, and allowed posting Facebook posts to Messenger stories. Instagram opened ad placements in its explore section, launched music in India, and enabled all users to create and publish AR effects. YouTube announced changes to data collection and ad targeting for child-focused videos and launched a fashion portal. LinkedIn introduced auto-generated image alt-text and new insights and research tools. Google expanded shopping, launched discovery ads, and enabled frictionless mobile app experiences.
This document discusses new features introduced by major social media platforms like Facebook, Instagram, Twitter, and YouTube. Some of the key updates mentioned are Facebook Messenger ads, Instagram stories polls, Twitter 280-character tweets, and YouTube's in-app messaging feature. It also provides examples of how brands have leveraged topical posts and interactive ad formats on these channels. The document concludes with a reminder about upcoming trends like visual polls on Facebook and cross-screen retargeting based on TV viewing behavior.
1. The document highlights recent digital innovations and updates from platforms like Facebook, Instagram, and Salesforce. These include new features like Facebook Stories, Instagram Emoji Slider, IGTV video uploads, and Salesforce Einstein artificial intelligence.
2. It also summarizes key findings from Google's "Year in Search" report about the growing impact of digital on business sales and the trend toward digital transactions and e-commerce.
3. Upcoming features that may be coming to Facebook include branded content matching and monetization of Facebook Stories ads.
Ford Focus Social Media Campaign - How To Focus Your CarOgilvy Istanbul
The Ford social media campaign "Focuslayan Kazansın" aimed to promote the new Ford Focus and its technologies to Turkish customers in an entertaining way on social media. It created a competition between celebrity teams on Facebook to complete weekly missions demonstrating the Focus' features. The campaign increased Ford's Facebook fans fivefold and engaged over 14,000 users. It successfully used an emotional and non-technical tone to explain the car's technologies and create buzz online and in traditional media.
Ford Focus Social Media Campaign Case Study - How To Focus Your CarOgilvy Istanbul
The Ford Focus Social Media Campaign called "Focuslayan Kazansın" was designed to promote the new Ford Focus and its technologies to Turkish customers through an entertaining social media competition. Celebrities were split into three teams that competed over six weeks to implement features of the new Focus like parking assist and eco-boost engine. Fans voted on their favorite team and could win a new Focus. The campaign increased Ford's Facebook fans five-fold and engaged over 14,000 people on the application. It was successful in promoting the new Focus's technologies in an entertaining way on social media.
Presentation developed for the EGB Mobile & Social Media Conference 2011 in Paris. It outlines two strategic approaches to generate buzz for mobile apps.
This document provides summaries of updates from various digital platforms including Facebook, Instagram, YouTube, and Google. Key updates discussed include Facebook introducing more accurate organic reach measurement treating paid and unpaid posts the same, Instagram allowing users to re-share public posts to stories and adding hashtags and links to bios, YouTube reaching over 80% of internet users across age groups in India and plans to make live streaming easier directly from cameras, and Google launching AMP stories format and plans for Gmail to support automatically updating emails.
This document discusses how to succeed with rewarded video ads. It begins with an introduction to rewarded video ads, noting they are 15-second videos users opt-in to watch in exchange for in-app rewards. It then compares rewarded video ads to traditional video ads, finding rewarded videos have higher user retention, completion rates and LTV. Examples are given of apps successfully using rewarded videos. The document concludes by providing guidance on integrating rewarded videos, including ad placement, frequency, rewards and partner selection.
Digital Innovations & Updates - September '19Schbang
Facebook, Instagram, YouTube, and other digital platforms announced several updates:
Facebook introduced customized video feeds with ads, prioritized communities and stories in its updated interface, and allowed posting Facebook posts to Messenger stories. Instagram opened ad placements in its explore section, launched music in India, and enabled all users to create and publish AR effects. YouTube announced changes to data collection and ad targeting for child-focused videos and launched a fashion portal. LinkedIn introduced auto-generated image alt-text and new insights and research tools. Google expanded shopping, launched discovery ads, and enabled frictionless mobile app experiences.
This document discusses new features introduced by major social media platforms like Facebook, Instagram, Twitter, and YouTube. Some of the key updates mentioned are Facebook Messenger ads, Instagram stories polls, Twitter 280-character tweets, and YouTube's in-app messaging feature. It also provides examples of how brands have leveraged topical posts and interactive ad formats on these channels. The document concludes with a reminder about upcoming trends like visual polls on Facebook and cross-screen retargeting based on TV viewing behavior.
1. The document highlights recent digital innovations and updates from platforms like Facebook, Instagram, and Salesforce. These include new features like Facebook Stories, Instagram Emoji Slider, IGTV video uploads, and Salesforce Einstein artificial intelligence.
2. It also summarizes key findings from Google's "Year in Search" report about the growing impact of digital on business sales and the trend toward digital transactions and e-commerce.
3. Upcoming features that may be coming to Facebook include branded content matching and monetization of Facebook Stories ads.
This document discusses new features across various social media platforms including Facebook, Instagram, Twitter, and YouTube. Some of the key updates mentioned are Facebook Messenger ads and stories for pages, Instagram polls and creative tools, Twitter 280-character tweets, and YouTube's in-app messaging. Examples are provided of brands leveraging topical posts, interactive ads, and polls. The document concludes with a note about opportunities around retargeting users based on their TV behavior.
Facebook announced several updates including improved appointment booking capabilities through Messenger, lead generation templates in Ads Manager, and easy authentication for m.me links. Instagram updates allow adding music to Stories in India, horizontal video on IGTV, branded content ads, creators tagging products, and checkout features. Innovative campaigns included Pepsi India working with 87-year-old cricket superfan Charulata Patel, Sensodyne India using a Google Assistant chatbot for oral health conversations, and OnePlus partnering with Netflix for a "Shot On" campaign.
This document discusses recent innovations and new features on digital platforms. It describes topical posts brands have created on events and festivals. Examples of innovations on Facebook include photo polls and live videos. New Facebook features discussed are Dynamic Ads and Click to WhatsApp ads. New Instagram features covered are Stories archive, follower hashtags, and GIF stickers. The document also mentions augmented reality technology uses and notes the launch of WhatsApp for Business.
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
This document outlines a marketing campaign for Coke Zero called "The Revolution Within." The campaign aims to target semi-athletic males aged 25+ who want to make positive changes. It will feature user-generated videos on YouTube showing people enacting small revolutionary acts. These videos will be promoted on Facebook, Twitter, and through mobile campaigns to engage users. The goal is to highlight individuals who inspire change and make them unofficial brand ambassadors. Users can upload videos to compete for prizes in supporting the theme of starting revolutions from within oneself.
Mobile Advertising Best Practice for App Developersgene_juang
This whitepaper provides best practices for mobile game developers to use mobile advertising effectively. It recommends developing compelling creative ads that leverage well-known brands or clearly communicate value. It also stresses the importance of optimizing mobile ad targeting and monitoring app store metrics like user reviews. The whitepaper provides examples of successful mobile ad campaigns and outlines strategies for determining an appropriate advertising budget.
This document discusses trends in social media and live streaming. It notes that social selling has become important for businesses to build relationships and make sales through social media channels. Statistics show social sellers have better results than traditional sales methods. It also discusses new live streaming platforms like Facebook Live, Periscope, and Meerkat that allow real-time video sharing, as well as Blab, a platform for live video conversations. Businesses are encouraged to use live streaming to demonstrate products, answer customer questions, and provide behind-the-scenes experiences to build trust and loyalty.
This document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.
Bajaj Electricals is launching a trial campaign offering cash back in MobiKwik wallets for purchases of Bajaj LEDs to boost consumer adoption. The campaign aims to target 18-40 year olds in tier 1 and 2 cities who use e-wallets and like cashback deals. It will include video, social media, and search advertising with concepts like "#ChalDeMerePaiseWapis" (#GiveMeBackMyMoney) and "#GharMeinUjala #WalletMeinPaisaAala" (#LightAtHome #MoneyInWallet). The suggested media budget is ₹15 lakh over 2-3 months, with evaluation to follow.
This document discusses using Facebook and Instagram for gaming marketing. It provides case studies and strategies for awareness/acquisition, engagement/maximizing value, and measurement/optimization. Key recommendations include using photo/carousel ads for early awareness testing, video ads to demonstrate gameplay, lookalike audiences to target similar players, and engagement ads to re-engage high value players. The document also provides examples of gaming companies that successfully increased installs, engagement, and revenue through Facebook/Instagram marketing.
Beintoo is a platform that allows app developers to create loyalty programs for users to earn rewards called Bedollars for engaging with apps and sponsored content. Users can redeem Bedollars for offers from retail partners. Developers earn revenue from retailers sponsoring rewards and challenges in apps, and retailers benefit from increased user engagement and spending.
Suzuki Motorcycles sells street bikes, cruisers, and fuel racers. They have a presence on social media and use online advertising like display ads. Their target audience is ages 41-47. The document recommends increasing inbound marketing offers, redesigning their mobile app for usability, emphasizing product promotion on social media, using more traditional advertising, and focusing search engine marketing on keywords for motorcycles. It suggests Suzuki needs to better identify audience personas and solve problems with inbound marketing and their mobile application.
This document discusses several new features introduced by major social media and advertising platforms. It describes Instagram's new shoppable photos and swipe up links, Snapchat's Snap Map, Twitter's direct message buttons, Google's expanded AMP support and smart display ads, Facebook's collection ads and video cover photos, and custom landing pages using Shopalyst for e-commerce integration. Examples are provided for several brands utilizing these new features.
basic business scenario for fashion brand by CEU 2015.Cozy Mizoguchi
This document outlines a business strategy proposal for a fashion brand to smoothly enter and grow in the Japanese market. It discusses conducting online content marketing and targeting advertising to establish a unique brand status and pursue practical marketing. The proposal recommends building an active fan community and useful owned media. It also suggests forming valuable collaborations, targeting specific customer clusters, and implementing an omni-channel sales strategy using both online and offline channels. The goal is to effectively reach the target market and drive traffic and sales.
Facebook is making several changes to user privacy and third party apps: it will default new users' posts to "friends only" visibility instead of public, and will show fewer passive updates from third party apps in News Feeds. Facebook is also introducing new app permissions that allow users to choose what info they share with apps before signing in. LinkedIn launched a new API and program to better connect marketers to audiences through sponsored content from media partners. Snapchat introduced an instant messaging and video chat feature called "Chat" that allows users to communicate privately with friends.
The document discusses digital marketing and provides examples of successful digital marketing strategies used by various companies. It outlines the key components of digital marketing, including creating and optimizing multi-media content, using a hub and spoke model of publishing across core social channels, and focusing on building an online asset through repeated publishing. Examples of companies like Red Bull, Coca-Cola, and Sony PlayStation demonstrate how engaging content, customer service, and branding can drive engagement on social media.
Taking game app's post-launch management to the next levelmiranpark88
Tapjoy provides a complete monetization platform for mobile game developers to maximize the lifetime value of their users. The platform offers user acquisition, predictive analytics to identify high value users, marketing automation tools like push notifications and in-app messages to target the right users at the right time, and both first party and third party ad monetization options. Case studies show developers seeing up to 100% increases in key metrics like ARPDAU by using Tapjoy's personalized approach to deliver the right content to different user segments.
Revu is a digital marketing agency that connects advertisers with influencers through its Revu Platform. The platform allows for mass production of influencer campaigns with low budgets. Revu also offers premium full-service campaigns through Revu Premium. This includes strategy, content creation, implementation, and analysis. Case studies showed Revu running successful campaigns for clients across industries in Vietnam, utilizing different influencer types and content formats on multiple social media platforms. Revu has worked with over 1,000 clients and 2,000 campaigns to date.
Cake & Socialyse January 2016 Facebook UpdatesCake
The document provides information about two new Facebook features: Audience Optimization and Canvas. Audience Optimization is a tool that helps publishers better understand the interests of their engaged audiences to improve content relevancy and engagement. It includes new audience tags and filters. Canvas is an immersive mobile experience that uses video, images and buttons to tell brand stories. It provides creative flexibility and is compatible with all campaign objectives. Examples of how brands can benefit from each tool are also provided.
The document discusses the foam roller market and opportunities for innovation. It introduces the Vinchay Roller, which offers adjustable rings to target different muscle groups. Competitors' products lack health benefits. The target market is individuals participating in high-intensity workouts like CrossFit that cause soreness. Marketing objectives are to gain exposure, build brand awareness, meet sales quotas, and establish an online community. The marketing mix includes a $100 price point and promotion through events, ads, and social media.
Social Expedition Breakfast: Beth WilsonBeth Wilson
The document discusses various social media and marketing metrics and tools. It recommends listening before measuring returns on social media and focusing on relationships and conversations. It also provides tips on tracking multiple key performance indicators and using metrics data.
Chamber Process and Capabilities 2019 includes case studies from profitable Chamber Media campaigns and how Chamber Media creates revenue-driving viral videos.
This document discusses new features across various social media platforms including Facebook, Instagram, Twitter, and YouTube. Some of the key updates mentioned are Facebook Messenger ads and stories for pages, Instagram polls and creative tools, Twitter 280-character tweets, and YouTube's in-app messaging. Examples are provided of brands leveraging topical posts, interactive ads, and polls. The document concludes with a note about opportunities around retargeting users based on their TV behavior.
Facebook announced several updates including improved appointment booking capabilities through Messenger, lead generation templates in Ads Manager, and easy authentication for m.me links. Instagram updates allow adding music to Stories in India, horizontal video on IGTV, branded content ads, creators tagging products, and checkout features. Innovative campaigns included Pepsi India working with 87-year-old cricket superfan Charulata Patel, Sensodyne India using a Google Assistant chatbot for oral health conversations, and OnePlus partnering with Netflix for a "Shot On" campaign.
This document discusses recent innovations and new features on digital platforms. It describes topical posts brands have created on events and festivals. Examples of innovations on Facebook include photo polls and live videos. New Facebook features discussed are Dynamic Ads and Click to WhatsApp ads. New Instagram features covered are Stories archive, follower hashtags, and GIF stickers. The document also mentions augmented reality technology uses and notes the launch of WhatsApp for Business.
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
This document outlines a marketing campaign for Coke Zero called "The Revolution Within." The campaign aims to target semi-athletic males aged 25+ who want to make positive changes. It will feature user-generated videos on YouTube showing people enacting small revolutionary acts. These videos will be promoted on Facebook, Twitter, and through mobile campaigns to engage users. The goal is to highlight individuals who inspire change and make them unofficial brand ambassadors. Users can upload videos to compete for prizes in supporting the theme of starting revolutions from within oneself.
Mobile Advertising Best Practice for App Developersgene_juang
This whitepaper provides best practices for mobile game developers to use mobile advertising effectively. It recommends developing compelling creative ads that leverage well-known brands or clearly communicate value. It also stresses the importance of optimizing mobile ad targeting and monitoring app store metrics like user reviews. The whitepaper provides examples of successful mobile ad campaigns and outlines strategies for determining an appropriate advertising budget.
This document discusses trends in social media and live streaming. It notes that social selling has become important for businesses to build relationships and make sales through social media channels. Statistics show social sellers have better results than traditional sales methods. It also discusses new live streaming platforms like Facebook Live, Periscope, and Meerkat that allow real-time video sharing, as well as Blab, a platform for live video conversations. Businesses are encouraged to use live streaming to demonstrate products, answer customer questions, and provide behind-the-scenes experiences to build trust and loyalty.
This document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.
Bajaj Electricals is launching a trial campaign offering cash back in MobiKwik wallets for purchases of Bajaj LEDs to boost consumer adoption. The campaign aims to target 18-40 year olds in tier 1 and 2 cities who use e-wallets and like cashback deals. It will include video, social media, and search advertising with concepts like "#ChalDeMerePaiseWapis" (#GiveMeBackMyMoney) and "#GharMeinUjala #WalletMeinPaisaAala" (#LightAtHome #MoneyInWallet). The suggested media budget is ₹15 lakh over 2-3 months, with evaluation to follow.
This document discusses using Facebook and Instagram for gaming marketing. It provides case studies and strategies for awareness/acquisition, engagement/maximizing value, and measurement/optimization. Key recommendations include using photo/carousel ads for early awareness testing, video ads to demonstrate gameplay, lookalike audiences to target similar players, and engagement ads to re-engage high value players. The document also provides examples of gaming companies that successfully increased installs, engagement, and revenue through Facebook/Instagram marketing.
Beintoo is a platform that allows app developers to create loyalty programs for users to earn rewards called Bedollars for engaging with apps and sponsored content. Users can redeem Bedollars for offers from retail partners. Developers earn revenue from retailers sponsoring rewards and challenges in apps, and retailers benefit from increased user engagement and spending.
Suzuki Motorcycles sells street bikes, cruisers, and fuel racers. They have a presence on social media and use online advertising like display ads. Their target audience is ages 41-47. The document recommends increasing inbound marketing offers, redesigning their mobile app for usability, emphasizing product promotion on social media, using more traditional advertising, and focusing search engine marketing on keywords for motorcycles. It suggests Suzuki needs to better identify audience personas and solve problems with inbound marketing and their mobile application.
This document discusses several new features introduced by major social media and advertising platforms. It describes Instagram's new shoppable photos and swipe up links, Snapchat's Snap Map, Twitter's direct message buttons, Google's expanded AMP support and smart display ads, Facebook's collection ads and video cover photos, and custom landing pages using Shopalyst for e-commerce integration. Examples are provided for several brands utilizing these new features.
basic business scenario for fashion brand by CEU 2015.Cozy Mizoguchi
This document outlines a business strategy proposal for a fashion brand to smoothly enter and grow in the Japanese market. It discusses conducting online content marketing and targeting advertising to establish a unique brand status and pursue practical marketing. The proposal recommends building an active fan community and useful owned media. It also suggests forming valuable collaborations, targeting specific customer clusters, and implementing an omni-channel sales strategy using both online and offline channels. The goal is to effectively reach the target market and drive traffic and sales.
Facebook is making several changes to user privacy and third party apps: it will default new users' posts to "friends only" visibility instead of public, and will show fewer passive updates from third party apps in News Feeds. Facebook is also introducing new app permissions that allow users to choose what info they share with apps before signing in. LinkedIn launched a new API and program to better connect marketers to audiences through sponsored content from media partners. Snapchat introduced an instant messaging and video chat feature called "Chat" that allows users to communicate privately with friends.
The document discusses digital marketing and provides examples of successful digital marketing strategies used by various companies. It outlines the key components of digital marketing, including creating and optimizing multi-media content, using a hub and spoke model of publishing across core social channels, and focusing on building an online asset through repeated publishing. Examples of companies like Red Bull, Coca-Cola, and Sony PlayStation demonstrate how engaging content, customer service, and branding can drive engagement on social media.
Taking game app's post-launch management to the next levelmiranpark88
Tapjoy provides a complete monetization platform for mobile game developers to maximize the lifetime value of their users. The platform offers user acquisition, predictive analytics to identify high value users, marketing automation tools like push notifications and in-app messages to target the right users at the right time, and both first party and third party ad monetization options. Case studies show developers seeing up to 100% increases in key metrics like ARPDAU by using Tapjoy's personalized approach to deliver the right content to different user segments.
Revu is a digital marketing agency that connects advertisers with influencers through its Revu Platform. The platform allows for mass production of influencer campaigns with low budgets. Revu also offers premium full-service campaigns through Revu Premium. This includes strategy, content creation, implementation, and analysis. Case studies showed Revu running successful campaigns for clients across industries in Vietnam, utilizing different influencer types and content formats on multiple social media platforms. Revu has worked with over 1,000 clients and 2,000 campaigns to date.
Cake & Socialyse January 2016 Facebook UpdatesCake
The document provides information about two new Facebook features: Audience Optimization and Canvas. Audience Optimization is a tool that helps publishers better understand the interests of their engaged audiences to improve content relevancy and engagement. It includes new audience tags and filters. Canvas is an immersive mobile experience that uses video, images and buttons to tell brand stories. It provides creative flexibility and is compatible with all campaign objectives. Examples of how brands can benefit from each tool are also provided.
The document discusses the foam roller market and opportunities for innovation. It introduces the Vinchay Roller, which offers adjustable rings to target different muscle groups. Competitors' products lack health benefits. The target market is individuals participating in high-intensity workouts like CrossFit that cause soreness. Marketing objectives are to gain exposure, build brand awareness, meet sales quotas, and establish an online community. The marketing mix includes a $100 price point and promotion through events, ads, and social media.
Social Expedition Breakfast: Beth WilsonBeth Wilson
The document discusses various social media and marketing metrics and tools. It recommends listening before measuring returns on social media and focusing on relationships and conversations. It also provides tips on tracking multiple key performance indicators and using metrics data.
Chamber Process and Capabilities 2019 includes case studies from profitable Chamber Media campaigns and how Chamber Media creates revenue-driving viral videos.
ReelApps provides several cloud-based apps to help users easily create, publish, and promote videos for personal and business purposes. Their suite of apps includes VideoReel for creating short videos, VisualReel for generating images and videos automatically, LiveReel for livestreaming pre-recorded videos across platforms, ScriptReel for adding captions in multiple languages, and ClipsReel for creating highlight videos from content. ReelApps aims to automate the video creation and distribution process in order to save users time and money compared to hiring freelancers or agencies. Their business model involves monthly and yearly subscription fees as well as custom plans for digital marketing agencies.
The meeting minutes discussed the production of a new advertisement for an energy drink called Swift. Key points included:
1. Reviewing the product and ensuring the ad appears on appropriate platforms.
2. The specialized producers needed for lighting, sound, camera operation, and production with their required qualifications.
3. Researching competitors' products to inspire ideas for creating and promoting Swift.
The document provided details on developing a logo, slogan, and secret ingredient for Swift, as well as legal issues, insurance costs, and budgeting for production equipment.
The document outlines a social media marketing plan for a jeans brand. It includes the following key points:
1. The objectives are to create online awareness, educate consumers about products/brand, and ensure a positive reputation across review and social sites.
2. The social media roadmap involves devising a strategy, analyzing platforms, creating content, and distributing content.
3. Target audiences are males aged 18-35, IT professionals, females 18-35, and online buyers/sellers.
4. Proposed activities include concept design, managing Facebook/YouTube/Twitter, video promotion, social profiling, blogging, social bookmarking, and reputation management.
This document provides a 7-step guide to successful video marketing. It begins with an introduction to video marketing, discussing the benefits it can provide for businesses in areas like brand awareness, engagement, conversion and SEO. It then outlines 7 different types of videos businesses can create, including testimonial, product demo, and explainer videos. Each video type is described and relevant examples are given. The document argues that video is a powerful marketing medium as it can increase engagement and sharing of content online. It also cites data showing the popularity of video and time spent watching videos on sites like YouTube and Facebook.
Vandeep Kalra's digital marketing agency is proposing a campaign to increase visibility for their mosaic art business. They recommend using paid ads (PPC), search engine optimization (SEO), and social media. For PPC, they will run search, contextual, and profile targeting ads, as well as retargeting. For SEO, they will optimize the website, create content, and build backlinks. On social media, they will get the brand integrated, learn from competitors, and use landing pages to drive engagement. The goal is to make the right audiences aware of the offerings and help convert visitors into customers.
The complete Digital Marketing TutorialRAHUL CHAVAN
Vandeep Kalra's digital marketing agency is proposing a digital marketing strategy to increase visibility for their luxury mosaic art business. They recommend using paid ads like PPC, owned channels like SEO and social media, and earned media like press releases. Key goals are to reach target audiences of HNIs and art lovers and increase brand awareness. The proposal outlines recommended channels, sample campaign ideas, and how to track success. It analyzes competitors, recommends optimization of the website and social profiles, and provides a phased marketing plan and deliverables.
As a business owner, you know that online advertising is an important part of your marketing strategy. But which type of online advertising is best for your business? YouTube ads are a great way to reach your target audience and generate leads or sales.
The strategy we put together in Sept 2013 for the coming year including the attending numerous market research events. The results of those events can be found in other slides on this account.
In today's digital age, video marketing has
become an essential tool for businesses to
connect with their audience and promote
their products or services. Two popular
platforms that offer immense potential for
video marketing are Facebook and
Instagram. Both owned by the same company,
these social media giants have distinct
features and audiences, making it crucial for
marketers to understand which platform is
better suited for their video marketing efforts.
In this blog, we will delve into the comparison
of Facebook and Instagram as video
marketing platforms, exploring their strengths,
weaknesses, and unique opportunities. By the
end, you'll have a clearer picture of which
platform aligns best with your marketing
goals.
VIMRK is a social marketing platform that allows users to earn incentives by sharing content that subtly promotes products. Users upload photos and videos with branded logos and products, and earn points from likes that can be used to bid on marketplace items. A beta version launched in 2012 saw potential in competing with YouTube and Instagram by offering incentives without ads. The founders are seeking $500,000 in seed funding to develop the full site and app, market it, and sustain operations for six months after launch.
Videos are a great communication tool that convey and transmit large amounts of information in a short period of time. Video files have been extensively used in the marketing field to create brand awareness and build a strong customer base.
The document provides an overview of best practices for using video in marketing. It discusses how B2B companies are increasingly using video to engage audiences in a quick, concise manner. It provides tips for video marketing tactics like creating value for consumers rather than plain advertisements, using keywords and captions for SEO, leveraging existing social media channels, and including calls to action and metrics to measure success. The document contains several chapters that will provide examples and strategies for storytelling, using video in different industries, and creating effective explainer videos.
The document is a content and digital marketing proposal from Luv Israni of Israni Entertainment for Bindani by Jigar and Nikita. The proposal outlines a strategy to grow Bindani's social media presence through regular posting of engaging content like photos, videos and testimonials across platforms like Twitter, Facebook, Pinterest and Google+. The strategy includes daily/weekly posting, using hashtags and targeted ads, monitoring engagement, and providing monthly analytics reports to optimize the approach. The goal is to increase Bindani's visibility and engage their target audience through consistent, high-quality social media marketing.
Millennial Media provides mobile advertising solutions and specializes in mobile advertising. Their technology powers mobile intelligence and insights. They have expertise in campaign management, reporting, and award-winning in-house creative services. Millennial Media has a global reach of over 1.25 billion impressions in the UK and 2.5 billion impressions in the EU across various content verticals like social networks and entertainment. They offer various mobile advertising formats and targeting capabilities.
500 hours of video content is uploaded to YouTube each minute. 3.25 billion hours of YouTube content is watched each month. Facebook now sees 100M hours of video watched per day by their approximately 1.79 billion users. There are over 300 other video platforms all vying for your video uploads.
Clearly, we have not seen a saturation of video content and experts’ projections continue to rise. We have an almost insatiable appetite for video partly because it’s easier to consume and because of its ability to convey messages quickly and succinctly. Video benefits the viewer and the marketer.
The future of video marketing has arrived. Many companies are producing their own videos covering topics such as product introductions, CEO messages, technical deep dives, demonstrations and various product webcasts. Marketers are also capitalizing on the wealth of videos already posted to link their sites to the most popular views on YouTube, Facebook, and other platforms. The time has come for every company to adjust their marketing programs to include a video strategy. But…
Where does a company begin to understand the complexities of this new marketing frontier where video is being combined with marketing automation?
How does a marketing team navigate this fast moving and uncharted territory of automated video marketing?
What are the platforms and who are the key vendors? What is their role in this video gold rush?
Understanding the digital video ecosystem is a start. Understanding how they fit together gets us one step closer to developing a smart and effective video marketing strategy.
This paper gives you a solid framework to move forward with greater confidence as you make plans to integrate your marketing funnel, campaigns, targeting, and competitive analysis to video.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
2. Table of Contents
1. Executive Summary
2. Situation Analysis
3. Competitive Analysis
4. Plan Objectives
5. Social Media Strategy
6. Advertising
7. References
8. Appendices
3. 1.0 Executive Summary
The Motion Sphere platform offers a uniquely immersive experience that delivers precisely
what the market is asking for, which is an affordable way of creating an unforgettable
experience for a new, more demanding marketplace and consumer. The current market is
already highly competitive and increasingly saturated. New technology is in development
every day. This means that Motion Sphere needs to be agile and quick to continue to
develop new content for its customers. In addition, it's important that as time changes,
Motion Sphere change with them in order to build awareness of Motion Sphere’s unique
combination of realism, affordability, flexibility and scalability. Motion Sphere’s clients vary
from large multinational companies to small very motivated hobbyists.
Motion Sphere has spread globally and will continue to grow in the future. With offices in
Brazil, Spain, and the US. This put the company in an ideally great location to scale the
company in those respective global regions. Behind Motion Sphere is a team of highly
motivated and educated people. Jeferson Masutti (CTO & Founder) started this project 8
years ago with the support of his professor. The team quickly grew adding Roberto Facci
(CEO & Co-Founder) and Harold Sato (Chief Business Development Officer).
4. 2.0 Situation Analysis
2.1 Company Overview:
MISSION
To deliver a highly realistic “Immersive” experience for the participant, one
that would remain positively memorable for many years to come.
VALUES
There are several values that have helped Motion Sphere to reach success
over the past 8 years.
People Brand
Positive
Inspired
Passionate
Innovative
Impactful
5. 2.2 SWOT Analysis
Strengths
Website
The website is clear and concise. The
usability of the website is simple and
straightforward allowing users to find what
they need, and quickly. In addition, the
Aesthetics are in line with a company of
this type. It looks professional which
reflects the company operates.
Content
Having a diverse content catalogue is vital
to the company remaining ahead of our
competitors. Our Motion Spheres are
packed with advanced simulations. For
example, the Bandai Namco sphere game
has 170 cars to pick from and 60 different
tracks to race.
Weaknesses
Content Producers
While Motion Sphere creates all the
hardware a large majority of the
software is reliant on the companies
that purchase a Motion Sphere
platform. This makes it a lot harder to
sell products and additionally makes
Opportunities
New Technology
As gaming technology and computer
capabilities continue to grow this will allow
Motion Sphere to innovate and grow.
Graphics, Storage, Processing are getting
better every day.
New Global Markets
Motion Sphere already has offices open in
in Europe, South America, and North
America. One region has a lot of potential
and that would-be Asia. Asia has probably
the largest gaming market in the world.
Motion Sphere should not have problems
penetrating the market.
Threats
Saturated Market
As this technology becomes more
accessible and cheaper to manufacture
there is and will be a surge in companies
manufacturing their own products. This is
good for innovation however it threatens
sales.
Monopoly
As this technology becomes increasingly
more popular a potential threat would be a
larger company with more resources
coming in and having a monopoly on the
industry. It’s important that Motion Sphere
remains versatile.
6. 3.0 Competitive Analysis
3.1 Market Overview:
We are in a saturated, highly competitive market. We have many strong
competitors with similar products. The demand for new and engaging content
is constantly on the rise.
3.2 Market Segments:
CURRENT TARGET MARKETS
Target Markets:
Market 1 -Amusement Venues
Market 2 -Exhibitions
Market 3 -Training Facilities
CUSTOMER TOUCH POINTS
Touch Point Department Does it meet their
expectation/need?
Competitive Edge
Website Marketing - Explains our product
- Information easy to find
-Helps to directly
reach our social
media subscribers.
Social Media Marketing -More interaction with
users
-Better showcasing of
product
-Better Visibility.
7. 3.3 Direct and Indirect Competition
Force Dynamics
Founded:
Founded 2005 in upstate New York.
Brand
Force Dynamics offers 2 fully immersive racing simulators with constant
g-forces to make the experience feel real.
Marketing Mix
Product - Large scale racing simulators
Price - $50,000 +/-
Placement - Simulators can be delivered internationally
Promotion - No promotions available according to the website
Competitive Edge
This is a family owned business. They are also already active on social media
with 1.5k followers on Facebook and 181 followers on Twitter.
Competitor Product
8. Talon Simulations
Founded:
Located in Orlando Florida
Brand
Talon Simulations offers a variety of simulators for commercial and private
use.
Marketing Mix
Product - Atomic Vortex and A3 Full Motion Simulator
Price - $40,000 +/-
Placement - Atomic Vortex is available for public commercial use. A3 can be
customized to fit various needs.
Promotion - Free VR consultation available for scheduling.
Competitive Edge
The mission of this company is very similar to ours: bring the most immersive
and realistic experiences at a more reasonable price point.
Competitor Product
9. 4.0 Plan Objectives
Our first tactic will be hosting a social media give away. Here we will be giving
a follower the chance to experience Motion Sphere for themselves. Our next
tactic will be a social media take over. This could be having a Motion Sphere
representative take over the account of a bigger, related brand, such as an
amusement park to advertise Motion Sphere to a bigger audience, or a
representative from the bigger related brand taking over our account for
publicity and more social exposure.
5.0 Social Media Strategy
5.1 Facebook
5.1.1 Boosting Page Likes:
Motion Sphere currently has 2.6 thousand likes on Facebook. The
more consumers like our page, the more we are able to reach and
advertise to. In order to boost our page likes we will be posting daily
to our page and encouraging our current consumers to share our
videos and posts.
5.1.2 Weekly Live Videos:
Live videos have become all the rage in social media today. Our
live videos give our consumers a chance to see our products up
close and personal in real time. Our live videos also are a way to
make sure our consumers stay engaged with our Facebook page.
We will be hosting live videos every Friday. During these lives we
will be announcing exclusive giveaways and hosting Q and As.
5.1.3 Increasing Page Shares:
With the power of page shares, we are able to reach a broader
audience. To increase our number of page shares, we can offer our
consumers entries into our giveaways for sharing our page, posts
and videos to their page. Not only is this spreading the word of our
company, but it is also spreading the word to like consumers with
similar interests.
5.2 YouTube
5.2.1 Weekly Video updates:
Currently, on our YouTube account, we only have 14 videos
advertising our products. Our latest video was uploaded over a year
10. ago. It is detrimental to our brand that we keep updating our
content. Weekly videos posted to our channel will keep our
subscribers up to date with our brand and engaged for future
events and content. We will upload our weekly video updates on
Wednesdays.
5.2.2 Weekly Live Videos:
Live videos keep our customers engaged and wanting more. We
will be using our live videos on YouTube to promote our events to
consumers. These live videos will show behind the scenes aspects
of our products and how we host our events. We will post our live
videos weekly.
5.2.3 Increasing Subscribers:
Currently Motion Sphere only has 164 subscribers. Our lowest form
of social media following is YouTube. To boost this number, we
need to share our YouTube videos to our other forms of social
media such as Facebook and Instagram. Sharing out videos will
allow our Facebook and Instagram audience to know that we also
participate in different social media forms on YouTube.
6.0 Advertising
6.1 Facebook Ads
6.1.1 Video Ads:
Videos Ads that play on Facebook between videos that consumers
are watching will be a good way to advertise our brand. We will
keep these ads interactive to make them interesting and enticing to
those we are advertising to.
6.1.2 Banner Ads:
Banner Ads are a good way to get consumers attention. These ads
can be displayed at the top of our consumers Facebook pages and
have an interactive feature to them to draw attention from our
consumers scrolling.
6.2 YouTube Ads
6.2.1 Sponsored Video Ads:
Sponsored ads in other, more popular, YouTuber’s videos will help
us to create more of a following and gain subscribers. We can do
this by allowing a YouTuber who posts content related to the realm
11. of VR or video games, to experience our products for free in
exchange for a short-sponsored ad before they begin their video.
6.2.2 Banner Ads:
Banner ads are a good way to get a viewer’s attention while they
are currently watching a related video. These ads will promote our
products and channel while still leaving a viewer wondering what
our product is enough to want to follow our link.
6.3 Google Ads
Our Motion Sphere website is very interactive. It is important that
we not only draw attention to our social media platforms, but also
our main website as well. To do so we can have our website
advertise on Google. When searching for a web page, Google often
brings up page ads before actually bringing up the actual search.
We could have our ads posted for searches like, “Virtual Reality”
and “VR”.
7.0 References
Force Dynamics. (2019, December 15) Simulation Redefined.Retrieved from:
https://www.force-dynamics.com/
Motion Sphere. (2019, December 15) Meet Our Company. Retrieved from:
https://motion.ms/company/
Motion Sphere. (n.d.). Retrieved December 15, 2019, from
https://www.youtube.com/channel/UClus8ceXiKT_SoXRkPZrChQ.
Pascale, F. (n.d.). Motion Sphere. Retrieved December 15, 2019, from
https://www.facebook.com/motion.ms/.
Talon Simulations. (2019, December 15) Beyond Virtual Reality.Retrieved from:
http://talonsimulations.com/
What Is Google AdWords? How Does Google Ads Work? (n.d.). Retrieved
December 15, 2019, from
https://www.wordstream.com/articles/what-is-google-adwords.
12. 8.0 Appendices
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