Presentation for roofers to expand their online presence and generate additional leads through social media.

1. Free Ways To Expand
Your Online Presence
Tony Loup
Technical Adviser/Business Development
(607) 364-3624
www.fluidappliedroofing.com
www.linkedin.com/in/aloup/
tony.loup@fluidappliedroofing.com
830 Space Dr, Beavercreek, OH 45434

2. FREE LISTINGS

3. WHY?
• 81% (up from 61%) of global Internet users research
products online.
• 32% of organic clicks go to #1 spot. 70% or more of
all organic clicks go to the organic top 3 search
results.
• YouTube has become the 2nd Largest Search Engine,
bigger than Bing, Yahoo, Ask & AOL combined.
http://www.smartinsights.com/search-engine-optimisation-seo/seo-
analytics/comparison-of-google-clickthrough-rates-by-position/

4. 4 stats to consider…
✓ The average number of people within an organization that
influence B2B purchasing decision is 7
✓ On average, B2B researchers do 12 searches prior to engaging on
a specific brand's site.
✓ 1 out of every 3 professionals in the world are a member of
LinkedIn.
✓ (82%) of B2B buyers said the winning vendor’s social content had
a significant impact on their buying decision.

5. Can you be found?
• Do you have a website?
• Are you listed in local search
engine results?
• How to develop traffic?

7. Google Places

9. Google Page Reviews
Send your customers a one-page document on how to easily review your business
on Google. A reviewed business will rank higher and do better in local search
results.
These are the two links from below where you can review us. We appreciate all
reviews - thank you in advance!
https://g.page/r/CRJvXutPwNP6EB0/review - if you click that link you can review
the FAR – Fluid Applied Roofing System .
https://g.page/r/Cc2XSxerjM-_EB0/review - this link will let you review my personal
site as a registered roof observer.
To generate your page review links see this site:
https://whitespark.ca/google-review-link-generator/

10. Other Review Sites
We appreciate all reviews - thank you in advance!
Facebook: https://www.facebook.com/tonyloup/reviews
LinkedIn Service Page Reviews: https://www.linkedin.com/help/linkedin/answer/a565686
Other Sites:
– Angi
– Better Business Bureau
– ConsumerAffairs
– Foursquare
– Glassdoor
– HomeAdvisor
– Manta

11. What does it cost?
FREE
&
One Weekend

12. What should it really cost?
Lowest: Free (minimum should be $6.99 - $12.99 a year)
Highest: $1,500 a year
Average: $100 - $200 a year
Without any professional website design.
Professional design $2,000 – 10,000

13. What do you get?
• Branded E-Mail address
• No more @yahoo or @gmail
• Website
• Templates
• Local search listings
• Increased credibility
• Increased visibility

14. Hosting Sites / Domain Names
Cost: $2.99 - $19.99 a month
(includes 1 domain name)
• Network Solutions
• Go Daddy
• 1 and 1
• GOOGLE
🌐♻.ws

15. $9.99 / Month

16. Source: https://www.google.com/a/cpanel/standard/new3

17. Source: http://www.gybo.com/

18. 5 Must Have’s
1. Testimonials!
2. Photos!
3. Personal Guarantee!
4. The areas you cover!
5. What you are best at!

19. 5 Must Have’s
Credibility
License
City
Call to action
Simple Contact form
Photos
Testimonials
Award Winning
Area Covered

20. Back Links / Anchor Text
• One of the best ways to build credibility is to use the
right keywords when using “links”.
• Instead of http://www.fluidappliedroofing.com use:
FAR - Fluid Applied Systems or
Cool Roofing or Fluid Applied Roofing
• THEY ALL GO TO THE SAME PLACE!

21. Inbound Links
• Develop a High Quality Inbound Link Profile.
• Research backlinks, find link-building opportunities:
• https://moz.com/researchtools/ose

22. Additional Items
EVERY PAGE:
• 50 to 65-character title tag, roughly equivalent to a book’s chapter title.
Roof Repair in {Your City} | {Name of Your Company}.
• 100 to 150 character meta description, describe your core services, and end
with a call to action.
{Name of Company} offers quality {roof repair and replacement, or similar} in {Your
City}. Call {Phone Number} today to schedule your free evaluation!
• H1, visible headline on page. Be concise, easy to read, and should include your
main Google category. {Name of Company} - {Roofer} in {City, State}.
• Page copy - 500 to 1000 words, tightly written, use primary keywords.
• Name / Address / Phone on every page!
• Other Pages:
– Type of service pages
– Locations & "Service Area" pages

23. Key Word Analysis
• Reach the right customers with
the right keywords. Get keyword ideas…
https://adwords.google.com/home/tools/key
word-planner
• Ubersuggest Key Word Tool:
http://neilpatel.com/keyword-tool/

24. “Word of Mouth”
And in 2010 ….
WOM + Internet = Social Media

25. Social Media
• Pros:
– Free
– Helps in SEO
– Opportunity for people to talk and share
• Cons
– No guarantees
– Difficult to track
– Opportunity for people to talk and share

28. Facebook
• It’s Free
• It’s Easy
• You can share:
– Photos
– Projects
– References
• You can give people an easy way to
provide word of mouth marketing for
you.

31. Stay Connected!
(Click the images for sites)
Fluid Applied
Roofing Systems
Social Media
Click for other examples

32. Stay Connected!
Industry Groups
Examples :
https://www.facebook.com/groups/roofingprofessionals/ Roofing Professionals - FaceBook
www.facebook.com/groups/roofingcontractorsgroup/ Roofing Contractor's Group - FaceBook
https://www.reddit.com/r/roof_coatings/ Roof Coatings - Reddit
roofcoatingcontractors.quora.com Roof Coating Contractors - Quora
https://www.linkedin.com/groups/14205325/ Roofing Contractors -LinkedIn

33. Other Options
• Twitter
• YouTube
• Many other sites
* If you do not have content to share or have
someone dedicated to interacting these
probably won’t help you.

34. Other Options
You can use a program to automatically update
LinkedIn, Facebook, Flickr, Twitter, when you update
only one of them.
If This Then That : http://ifttt.com
Zapier: https://zapier.com
You just have to link the accounts and it will do the rest
automatically.

35. Where do you want to be?
LOCAL!

36. FREE LISTINGS

37. Can you be found?
• Local Listings Made Easy – FREE TOOLS
• https://moz.com/local
• DIRECTORIES
• End of presentation

38. Local Listings - Google

39. Local Listings - Yahoo

41. To add a local listing follow the links below:
1) Google Places
2) Bing Local
3) Yahoo Local (see bottom of page)
4) Insider Pages
5) Yelp
6) Angies List
7) Super Pages
8) City Search
9) Facebook Pages
10) Google +
11) Linked In
12) BlueBook
13) eLocal.com
14) JPCL
15) Contractors.com
16) Manta.com

42. Construction Related
• networx.com http://www.networx.com/signup
• 123contractorquotes.com http://www.123contractorquotes.com/addcompany.aspx
• 1800contractor.com http://www.1800contractor.com/rfs/enroll/oehContractorEnroll.jsp?link_id=15144
• 4specs.com http://www.4specs.com/fms/add_update.html
• americantradesman.com http://americantradesman.com/index.php?page=submit
• architectsusa.com http://architectsusa.com/index.cfm?fuseaction=services
• ascinfo.co.uk http://www.ascinfo.co.uk/add-your-company-to-ascinfo
• ashepages.com http://ashe.multiview.com/index.php
• buildersyellow.com http://www.buildersyellow.com/contribute
• contractorintown.com http://www.contractorintown.com/register.php
• custombuilders.com https://www.custombuilders.com/signup
• ehardhat.com https://www.ehardhat.com/business/claim/add
• fixr.com http://www.fixr.com/createServiceProviderForm.html
• floorbiz.com http://www.floorbiz.com/Biz/BizRegisterGeneral.asp
• homeservicesengine.com http://www.homeservicesengine.com/get-listed.html
• houzz.com https://www.houzz.com/uk/signup/
• hvacyellowpages.com http://hvacyellowpages.com/register.html
• localcontractors.co https://secure.localcontractors.co/add-company
• pro.homeadvisor.com https://pro.homeadvisor.com/simple-sign-up/
• reliableremodeler.com http://www.reliableremodeler.com/contractors/
• repairplace.com http://www.repairplace.com/signupsimple-start.html
• tccn.ca http://www.tccn.ca/cgi-bin/community/community.cgi?do=user_signup;listing=1
• thebluebook.com http://www.thebluebook.com/about/request-free-listing.html/
• tradwebdirectory.com http://www.tradwebdirectory.com/freelisting.html

43. General Citation Sites
• Apple Maps https://appleid.apple.com/account
• bbb.org http://www.bbb.org/
• mapquest.com https://www.mapquest.com/
• Foursquare.com https://www.foursquare.com/login?continue=%2Fadd-place
• yellowpages.com https://www.yellowpages.com/
• dnb.com https://dnb.onelogin.com/login
• merchantcircle.com https://www.merchantcircle.com/signup
• citysearch.com https://www.citysearch.com/members/login?origin=login
• yellowbook.com https://www.yellowbook.com/myyellowbook/register/?returnurl=/
• whitepages.com https://premium.whitepages.com/country_block
• thumbtack.com https://www.thumbtack.com/choose-account
• superpages.com http://www.superpages.com/profiler/login_import.jsp
• local.botw.org https://my.bestoftheweb.com/Account/LogOn
• yellowbot.com https://www.yellowbot.com/signin/register
• local.com https://advertise.local.com/login.aspx
• chamberofcommerce.com https://www.chamberofcommerce.com/members/register
• Bingplaces https://www.bing.com/maps/
• hotfrog.com http://www.hotfrog.com.au/AddYourBusinessSingle.aspx
• 2findlocal.com http://www.2findlocal.com/Modules/Biz/bizPhoneLookup.php
• spoke.com http://www.spoke.com/signup
• ibegin.com http://www.ibegin.com/business-center/submit/
https://www.brightlocal.com/2017/03/22/top-50-local-citation-sites/

44. Citations for the top 100 cities in the USA
Akron, OH
Albuquerque, NM
Anaheim, CA
Anchorage, AK
Arlington, TX
Arlington, VA
Atlanta, GA
Aurora, CO
Austin, TX
Bakersfield, CA
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Chandler, AZ
Charlotte, NC
Chesapeake, VA
Chicago, IL
Chula Vista, CA
Cincinnati, OH
Cleveland, OH
Colorado Springs, CO
Columbus, OH
Corpus Christi, TX
Dallas, TX
Denver, CO
Detroit, MI
Durham, NC
El Paso, TX
Fort Wayne, IN
Fort Worth, TX
Fresno, CA
Garland, TX
Glendale, AZ
Greensboro, NC
Henderson, NV
Hialeah, FL
Honolulu, HI
Houston, TX
Huntington, NY
Indianapolis, IN
Jacksonville, FL
Jersey City, NJ
Kansas City, MO
Laredo, TX
Las Vegas, NV
Lexington, KY
Lincoln, NE
Long Beach, CA
Los Angeles, CA
Lubbock, TX
Madison, WI
Memphis, TN
Mesa, AZ
Miami, FL
Milwaukee, WI
Minneapolis, MN
Modesto, CA
Montgomery, AL
Nashville, TN
New Orleans, LA
New York, NY
Newark, NJ
Norfolk, VA
North Hempstead, NY
Oakland, CA
Oklahoma City, OK
Omaha, NE
Orlando, FL
Philadelphia, PA
Phoenix, AZ
Pittsburgh, PA
Plano, TX
Portland, OR
Raleigh, NC
Reno, NV
Riverside, CA
Rochester, NY
Sacramento, CA
San Antonio, TX
San Bernardino, CA
San Diego, CA
San Francisco, CA
San Jose, CA
Santa Ana, CA
Scottsdale, AZ
Seattle, WA
St. Louis, MO
St. Paul, MN
St. Petersburg, FL
Stockton, CA
Tampa, FL
Toledo, OH
Tucson, AZ
Tulsa, OK
Virginia Beach, VA
Washington, DC
Wichita, KS
https://www.brightlocal.com/2015/03/31/local-citation-sites-for-top-100-usa-cities

45. Communities / Forums / Blogs
• Wordpress or Blogger.com
• Roofing Talk
• Contractor Talk
• Roofing.com
• Roofers Coffee Shop

46. SEO Tools
"...a wide array of free and paid SEO tools to SEO professionals and DIY webmasters. Below you will
find some of our most popular SEO tools sorted by category."
http://tools.seobook.com/
Another great resource for free SEO tools: http://www.seotoolset.com/tools/free-tools/
Below are 10 free SEO tools that help you test, analyze and boost your SEO strategy, from keyword
research tools to competitor analysis to diagnostic server-level reports. Our free-version tools run
instantly on this page, with no download or registration required. We call these “free tool samples”
because you can run them on the fly, without signing up for a thing. Try one or all of our free tools
and reports:
❖ Keyword Suggestion tool
❖ Search Engine Optimization/KSP tool
❖ Top-Ranked Websites by Keyword tool
❖ Single Page Analyzer
❖ SEO Multi-Page Information tool
❖ Domain Indexing Report
❖ Check Server Page tool
❖ Link Analysis Report
❖ Pages Indexed and Inbound Links Report
❖ SEO Cloaking Checker

47. Thank You
Connect with me:
www.linkedin.com/in/aloup/
Download a copy of presentation:
https://bit.ly/online-marketing-contractors
More Social Media Sites: https://sites.google.com/site/antoineloup/social-links