Welcome to the Era of Belief-Based Consumption
The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify.
Digital tools have enabled people to find and connect with niche groups with whom they share a set of values, and have equipped them with the information needed to look beneath the surface and past the marketing message. Putting power into the hands of audiences who now collaboratively build, share, and proliferate their own meanings and stories with brands.
This shift in how people leverage their beliefs to build relationships with one another and with organizations is ushering in a new era of consumption. The era of belief-based consumption. An era where audiences increasingly want to do business with brands that believe what they believe. Effectively creating new rules for organizations looking to build deep relationships with their audiences.
For more, contact us at strategy@sonicboom.com
http://beliefbasedconsumption.com
http://sonicboom.com
Social Media has Changed the Power Structure of the SocietyPatrick Attallah
As corporations recognize the link between CSR and sustainability, the demand to change the world to better arise and the urge to have an impact in society and make a difference occur. The most efficient way to build this trustworthy connection between companies and customers is by tying social media and CSR, leveraging the good work they’re already doing, and building a network of supporters over time that aligns with company’s values and actions.
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
MicroArts-- Social Media for Credit UnionsMicroArts
The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do!
Did you know?
77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity.
So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves?
We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.
Social Media has Changed the Power Structure of the SocietyPatrick Attallah
As corporations recognize the link between CSR and sustainability, the demand to change the world to better arise and the urge to have an impact in society and make a difference occur. The most efficient way to build this trustworthy connection between companies and customers is by tying social media and CSR, leveraging the good work they’re already doing, and building a network of supporters over time that aligns with company’s values and actions.
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
MicroArts-- Social Media for Credit UnionsMicroArts
The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do!
Did you know?
77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity.
So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves?
We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.
Find out how to do brand-based social media to engage customers, clients and employees.
Your organization has the opportunity to harness social media in a way that creates sustainable relationships beyond the product sale to create a community around your brand, a community that can drive innovation, business strategy & more.
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...Caroline Dangson
This presentation will explore the attitudes of Americans toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. During her presentation, Caroline Dangson will present IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how direct marketers can utilize these sites to connect with customers.
Connecting the Dots to Promote Brands and RevenueAdreka
Facilitate the convergence of all media to grow audiences and engage with them in meaningful ways to create loyal participatory relationships that Drives Revenue!
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
Author and download:
http://resources.wayin.com/ebook-social-persuasion.html
DESCARGA deshabilitada. Seguir enlace anterior y descargar desde web del autor.
DOWNLOAD disabled from this account. Please, follow the link to author's page to do it.
Nota acerca de los documentos: Todos ellos pertenecen a sus autores. Se incluye el enlace de descarga directa desde la página del autor y se desactiva el enlace desde Slideshare. Se difunde el contenido original desde nuestro blog.
Importante: Si el autor/autores desean que se retire la presentación, por favor, mandar un email a webmaster@comunicacionactiva.com y se hará de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author's page. Not from our web neither from here. Our aim is to promote the original source and share what we think it's a useful content. If author wants us to erase/delete/unpublish his work, just write us at: webmaster@comunicacionactiva.com
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Find out how to do brand-based social media to engage customers, clients and employees.
Your organization has the opportunity to harness social media in a way that creates sustainable relationships beyond the product sale to create a community around your brand, a community that can drive innovation, business strategy & more.
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...Caroline Dangson
This presentation will explore the attitudes of Americans toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. During her presentation, Caroline Dangson will present IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how direct marketers can utilize these sites to connect with customers.
Connecting the Dots to Promote Brands and RevenueAdreka
Facilitate the convergence of all media to grow audiences and engage with them in meaningful ways to create loyal participatory relationships that Drives Revenue!
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
Author and download:
http://resources.wayin.com/ebook-social-persuasion.html
DESCARGA deshabilitada. Seguir enlace anterior y descargar desde web del autor.
DOWNLOAD disabled from this account. Please, follow the link to author's page to do it.
Nota acerca de los documentos: Todos ellos pertenecen a sus autores. Se incluye el enlace de descarga directa desde la página del autor y se desactiva el enlace desde Slideshare. Se difunde el contenido original desde nuestro blog.
Importante: Si el autor/autores desean que se retire la presentación, por favor, mandar un email a webmaster@comunicacionactiva.com y se hará de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author's page. Not from our web neither from here. Our aim is to promote the original source and share what we think it's a useful content. If author wants us to erase/delete/unpublish his work, just write us at: webmaster@comunicacionactiva.com
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Thanks to the proliferation of social media, brands are no longer competing against each. They are competing against every form of messaging. Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored. Peer opinions, in fact, are considered two to three times more reliable than brand messaging.
Enter content marketing, or brand journalism, native advertising, etc…
- It’s sharing branded content through stories to:
- Capture the brand’s persona through branded storytelling.
- Enable social sharing through brand advocates.
- Enable brand discovery through consumer exploration.
- Connect the brand to consumers in context through cultural, relevant and valuable content.
- Change and enhance the consumer experience.
- Create visible brand value through the content.
- Continuously measure, examine, and optimize the consumer experience.
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
In issue 06 we explore the topic of social commerce and loyalty, particularly how companies are using technology, marketing, and psychology to build deeper and longer lasting loyalty with consumers.
Social media is a potent tool for promoting services and products, offering a global platform for engagement. Its widespread reach facilitates brand visibility, customer interaction, and business growth.
Analyzing the Rise of Influencers and Their Impact on Consumer BehaviorUKInsightss
Influencer marketing has emerged as a powerful strategy for brands to connect with their target audiences. Influencers, individuals who have amassed a significant following on social media platforms, have become instrumental in shaping consumer behavior.
Today small businesses are facing a number of unique challenges when trying to grow business.
From shorter attention spans, higher expectations, and a need for instant gratification amongst customers ― even down to market clutter from the waves rising competition.
Here's a few big tips every small business should know to help you rise to the challenge and grow business.
"Taking It Offline" (With Speaker's Notes)Rod Brooks
PDF With Speaker Notes
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
Similar to The Era of Belief-Based Consumption (presented by Sonic Boom) (20)
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
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>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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Exploring the Top Digital Marketing Company in Canada
The Era of Belief-Based Consumption (presented by Sonic Boom)
1. WELCOME TO THE ERA OF
BELIEF
BASED
CONSUMPTION
PRESENTED BY
2. Over the past 2
years, we’ve witnessed a
fundamental change in the way
audiences connect with individuals
and brands online. They have
become more vocal about their
values and beliefs – who and what
they relate to – and about the
brands they do business with.
3. This change in consumer behaviour has
transformed the way audiences build
relationships – with brands and with each other
4. What is the catalyst for
this shift?
Digital communication tools have
empowered audiences to find and
rely on like-minded communities,
rather than branded messages, to
form opinions about companies,
products, and services.
audiences now play an
active role in defining the
meaning behind the message
5. Defining the meaning behind
the message
Whether it’s the
positive image association
of hipster culture with
Starbucks and Samsung…
6. Defining the meaning behind
the message
Or the
negative associations
of quality against pet
food sold in grocery
aisles…
Perceptions in the marketplace
are now a result of both brand
and audience-generated content.
7. meanings drive loyalty
From girls who use the Subaru brand
to talk about their liberated selves
(love for cars, driving ‘stick-shift’,
understanding and appreciating its
technology), to thousands of redditors
who chose to boycott GoDaddy for
its support of SOPA, meanings that
originate from values and beliefs drive
Through a community called “Subie Girls”, Young women have adopted the Subaru brand as
a means to show the world their liberated and savvy identities.
VS
Go Daddy lost thousands of customers when community members of reddit.com decided to
boycott the brand for its support of the Stop Online Piracy Act (SOPA).
our loyalty or contempt for brands
and organizations.
8. how a brand is perceived is no longer
completely in its control.
9. Welcome to The era of
belief-based consumption
Where audiences want to do
business with brands that believe
what they believe.
Where there are new rules for
brands looking to build deep
relationships with their audiences.
New Balance customers ran a petition on
change.org after the Chairman donated
$500,000 to pro-Romney organization.
10. organizations MUST now CHOOSE:
Either influence and build brand perception and audience
relationships by articulating values and beliefs through
content and experiences OR leave it up to interpretation.
11. That is why the Top performing brands in the world
lead with Their beliefs and values
In partnership with Jim Stengel, Millward
Brown research found at the end of a 10 year
long research study that brands who lead
with a strong set of values and beliefs (strong
ideals) consistently outperform the S&P
500 by almost 400%. Millward Brown identified
50 key brands that lead with ideals and
outperformed the market in a given timeframe
Belief-based consumption isn’t a fad or a
trend. It is the way audiences expect to
build relationships with the brands they love.
The digital age has amplified this reality.
13. The insight
gathering process
must evolve.
Ethnographic analysis is
critical to understanding
audiences.
Photo Credit: Zaqi, http://www.flickr.com/photos/xul/498810340/
Observation and
analysis of online
behaviour facilitates
a deep understanding
of the digital lives of
audiences and how
they view the
world.
It enables
the creation
of programs and
content that build a
more authentic human
connection with
audiences.
14. Engagement does
not drive relationships,
Shared values do.
Go beyond product features
and benefits. Dig deeper.
Content
needs to
connect with
audiences
emotionally.
Focus on
highlighting an
organization’s value
system to connect with
audiences through a
shared set of ideals
and a shared vision
for the future.
Photo Credit: staffan.scherz, http://www.flickr.com/photos/staffanscherz/7922246042/
15. Core community
is everything.
The most passionate consumers
must echo beliefs & values to
give credibility to brands.
Every
brand has its core
community – people
who are passionate
followers of the brand –
that will advocate for
it through good times
and bad.
It is
crucial both to
identify a brand’s
core community and
know how to engage
them to build
strong bonds.
Photo Credit: Kevin Dooley, http://www.flickr.com/photos/pagedooley/7848412058/sizes/h/in/set72157630727658254/
16. Consistency is
Not just expected –
it is demanded.
The most passionate consumers
must echo beliefs & values to
give credibility to brands.
Audiences
will know when
your actions are
inconsistent with the
brand identity you
have established.
Maintaining
consistency in
communications in
the marketplace is
paramount.
Building
credibility in
the digital age is
difficult, but
losing it is very
easy.
Photo Credit: treasuresthouhast, http://www.flickr.com/photos/74568056@N00/5992884101
17. HOW C AN W E ASSI ST YOU ?
Built on the foundation of Belief-Based Consumption, Sonic Boom’s
strategic methodology, BOND, enables organizations to understand
the values and beliefs of their audience and apply that knowledge
to build brand advocacy in the marketplace.
18. Philosophy behind bond
With thousands of organizations vying for
audience attention across communication
platforms every passing second, building
trust and relationships with communities
has become a difficult and daunting
task. Companies today find themselves
spending millions on influencer programs
that dissipate soon after completion,
rendering low continuity and return on
marketing efforts. This is because most
initiatives are implemented with little
knowledge of what audiences do online
and off (behavioural data), and almost no
understanding of why they do it (what’s
truly driving them).
With thousands of organizations vying for
audience attention across communication
platforms every passing second, building
trust and relationships with communities
has become a difficult and daunting
task. Companies today find themselves
spending millions on influencer programs
that dissipate soon after completion,
rendering low continuity and return on
marketing efforts. This is because most
initiatives are implemented with little
knowledge of what audiences do online
and off (behavioural data), and almost no
understanding of why they do it (what’s
truly driving them).
The truth is that audiences today have
incredible access to niche sources of
information and communities across the
web, which has allowed them to become
picky about where they spend their time.
We are witnessing the proliferation of
powerful niche communities such as
reddit, buzzfeed, and boingboing, where
audiences congregate due to a shared set
of values and beliefs first, rather than shared
interests (which have become secondary).
The truth is that audiences today have
incredible access to niche sources of
information and communities across the
web, which has allowed them to become
picky about where they spend their time.
We are witnessing the proliferation of
powerful niche communities such as
reddit, buzzfeed, and boingboing, where
audiences congregate due to a shared set
of values and beliefs first, rather than shared
interests (which have become secondary).