Community building & Basics of a car
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Community building for consumer facing startups is tough. So we reached out to experts and learnt only from the best. And why not learn a bit more about cars at the same time? :)
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Community building & Basics of a car
- 2. BriefonCommunity building Deducing What We’re Building The Community For Having ‘Value’ For Your Members Importance of Having A Stable Engagement With “The Top Ten Percent” Monitoring How The Community Grows Establishing Multiple Strategies Met TechinAsia’s Community Dude Daniel Lee (The Chemist lol)
- 4. Vision: A Supportive Car Community where local members can Freely, Reliably and Conveniently consult others/someone on their car maintenance problems/questions. Purpose (Hiroshi’s End-Game): Gain Insights about our consumers & members to become Fixir Users and Ambassadors. “Work Closely With Product” EXPERIMENTSTOVALIDATE OURASSUMPTIONS? WhatValuedowe offer? Feedbacks? FINE- TUNING? StableandConstantEngagementWith Active Members? MULTIPLEFRONTS?!?MonitoringHowourcommunity isgrowing?
- 5. Vision: A Supportive Car Community where local members can Freely, Reliably and Conveniently consult others/someone on their car maintenance problems/questions. Purpose (Hiroshi’s End-Game): Gain Insights about our consumers & members to become Fixir Users and Ambassadors. “Work Closely With Product” EXPERIMENTSTOVALIDATE OURASSUMPTIONS? Free, Useful and Personalised Advice/Information for Their Car Maintenance Queries. A Sense of Belonging/Importance/Relevance to be in the community. Feedbacks? FINE- TUNING? StableandConstantEngagementWith Active Members? MULTIPLEFRONTS?!?MonitoringHowourcommunity isgrowing?
- 6. Vision: A Supportive Car Community where local members can Freely, Reliably and Conveniently consult others/someone on their car maintenance problems/questions. Purpose (Hiroshi’s “End-Game”): Gain Insights about our consumers & members to become Fixir Users and Ambassadors. “Work Closely With Product” EXPERIMENTSTOVALIDATE OURASSUMPTIONS? Free, Useful and Personalised Advice/Information for Their Car Maintenance Queries. A Sense of Belonging/Importance/Relevance to be in the community. Feedbacks? FINE- TUNING? Sourcing/Interviewing & Noting of Interested members - amounting to the top 10% of our member base. “Feed Them” & Overdeliver- Surpassing Expectations. Daniel’s “One-By-One” Personalised Engagement of these Interested Members, keeping them as close contacts via FB Chat and/or Whatsapp. MULTIPLEFRONTS?!?MonitoringHowourcommunity isgrowing?
- 7. Vision: A Supportive Car Community where local members can Freely, Reliably and Conveniently consult others/someone on their car maintenance problems/questions. Purpose (Hiroshi’s “End-Game”): Gain Insights about our consumers & members to become Fixir Users and Ambassadors. “Work Closely With Product” EXPERIMENTSTOVALIDATE OURASSUMPTIONS? Free, Useful and Personalised Advice/Information for Their Car Maintenance Queries. A Sense of Belonging/Importance/Relevance to be in the community. Feedbacks? FINE- TUNING? Sourcing/Interviewing & Noting of Interested members - amounting to the top 10% of our member base. “Feed Them” & Overdeliver- Surpassing Expectations. Daniel’s “One-By-One” Personalised Engagement of these Interested Members, keeping them as close contacts via FB Chat and/or Whatsapp. MULTIPLEFRONTS?!? Monitor Engagement levels - Set the Parameters and have “Success Metrics” Need to Gather Feedback via interviews. All these recorded and interpreted either manually on spreadsheet or use of Grytics or Social Graph.
- 8. Vision: A Supportive Car Community where local members can Freely, Reliably and Conveniently consult others/someone on their car maintenance problems/questions. Purpose (Hiroshi’s “End-Game”): Gain Insights about our consumers & members to become Fixir Users and Ambassadors. “Work Closely With Product” Plan Social Media Outreach/ Events/ Initiatives. Example: AMA(Ask Me Away), Online Panels With Experts, Invite Experts, Video Campaigns. Free, Useful and Personalised Advice/Information for Their Car Maintenance Queries. A Sense of Belonging/Importance/Relevance to be in the community. Feedbacks? FINE- TUNING? Sourcing/Interviewing & Noting of Interested members - amounting to the top 10% of our member base. “Feed Them” & Overdeliver- Surpassing Expectations. Daniel’s “One-By-One” Personalised Engagement of these Interested Members, keeping them as close contacts via FB Chat and/or Whatsapp. MULTIPLEFRONTS?!? Monitor Engagement levels - Set the Parameters and have “Success Metrics” Need to Gather Feedback via interviews. All these recorded and interpreted either manually on spreadsheet or use of Grytics or Social Graph.
- 9. Vision: A Supportive Car Community where local members can Freely, Reliably and Conveniently consult others/someone on their car maintenance problems/questions. Purpose (Hiroshi’s “End-Game”): Gain Insights about our consumers & members to become Fixir Users and Ambassadors. “Work Closely With Product” Plan Social Media Outreach/ Events/ Initiatives. Example: AMA(Ask Me Away), Online Panels With Experts, Invite Experts, Video Campaigns. Free, Useful and Personalised Advice/Information for Their Car Maintenance Queries. A Sense of Belonging/Importance/Relevance to be in the community. Conduct Interviews to Rate and Test Assumptions. Gather Feedback to determine Receptivity or Success of Outreach. Draw Insights from results. Sourcing/Interviewing & Noting of Interested members - amounting to the top 10% of our member base. “Feed Them” & Overdeliver- Surpassing Expectations. Daniel’s “One-By-One” Personalised Engagement of these Interested Members, keeping them as close contacts via FB Chat and/or Whatsapp. MULTIPLEFRONTS?!? Monitor Engagement levels - Set the Parameters and have “Success Metrics” Need to Gather Feedback via interviews. All these recorded and interpreted either manually on spreadsheet or use of Grytics or Social Graph.
- 10. Vision: A Supportive Car Community where local members can Freely, Reliably and Conveniently consult others/someone on their car maintenance problems/questions. Purpose (Hiroshi’s “End-Game”): Gain Insights about our consumers & members to become Fixir Users and Ambassadors. “Work Closely With Product” Plan Social Media Outreach/ Events/ Initiatives. Example: AMA(Ask Me Away), Online Panels With Experts, Invite Experts, Video Campaigns. Free, Useful and Personalised Advice/Information for Their Car Maintenance Queries. A Sense of Belonging/Importance/Relevance to be in the community. Conduct Interviews to Rate and Test Assumptions. Gather Feedback to determine Receptivity or Success of Outreach. Draw Insights from results. Sourcing/Interviewing & Noting of Interested members - amounting to the top 10% of our member base. “Feed Them” & Overdeliver- Surpassing Expectations. Daniel’s “One-By-One” Personalised Engagement of these Interested Members, keeping them as close contacts via FB Chat and/or Whatsapp. Multiple Strategies: The Various Platforms, Type/Nature of Content, Efficacy at Different Periods. Whatsapp Groups etc Monitor Engagement levels - Set the Parameters and have “Success Metrics” Need to Gather Feedback via interviews. All these recorded and interpreted either manually on spreadsheet or use of Grytics or Social Graph.
- 11. Vision: A Supportive Car Community where local members can Freely, Reliably and Conveniently consult others/someone on their car maintenance problems/questions. Purpose (Hiroshi’s “End-Game”): Gain Insights about our consumers & members to become Fixir Users and Ambassadors. “Work Closely With Product” Plan Social Media Outreach/ Events/ Initiatives. Example: AMA(Ask Me Away), Online Panels With Experts, Invite Experts, Video Campaigns. Free, Useful and Personalised Advice/Information for Their Car Maintenance Queries. A Sense of Belonging/Importance/Relevance to be in the community. Conduct Interviews to Rate and Test Assumptions. Gather Feedback to determine Receptivity or Success of Outreach. Draw Insights from results. Sourcing/Interviewing & Noting of Interested members - amounting to the top 10% of our member base. “Feed Them” & Overdeliver- Surpassing Expectations. Daniel’s “One-By-One” Personalised Engagement of these Interested Members, keeping them as close contacts via FB Chat and/or Whatsapp. Multiple Strategies: The Various Platforms, Type/Nature of Content, Efficacy at Different Periods. Whatsapp Groups etc Monitor Engagement levels - Set the Parameters and have “Success Metrics” Need to Gather Feedback via interviews. All these recorded and interpreted either manually on spreadsheet or use of Grytics or Social Graph.
- 35. ThenHOwshouldwereplyto issuesfacedbycommon Drivers? Let’sseehowsomeprodoesit: AUTOMD.COM/DIAGNOSE
- 40. 5 Senses (Except Taste, Not Recommended) Starting the Ignition seems to be a significant problem
- 51. HowTheyrepliedtoissues facedbycommonDrivers? Assumptions: 1. These drivers are inexperienced and may be unsure of the technical aspect of the problem faced. 2. Common issue faced involves car defects and often second-hand cars subjected to wear and tear. 3. Familiar with Technology i.e Mobile Apps & Websites Model>Question>Problem>Inspection>Solution -clear flow Question: -options that catered to those with and without an idea of what’s wrong (senses / knowledge) -multiple set of planned questions -with additional set of personalised questions Problem: -list and description of potential problems with estimated price quoted -link to their “How-to” guide and ‘Find Shops” -Difficulty level Inspection: -more details on problem -clear and good guide on problem Solution: -Closing deal with comparing cost of DIY and Sending to Shop -labour and tools required etc
- 52. HowShouldwereplyto issuesfacedbycommon Drivers? Assumptions: 1. These drivers are inexperienced and may be unsure of the technical aspect of the problem faced. 2. Common issue faced involves car defects and often second-hand cars subjected to wear and tear. 3. Familiar with Technology i.e Mobile Apps & Websites Model>Question>Problem>Inspection>Solution -clear flow Question: -options that catered to those with and without an idea of what’s wrong (senses / knowledge) -multiple set of planned questions -with additional set of personalised questions Problem: -list and description of potential problems with estimated price quoted -link to their “How-to” guide and ‘Find Shops” -Difficulty level Inspection: -more details on problem -clear and good guide on problem Solution: -Closing deal with comparing cost of DIY and Sending to Shop -labour and tools required etc
- 53. HowShouldwereplyto issuesfacedbycommon Drivers? Assumptions: 1. These drivers are inexperienced and may be unsure of the technical aspect of the problem faced. 2. Common issue faced involves car defects and often second-hand cars subjected to wear and tear. 3. Familiar with Technology i.e Mobile Apps & Websites Model>Question>Problem>Inspection>Solution -clear flow Question: -options that catered to those with and without an idea of what’s wrong (senses / knowledge) -multiple set of planned questions -with additional set of personalised questions Problem: -list and description of potential problems with estimated price quoted -link to their “How-to” guide and ‘Find Shops” -Difficulty level Inspection: -more details on problem -clear and good guide on problem Solution: -Closing deal with comparing cost of DIY and Sending to Shop -labour and tools required etc
- 54. HowShouldwereplyto issuesfacedbycommon Drivers? Assumptions: 1. These drivers are inexperienced and may be unsure of the technical aspect of the problem faced. 2. Common issue faced involves car defects and often second-hand cars subjected to wear and tear. 3. Familiar with Technology i.e Mobile Apps & Websites Model>Question>Problem>Inspection>Solution -clear flow Question: -options that catered to those with and without an idea of what’s wrong (senses / knowledge) -multiple set of planned questions -with additional set of personalised questions Problem: -list and description of potential problems with estimated price quoted -link to their “How-to” guide and ‘Find Shops” -Difficulty level Inspection: -more details on problem -clear and good guide on problem Solution: -Closing deal with comparing cost of DIY and Sending to Shop -labour and tools required etc Key is to Listen and Overdeliver. Personalisation is important. Mode: FB Group, FB Chat, Phone, Whatsapp, Meetup
- 55. HowShouldwereplyto issuesfacedbycommon Drivers? Assumptions: 1. These drivers are inexperienced and may be unsure of the technical aspect of the problem faced. 2. Common issue faced involves car defects and often second-hand cars subjected to wear and tear. 3. Familiar with Technology i.e Mobile Apps & Websites Model>Question>Problem>Inspection>Solution -clear flow Question: -options that catered to those with and without an idea of what’s wrong (senses / knowledge) -multiple set of planned questions -with additional set of personalised questions Problem: -list and description of potential problems with estimated price quoted -link to their “How-to” guide and ‘Find Shops’ -Difficulty level Inspection: -more details on problem -clear and good guide on problem Solution: -Closing deal with comparing cost of DIY and Sending to Shop -labour and tools required etc Key is to Listen and Overdeliver. Personalisation is important. Mode: FB Group, FB Chat, Phone, Whatsapp, Meetup
- 56. HowShouldwereplyto issuesfacedbycommon Drivers? Assumptions: 1. These drivers are inexperienced and may be unsure of the technical aspect of the problem faced. 2. Common issue faced involves car defects and often second-hand cars subjected to wear and tear. 3. Familiar with Technology i.e Mobile Apps & Websites Model>Question>Problem>Inspection>Solution -clear flow Question: -options that catered to those with and without an idea of what’s wrong (senses / knowledge) -multiple set of planned questions -with additional set of personalised questions Problem: -list and description of potential problems with estimated price quoted -link to their “How-to” guide and ‘Find Shops’ -Difficulty level Inspection: -more details on problem -clear and good guide on problem Solution: -Closing deal with comparing cost of DIY and Sending to Shop -labour and tools required etc Key is to Listen and Overdeliver. Personalisation is important. Mode: FB Group, FB Chat, Phone, Whatsapp, Meetup OBD Implementation? Mobile App Fault Code Analysis?
- 57. HowShouldwereplyto issuesfacedbycommon Drivers? Assumptions: 1. These drivers are inexperienced and may be unsure of the technical aspect of the problem faced. 2. Common issue faced involves car defects and often second-hand cars subjected to wear and tear. 3. Familiar with Technology i.e Mobile Apps & Websites Model>Question>Problem>Inspection>Solution -clear flow Question: -options that catered to those with and without an idea of what’s wrong (senses / knowledge) -multiple set of planned questions -with additional set of personalised questions Problem: -list and description of potential problems with estimated price quoted -link to their “How-to” guide and ‘Find Shops’ -Difficulty level Inspection: -more details on problem -clear and good guide on problem Solution: -Closing deal with comparing cost of DIY and Sending to Shop -labour and tools required etc Key is to Listen and Overdeliver. Personalisation is important. Mode: FB Group, FB Chat, Phone, Whatsapp, Meetup OBD Implementation? Mobile App Fault Code Analysis? Usage Of Fixir / Valet
Editor's Notes
- https://www.case.org.sg/admin/news/pdf/262_pdf.pdf http://www.straitstimes.com/singapore/transport/bmw-tops-list-for-customers-gripes-about-car-defects https://www.case.org.sg/admin/news/pdf/270_pdf.pdf
- https://www.case.org.sg/admin/news/pdf/262_pdf.pdf http://www.straitstimes.com/singapore/transport/bmw-tops-list-for-customers-gripes-about-car-defects https://www.case.org.sg/admin/news/pdf/270_pdf.pdf
- https://www.case.org.sg/admin/news/pdf/262_pdf.pdf http://www.straitstimes.com/singapore/transport/bmw-tops-list-for-customers-gripes-about-car-defects https://www.case.org.sg/admin/news/pdf/270_pdf.pdf
- https://www.case.org.sg/admin/news/pdf/262_pdf.pdf http://www.straitstimes.com/singapore/transport/bmw-tops-list-for-customers-gripes-about-car-defects https://www.case.org.sg/admin/news/pdf/270_pdf.pdf
- https://www.case.org.sg/admin/news/pdf/262_pdf.pdf http://www.straitstimes.com/singapore/transport/bmw-tops-list-for-customers-gripes-about-car-defects https://www.case.org.sg/admin/news/pdf/270_pdf.pdf
- https://www.case.org.sg/admin/news/pdf/262_pdf.pdf http://www.straitstimes.com/singapore/transport/bmw-tops-list-for-customers-gripes-about-car-defects https://www.case.org.sg/admin/news/pdf/270_pdf.pdf
- https://www.case.org.sg/admin/news/pdf/262_pdf.pdf http://www.straitstimes.com/singapore/transport/bmw-tops-list-for-customers-gripes-about-car-defects https://www.case.org.sg/admin/news/pdf/270_pdf.pdf