This document discusses how businesses can leverage cause-related marketing and advertising to benefit communities and non-profits. It notes that while individuals donate far more to charity than corporations, businesses spend huge amounts on advertising each year. The WeThinkItMatters platform aims to direct a portion of advertising spending to charities by allowing consumers to vote on which causes receive funding from campaign sponsors. This integrated approach provides benefits to businesses, non-profits, individuals, and communities.
This document provides an analysis of alternatives for GiveIndia's SEM decision on whether to continue using grants or invest own funds. It discusses GiveIndia's competition, collaborators, the context of increased wealth and tech awareness in India, opportunities from internet growth and legal mandates. It describes GiveIndia's customers, founding, and role in facilitating donations. It evaluates alternatives of using only grants vs. own funds, finding own funds allows higher bids, reach, donations. It recommends investing own funds, focusing keywords on high click-through and transactions. Contingency plans include falling back to grants and reducing spending on limited high return transactions.
Crowdfunding: major trends research notesChris Jones
The document discusses equity-based crowdfunding following the 2012 JOBS Act. It notes that crowdfunding allows small contributions from many individuals to fund companies or projects. The document outlines the growth of crowdfunding, including that over $1.5 billion was funded through 1 million campaigns in 2011. It is projected that crowdfunding will surpass $6.2 billion by 2013, driven in part by regulations from the JOBS Act.
Everything You Ever Wanted To Know About GrantsAbila
This document provides information from a presentation on corporate, foundation, and government grants. It discusses the different types of grants including corporate foundations, which are channels for corporate profit distribution and focus on areas related to the company. Private foundations are discussed, including operating and non-operating foundations. Government grants are also covered, noting the obligations involved and expected accountability. The presentation outlines the ten steps to effective proposal writing and identifies free resources for finding grant funders.
Turn Up Your Fundraising to 11 with FirstGivingFirstGiving
There is more to FirstGiving than ever before! This webinar introduces the suite of FirstGiving products and partner solutions. Learn about what FirstGiving has to offer, and how you can reach more donors, raise more money, and do more for your mission in 2011.
The 2019 ANA Digital & Social Media Conference maintained the event’s rich tradition of covering forward-looking, cutting-edge digital marketing trends that will have an impact both today and in the future.
This document discusses civic crowdfunding and the role of local governments. It introduces civic crowdfunding and explores how crowdfunding can help shape participatory relationships between governments and citizens. However, it notes that many local authorities are taking the wrong approach, such as directly asking citizens to fund projects instead of empowering citizens to lead projects themselves. It then discusses scenarios for positive roles local governments could take, such as establishing crowdfunding platforms, providing guidance to citizens, and piloting crowdfunding programs.
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreTechSoup
The big news: online revenue for nonprofits grew by just 1% in 2018. But that's just scratching the surface of the M+R Benchmarks Study, and if we dig a bit deeper we will find a vast treasure trove of crucial findings. Join us for an in-depth review of digital data from dozens of nonprofits and explore what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.
We'll share key metrics for:
Fundraising, including retention, ticket sales, membership, and more.
Email, from advocacy to newsletters to fundraising.
Social media, with a special focus on Facebook Fundraisers.
Digital ads -- how much your peers are spending, where they're spending it, and what kind of returns they're seeing.
Mobile, including web traffic, bulk SMS, and peer-to-peer advocacy.
This document discusses how businesses can leverage cause-related marketing and advertising to benefit communities and non-profits. It notes that while individuals donate far more to charity than corporations, businesses spend huge amounts on advertising each year. The WeThinkItMatters platform aims to direct a portion of advertising spending to charities by allowing consumers to vote on which causes receive funding from campaign sponsors. This integrated approach provides benefits to businesses, non-profits, individuals, and communities.
This document provides an analysis of alternatives for GiveIndia's SEM decision on whether to continue using grants or invest own funds. It discusses GiveIndia's competition, collaborators, the context of increased wealth and tech awareness in India, opportunities from internet growth and legal mandates. It describes GiveIndia's customers, founding, and role in facilitating donations. It evaluates alternatives of using only grants vs. own funds, finding own funds allows higher bids, reach, donations. It recommends investing own funds, focusing keywords on high click-through and transactions. Contingency plans include falling back to grants and reducing spending on limited high return transactions.
Crowdfunding: major trends research notesChris Jones
The document discusses equity-based crowdfunding following the 2012 JOBS Act. It notes that crowdfunding allows small contributions from many individuals to fund companies or projects. The document outlines the growth of crowdfunding, including that over $1.5 billion was funded through 1 million campaigns in 2011. It is projected that crowdfunding will surpass $6.2 billion by 2013, driven in part by regulations from the JOBS Act.
Everything You Ever Wanted To Know About GrantsAbila
This document provides information from a presentation on corporate, foundation, and government grants. It discusses the different types of grants including corporate foundations, which are channels for corporate profit distribution and focus on areas related to the company. Private foundations are discussed, including operating and non-operating foundations. Government grants are also covered, noting the obligations involved and expected accountability. The presentation outlines the ten steps to effective proposal writing and identifies free resources for finding grant funders.
Turn Up Your Fundraising to 11 with FirstGivingFirstGiving
There is more to FirstGiving than ever before! This webinar introduces the suite of FirstGiving products and partner solutions. Learn about what FirstGiving has to offer, and how you can reach more donors, raise more money, and do more for your mission in 2011.
The 2019 ANA Digital & Social Media Conference maintained the event’s rich tradition of covering forward-looking, cutting-edge digital marketing trends that will have an impact both today and in the future.
This document discusses civic crowdfunding and the role of local governments. It introduces civic crowdfunding and explores how crowdfunding can help shape participatory relationships between governments and citizens. However, it notes that many local authorities are taking the wrong approach, such as directly asking citizens to fund projects instead of empowering citizens to lead projects themselves. It then discusses scenarios for positive roles local governments could take, such as establishing crowdfunding platforms, providing guidance to citizens, and piloting crowdfunding programs.
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreTechSoup
The big news: online revenue for nonprofits grew by just 1% in 2018. But that's just scratching the surface of the M+R Benchmarks Study, and if we dig a bit deeper we will find a vast treasure trove of crucial findings. Join us for an in-depth review of digital data from dozens of nonprofits and explore what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.
We'll share key metrics for:
Fundraising, including retention, ticket sales, membership, and more.
Email, from advocacy to newsletters to fundraising.
Social media, with a special focus on Facebook Fundraisers.
Digital ads -- how much your peers are spending, where they're spending it, and what kind of returns they're seeing.
Mobile, including web traffic, bulk SMS, and peer-to-peer advocacy.
India implemented new CSR guidelines in 2014 requiring companies meeting certain profit or revenue thresholds to spend 2% of their average net profit on social development initiatives. While this was intended to boost social development and provide business opportunities, it has instead corrupted the fundamental concept of CSR by making it a mandatory compliance activity rather than a voluntary philanthropic one. Additionally, the focus on quantifying CSR spending has prevented qualitative assessment and led companies to view it as additional paperwork rather than a means to empower stakeholders. For CSR to be truly successful, companies must have the flexibility to decide which social initiatives align with their strategic vision rather than just meeting spending quotas. The mandatory quotas have also concentrated funds with larger charities and biased spending toward industrialized states rather than poorer
Denver Event - 2013 - Boulder Digital Strategy for Community Foundations Conf...KDMC
This document discusses the use of digital strategies by an organization called Culture of Giving. It provides statistics on internet and technology usage in Boulder County. It then analyzes the results of Facebook and newspaper advertising campaigns run by Culture of Giving in 2012. These campaigns achieved click through rates of 0.04-0.08% and drove over 1,700 clicks to the Culture of Giving Facebook page. The document also lists other uses of digital tools by Culture of Giving like Facebook, LinkedIn, Twitter and videos. It raises questions about using metrics, the 24/7 nature of the digital world, and coordinating professionally and personally via social media.
This document discusses corporate social responsibility and corporate foundations. It provides an overview of CSR, defines corporate foundations and private foundations, and outlines the benefits to businesses of establishing a corporate foundation including tax benefits, staff recruitment and retention, and positive public relations. It also summarizes the CSR initiatives of BizCentral USA, including financial contributions, in-kind donations, and free fundraising resources for non-profits. Finally, it introduces BizCentral's "Foundation-in-a-Box" package to help companies establish their own corporate foundations.
This is new kinds of social media app made for LGBT people. Users can have communication with each other based on shared interests, not based on location.
Pass the Plate is a platform that connects donors to over 1.5 million non-profits to make online giving easy. It is targeting 7.6% of the growing online donation market by 2020. The platform integrates with HR portals, non-profit websites, and live events to facilitate donations. Pass the Plate is seeking $2 million in seed funding to complete development of its mobile apps and backend systems, and hire key salespeople to implement its solutions for major companies and non-profits.
This document discusses social sharing and commerce through referrals within a social network. It highlights the company's vision to positively impact millions of lives through social referral programs where members can save money and earn credits when they refer friends. The company has grown exponentially to become the world's largest social commerce network with over 300,000 members and $75 million in revenue through a model powered by relationships.
The document discusses various sources of grants for small businesses, but finds that most grants are only available to government or nonprofit organizations, not individuals. It notes that less than 0.0001% of grants go to individuals, usually in the form of scholarships. While there are some small grants available from places like trickleup.org or business contests, the document determines that the best sources of funding are government programs that provide loans, guarantees or incentives to small businesses rather than entitlement grants to individuals. It emphasizes doing research and cash flow planning to properly match funding needs and sources.
1) DonateItems is a social enterprise that connects NGOs in need of items to individual and corporate donors who can fulfill those needs by donating surplus goods or purchasing items through e-commerce sites.
2) They have launched a website and mobile app to facilitate these donations and plan to launch an e-commerce site called ShopDilSe that will sell common donation items.
3) To date they have onboarded over 50 NGOs and facilitated donations worth over 500,000 INR, helping over 1,500 people. They are seeking 65 lakh INR in funding over the next year to expand their platforms and operations.
- DonateItems is a social enterprise that connects NGOs in need of items with individual and corporate donors who have surplus goods to donate. It aims to make donating items as easy as possible for both parties.
- The platform allows NGOs to post their item requirements and donors to list surplus goods. It will also build an e-commerce site for common donation items.
- In its first year, DonateItems facilitated donations worth 500,000 INR to 15 NGOs and is seeking 65 lakh INR in funding to expand its operations and launch additional features over the next five years.
This document describes a platform called DonateItems that connects donors with NGOs to facilitate item donations. It allows donors to search NGO requirements and fulfill them by purchasing items from an e-commerce site. NGOs can post their item needs for free. The platform aims to make donating items as easy as online shopping. It has onboarded over 50 NGOs so far and generated around $8,000 in donations. The founders are seeking $50,000 in funding to expand the platform's product catalog, register more NGOs, and facilitate larger donations to help more people in need.
Target Corporation is a large discount retailer founded in 1902 with over 1,700 stores nationwide. Target's mission is to be their customers' preferred shopping destination by delivering outstanding value, innovation, and exceptional experiences. Target prides itself on its commitment to customers, community, diversity, and the environment. Target aims to foster an inclusive corporate culture where employees feel valued and empowered. Target competes against retailers like Walmart and Amazon and has maintained financial growth in recent years, though some deterioration in profit margins occurred after a 2013 data breach. Target's target demographic is middle-class individuals with a household income around $64,000 who value quality, trust, and value.
The document discusses partnership marketing as a new approach for nonprofits to raise money. It outlines how cause marketing allows corporate and nonprofit partners to mutually benefit by combining their strengths. Successful partnerships are strategic and have aligned missions, creating value for both partners through philanthropic initiatives and business benefits.
The Enlightened Vision platform enables brands to increase revenue and customer engagement by integrating philanthropic giving into their business model. As a software as a service, Enlightened allows companies to seamlessly donate a portion of sales to nonprofits, boosting customer loyalty and conversions. Enlightened has various corporate clients and plans to continue growing through offering an easy integration system and partnerships that help companies market the social impact of their brands.
This document discusses starting a socially conscious business. It defines social enterprises as businesses that incorporate giving back with every transaction, whether for-profit or non-profit. It also defines corporate social responsibility initiatives. The document provides examples of successful social enterprises like TOMS Shoes and examples of corporate social responsibility programs. It discusses how consumers are increasingly looking to support companies that have positive social and environmental impacts. It suggests ways for businesses to incorporate social responsibility into their operations through causes they can support or products that give back.
This document brings together a set
of latest data points and publicly
available information relevant for
Financial Services Industry. We are
very excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
The Global Center for Nonprofit Excellence is an orchestrated network that brings Nonprofits, Funders and Recognized Experts together for the greatest impact. With scores of weekly encounters with nonprofit leaders from all corners of the community, obvious trends have emerged.
The document discusses the challenges faced by charities in fundraising due to increased competition and decreased donations as a result of the global financial crisis. As a main charity funding research for a disease, the organization has committed $10 million annually but is now unable to raise sufficient funds. It considers hiring an external fundraising firm to help achieve its fundraising target, though there are concerns about the cost of fundraising. The document argues that using a professional fundraising firm can help access new donors, justify fundraising costs as an investment, and allow the charity to focus on its mission while leveraging external expertise, resources and flexibility. It stresses the need for transparency regarding how funds are spent to maintain public trust.
Change Round-Up is a for-profit company that provides a virtual "spare change" donation service at checkout to generate donations for charity while building customer loyalty and sales for merchants. The service asks customers if they want to round up their purchase total and donate the change to listed charities. Charities pay Change Round-Up 10-14% of donations as a fee for the service, which is free for merchants. Initial results show over 23% donation rates on average, with some women's sites seeing 65-70% of customers donating.
Guillermo Mazier, director of strategic accounts at Atlas Advertising, presented on re-thinking economic development marketing. He discussed how the context and trends of economic development marketing have changed over time, with an increased focus on mobile, conversations, and developing purpose. Mazier then outlined six simple rules for economic development marketing: making yourself known, taking the competition seriously, being honest and different, developing a clear purpose, focusing on mobile, and spending money on initiatives that drive conversations with companies.
GoInfinity is a global crowdfunding platform registered as a Public Benefit Corporation (PBC) and Community Interest Company (CIC) in the US and UK respectively. It allows individuals and businesses to raise funds through subscriptions from a global community network. Subscriptions are distributed equally through a decentralized system across 6 ranked pools, direct referrals, and a rebirth pool that continually generates new subscribers and rewards. The platform aims to establish a billion-strong community globally by empowering individuals to help others and earn benefits in return through an infinite, self-sustaining system.
India implemented new CSR guidelines in 2014 requiring companies meeting certain profit or revenue thresholds to spend 2% of their average net profit on social development initiatives. While this was intended to boost social development and provide business opportunities, it has instead corrupted the fundamental concept of CSR by making it a mandatory compliance activity rather than a voluntary philanthropic one. Additionally, the focus on quantifying CSR spending has prevented qualitative assessment and led companies to view it as additional paperwork rather than a means to empower stakeholders. For CSR to be truly successful, companies must have the flexibility to decide which social initiatives align with their strategic vision rather than just meeting spending quotas. The mandatory quotas have also concentrated funds with larger charities and biased spending toward industrialized states rather than poorer
Denver Event - 2013 - Boulder Digital Strategy for Community Foundations Conf...KDMC
This document discusses the use of digital strategies by an organization called Culture of Giving. It provides statistics on internet and technology usage in Boulder County. It then analyzes the results of Facebook and newspaper advertising campaigns run by Culture of Giving in 2012. These campaigns achieved click through rates of 0.04-0.08% and drove over 1,700 clicks to the Culture of Giving Facebook page. The document also lists other uses of digital tools by Culture of Giving like Facebook, LinkedIn, Twitter and videos. It raises questions about using metrics, the 24/7 nature of the digital world, and coordinating professionally and personally via social media.
This document discusses corporate social responsibility and corporate foundations. It provides an overview of CSR, defines corporate foundations and private foundations, and outlines the benefits to businesses of establishing a corporate foundation including tax benefits, staff recruitment and retention, and positive public relations. It also summarizes the CSR initiatives of BizCentral USA, including financial contributions, in-kind donations, and free fundraising resources for non-profits. Finally, it introduces BizCentral's "Foundation-in-a-Box" package to help companies establish their own corporate foundations.
This is new kinds of social media app made for LGBT people. Users can have communication with each other based on shared interests, not based on location.
Pass the Plate is a platform that connects donors to over 1.5 million non-profits to make online giving easy. It is targeting 7.6% of the growing online donation market by 2020. The platform integrates with HR portals, non-profit websites, and live events to facilitate donations. Pass the Plate is seeking $2 million in seed funding to complete development of its mobile apps and backend systems, and hire key salespeople to implement its solutions for major companies and non-profits.
This document discusses social sharing and commerce through referrals within a social network. It highlights the company's vision to positively impact millions of lives through social referral programs where members can save money and earn credits when they refer friends. The company has grown exponentially to become the world's largest social commerce network with over 300,000 members and $75 million in revenue through a model powered by relationships.
The document discusses various sources of grants for small businesses, but finds that most grants are only available to government or nonprofit organizations, not individuals. It notes that less than 0.0001% of grants go to individuals, usually in the form of scholarships. While there are some small grants available from places like trickleup.org or business contests, the document determines that the best sources of funding are government programs that provide loans, guarantees or incentives to small businesses rather than entitlement grants to individuals. It emphasizes doing research and cash flow planning to properly match funding needs and sources.
1) DonateItems is a social enterprise that connects NGOs in need of items to individual and corporate donors who can fulfill those needs by donating surplus goods or purchasing items through e-commerce sites.
2) They have launched a website and mobile app to facilitate these donations and plan to launch an e-commerce site called ShopDilSe that will sell common donation items.
3) To date they have onboarded over 50 NGOs and facilitated donations worth over 500,000 INR, helping over 1,500 people. They are seeking 65 lakh INR in funding over the next year to expand their platforms and operations.
- DonateItems is a social enterprise that connects NGOs in need of items with individual and corporate donors who have surplus goods to donate. It aims to make donating items as easy as possible for both parties.
- The platform allows NGOs to post their item requirements and donors to list surplus goods. It will also build an e-commerce site for common donation items.
- In its first year, DonateItems facilitated donations worth 500,000 INR to 15 NGOs and is seeking 65 lakh INR in funding to expand its operations and launch additional features over the next five years.
This document describes a platform called DonateItems that connects donors with NGOs to facilitate item donations. It allows donors to search NGO requirements and fulfill them by purchasing items from an e-commerce site. NGOs can post their item needs for free. The platform aims to make donating items as easy as online shopping. It has onboarded over 50 NGOs so far and generated around $8,000 in donations. The founders are seeking $50,000 in funding to expand the platform's product catalog, register more NGOs, and facilitate larger donations to help more people in need.
Target Corporation is a large discount retailer founded in 1902 with over 1,700 stores nationwide. Target's mission is to be their customers' preferred shopping destination by delivering outstanding value, innovation, and exceptional experiences. Target prides itself on its commitment to customers, community, diversity, and the environment. Target aims to foster an inclusive corporate culture where employees feel valued and empowered. Target competes against retailers like Walmart and Amazon and has maintained financial growth in recent years, though some deterioration in profit margins occurred after a 2013 data breach. Target's target demographic is middle-class individuals with a household income around $64,000 who value quality, trust, and value.
The document discusses partnership marketing as a new approach for nonprofits to raise money. It outlines how cause marketing allows corporate and nonprofit partners to mutually benefit by combining their strengths. Successful partnerships are strategic and have aligned missions, creating value for both partners through philanthropic initiatives and business benefits.
The Enlightened Vision platform enables brands to increase revenue and customer engagement by integrating philanthropic giving into their business model. As a software as a service, Enlightened allows companies to seamlessly donate a portion of sales to nonprofits, boosting customer loyalty and conversions. Enlightened has various corporate clients and plans to continue growing through offering an easy integration system and partnerships that help companies market the social impact of their brands.
This document discusses starting a socially conscious business. It defines social enterprises as businesses that incorporate giving back with every transaction, whether for-profit or non-profit. It also defines corporate social responsibility initiatives. The document provides examples of successful social enterprises like TOMS Shoes and examples of corporate social responsibility programs. It discusses how consumers are increasingly looking to support companies that have positive social and environmental impacts. It suggests ways for businesses to incorporate social responsibility into their operations through causes they can support or products that give back.
This document brings together a set
of latest data points and publicly
available information relevant for
Financial Services Industry. We are
very excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
The Global Center for Nonprofit Excellence is an orchestrated network that brings Nonprofits, Funders and Recognized Experts together for the greatest impact. With scores of weekly encounters with nonprofit leaders from all corners of the community, obvious trends have emerged.
The document discusses the challenges faced by charities in fundraising due to increased competition and decreased donations as a result of the global financial crisis. As a main charity funding research for a disease, the organization has committed $10 million annually but is now unable to raise sufficient funds. It considers hiring an external fundraising firm to help achieve its fundraising target, though there are concerns about the cost of fundraising. The document argues that using a professional fundraising firm can help access new donors, justify fundraising costs as an investment, and allow the charity to focus on its mission while leveraging external expertise, resources and flexibility. It stresses the need for transparency regarding how funds are spent to maintain public trust.
Change Round-Up is a for-profit company that provides a virtual "spare change" donation service at checkout to generate donations for charity while building customer loyalty and sales for merchants. The service asks customers if they want to round up their purchase total and donate the change to listed charities. Charities pay Change Round-Up 10-14% of donations as a fee for the service, which is free for merchants. Initial results show over 23% donation rates on average, with some women's sites seeing 65-70% of customers donating.
Guillermo Mazier, director of strategic accounts at Atlas Advertising, presented on re-thinking economic development marketing. He discussed how the context and trends of economic development marketing have changed over time, with an increased focus on mobile, conversations, and developing purpose. Mazier then outlined six simple rules for economic development marketing: making yourself known, taking the competition seriously, being honest and different, developing a clear purpose, focusing on mobile, and spending money on initiatives that drive conversations with companies.
GoInfinity is a global crowdfunding platform registered as a Public Benefit Corporation (PBC) and Community Interest Company (CIC) in the US and UK respectively. It allows individuals and businesses to raise funds through subscriptions from a global community network. Subscriptions are distributed equally through a decentralized system across 6 ranked pools, direct referrals, and a rebirth pool that continually generates new subscribers and rewards. The platform aims to establish a billion-strong community globally by empowering individuals to help others and earn benefits in return through an infinite, self-sustaining system.
The document summarizes the top 7 trends in corporate partnerships for 2017 according to Catalist, a nonprofit organization that connects companies to social causes. The trends are: 1) Influencer Identification, engaging social media influencers to promote partnerships. 2) Data Translation, using organizational data to strengthen partnership pitches. 3) Digital Automation, leveraging new technologies to evolve partnerships. 4) Proactive Communication, companies promoting their social good activities. 5) Multi-Layer Causes, aligning with national and local nonprofits. Examples and suggestions for each trend are also provided.
From Vco To Social Enterprise Web Versionguest7024c7
1) High Peak CVS evolved into Digital Umbrella, a social enterprise providing IT services and training to voluntary organizations, individuals, and communities in Derbyshire.
2) Digital Umbrella aims to encourage understanding and use of IT to help organizations deliver their missions more effectively and individuals improve their skills and employability.
3) The social enterprise has grown from initial web design services in 2003 to a staff of 5 and annual turnover of £170,000, but faces challenges of balancing social goals with financial sustainability.
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
Fundraising Day New York
Speakers: Alia McKee, Sea Change Strategies, Nancy Haitch, The International Rescue Committee, and Jono Smith, Network for Good
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5. Dominance By Bigger & Popular
Organizations
While religious and private
foundations take up ⅔ of donations,
larger groups such as the Red Cross
dominate the last third of total
donations.
This creates scarcity and
inconsistency for smaller, non popular
organizations. Forcing them to spend
resources to reach more donors.
6. $2.7
Trillion
Processing & Merchant Solutions Have
Stayed The Same While Racking Up Billions
In debit card and credit transactions in 2013
$53.7 Billion
In revenue from interchange fees in 2013
According to the IRS data sheet in 2013
irs.gov
13. Change for Cause
By using the power
of mobile and web,
we will reach more
donors and receive
more donations in
the most efficient
way with minimum
effort.
14. Our Process Is Easy
Sign Up & Link
Bank Account
Shop As
Usual
Donate
15. Monetization Strategies
▷ A flat 2.5% on all transactions.
o No hidden fees, just a flat rate no matter the
amount.
▷ 2% for corporate transactions.
o A largely ignored market with huge potential.
▷ White Label Service
o Offering a white label design service for any
organization.
o Offer monthly support packages.
18. Change For Cause Survey
We created a survey and asked 100
respondents to give us feedback on charitable
giving and the app itself.
They were able to watch our marketing video
and demo the app in an iOS frame to fully
understand how the app would work along
with its features and benefits.
98% of the respondents understood perfectly
how Change For Cause would work.
21. Partner With Us
We are currently seeking to raise
$200,000
The funds will be used to move from prototype to
beta in development; establish relationships with
charitable organizations and to launch the app.
22. Budget Plan
▷ $64,000 will be used in complete development
with Medl Mobile as part of their hybrid program.
Timeline is 14-18 weeks to launch.
▷ $10,000 in administration fees such as licensing,
incorporating, etc.
▷ $15,000 will be used for marketing costs.
▷ $111,000 will be held in reserves with possible
use for hiring support staff.
24. Founder & CEO: Teddy Stanowski
Teddy has been an entrepreneur
since 2009. In industries such as
internet marketing, alcohol
beverage, restaurant, and the
pet industry, Teddy brings
experience and superior
knowledge on all levels with
marketing, finances, team
development and sales.
Teddy’s desire to make an
impact on the world is what
drives his passion in seeing this
venture succeed.
25. CTO: Andrew Maltin
CCO: Dave Swartz
Both Andrew and Dave founded
Medl Mobile in 2008 and
became the worldwide leader in
tech and app development. They
also created Hang With Inc,
which won Best Mobile Platform
Innovation by the 2014 Digiday
Sammy / Mobi Awards.
Both are known successful
entrepreneurs and bring years of
experience and knowledge to
this startup.