Tumblr is a microblogging and social networking service that allows users to post multimedia content to short blogs. Foursquare is a location-based mobile social network that allows users to "check in" at venues using their mobile devices. Kickstarter is a crowdfunding platform that allows creators to set funding goals and deadlines for projects. Buzzfeed is a viral content website known for lists, videos and images that are intended to be widely shared.
The document discusses brand communities and how to build one. It defines brand communities as having shared values, traditions, and members who feel responsible towards the brand. While social media can be used, it is a tool and not a community itself. To build a brand community, a company must make it a business strategy, not just marketing. The community must serve its people to create strong connections between members. A company should participate in the community but let it run its own course rather than trying to control it.
Brand community - Marketing Management - Manu Melwin Joymanumelwin
A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture.
The document proposes a mobile and web app called Chalo that would help users meet personal goals, donate to charity, and connect with socially responsible brands. Chalo is currently seeking partner organizations to help bring the app to market. The app would allow users to track goals related to health, consumption, or other areas and donate to charity in lieu of purchases or as sponsors match donations based on goal progress. Partnering organizations could work with Chalo to integrate desired features and branding for their donor or customer bases.
This is the latest instalment of our best practice series "Is Social Media more Hype than Hope?". Gaetano Squillante, ex-global head of social and digital at Adidas, and who currently leads digital strategy efforts across Havas Media APAC, presents a compelling piece on why social media efforts should be seen as part of an experiential/holistic ecosystem and to deliver a positive brand experience.
The document summarizes the findings of a study that evaluated the effectiveness of online branded communities and social media integration strategies for 45 major brands across nine industries. The key findings were:
1. Most brands were still in the experimentation phase with social marketing and their online communities lacked meaningful engagement and strategic integration across platforms.
2. Adoption of best practices for community building and engagement was inconsistent among the brands studied.
3. Integration of social media into the brands' overall strategies lagged behind other areas.
The report analyzed the performance of high performing communities and identified opportunities for brands to improve customer engagement and realize more value from their online communities.
This document discusses brand communities and provides examples. It defines a brand community as a non-geographically bound community of brand admirers with social relationships. Brand communities provide benefits like customer loyalty and engagement. They are part of the Brand Resonance Pyramid model. Examples discussed include the Harley Owners Group, Apple communities, and Jeep communities. These brand communities are supported through both official and unofficial online platforms and events.
The document provides an overview of social media marketing basics, including definitions of social media, statistics on social media usage, best practices for social media engagement, examples of different social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn, and case studies demonstrating effective and ineffective social media strategies. The agenda outlines topics to be covered in the social media marketing class, including social media strategy, content creation, promotion and measurement.
The document discusses brand communities and how to build one. It defines brand communities as having shared values, traditions, and members who feel responsible towards the brand. While social media can be used, it is a tool and not a community itself. To build a brand community, a company must make it a business strategy, not just marketing. The community must serve its people to create strong connections between members. A company should participate in the community but let it run its own course rather than trying to control it.
Brand community - Marketing Management - Manu Melwin Joymanumelwin
A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture.
The document proposes a mobile and web app called Chalo that would help users meet personal goals, donate to charity, and connect with socially responsible brands. Chalo is currently seeking partner organizations to help bring the app to market. The app would allow users to track goals related to health, consumption, or other areas and donate to charity in lieu of purchases or as sponsors match donations based on goal progress. Partnering organizations could work with Chalo to integrate desired features and branding for their donor or customer bases.
This is the latest instalment of our best practice series "Is Social Media more Hype than Hope?". Gaetano Squillante, ex-global head of social and digital at Adidas, and who currently leads digital strategy efforts across Havas Media APAC, presents a compelling piece on why social media efforts should be seen as part of an experiential/holistic ecosystem and to deliver a positive brand experience.
The document summarizes the findings of a study that evaluated the effectiveness of online branded communities and social media integration strategies for 45 major brands across nine industries. The key findings were:
1. Most brands were still in the experimentation phase with social marketing and their online communities lacked meaningful engagement and strategic integration across platforms.
2. Adoption of best practices for community building and engagement was inconsistent among the brands studied.
3. Integration of social media into the brands' overall strategies lagged behind other areas.
The report analyzed the performance of high performing communities and identified opportunities for brands to improve customer engagement and realize more value from their online communities.
This document discusses brand communities and provides examples. It defines a brand community as a non-geographically bound community of brand admirers with social relationships. Brand communities provide benefits like customer loyalty and engagement. They are part of the Brand Resonance Pyramid model. Examples discussed include the Harley Owners Group, Apple communities, and Jeep communities. These brand communities are supported through both official and unofficial online platforms and events.
The document provides an overview of social media marketing basics, including definitions of social media, statistics on social media usage, best practices for social media engagement, examples of different social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn, and case studies demonstrating effective and ineffective social media strategies. The agenda outlines topics to be covered in the social media marketing class, including social media strategy, content creation, promotion and measurement.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
1. The document discusses brand communities, which involve a good or service, social relationships between customers, and a shared identity and loyalty to the brand.
2. It provides examples of how Saab successfully built a strong brand community through small, exclusive events and embracing internal conflicts rather than trying to control the community.
3. In contrast, Microsoft and Porsche are presented as bad examples, with Microsoft focusing too much on one opinion leader and Porsche losing some control over their community.
4. The key tips for building a strong brand community emphasized considering the community as a company strategy, serving community members' needs over control, and using engagement, stories, co-creation and unique features to connect customers.
Content Along the B-to-B Decision JourneyComBlu, Inc.
Jamie Mann is a senior marketing manager at Microsoft who runs community and influencer strategies for Microsoft Office and Office 365. Kathy Baughman is the president of social business firm ComBlu, where she helps clients with social engagement, brand advocacy, and social measurement. The document discusses how content can be used across the B2B decision journey, from awareness to purchase to post-purchase, to engage customers and lower support costs. It provides examples of content types, strategies, and metrics at each stage of the journey.
This document discusses social media and its importance for brands. It defines social media as tools for sharing information among people, including activities that integrate technology, communication, and user-generated content. The document notes that 57% of online users have joined social networks and discusses metrics like videos posted, blogs read, photos shared that demonstrate high participation rates. It argues that participation in social media is vital for brands to engage with conversations. The rest of the document provides breakdowns of social media tools, examples of how brands are using social media, and recommendations for an effective social media process and measurement.
The document discusses the importance of social media and provides examples of how brands are using social media. It defines social media as tools that enable sharing and discussing information among people. Examples of social media include social networks, blogs, photo sharing, and video sharing. The document advocates that brands listen in social media conversations, participate in discussions, and relinquish some control to allow consumers to engage with the brand. It provides tips on measuring social media efforts and examples of how brands like Ford, Starbucks, and Burger King have used social media successfully.
2009 03-07 comment les marchés communiqueADN Marketing
The document discusses how the internet has transformed consumers into more active participants through social media and user-generated content. It has created a giant focus group where consumers openly share opinions about products and companies. Companies now must actively engage with consumers online and respond to feedback to build trust and learn what consumers want. The future of marketing involves treating the market as a conversation where companies and consumers openly discuss products.
The document discusses establishing an online community for a magazine's readers to enhance engagement and open new revenue opportunities. It proposes giving readers personalized profiles and spaces to communicate with each other and the magazine in real-time through various tools like social networking, reviews, recommendations, and e-commerce functions integrated into the community. The goal is to transition from one-way communication to an ongoing dialogue that better serves readers and allows new forms of targeted advertising.
Facebook Credits were introduced in 2010 as a virtual currency used to purchase virtual goods in games and apps on Facebook. It aimed to generate additional revenue streams for Facebook and gather user data. Developers and marketers used Credits to incentivize user engagement. While Credits gained traction, challenges included Facebook's 30% fee and questions around whether Credits qualified users or were well-suited for video commerce.
Thought Leadership In A Digital World (Pp Tminimizer)ComBlu, Inc.
The document discusses new approaches to thought leadership in a digital world. Traditional thought leadership methods like long-form white papers are no longer effective due to time constraints. The document recommends content syndication across various platforms, supporting conferences through social media, building or renting online communities, and sponsoring independent blogs written by experts and customers. It emphasizes thinking like a publisher by creating engaging content and distributing it widely to expand reach. Social media is key for trend spotting, conducting studies, and keeping thought leaders informed of new developments.
The characteristics of a successful online branddixonl3
ASOS has achieved robust online brand success through maximizing various aspects of digital marketing and web 2.0 technologies. This includes effective search engine optimization, online advertising, robust social media presence, viral marketing campaigns, and mobile marketing strategies. ASOS also encourages customer engagement through brand communities and user-generated content. Continually adapting to new technologies and analyzing web analytics will help ASOS sustain its brand leadership over time.
An effective on-site social optimization strategy consists of three key components: social connectivity, the connected experience, and social analytics. Social connectivity involves connecting a site to social networks like Facebook, Twitter, and LinkedIn using their APIs. This allows users to register using their social identities and share content. The connected experience enhances how users can share and interact socially on the site. Social analytics analyzes the results to improve the social business strategy and see returns from increased traffic, sales, and brand awareness.
•Overview of Facebook Places
•Implications for Users
•Implications for Brands
•How Brands Can Use Places
•Setting Up a Places Page
•Brands & Apps Using Places
•Appendix
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
Collaboration of the Masses: Crowdsourcing & CrowdfundingLaura Amole
This document summarizes crowdsourcing and crowdfunding trends. It discusses how companies like Chase and Pepsi have embraced these trends through programs like Chase Community Giving and Pepsi Refresh. Chase Community Giving allows Facebook fans to vote on charity donations, while Pepsi Refresh is an online grant program where projects are voted on. The document also discusses how crowdfunding can benefit startups and entrepreneurs in need of funding, and how recent laws like the JOBS Act support this trend of crowdfunding.
It Takes a Community to Raise a Brand - by Sean MoffittSean Moffitt
In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.
This document provides an overview of part 2 of a digital bootcamp on content marketing and social media. It discusses key concepts like content marketing, web 2.0, social media, user generated content and crowd sourcing. Specific topics covered include content marketing strategies, examples of brand content marketing campaigns on social media, the evolution of digital communications from web 1.0 to web 2.0, and how social media has changed consumer decision making and interactions between brands and audiences.
A brand community is a platform where corporations and customers share content. It is formed when consumers identify with a particular brand and share common traits. The audience includes fans, influencers, and engaged employees who participate as creators, critics, or spectators. Brand communities benefit both brands and customers - brands receive feedback, customer relationship management, and build loyalty, while customers engage for emotional, social and quantitative reasons. Examples include communities for Harley Davidson, Jones Soda, Nike Plus, Dell Ideastorm, and Blackberry.
This document provides an overview of social media marketing. It discusses key concepts like user-generated content, social bookmarking, and social media optimization. It highlights important social media platforms and trends, noting that people are increasingly using these channels. The document emphasizes that social media focuses on enabling and publishing conversations. It provides tips for social media marketing, such as being personal, seeing criticism as an opportunity, and contributing in a meaningful way.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
The document discusses emerging trends in social media including branded communities, mobile technology, geolocation, QR codes, group buying, gaming and competitions. It also summarizes the top social media platforms of YouTube, Facebook, Twitter, LinkedIn and Google+ and how companies can develop social media marketing strategies through community analysis, goal setting and measuring engagement.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
1. The document discusses brand communities, which involve a good or service, social relationships between customers, and a shared identity and loyalty to the brand.
2. It provides examples of how Saab successfully built a strong brand community through small, exclusive events and embracing internal conflicts rather than trying to control the community.
3. In contrast, Microsoft and Porsche are presented as bad examples, with Microsoft focusing too much on one opinion leader and Porsche losing some control over their community.
4. The key tips for building a strong brand community emphasized considering the community as a company strategy, serving community members' needs over control, and using engagement, stories, co-creation and unique features to connect customers.
Content Along the B-to-B Decision JourneyComBlu, Inc.
Jamie Mann is a senior marketing manager at Microsoft who runs community and influencer strategies for Microsoft Office and Office 365. Kathy Baughman is the president of social business firm ComBlu, where she helps clients with social engagement, brand advocacy, and social measurement. The document discusses how content can be used across the B2B decision journey, from awareness to purchase to post-purchase, to engage customers and lower support costs. It provides examples of content types, strategies, and metrics at each stage of the journey.
This document discusses social media and its importance for brands. It defines social media as tools for sharing information among people, including activities that integrate technology, communication, and user-generated content. The document notes that 57% of online users have joined social networks and discusses metrics like videos posted, blogs read, photos shared that demonstrate high participation rates. It argues that participation in social media is vital for brands to engage with conversations. The rest of the document provides breakdowns of social media tools, examples of how brands are using social media, and recommendations for an effective social media process and measurement.
The document discusses the importance of social media and provides examples of how brands are using social media. It defines social media as tools that enable sharing and discussing information among people. Examples of social media include social networks, blogs, photo sharing, and video sharing. The document advocates that brands listen in social media conversations, participate in discussions, and relinquish some control to allow consumers to engage with the brand. It provides tips on measuring social media efforts and examples of how brands like Ford, Starbucks, and Burger King have used social media successfully.
2009 03-07 comment les marchés communiqueADN Marketing
The document discusses how the internet has transformed consumers into more active participants through social media and user-generated content. It has created a giant focus group where consumers openly share opinions about products and companies. Companies now must actively engage with consumers online and respond to feedback to build trust and learn what consumers want. The future of marketing involves treating the market as a conversation where companies and consumers openly discuss products.
The document discusses establishing an online community for a magazine's readers to enhance engagement and open new revenue opportunities. It proposes giving readers personalized profiles and spaces to communicate with each other and the magazine in real-time through various tools like social networking, reviews, recommendations, and e-commerce functions integrated into the community. The goal is to transition from one-way communication to an ongoing dialogue that better serves readers and allows new forms of targeted advertising.
Facebook Credits were introduced in 2010 as a virtual currency used to purchase virtual goods in games and apps on Facebook. It aimed to generate additional revenue streams for Facebook and gather user data. Developers and marketers used Credits to incentivize user engagement. While Credits gained traction, challenges included Facebook's 30% fee and questions around whether Credits qualified users or were well-suited for video commerce.
Thought Leadership In A Digital World (Pp Tminimizer)ComBlu, Inc.
The document discusses new approaches to thought leadership in a digital world. Traditional thought leadership methods like long-form white papers are no longer effective due to time constraints. The document recommends content syndication across various platforms, supporting conferences through social media, building or renting online communities, and sponsoring independent blogs written by experts and customers. It emphasizes thinking like a publisher by creating engaging content and distributing it widely to expand reach. Social media is key for trend spotting, conducting studies, and keeping thought leaders informed of new developments.
The characteristics of a successful online branddixonl3
ASOS has achieved robust online brand success through maximizing various aspects of digital marketing and web 2.0 technologies. This includes effective search engine optimization, online advertising, robust social media presence, viral marketing campaigns, and mobile marketing strategies. ASOS also encourages customer engagement through brand communities and user-generated content. Continually adapting to new technologies and analyzing web analytics will help ASOS sustain its brand leadership over time.
An effective on-site social optimization strategy consists of three key components: social connectivity, the connected experience, and social analytics. Social connectivity involves connecting a site to social networks like Facebook, Twitter, and LinkedIn using their APIs. This allows users to register using their social identities and share content. The connected experience enhances how users can share and interact socially on the site. Social analytics analyzes the results to improve the social business strategy and see returns from increased traffic, sales, and brand awareness.
•Overview of Facebook Places
•Implications for Users
•Implications for Brands
•How Brands Can Use Places
•Setting Up a Places Page
•Brands & Apps Using Places
•Appendix
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
Collaboration of the Masses: Crowdsourcing & CrowdfundingLaura Amole
This document summarizes crowdsourcing and crowdfunding trends. It discusses how companies like Chase and Pepsi have embraced these trends through programs like Chase Community Giving and Pepsi Refresh. Chase Community Giving allows Facebook fans to vote on charity donations, while Pepsi Refresh is an online grant program where projects are voted on. The document also discusses how crowdfunding can benefit startups and entrepreneurs in need of funding, and how recent laws like the JOBS Act support this trend of crowdfunding.
It Takes a Community to Raise a Brand - by Sean MoffittSean Moffitt
In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.
This document provides an overview of part 2 of a digital bootcamp on content marketing and social media. It discusses key concepts like content marketing, web 2.0, social media, user generated content and crowd sourcing. Specific topics covered include content marketing strategies, examples of brand content marketing campaigns on social media, the evolution of digital communications from web 1.0 to web 2.0, and how social media has changed consumer decision making and interactions between brands and audiences.
A brand community is a platform where corporations and customers share content. It is formed when consumers identify with a particular brand and share common traits. The audience includes fans, influencers, and engaged employees who participate as creators, critics, or spectators. Brand communities benefit both brands and customers - brands receive feedback, customer relationship management, and build loyalty, while customers engage for emotional, social and quantitative reasons. Examples include communities for Harley Davidson, Jones Soda, Nike Plus, Dell Ideastorm, and Blackberry.
This document provides an overview of social media marketing. It discusses key concepts like user-generated content, social bookmarking, and social media optimization. It highlights important social media platforms and trends, noting that people are increasingly using these channels. The document emphasizes that social media focuses on enabling and publishing conversations. It provides tips for social media marketing, such as being personal, seeing criticism as an opportunity, and contributing in a meaningful way.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
The document discusses emerging trends in social media including branded communities, mobile technology, geolocation, QR codes, group buying, gaming and competitions. It also summarizes the top social media platforms of YouTube, Facebook, Twitter, LinkedIn and Google+ and how companies can develop social media marketing strategies through community analysis, goal setting and measuring engagement.
Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
Wolly is a social media platform that allows users to create and join challenges on various topics to engage their friends and communities. Users can choose sides on issues, join teams, and invite others to participate. The platform aims to give people more opportunities to share opinions and interact through these challenges. Wolly's founders believe this will create more engagement than traditional social networks by incentivizing users with prizes and gamifying debates and discussions.
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
This document summarizes social networks and their use for marketing purposes. It defines social networks and provides a chronology and types of social networking sites such as forums, blogs, microblogging, photo sharing, and professional networks. Trends in social networking worldwide and in India are discussed. The document also examines revenue models for social networking sites including premium services, advertisements, micropayments, and partnerships. It explores how marketers can use social networks for new product launches, test marketing, community engagement, traffic and referral tracking, market research, branding, and promotions. Finally, it performs a Porter five forces analysis of social networking and concludes that innovation is key for social networking success going forward.
User generated content (UGC) refers to various kinds of media produced by consumers rather than companies. It includes things like blogs, videos, reviews, and social media posts. UGC is growing quickly as technology lowers barriers to creation and sharing. It can drive brand engagement by empowering consumers to participate in product design and provide feedback. However, companies must ensure UGC remains authentic to build trust and avoid potential backlash. The key is finding areas of mutual interest where the brand and consumers can have a genuine dialogue.
The document discusses social media marketing and various social media platforms. It defines social media as online platforms that allow users to interact and share content. Social media marketing is using social media to promote a business or brand. Some key platforms discussed include Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Snapchat. The document outlines advantages of using each of these platforms for social media marketing.
SocialTrends2022_Report_en shared by WorldLine Technology.pdfNguyen Viet Long
The document discusses 5 key social media trends for 2022 based on a survey of 18,100 marketers and research. Trend 1 discusses how brands are finally getting community right on social media by partnering with creators to connect with existing interest groups and audiences. Creators have become influential and add value to communities, providing an opportunity for brands. Smaller brands can tap into existing creator communities rather than trying to build their own. The UK brand BiGDUG successfully partnered with home improvement creator Miles Laflin on TikTok, gaining millions of views and new customers.
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Communications
Social media is a growing channel for nonprofit engagement and fundraising. It allows organizations to tell their story, create conversations with supporters, and empower advocates to share the cause. Effective social media use involves listening to supporters, building relationships, and driving traffic to donation forms and other calls to action. Key platforms like Facebook, Twitter, and YouTube can be leveraged through video, custom tabs, events, and paid advertising to engage new audiences and increase fundraising. Nonprofits should develop social media policies and integrate social strategies with broader campaigns.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
This document provides an overview of social media basics for businesses. It defines social media, discusses various social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn. It provides best practices and guidelines for using each platform, including creating profiles, posting engaging content and strategies for success. Real-world case studies of how businesses have effectively used social media are also presented.
Social media marketing refers to gaining attention and website traffic through social media sites. It involves creating shareable content that spreads from user to user, appearing to come from a trusted source rather than the brand. This allows brands to implement inexpensive marketing campaigns through platforms like Facebook, Twitter, blogs and YouTube. Successful social media marketing requires measuring engagement on these platforms and leveraging different tools together for maximum outreach.
The document summarizes key insights from the 2010 Social Commerce Summit. It discusses how social media is shifting control to users and how they experience brands. It outlines five phases of social commerce evolution from experimentation to connecting across channels. It provides advice from speakers on how to facilitate conversations to improve products, leverage influencers, and keep product creators close to users. It also discusses how Millennials and mobile are changing shopping and the importance of experimentation and measuring ROI in social commerce.
Getting into Digital Marketing involves jobs like copywriting, creative directing, web design, social media management, SEO, PPC, and digital strategy. Employment can be full-time or freelance. Qualifications include a relevant degree or training from the Chartered Institute of Marketing. To start, one can begin a blog and experiment with social media platforms to reach customers, gain feedback, and establish authority. Popular social media platforms for business include Facebook, Twitter, YouTube, LinkedIn, and Pinterest, each having unique features for marketing purposes. Blogging is also discussed as a way to document life, provide commentary, express emotions, articulate ideas in writing, and form communities.
JETRO is a Japanese governmental organization established in 1958 to promote trade and investment between Japan and other countries. It has over 70 offices worldwide and supports companies through various initiatives such as attracting foreign investment to Japan and helping Japanese companies expand abroad. While Switzerland, Germany, and Japan all invest heavily in research and development, Japan is less experienced than other countries in certain forms of open innovation like international collaborations. JETRO aims to strengthen Japan's open innovation ecosystem through initiatives such as its online platform and overseas missions.
This document discusses open innovation activities in Japan, Switzerland, and Germany. It provides background on JETRO, an organization that promotes trade and investment between Japan and other countries. JETRO has supported over 19,000 investment projects in Japan since 2003. Switzerland, Germany, and Japan each invest over 3% of GDP in research and development. However, Japan is behind Switzerland and Germany in areas like international joint R&D. JETRO is working to promote open innovation between Japan and other countries through online platforms, missions, and pavilions at trade shows.
This document summarizes information about Switzerland's tech industry and collaboration with Japan. It provides an overview of JETRO and its role promoting trade between Japan and other countries. Switzerland is described as a small, mountainous country with a strong financial and pharmaceutical sector. It invests heavily in research and development. Switzerland and Japan have similar cultures that value diligence and skill. The document outlines areas of Swiss innovation like IoT, robotics, and life sciences. It discusses how JETRO is shifting its missions to focus on virtual events and online seminars for investors during the COVID-19 pandemic.
JETRO is the Japan External Trade Organization, a Japanese governmental organization established in 1958 to promote mutual trade and investment between Japan and other countries. It has 74 overseas offices in 54 countries and 45 domestic offices in Japan. JETRO introduces Japan as an attractive market and business partner, highlighting its large economy, highly skilled workforce, world-class infrastructure, culture of innovation, and stable political environment under Prime Minister Shinzo Abe's economic policies. Specific data and examples are provided on sectors such as foreign direct investment, tourism, and research spending to argue that Japan remains a top global economic power and business opportunity.
This document summarizes key product safety issues and challenges in Japan, including the expansion of online shopping, supply chain issues, and the proliferation of IoT devices. It describes Japan's post-market regulatory approach and lists the four main product safety acts. It also provides statistics on serious product accidents, noting declines in recent years, and highlights risks to elderly populations from healthcare equipment, oil stoves, and ladders. The document outlines Japan's product recall system and safety promotion efforts targeted at consumers.
1) Japan has a system for reporting and disclosing serious product accidents where suppliers must report accidents to the government within 10 days. The Consumer Affairs Agency then releases accident outlines twice a week.
2) Both serious and non-serious product accidents are reported to the National Institute of Technology and Evaluation. Serious accidents are disclosed twice weekly while non-serious accidents are disclosed quarterly.
3) The number of serious product accident reports has been decreasing over the last 9 years, driven mostly by decreases in electrical appliances and oil-combustible products.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Digital Marketing Trends in 2024 | Guide for Staying Ahead
20131018 nyc it ventures
1. tumblr
Microblogging/social networking service
Founded in 2009. Acquired by Yahoo in 2013.
CEO: David Karp
141 million blogs
Users post multimedia and other content to short-form blogs. Major features include dashboard (live feed of posts), from which
users can post, comment, reblog, and like other posts, and tags. Users can upload text, photos, quotes, links, dialogue, audio,
and video from their dashboard.
Introduced without advertising but added advertising before acquisition by Yahoo.
Have had brand advertising campaigns with Adidas.
Most popular with teen and college-aged users.
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2. Foursquare
Location based mobile SNS
Founded in 2009
CEO: Dennis Crowley
33 million users
Users “check in” at venues using mobile devices with geolocation. Checking in awards the users points and badges.
Companies can create brand pages that users can follow and sponsored badges. Companies can also issue messages to users
about deals and products.
Businesses offer sales and specials as incentives for new and regular customers to check-in.
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3. Kickstarter
Crowdfunding platform
Founded in 2009
CEO: Perry Chen
4.9 million users
Project creators pick deadlines for achieving a minimum funding goal. Kickstarter takes 5% of funds raised. Film & Video, Music,
and Games account for over half the money raised.
$828 million total pledged to projects. 50,065 successfully funded project. The most successful projects are Pebble e-watch ($10
million) and Ouya video game console ($8.5 million)
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4. BuzzFeed
Viral web content homepage
Founded in 2006
CEO: Jonah Peretti
85 million unique viewers
Homepage is a time-sequential list of
posts from users and staff members,
usually videos, images, lists, and links.
The homepage attempts to capture the
essence of viral media on the web.
Buzzfeed also has news coverage.
Promoted articles are also intended to be
viral. Partners include Virgin Mobile, GE,
Pepsi, Volkswagen, and Nike. In 2013,
Buzzfeed will run 600-700 advertising
programs with over half of the top 100
brands.
Users award badges to posts to
categorize and promote them.
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5. Bitly
Link shortener
Founded in 2008
CEO: Mark Josephson
8 billion link clicks per month
Bitly is popular on Twitter because it was the default URL shortening service on the website since 2009. The website also
provides tools to view statistics related to users that click on generated links, and a similar service for online videos. Other
features include QR code generation, bookmarking, search, public profiles, and an attention ranking engine.
Domains include bit.ly, bitly.com, and j.mp
Brands can use custom URL hosting, custom keywords, and analytics and insights. Partners include The Huffington Post,
Progressive, GE, MIT, Comcast, Ford, Nokia, Gap, Al Jazeera, Conde Nast, and the Weather Channel.
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6. 4chan
Anonymous imageboard
Founded in 2003
CEO: Christopher Poole
22.5 monthly visitors
Modeled on Japanese imageboards. Known for internet memes, pranks, and Random messageboard.
Users post anonymously under any username, most often “Anonymous”
Website is supported by advertising, donations, and paid subscriptions that allow posers to bypass CAPTCHA verification.
Birthplace of Anonymous hacktivist group that targeted government and corporations, supported WikiLeaks and Occupy
movement
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7. Etsy
Handmade and vintage marketplace
Founded in 2005
CEO: Chad Dickerson
30 million users. 1 million shops with 18
million items listed.
E-commerce website focused on
handmade and vintage items, such as
jewelry, art, home goods, and clothing.
Many sellers also sell arts and crafts
supplies. Vintage items must be at least
20 years old.
Etsy charges listing fees and claims 3.5%
of the sale price of each listing. Most
sellers are women, who tend to be college
educated and in their 20s-30s.
$895M in 2012 total merchandise sales
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8. Gilt Groupe
Luxury flash sales
Founded in 2007
CEO: Michelle Peluso
9 million users
$550 million sales in 2012
Flash sales for women’s and men’s clothing, shoes and accessories, luggage, beauty; children’s clothing, shoes, accessories,
toys; furniture and home décor; city deals; and travel. Sales last 36-48 hours and feature merchandise from single brands or
groups of brands. Viewing sales is restricted to members. Gilt, an early entrant in flash sales, was inspired by sample sales.
Also have worked with brands for marketing and introducing new lines, including Banana Republic..
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9. Fancy
Social photo sharing store/app
Founded in 2010
CEO: Joseph Einhorn
2 million users
Fancy allows users to share photos and links through bookmarklets, adding them to their personal feeds (similar to Pinterest).
Users can follow other users and popular users are awarded titles like “editor” and “art director.” Users are encouraged to buy
items they like or similar items and services.
Fancy Box is a monthly $30 subscription service for different products in customized categories including women’s, men’s
gadgets, media, etc.
Partnership with American Express for statement credit for users. Fancy offers cash rewards to users through referral links.
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10. Warby Parker
Online eyewear store
Founded in 2010
CEO: Neil Blumenthal
500,000 pairs of glasses sold
Sells glasses and sunglasses online
starting at $95, compared with the
industry standard of $300+. Frames
are produced specifically for Warby
Parker and sell on the website and
showrooms. Customers order frames
to try on for five days, or can upload a
photo to try frames on virtually.
Partnered with VisionSpring to
distribute one pair of glasses to
someone in need for every pair sold
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11. Birchbox
Subscription cosmetics service
Founded in 2010
CEO: Hayley Barna & Katia Beauchamp
400,000 subscribers
Birchbox sells women’s subscriptions for $10 per month and men’s subscriptions for $20 per month. Boxes include several
beauty and grooming sample sized products based on user profiles. Men’s subscriptions include full-sized products such as
accessories. A shop sells full-size products that are featured in boxes.
$50 revenue per year. A quarter of Birchbox’s revenue comes from its full-price e-commerce store. Over half of subscribers have
purchased full-price products.
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12. ArchetypeMe
Personalized content delivery website
Founded in 2012
CEO: Michael Mendenhall
950,000 visits
ArchetypeMe curates editorial content,
commerce, and community in a
personal manner. The site matches an
individuals preferences based on an
algorithm that maps back to the
content of archetypes. Users take a
personality assessment and get
assigned three out of ten archetypes.
Its predictive model identifies what
content an user will be interested in
(push model).
The site is supported by advertising but
plans on integrated promotions with
retail brands.
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13. Custora
Marketing analytics platform
Founded in 2011
CEO: Corey Pierson
Custora is a marketing analytics platform that helps companies identify and keep customers. Custora offers analytics about
customer trends, cohort patterns, behavioral segmentation, trend analysis, and mobile customers. They also offer testing and
automation for lifecycle marketing campaigns.
Customers include Fab, Threadless, Birchbox, Etsy, and LivingSocial.
Custora also sells courses for marketers and data scientists.
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14. FiftyThree
Creativity apps, including Paper, which won Apple’s App of the Year
Founded in 2011
CEO: Georg Petschnigg
8 million users (Paper)
Paper is a sketchbook app for iPad. The fountain pen tool is free, and in-app purchases include pencil, marker, ink, watercolor,
and color mixer tool. Pages created in the app can be shared on Tumblr, Facebook, and Twitter.
Book is an app that creates electronic and physical books from sketches made in Paper. Fiftythree partners with Moleskine to
print 15-page books for $40.
Has won awards from Industrial Designers Society of America, and Communication Arts’ Interactive Design Annual 2013
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15. Fitocracy
Workout tracker and fitness social network
Founded in 2010
CEO: Brian Wang
1 million users
Fitocracy is a social network that uses
gamification to help users improve their fitness.
Users log their exercise activity from a collection
of activities and enter details such as weight lifted.
Points are awarded based on the estimated
fitness benefit of each activity. Users can
complete quests to earn extra points, and
significant fitness milestones are awarded with
badges. Social networking features include
following other users, viewing and commenting
on their workouts, and joining groups.
Paid memberships include the ability to challenge
other users and saving others’ workouts.
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16. Grouper
Group dating
Founded in 2011
CEO: Michael Waxman
Grouper matches two groups of three friends together based on information from their Facebook profiles, then arranges a
destination for an offline blind group date. Matches are selected by matchmaking professionals. Users pre-pay $20 for the first
drink and table.
Available in 26 cities in the US
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17. Hukkster
Online shopping tool to track
productsFounded in 2012
CEO: Katie Finnegan & Erica Bell
80,000 users
2,000 retail partners
Hukkster is a digital platform that allows
shoppers to track products at online stores
and get notified when those products go on
sale. Users track products using a browser
extension for Chrome. Users receive email,
text, or push notification alerts on product
sales, store-wide promotions, and coupon
codes. Users can create lists of products
that can be shared with social media.
Popular partners include Bloomingdales, J.
Crew, Macy’s , Nordstrom, Saks, Target,
Urban Outfitters, and Zappos.
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18. IMRSV
Real-time data analysis software for web cameras
Founded in 2009
CEO: Jason Sosa
IMRSV’s Cara software transforms web cameras into intelligent sensors that capture data including age, gender, and attention
time. The anonymous audience demographic data is analyzed in real time. Cara tracks multiple people simultaneously. Cara is
used by retailers, shopper insights, small business analytics, marketers, developers, manufacturers, and advertising agencies.
Cara is a Data-as-a-Service platform.
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19. Klooff
Mobile social network for pet owners
Founded in 2012
CEO: Alejandro Russo
1 million users
Kloof is a smartphone app for pet owners to show off their pets. Klooff allows users, who would otherwise be sharing photos of
their pets through Facebook and Instagram, to share pet photos under a profile. Features include pet profiles, photo sharing, and
creating customized pet products. Users can record dog walks and share them with other users. Pet photos with the most votes
display at the top of a public leaderboard.
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20. Qwiki
iPhone movie creation app
Acquired by Yahoo in July 2013
Founded in 2009
CEO: Doug Imbruce
3 million downloads
Qwiki is an iPhone app that automatically
creates movies from a user’s videos,
photos, and music. Videos can be shared
on social media or embedded on websites.
Qwiki is integrated into Bing for video
summaries of search terms.
Qwiki has launched video creation tools
for publishers in cooperation with ABC
News.
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21. Upworthy
Progressive viral content website
Founded in 2012
CEO: Eli Pariser
30 million unique visitors, 5 million subscribers
Upworthy is a curated viral content website that aims to present stories that don’t draw attention from mainstream news
outlets. Upworthy calls itself “social media with a mission: to make important stuff as viral as a video of some idiot surfing
off his roof.”
Aimed at liberal-leaning young adults. Content is usually related to politics or social issues. Content is fact-checked.
Partnered with the AFL-CIO for a series about work and the economy
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22. Kaltura
Video and media platform
Founded in 2006
CEO: Ron Yekutiel
300,000 websites
Kaltura is a platform that allows
organizations to make their own
internal video sharing sites. The
platform can be used for internal
communication and for external
marketing and promotions.
Features include video
transcoding and processing,
video management, mobile and
HTML5 video player, publishing to
set-top boxes, editing tools,
monetization tools, analytics and
audience monument, and hosting.
Technology partners include
DoubleClick, Boxee, Roku, and
WordPress.
Channel partners include
Blackboard, Internet Broadcasting,
and Desire2Learn.
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23. StartApp
Mobile app search monetization
Founded in 2010
CEO: Gil Dudkiewicz
1 billion downloads
StartApp integrates with mobile
apps to create a search icon on
the user’s home screen. When
users use that icon to generate a
search, the developer and
StartApp receive a share of the
profit. StartApp also includes
interstitial ads, banner ads, text
ads, and exit ads in apps.
Partners with over 50,000 apps.
3 billion monthly ad impressions
worldwide
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24. Young Entrepreneur Council
Invite-only entrepreneur organization
Founded in 2010
CEO: Scott Gerber
55 partners
The Young Entrepreneur Council is an
invite-only organization of hundreds of
entrepreneurs, allowing them to connect
with each other and share ideas.
Honored by NASDAQ and the White
House.
Members have a members-only
dashboard that includes support,
community forums, community
management, and editorial services. The
editorial team helps members get
published with media partners including
Forbes, Yahoo, VentureBeat, the
Huffington Post, MSN, and Fox Business.
Member companies include Disqus, Klout,
Rent the Runway, Hipmunk, and Yodle.
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25. GetTaxi
Taxi ordering app
Founded in 2010
CEO: Shahar Waiser
$120-130 million projected
2013 revenue
20,000 daily orders
GetTaxi allows users to order
taxis by mobile app. Users
order and pay via the app
and watch their taxis on a
GPS-enabled real time map.
In New York City, the GetTaxi
app was reintroduced as
Gett. Features include black
car service, 24/7 customer
services, fixed flat rate prices
between neighborhoods, and
flat pricing for rush hour.
Gamification features include
acquiring points for rides,
which can be redeemed for
free rides and exclusive
events.
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26. Pontiflex
Mobile advertising
Founded in 2008
CEO: Geoff Grauer
90 million users
Signup Ads allows mobile device users to
opt-in for advertisements from brands they
like. Users sign up for ads without leaving
the app or website they are using, and
advertisers only pay for signups and app
installations. Advertisers use the email
addresses of customers for email
advertising.
AdLeads product is self-serve mobile
advertising for small businesses, allowing
developers and advertisers to serve ads.
Users include Barack Obama’s
Presidential campaign, Hasbro, Disney,
Kimberly-Clark, ASPCA, Unicef, Tommy
Hilfiger, Lenovo, and Lily Pulitzer
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27. Noodle
Educational search platform
Founded in 2011
CEO: John Katzmann
Noodle is an educational search
engine that aggregates information
for students looking for education
information. Its recommendation
engine helps users find educational
opportunities at all levels, from K-12
to college, grad school, and
professional development.
Founded by the creator of the
Princeton Review
Noodle offers data on over 150,000
schools and hundreds of thousands
of education providers
Blog has advice and opinions from
education experts
Partners include the Center for
Education Reform, AdmissionsDean,
CaptainU, and College Prowler
Partnered with the White House and
the Department of Education for
Education Datapalooza event in
October 2012
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28. RecycleBank
Gamification of environmentally friendly behavior platform
Founded in 2004
CEO: Jonathan Hsu
4.5 million members
Recyclebank rewards users who take everyday green actions including recycling household garbage, taking steps to use
energy efficiently, reducing water usage, and buying environmentally friendly products. Users redeem points for discounts on
food, entertainment, and gift cards. They offer deals from over 3000 local and national businesses.
Challenges are sponsored by partners including Johnson & Johnson, Unilever, and the World Wildlife Fund. Reward partners
include Coca-Cola, Kashi, Q-tips, and Ziploc.
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29. RentTheRunway
Membership-based designer apparel and
accessories rental website
Founded in 2009
CEO: Jennifer Hyman
3 million members
RentTheRunway allows members to rent
designer dresses, accessories, and
jewelry at a fraction of the retail price.
Prices range from $50-$400 for a four-day
dress rental. Users are sent two sizes of
the dress. The website features photos of
users wearing the dresses. Most apparel
is for formal events. RentTheRunway also
offers stylist advice.
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30. CafeMom
Social network for mothers
Founded in 2006
CEO: Michael Sanchez
20 million monthly users
CafeMom is a social networking site
targeted at mothers and mothers-to-be.
Membership is limited to women.
Features include profiles, commenting,
email messaging, and groups.
Site is ad-supported, generating
revenue from over 100 advertisers.
Most revenue is generated from
customized campaigns allowing users to
interact with products.
CafeMom publishes an online journal
called The Stir, featuring newspaper
articles about parenting and children.
Partnered with Arkadium on online
games section, including some
sponsored games
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31. LocalVox
Local online marketing for small businesses
Founded in 2010
CEO: David Pachter
LocalVox provides an all-in-one solution for small
business to advertise to their website, email list,
social media profiles, search engines, local publishing
sties, and mobile. Features include push notifications,
local SEO, mobile website creation, automatic social
reputation monitoring, local mobile user targeting, and
metrics reports.
Product for multi-location retailers and local service
providers includes updating directory profiles,
improving local sites, geo-targeted mobile campaigns,
managing social media accounts and review sites,
and monthly optimization reports.
Customers include Allstate, Pizza Hut, Whole Foods,
and Buffalo Wild Wings.
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