Samsung is a large South Korean conglomerate founded in 1938 that dominates the South Korean economy, accounting for 20% of exports. It has many business divisions including electronics, chemicals, and finance. YooJin is a new smaller conglomerate founded in 2009 that wants to compete in the electronics industry with a more open and flexible structure. YooJin's economic platform focuses on mobilizing critical resources at critical times through long term strategic planning to provide better customer service and compete through technology while diversifying its product portfolio. It argues this will lead to increased exports, a stronger economy as reflected in stock prices, more jobs, and greater consumer spending.

1. <Current Issues> Political Platform Assignment Samsung VS. YooJin YJ Name: YooJin Hur 1036099 Major: Public Administration

2. Contents Briefly talk about Samsung Economic platforms: Samsung Electronic Company named “YooJin” Economic platforms: YooJin Electronic Poster

3. Industry: Conglomerate Founded: 1938 Founder: Lee Byung-Chul Headquarters: Samsung Town, Seoul Key people: Lee Kun Hee (CEO) Products: Electronics, Financial, Chemical. etc

4. Accounts for more than 20% of total exports Sole monopoly dominating a single market Powerful influence: economic development

5. Electronic: Economic platform Further strengthen the competitiveness of businesses Strive to maximize synergy Actively nurture the life care business covering health, environment and energy into one of our core businesses

6. Continue shareholder-centric management strategy Shift business focus from the existing "hardware" to "software & content" Geesung ChoiPresident & CEO Samsung Electronics Co., Ltd

7. Last Year Secured an absolute competitive advantage in major businesses Increased revenue and profit in other business areas Result: Posted 136 trillion won in revenue and 10.92 trillion won in operating profits in 2009, becoming the first Korean company to achieve over 100 trillion sales and 10 trillion operating profits simultaneously

9. YJ Industry: Conglomerate Founded: 2009 Founder: YooJin Hur (CEO) Products: Electronics

10. More opened; flexible None “family” system:does not restricts innovative thinking and creativity Diversification:  Increase profitability through greater sales volume obtained from new products Circuit design technology YJ

11. Economic Platform Strategy : Strategos = the art of Generals "Critical Resources Mobilization at the Critical Moment” Policy making: better work place Long term planning (twenty year) Strategic planning

12. Better customer service Compete for technology Export variety of electronics (not limited) Core Competence: -It provides consumer benefits -can be leveraged widely to many products and markets

13. Later Accounts for more than 35% of total exports Powerful influence: Economic development (stock will raise more and more) Better Stock prices: affect the wealth and the health of the economy. When stock prices are falling, wealth diminishes. When they rise, it increases. This directly influences consumer spending.

14. So…. If these criteria satisfy customers, they will buy more products World wide customers = Export Better stock = Better Life  Company would like to hire more people

15. Vote For YooJin <Poster> Better economy? Excellent customer service? Better spending? Which company do you prefer? YJ

16. Bibliography http://www.samsung.com/sec/aboutsamsung/ir/ceomessage/ceomessage.html http://en.wikipedia.org/wiki/Samsung_Group http://www.ehow.com/facts_5530102_stock-market-important-economy.html http://www.ehow.com/facts_5530102_stock-market-important-economy.html

17. The End!!!