This document discusses how technological factors affect business. It identifies key technological factors like the internet, mobile devices, wireless connectivity, software, and cloud computing that have impacted businesses. Some advantages of these technologies are increased reach through digital marketing and greater speed and flexibility to adapt to market changes. However, these same technologies also lead to increased competition and homogenization of products and marketing approaches as businesses adopt similar effective strategies.

1. TECHNOLOGICAL
FACTORS AFFECTING
BUSINESS
BY :
PRAMOD

2. MEANING
• Business are affected by changes in the technological environment.
Technological products are finished goods for use by consumers, while
technological process are means by which new products and services
are created (or) improved.

3. TECHNOLOGICAL FACTORS
• INTERNET.
• MOBILE DEVICE.
• WIRELESS.
• SOFTWARE.
• CLOUD COMPUTING.
• SPEED CALCULATIONS.

4. ADVANTAGES
• Increased reach : using information technology a marketer can reach an enormous
number of people with just the click of a button . networked technologies give
millions people instant access to eachother .
example : flipkart , amazon.
• Speed and flexibility : technology allows advertisers to respond quickly to changes in
the marketplace .

5. DISADVANTAGES
• Competition : what makes all these technological developments less than perfect is
that they are available to everyone .
• Homogenization : as marketers all hone in on fastest , most efficient and most
affective way of getting public attention the result is a growing deeper
homogenization in both products and the way they are promoted .

6. THANK YOU