Downloaded 21 times
Uploaded byCultural Vistas
Using Social Media Tools and Developing Social Enterprise Plans
The document discusses a presentation on using social media tools and developing social enterprise plans, featuring speakers Chad Carwein and Mya Myo Chel. It outlines the purpose of social enterprises, their components, and provides details on an example from Myanmar aimed at aiding street children through vocational training and product creation. The session includes interactive discussions on engaging stakeholders and assessing the effectiveness of social media strategies.
More Related Content
Similar to Using Social Media Tools and Developing Social Enterprise Plans
Using Social Media Tools and Developing Social Enterprise Plans
- 1. Using Social Media Toolsand Developing Social Enterprise Plans Chad Carwein – Greensboro, NC Mya Myo Chel – Myanmar
- 2. Where We’re Headed ●Intro to speakers and topics ● Social Enterprise Concept ● Group demos and discussion ● Process and apply info
- 3. About Us Chad CarweinMya Myo Chel Sustainability Education and Outreach Specialist Project Director at PS Business School BA in Psychology, ‘09 University of Kentucky MPA-MSES, ‘12 Indiana University School of Public & Environmental Affairs BA in Business Science, Yangon Co-operative University MBA Yangon Institute of Economics Dip; in Business Managegement (UK) UNCGreen Advisor, Intern Supervisor, Website and Social Media Manager, Event Planner, GO 2.0 Program Developer, Competition Facilitator Lecturer, Specialize in Project and Service Development
- 4. About Our Employers UNCGreensboro Private Business School Public Provides Business Management & Foundation Program 14,592 UG / 3,482 G About 350 Students 2,734 faculty/staff 1 college + 7 schools 2 FTEs, 2 students
- 5. Basics: ● Purpose ● Timing ●Partnering ● Visuals ● Success
- 6. Basics: Purpose WHAT WHEREWHO Talk ShareEngage Listen/Learn
- 7. Basics: Timing S MT W* R F S
- 8. Basics: Partner &Visuals # @ tag lists VS.
- 9. Basics: Success Success is_____________
- 10. Twitter: Plugs, Infographics,Lists SumAll: Social Media Analytics Facebook: Shares, Events, Lists Hootsuite - Social Media Scheduler Instagram: Photos, Memes, Lists Iconosquare - Instagram Analytics Advanced:
- 11. MailChimp: eNewsletter AnalyticsPrezi: Interactive Presentation Tool QR Codes: Print to Web Connection Google Plus: URL Shortener + Analytics Picktochart: Infographic Developer Tagxedo: Custom WordCloud Generator Advanced:
- 12. Facebook Instagram Twitter ●List of over 160 offices ● Apps, Events, Boosts ● List of over 30 offices ● Photos, Filters, Tags ● List of over 200 offices ● Piktochart Infographics
- 13.
- 14.
- 15.
- 16.
- 17. Prezi Google ● URLShortener ● QR Code Generator ● Clicked Links Tracking ● Virtual Green Dorm Room ● Sustainability Journey Prezume ● Water Conservation Presentation
- 18.
- 19. Important Questions toAsk ● Who are you trying to engage? (i.e. faculty, staff, undergrads, grads, on-campus, off-campus, all) ● What is one channel or online tool you would like people to engage with more? ● What is working well on your campus? ● What are your challenges with social media? Where can you improve?
- 20.
- 21. What is SocialEnterprise?
- 22. Sustainable Social Enterprise Plan SocialValue Product/Service Value
- 23. Social Enterprise DevelopmentPlan #2#3 #4#5 #6#7 #8 #9#10 #1
- 24. Myanmar Golden Hands SocialEnterprise
- 25. “Purpose” To improvequality of Human Life Respect to Human Beings
- 26.
- 27. WHO… ? Street Children& Poverty Family
- 28.
- 29.
- 30. Operation • Contract withStreet Children & their supervisors • Total 100, 60 can make products • Link with Monastery Education • Arrange Food, Shelter & Cloths • No Money to them
- 31.
- 32. Souvenir for Touristsat Pagoda in Sagaing & Mandalay
- 33. Households Goods forLocal Market
- 34. Expected Production perMonth Items Unit Produced Cost per unit Amount Souvenirs 1,200 $ 1 $ 1,200 Household Goods 600 $ 0.5 $ 300 Total $ 1,500
- 35. Expected Sales perYear Items Sales Unit Price Sales Souvenirs 1,200 $ 3 $ 3,600 Household Goods 600 $ 2 $ 1,200 Total $ 4,800 YEAR - I
- 36. Profitability 0 500 1,000 1,500 Quarter 1 Quarter 2 Quarter3 Category 4 Profit Profit
- 37.
- 38.
- 39. ? Child Labour Gender Equality Poverty Unemployme nt High Traffic Luckof Education ? Global Warming Define SOCIAL PROBLEMS
- 40.
- 41. 30 MINUTE BREAKOUTSESSIONS
- 42. Where Will YouGo From Here? ● Questions? ● How Can We Help You? ● What’s next to implement your SE plan?
- 43. Feel Free toFollow Up! Mya Myo Chel – Myanmar – mmchael@gmail.com Chad Carwein – Greensboro, NC – cgcarwei@uncg.edu
Editor's Notes
- #3 Casey - 1 mins.
- #4 Each - 1 min.
- #5 Each - 1 min.
- #6 CHAD - 2 mins. I’ll be talking about the basic essentials of using these common social media platforms for those of you who do not have a lot of time to spend on this, are new to it, or are winging it. BUT before you use the tools, strategize how to use them effectively. There are some questions to take into consideration that will help you do just that.
- #7 CHAD - 2 mins. Audience - commuters, admin / facilities, labs / research
- #8 CHAD - 1 min.
- #9 CHAD - 2 mins. Use hashtags and mentions. Pictures of people bc this recycle bin doesn’t have friends that will share our post.
- #10 CHAD - 1 min. What are you trying to accomplish? How will you know if your efforts are working? It’s important to know what to measure: views, likes, RT, etc. Now I’m going to highlight some tools for measuring analytics.
- #11 CHAD - 1 mins. As I have emphasized, efficient use of time is key to your social media strategy. In order to do so, you must know your audience. Typically, a diverse approach will be most effective to reach across campus. Next, I will give you a brief overview of the more advanced tools and provide examples of few resources that can enhance your outreach efforts.
- #12 CHAD - 1 mins. After I present the following applications and touch on their general capabilities, we should have plenty of time to conduct a few online demonstrations. This will give you an opportunity to gain a more in-depth understanding in terms of functionality, which will help maximize the efficiency and reach of your marketing strategies and promotional campaigns.
- #17 Avenues - diverse approach using QR codes to connect printed materials to additional online resources Analytics - SumAll for monitoring social media accounts and MailChimp for tracking eNewsletter performance
- #20 CHAD -1 mins.
- #22 Introduction about Social Enterprise - 5 minutes
- #23 The Value of Social Enterprise – 2 min
- #24 10 minutes ------------- Value Proposition (Social Value/ Impact) Customer Segments Type of Intervention (Product/ Services) Key Resources Key Activities (Marketing – 4 Ps) Key Partners Channels Costs Revenue Surplus
- #25 Case study about Myanmar Social Enterprise 10 minutes altogether
- #39 Explain the trend – 1 min
- #40 Define the Social problem in the society and give 5 minutes for brain storming.
- #41 Define Solution the problems (just ideas) – 5 minutes
- #43 JESSICA - 15 mins.