Pauline is a young French professional who graduated in Entrepreneurship and Innovation at SKEMA, Suzhou, China. After working in different sustainability-focused startups and in a Parisian incubator for web startups, she is now China coordinator for GROUPE SOS, one of the foremost European social enterprises. GROUPE SOS fights against poverty and social exclusion, and also supports social entrepreneurs through consulting missions, incubation programs and impact investing. After exploring the local market of social economy, she is starting to work on some co-created projects with local actors in order to foster social entrepreneurship in China. The Social Express is a non-profit that organizes original trips to support the social entrepreneurship sector and its actors while training the youth to be more impactful. After a trip to Paris and Bucharest last year to work on the 10 entrepreneurs projects, The Social Express is heading to Shanghai for the 2015 Asia edition.

1. Pauline Soudy @ Green Drinks
Shanghai / 22 Jan 2015

2. The case of Social & Environmental
Entrepreneurship : a sector with unlimited
potential
A sector seriously considered :
• Many laws are on the go woldwide to sustain social entrepreneurship :
In Europe, In the US even in Tahiti.
• The financial tools to support social entrepreneurs are expanding :
Impact Investors, Foundations, Crowdfunding, etc.
• An increase of organizations dedicated to its promotion :
events, summits, gatherings, conferences, dedicated media
A very dynamic sector, attractive for the Youth & the entrepreneurs :
• 9% under 30 y.o. are employed in it ;
• 3000 000 of volunteers in France ;
• 1/4 of the enterprises created go social in Europe.
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3. A huge lack of image :
• A very closed sector :
historical actors, business schools, big
corportations & politics ;
• Only 1/10 of the worlwide population is
aware of what is social entrepreneurship ;
• A concept in a binary interpretation :
Business VS Social.
The Entrepreneurs are isolated, unprepared
with iniqualities to get support :
• The existing solutions are not good enough
to sustain the social entrepreneurs on the
long run : training, brainstorming, hard selection
process, etc.
• The competencies between the North and
the South are widening as regard of the
capacity bulding programs.
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The case of Social & Environmental
Entrepreneurship : a sector remaining with big
challenges to be solved

4. 4
How we help social entrepreneurs
Our experience
Social Express Asia
Perspectives

5. We organize a yearly program to support the
social entrepreneurship sector and its actors while
training the Youth to leadership
Our Mission :
• sustain the ventures of social projects to become structured social enterprises ;
• train the Youth to engage in a responsible path.
1.Travelling to disclose, create and highlight the social
entrepreneurship ecosystems
2.Collective intelligence to structure social entrepreneurs’s
impact and train the Youth to leadership
3.A yearly promotional event – The Social Entrepreneurship
Fest – to change people’s mind on social entrepreneurship
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6. 1.Travelling to disclose, create and highlight the
social entrepreneurship ecosystems
A program based on a 15 days travel, in at least 2 cities, to create/highlight one
ecosystem and especially the entrepreneurs locally & globally.
1. Selection of cities with a
potential of social
entrepreneurship
2. Identification and
connection with local
partners
3. Sélection of social
projects in quest of
self sustainibility
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7. 2.Collective intelligence to structure the social
entrepreneurs impact and train the youth in
leadership
Each travel mobilizes the expertises of 20 profiles selected in a range of
18 - 35 years old with different & complementary skills
1. launch of a call to candidates on
a 2 months period for each travel
2. before the trip, 3 weekends
training in entrepreneurship
3. During the trip, 5 teams of 4
prototyping 1 solution for 5
entrepreneurs in each city
4. A 6 months acceleration to
implement the solutions created
with the local partners
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8. 3.A yearly promotional event – The Social
Entrepreneurship Fest – to change people’s mind
on social entrepreneurship
Each year, the social entrepreneurs we help are gathering to promote
and co-create during an international festival
• One event on public places to offer a new visibility in direct contact with citizens
• Mini challenges to interact and discover the social entrepreneurs.
• Interactive roundtables on specific thematics to promote the partners.
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9. 9
How we help social entrepreneurs
Our experience
Social Express Asia
Perspectives

10. Back in time :
Social Express 2014– Paris & Bucarest
20 profiles selected :
• Expertises and Complementary :
30% students, 35% juniors et 35% séniors
• Various backgrounds :
20%Business, 20%Science, 20%Design,
20%Communication, 20%Social.
8 Entreprises supported based on a 3
thematics related to development :
• Health & Handicap
• Environment & Biodiversity ;
• Education & Involvment.
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11. Challenge :
How to attract new volunteers ?
Solution(s) prototyped :
Communication Plan for one year.
Challenge :
How to trig new clients and accelerate the
process of purchasing ?
Solution(s) prototyped:
Presciptors Plan for one year.
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12. Challenge :
Where to implement Kialatok’s HQ ?
Solution(s) prototyped :
Matrix of opportunities in the whole Paris to find
the best place to implement Kialatok’s HQ as
regard to potential clients and key-valous of the
project.
Challenge :
What Business Model for I Wheel Share ?
Solution(s) prototyped :
Creation of an e-shop, online market place for
handicaps with products and services related to
leisure, sexuality, design and arts.
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13. Challenge :
What fundraising strategy ?
Solution(s) prototyped :
Online/offline Communciation Plan for one year.
Challenge :
How to integrate the tourism market in Europe ?
Solution(s) prototyped :
Promotional Plan for one year.
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14. Challenge :
What Business Model for Via Happiness ?
Solution(s) prototyped:
Mix Marketing Plan of a theater which scenarios
& representations are co-created with children.
Challenge :
What Business Model for Light into Europe?
Solution(s) prototypée(s) :
Mix Marketing Plan of a « ressourcerie ».
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15. 15
How we help social entrepreneurs
Our experience
Social Express Asia
Perspectives

16. Social Express 2015
Social Express Asia
China / Cambodge
Our Partners so far :
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Planning :
14/01
28/02
14/03
18/04
15/05
12/06
12-21/06
21-28/06
29/06
15/07
15/10
15/12
Social Express 2015 Launching Season
The 20 candidates are selected
Training on Social Entrepreneurship
Training on Intercultural Management
Training on Innovation
Social Express Departure Conference
Social Express in Shanghai
Social Express in Cambodia (PP)
Social Express Closing Conference
Social Express retreat
Social Express Ile de France COP21
followed by The Social Express Festival
Social Express at COP21 Paris

17. Social Express in Shanghai
12 to 19 of June: What’s in it?
STRUCTURE
1 Week to help Social &
Environmental projects to
structure their ventures
17In partnership with Non Profit Incubator
COWORK
20 French people will collaborate
with 5 social & environnmental
projects from China
SHARING
2 open events so Chinese People
can increase their awareness
2 workshop sessions so Chinese
people can interact with social &
environmental projects.
PROMOTING CHINA
2 events in France so Fench
People can know what is stands
in China !
1 Festival in France celebrating
the initiatives helped in Shanghai
COP21
Social & Environmental
voice of China in Paris
Climate the next of
December

18. Social Express in Shanghai
12 to 19 of June: Which impact?
18In partnership with Non Profit Incubator
A real multicultural collaboration that will benefit to the participants, the
social entrepreneurs and all the actors that would like to take part in,
thanks to the participative workshops:
- Brainstorming
- Prototyping
A real sharing experience about Chinese and French social entrepreneurship
ecosystem (challenges, stakes, trends) thanks to the open events:
- Launching night
- Innovation night with the candidates pitch
A will to achieve a long-term impact thanks to:
- The 6-months acceleration program: help the SE’s to implement the prototypes
- The realization of a video in which all Chinese participants could share their ideas/
wishes about the future of SE in China broadcast during all the next SE events

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How we help social entrepreneurs
Our experience
Social Express Asia
Perspectives

20. Our goals
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2 programs per year
100 entreprises supported - 100 young people trainned
A consulting branch
Reinvent the financial business model of SME’s

21. At one glance : Contact
In France
Heremoana Puhetini
heremoana@social-express.fr
(+33).06.68.81.76.32.
Skype : puhetini.heremoana
In Shanghai
Pauline Soudy
pauline.soudy@groupe-sos.org
(+86) 156 0168 5407
On the Web :
Website: www.social-express.fr
Facebook : www.facebook.com/SoExpress
Twitter : @Social_Expres
Social Express :
NPO, original trips for social
entrepreneurs and the Youth.
What for ?
• Sustain social entreprises ;
• Train the 18/35 y.o. ;
• Disclose the sector.
How to engage ?
• Candidate ;
• Benefit from our experience;
• Become partner.
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