Visual Edition of the Top 10 Concepts of Chapter 16 - Retailing, Wholesaling, Logistics in Kotler's book.

1. Managing Retailing, Wholesaling, & Logistics Monica Denise S. Mendoza Ateneo Graduate School of Business Top 10 Concepts

5. Concept 1: Retailing is selling to consumers for personal use Retailing

6. Concept 2: Retailing has Four Levels of Service Retailing 4 Levels of Service

7. Concept 3: Retailing has Four Positioning Strategies Retailing 4 Levels of Service 4 Positioning Strategies

8. Concept 4: Retailing Marketing Decisions should be made… Decision Retailing 4 Levels of Service 4 Positioning Strategies

9. Concept 5: Retailers should consider trends in planning for strategy Trend Decision Retailing 4 Levels of Service 4 Positioning Strategies

10. Concept 6: Wholesaling is selling for resale or business use Trend Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling

11. Concept 7: Wholesaling includes several functions Trend Function Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling

12. Concept 8: Wholesaling Marketing Decisions should be made… Trend Function Decision Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling

13. Concept 9: Wholesalers can strengthen manufacturer relationships Trend Relationship Function Decision Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling

14. Concept 10: Logistics decides best way to move goods Trend Relationship Function Decision Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling Logistics